How Kyle Stanley Uses YouTube to Raise Millions and Attract Real Estate Deals
Release Date: 10/10/2025
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Can a YouTube channel actually help you raise more capital, attract better real estate deals, and scale your brand faster than cold calls and mailers?
That’s exactly what I dig into with my friend Kyle Stanley an investor, former sports anchor turned entrepreneur, Airbnb operator, and creator behind @realKyleStanley. If you’re an active investor who wants deal flow on autopilot or a passive investor who wants a smarter way to source and vet operators, this conversation will show you how long-form content becomes your best lead generator.
We start with Kyle’s backstory going from struggling entrepreneur to doing his first real estate deal six weeks after joining FortuneBuilders, then building and selling both an Airbnb management company and a mid–six-figure education business. The common thread? He built trust at scale through YouTube and podcasts. Instead of hoarding “secrets,” he leaned into abundance, shared his playbook publicly, and almost by accident created inbound deal flow, private money conversations, and high-value partnerships.
We unpack the three channel archetypes any investor can use:
- Expert: teach frameworks and case studies when you have reps.
- Reporter: interview credible experts (yes, even before you’re one). Borrow authority while you build it.
- Documentarian: film the journey property walkthroughs, underwrites, wins, and lessons.
Kyle explains the 7–11 rule (seven hours across at least 11 touches) and why YouTube’s long-form format compounds trust faster than short-form social. We talk strategy for raising money without “pitching,” how consistent content turns you into a magnet for agents, wholesalers, lenders, and limited partners, and why giving away the “what” and “why” inevitably creates paid demand for the “how.” We also hit mindset objections “I’m not charismatic,” “there’s too much competition,” “I don’t have time” and show you how to publish simple, honest videos that attract the right people and quietly repel the wrong ones.
If you’re a passive investor, this is a cheat code: use a channel to interview and diligence operators in public. You’ll expand your network, surface better opportunities, and gather insights you’d never get from a pitch deck.
For active operators, Kyle lays out a practical path to consistent posting, realistic expectations, and the compounding effects of showing up weeklyeven when the views are small. We compare celebrity launches (The Rock’s tequila), why audience beats product on day one, and how a steady drip of value creates reciprocity and referrals you can’t buy with ads.
We wrap with resources to follow Kyle, how to book a consult if you want help building a channel that raises capital, and a reminder I learned the hard way over 11 years: imperfect action beats perfect planning. You don’t need studio lights to start building trust. You need a phone, a point of view, and the discipline to hit publish.
Kyle Stanley's links:
Instagram: https://www.instagram.com/realkylestanley/
Website: https://realkylestanley.com/
YouTube: https://www.youtube.com/@RealKyleStanley
LinkedIn: https://www.linkedin.com/in/kyle-stanley-b0a4a487/