What Is SEO Writing?
Luminate Local - SEO and Digital Marketing for Small Business
Release Date: 05/08/2025
Leveraging Informational Queries for AI and Google Search With Victor Perez
Luminate Local - SEO and Digital Marketing for Small Business
Why AI and Google Search Are Game-Changers for Your Business Tune in to learn how AI and Google Search are redefining marketing with Victor Perez’s expertise. Discover how informational queries fuel leads, optimize for AI platforms, and track conversions. Tailored for local businesses, these insights will help you dominate AI and Google Search, connecting with customers effortlessly. Key Episode Takeaways: Informational queries via AI tools like ChatGPT can drive 40% of leads in some niches. Google’s AI overviews yield fewer but high-intent clicks for better...
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Why Is Web Design Important?
Luminate Local - SEO and Digital Marketing for Small Business
How Web Design Powers Your Business’s Success We’re unpacking why is web design important, revealing how to craft a website that turns browsers into buyers. Discover tips to create bold CTAs, design a gripping first impression, and make content easy to skim. Tailored for small business owners, these ideas will help your site convert more leads, making it a hub for growth and customer connections. Key Episode Takeaways: Web design drives conversions by nudging visitors to act, whether calling or clicking. A bold, colorful call-to-action (CTA) button stands out, sparking instant engagement....
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What Is Local SEO?
Luminate Local - SEO and Digital Marketing for Small Business
Why Local SEO Builds Your Community Connection We’re diving into what is local SEO, sharing how to shine in searches like “repair shop in [your city].” Learn to craft a Google Business Profile that shines, weave local flavor into your website, and join community directories. Perfect for small business owners, these ideas will help you become a local mainstay, attracting neighbors to your door. Key Episode Takeaways: Local SEO focuses on searches like “florist near me,” linking you with nearby customers. A Google Business Profile (GBP) lays the groundwork for Google Maps and local...
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What Is SEO Writing?
Luminate Local - SEO and Digital Marketing for Small Business
Why SEO Writing Matters for Your Business In this episode, we dive into what is SEO writing, breaking down how to create content that ranks high and engages customers. Learn SEO writing in plain English, with practical tips to target keywords, match search intent, and structure content for success. Whether you’re a business owner or marketer, this episode offers actionable steps to boost your online visibility. Key Episode Takeaways: SEO writing blends strategic keyword use with reader-friendly content to satisfy both Google and human audiences. Clarify your content’s...
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What Are Backlinks (And Why They Matter for SEO)?
Luminate Local - SEO and Digital Marketing for Small Business
Why Backlinks Are Essential for SEO Success In this episode we dive into the world of backlinks, breaking down what they are and why they’re a game-changer for small business SEO. Learn what backlinks are in SEO in plain English, with practical tips to help you earn quality backlinks and boost your Google rankings. Whether you’re a business owner or marketer, this episode offers actionable steps to grow your online presence. Key Episode Takeaways: Backlinks are links from other websites to yours, acting like votes of confidence that boost your site’s credibility. Quality matters...
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Why Is SEO Important?
Luminate Local - SEO and Digital Marketing for Small Business
Why SEO is Important for Small Business Success In this episode, Jesse dives into why SEO is important for small business and how it can dramatically change your online visibility, lead generation, and long-term growth. Whether you're just launching or trying to revitalize your presence, this foundational discussion breaks down the key elements of SEO that every business owner should know. Key Episode Takeaways Learn why a fast, mobile-friendly website is the cornerstone of your SEO success Understand how your Google Business Profile and online directories impact visibility Discover how to...
info_outline- SEO writing blends strategic keyword use with reader-friendly content to satisfy both Google and human audiences.
- Clarify your content’s purpose—match search intent to ensure Google connects your page with the right searchers.
- Keyword research helps you target what people are actually searching for, avoiding jargon or unsearched terms.
- Use keywords intentionally in titles, headlines, URLs, and alt text, but keep it natural for readability.
- Study top-ranking content for structure, length, and format to model your content after what Google favors.