Brand Innovation Unleashed: A Deep Dive into eCommerce & Digital Marketing
Release Date: 08/30/2023
Growing Acquisition and Retention for Your Online Store | Featuring JP Charles from EcommerceBoost
Design To Convert
In the episode, Sanjay Jenkins and JP Charles dive into building a bulletproof retention marketing strategy for Black Friday and Cyber Monday (BFCM). As these major shopping days approach, it's critical to focus on email and SMS marketing to maximize your ecommerce store's potential. Jean, from one of the biggest Shopify Plus retention marketing agencies, breaks down actionable steps to grow your email list, boost your average order value, and optimize conversions. Ecommerceboost helps ecommerce brands get 20-30% incremental revenue through email and sms marketing. They are a Klaviyo and a...
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Mastering Ecommerce Offers Part 2 | Featuring Jordan Hayes from Hayes Media
Design To Convert
In this video, Sanjay and Jordan Hayes continue their deep dive into advanced ecommerce offer strategies. This time, they explore the power of free trials, how to structure challenge-based offers, and how to layer multiple offer types to boost perceived value and conversions. Watch real-life examples of brands successfully implementing these strategies and learn actionable tips to apply in your business today. Whether you're just starting or looking to scale, these strategies will help you stand out in a crowded market and maximize your average order value (AOV). Hayes Media is an ecommerce...
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Mastering Ecommerce Offer Structures Part 1 | Featuring Jordan Hayes From Hayes Media
Design To Convert
In this episode, Jordan Hayes dives deep into ecommerce offer strategies to help brands break through the competition and increase their average order value (AOV). Starting with the fundamentals of what makes an offer, Jordan breaks down five powerful offer types, including quantity breaks, free gift offers, and bundles, showing real-world examples and how they can significantly impact conversion rates and profitability. Jordan and Sanjay discuss tactical ways to execute these offers and enhance perceived value, from consumables to non-consumables, all while managing unit economics. Watch now...
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Ecommerce Growth For BFCM and Beyond | Featuring Oliver Kenyon From Conversionwise
Design To Convert
In this episode, you'll get to learn proven strategies to prepare your ecommerce site for Black Friday and Cyber Monday. It's not just about announcing a sale—it's about effectively communicating your offer to drive conversions and boost revenue. Discover tactics like freezing site updates, leveraging urgency without overdoing it, and using notice bars and banners to make sales information clear and accessible. Learn how to enhance the shopping experience with strategies like bundling, sale-specific pages, and A/B testing to maximize profits during the peak shopping season. Watch the...
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How Listicle To Collection Page Funnels Boost CVR | Featuring Jeff Park from Daydreamers Design Studio
Design To Convert
In this video, the Replo team breaks down tactical steps to optimize your funnels ahead of Black Friday and Cyber Monday. Learn how to set up a powerful two-step funnel—starting with a listicle page that primes cold traffic and finishing with a high-converting collection page. If you're looking to increase conversions and customer acquisition, this guide will show you the exact structure to use and how to quickly implement it using templates in Replo. Stay ahead of the game this holiday season and scale your offers profitably with funnels designed to convert. Daydreamers is an ecommerce...
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Building & Testing Funnel Structures That Convert | Featuring Jeff Park from Daydreamers Design Studio
Design To Convert
In this episode, Sanjay Jenkins from Replo teams up with Jeff from Daydreamers Design Studio to break down how to supercharge your ecommerce brand with landing pages that convert. They dive deep into why landing pages are critical for Shopify merchants and share strategies on how to prioritize what pages to build first. Whether you’re already running ads or just getting started, they explain how understanding your customer’s needs through customer reviews, traffic sources, and product insights can be the game-changer for your brand’s growth. Watch as they cover common mistakes brands...
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Optimizing Landing Pages To Build Trust and Value | Featuring Jeff Park from Daydreamers Design Studio
Design To Convert
In this episode, Sanjay Jenkins, Growth Lead at Replo, and Jeff from Daydreamers Design Studio dive into a detailed CRO teardown of a skincare brand's Shopify store. They review key design elements and share actionable tips for ecommerce brands of all sizes. You'll learn about the value of clear headlines, how to leverage social proof, and the role of performance design in building high-converting landing pages. If you're looking to improve your Shopify store's conversion rates, this video provides practical strategies and insights to help you succeed. Sanjay and Jeff share their expert...
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Creating Product Driven Landing Page Designs | Featuring Jeff Park from Daydreamers Design Studio
Design To Convert
In this episode, Sanjay Jenkins, GTM Lead at Replo, teams up with Jeff from Daydreamers Design Studio to break down the essentials of conversion rate optimization (CRO) and landing page design for Shopify stores. They dive deep into a full teardown of Qure Skincare's homepage and product page, sharing insights on design, performance optimization, and high-converting elements. Watch as they discuss the impact of clear headlines, social proof, and strategic product positioning—along with actionable tips on improving your ecommerce site with Replo. Whether you're running a startup or...
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Building 8-Figure Landing Pages For Every Customer Journey | Featuring Jordan Hayes from Hayes Media
Design To Convert
In this episode, Sanjay Jenkins from Replo sits down with Jordan Hayes, founder of Hayes Media, to discuss the ins-and-outs of CRO through targeting different stages of customer awareness. Covering three unique content formats for brands to leverage and an analysis of two different DTC ecommerce sites, this episode teaches businesses how they can better educate potential customers by going from problem aware to product aware. Hayes Media is an ecommerce growth marketing agency that scales revenue for DTC eCommerce brands through ad creative, paid ads and conversion rate optimization. Check out...
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How To Grow A Shopify Gym Gear Brand Faster Than F1
Design To Convert
Join , Head of Growth at Replo, and , Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, . Get ready for a comprehensive exploration of the brand's strategy, tech stack, and advertising approach. Sanjay and Yuxin provide invaluable insights and actionable advice to help businesses like yours enhance their online performance. This episode brings a unique blend of expertise and genuine care for the growth of e-commerce ventures, cutting...
info_outlineIn this special podcast hosted by Sanjay Jenkins, the Head of Growth at Replo, in partnership with Triple Whale, Nate Champion, Co-President & Chief Growth Officer at Vaynercommerce, and Ashvin Melwani, Chief Marketing Officer & Co-Founder at OBVI, come together to discuss eCommerce & brand innovation. The focus of the discussion revolves around how to differentiate and succeed in the competitive market of health, wellness and a wide range of other products.
Ashvin shares insights from his experience with OBVI, a health and wellness brand that aimed to make people feel youthful, optimistic, energetic and in control. To differentiate themselves in the market, they emphasized three key aspects: packaging, flavor, and formula. The team actively sought and utilized qualitative feedback from their community to iterate and improve their products. Ashvin highlights the role of their Facebook community of over 70,000 members in providing real-time feedback on product taste and effectiveness. This is just the tip of the iceberg for OBVI.
Nate Champion, at Vaynercommerce, discusses the importance of a strong foundation for growth marketing. He emphasizes that success lies in having an amazing product, strong margins, and applying effective growth strategies. Nate also addresses the need to understand customer lifetime value (LTV) and its impact on decision-making. He explains how product differentiation, marketing strategies, and data analysis contribute to driving growth for brands.
Overall, the podcast explores how these experts navigate challenges and opportunities in the health and wellness industry. They delve into topics such as community engagement, LTV analysis, product differentiation, and the interplay between qualitative and quantitative data. The conversation offers valuable insights for entrepreneurs and marketers seeking to thrive in competitive markets by leveraging innovation, data-driven strategies, and customer-centric approaches.
VaynerCommerce (https://vaynercommerce.com/) is a growth and performance marketing company that specializes in helping businesses optimize their digital presence. They offer a comprehensive suite of services, including full-funnel growth management, paid social and search, ad and creative production, email and SMS marketing, and conversion rate optimization.
Obvi (https://myobvi.com/), on the other hand, is a health and wellness company that offers a range of products designed to support weight loss, skin and hair health, anti-aging, and energy. They focus on providing high-quality, effective products that cater to the specific needs and preferences of their customers.
Replo (https://www.replo.app/) is an eCommerce platform designed to supercharge Shopify stores. It offers a toolkit for serious eCommerce teams, allowing them to create ultra-customizable landing pages, launch campaigns faster, and free up developers to focus on more complex features.
Triple Whale (https://www.triplewhale.com/) is the source of truth for the data that helps you make better decisions. From integrations with your most important platforms to ecommerce-training AI, Triple Whale helps you find the exact data points you need, with customization and personalization to fit your business.