Design To Convert
Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies to help listeners envision and achieve their own e-commerce goals. So join us as we dive into the world of Replo and Shopify and learn how to take your brand to the next level.
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How To Grow A Shopify Gym Gear Brand Faster Than F1
06/20/2024
How To Grow A Shopify Gym Gear Brand Faster Than F1
Join , Head of Growth at Replo, and , Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, . Get ready for a comprehensive exploration of the brand's strategy, tech stack, and advertising approach. Sanjay and Yuxin provide invaluable insights and actionable advice to help businesses like yours enhance their online performance. This episode brings a unique blend of expertise and genuine care for the growth of e-commerce ventures, cutting through the noise with practical recommendations. This episode zooms in on , a UK-based company specializing in fitness backpacks and accessories. Witness the breakdown of the desktop site, uncovering key elements from hero products to trust badges. Discover how these sessions aim to empower brands, providing not just software but a holistic approach to growth.
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What We'd Do To Give Customers An Easier Shopping Experience
06/19/2024
What We'd Do To Give Customers An Easier Shopping Experience
, Head of Growth at Replo, and , Co-founder and CEO of Replo, take a deep dive into optimizing the conversion rate of , a trendy pajama brand for both men and women. In this insightful discussion, Sanjay and Yuxin provide valuable insights and actionable recommendations to enhance the user experience and drive conversions on the jambys.com website. Throughout the episode, Sanjay and Yuxin emphasize the importance of personalization and segmentation in maximizing user engagement and improving conversion rates. They explore the potential impact of testing separate landing pages tailored specifically for men and women, highlighting strategies to minimize bounce rates and increase user retention. The discussion also delves into the significance of product bundling, upselling techniques, and the utilization of user-generated content (UGC) to build trust and credibility for the jambys.com brand. Sanjay and Yuxin offer practical tips on incorporating UGC into website design, leveraging customer testimonials, and optimizing page layout to create a seamless browsing and shopping experience for visitors. In addition, Sanjay and Yuxin provide expert advice on optimizing page loading speed, enhancing mobile responsiveness, and refining the presentation of product sets to drive growth and improve conversion rates for jambys.com. Their insights offer invaluable guidance for e-commerce businesses looking to refine their conversion optimization strategies and achieve sustainable growth in the competitive online marketplace.
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How We Would Make Small Changes In 10 Minutes To Make Cookware Millions
06/18/2024
How We Would Make Small Changes In 10 Minutes To Make Cookware Millions
Join hosts , Head of Growth at Replo, and , Co-founder and CEO of Replo, as they dissect the digital strategy of , David Chang's premium cookware brand. Delve into a comprehensive analysis aimed at enhancing the website's user experience to drive conversions and boost sales. Discover valuable insights and actionable tips from industry experts as they explore the optimization potential of CookAnyday's online platform. From refining merchandising tactics to leveraging persuasive content and user-generated imagery, this discussion offers practical strategies to elevate your brand's online presence and maximize revenue. Learn how to streamline your website layout, prioritize key product features, and craft compelling messaging to captivate your audience and drive conversions. With a focus on clarity, credibility, and customer engagement, unlock the secrets to unlocking your brand's full potential in the competitive online marketplace.
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Growth Secrets Of An 8 Figure Shopify Coffee Brand
06/10/2024
Growth Secrets Of An 8 Figure Shopify Coffee Brand
🚀 Dive into the world of e-commerce optimization with Replo's CRO Rodeo! Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, as they dissect the success story of in Episode 2. Witness the evolution of Jot's e-commerce strategy from a traditional model to a highly efficient and streamlined funnel, showcasing the power of Replo's platform in action. 🎯 Explore the key strategies employed by Jot.co, with a focus on a hero metric that simplifies problem-solving and aids in team optimization. Learn about the significance of clarity in customer acquisition, enabling businesses to strategically target customers and tailor marketing efforts effectively. Discover the innovative use of Replo features, including the Shopify cross-selling app, , and gain insights into the challenges and advantages of incorporating a subscription model across diverse business verticals. 🛍️ Whether you're an e-commerce enthusiast or a growth strategist, this episode offers valuable lessons in strategic decision-making, customer targeting, and the optimization of e-commerce funnels. Tune in for actionable insights and witness how Replo's tools can transform and elevate your business.
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How to Grow A Luxury Eyewear Shopify Store
06/07/2024
How to Grow A Luxury Eyewear Shopify Store
In this insightful CRO Rodeo, , the head of Growth at , takes us through a quick teardown and audit of bonlook.ca, a direct-to-consumer eyewear business based in Canada. Sanjay dives into various aspects, including the homepage design, stack analysis using tools like builtWith.com, and a comprehensive review of their Facebook ad strategy. He highlights for their engaging content, high-quality imagery, and effective balance between video and static ads. Sanjay also shares valuable tips on optimizing mobile user experience, suggesting improvements to the above-the-fold hero section and emphasizing the importance of efficient collection pages for easy product discovery. Explore how incorporates SMS marketing with Attentive, data collection and other tools in their #shopify stack. Sanjay touches on the significance of native advertising and highlights Outbrain in their ad strategy. The analysis includes insights into their use of Boost Commerce for product filters, Criteo for ads, and various other tools like Microsoft Clarity for heatmaps. Throughout the teardown, Sanjay provides actionable suggestions for enhancing the user journey and leveraging social proof to boost conversion rates. This episode serves as a valuable resource for e-commerce businesses seeking insights into effective funnel optimization and digital marketing strategies.
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Maximizing Conversion Rates of A Bedding Brand With A Few Website Tweaks
06/06/2024
Maximizing Conversion Rates of A Bedding Brand With A Few Website Tweaks
Join , Head of Growth @ Replo in this CRO Rodeo episode as he dives deep into . Sanjay provides actionable recommendations on improving conversion rates by examining the site's tech stack, ad library, and overall user experience. Get valuable insights on optimizing web elements, crafting compelling CTAs, and leveraging visual storytelling. Perfect for businesses looking to enhance their online presence and conversion strategies.
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The High Growth Playbook Your Shopify Store Needs To Use ASAP
06/05/2024
The High Growth Playbook Your Shopify Store Needs To Use ASAP
What we have in store. 1) Mastering Google Ads Account Structure in 2024. ​- Learn the art of structuring your Google Ads account for maximum efficiency and ROI. ​- Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend. - Unlock the secrets of Branded Shopping campaigns and how to set them up for success, alongside exclusive scripts to optimize performance. - Discover the untapped potential of Prospecting Search campaigns, with insights into landing page optimization for Ecommerce. ​- Gain rare expertise in Prospecting Shopping campaigns, focusing on essential dos and don'ts for optimal results. ​2) Elevate Your Google Merchant Center with Pro Tips. ​- Learn to ace your Shopping Experience Scorecard to secure top-quality store badges and boost rankings. ​- Harness the power of GMC Promos to align with your campaign strategies and drive conversions, with practical implementation ideas. - Master feed optimization techniques, including leveraging landing pages beyond traditional product pages for enhanced reach and performance. Credits: Host. , Head of Growth @ Presentation. , Founder & CEO @ , Chief Marketing Officer @
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The Ai-Powered Shopify Growth Consultant | Make More Money From Your Store
06/04/2024
The Ai-Powered Shopify Growth Consultant | Make More Money From Your Store
​Shopify operators are busy, and between agencies, gurus, courses, and a never-ending discourse on the latest and greatest growth tactics and strategies… It can be hard to separate signals from noise to know exactly what to do next to make more money. ​Thankfully, software can help. Join Replo and , an AI-powered Shopify Growth Tool that plugs into all of your data and makes recommendations in real-time on what to do next to grow your store. ​This goes beyond the simple Facebook, TikTok ads, Google and Shopify optimizations you may be familiar with from other attribution platforms. ​We’re going to show you how the platform can be used to make improvements to your site content and layout, all the way to ad optimizations from a single dashboard. No more switching between 50 tabs to check data and make adjustments. Do it all in one place, and do it with all the data you need in front of you. ​We’re bullish on this AI tool. It’s like having your own personal Growth Consultant that doesn’t sleep, constantly looking at your data and telling you exactly what you need to do to improve your conversion rates, revenue, and overall profits. Credits: Presentation by , Founder @ . Hosted by , Head of Growth @ .
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Powering Social Proof For Leading Brands with ​Stamped.io
06/03/2024
Powering Social Proof For Leading Brands with ​Stamped.io
​ is the reviews and loyalty platform for eCommerce, helping brands establish credibility by building trust and giving their customers a voice. The platform allows businesses to leverage user-generated content by collecting not only written reviews but also photos and videos from customers, enhancing credibility and engagement. offers insights and analytics to help businesses understand trends in customer feedback, sentiment analysis, and areas for improvement. This data can be valuable for making informed decisions and enhancing overall customer satisfaction. Join us for an in-depth demo and a general introduction to this amazing platform and learn how you can leverage their various tools and services along with Replo to help your eCommerce brand grow through genuine relationships with your customers.
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eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast
09/18/2023
eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast
Welcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, , the head of Growth at Replo, hosts , the Founder of . Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspective on the intersection of content and commerce. It's a discussion brimming with insights and experiences you won't want to miss. Ali takes us on a journey through his fascinating career in the world of direct-to-consumer eCommerce, spanning over five years. He shares his early days dabbling in building and flipping Shopify stores during the dropshipping craze and the lessons he learned from that period. Ali then recounts his agency work in Santa Monica, where he gained valuable experience in strategy and growth. Finally, he leads us to his recent venture, Lucky Lad, a hangover recovery supplement that has garnered attention on TikTok. His unique approach to branding and product formulation is nothing short of inspiring. Ali's journey reveals the painstaking efforts behind launching a successful DTC brand. He shares the challenges he faced in formulating his hangover recovery gummies and the relentless dedication it took to bring his product to life. From extensive research to clinical studies and rigorous testing, Ali's approach to product development is a masterclass in innovation and persistence. Discover the behind-the-scenes journey of Lucky Lad's creation and why Ali believes in doing it all from scratch. Tune in to this episode for a riveting discussion that delves into the world of eCommerce, branding, and product development, offering valuable insights and real-life experiences from Ali Afnan's inspiring entrepreneurial journey. Whether you're an aspiring DTC entrepreneur or a marketing enthusiast, this podcast is packed with actionable advice and entertaining stories you won't want to miss. Join us as we explore the path to designing for conversion in the ever-evolving digital landscape.
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Brand Innovation Unleashed: A Deep Dive into eCommerce & Digital Marketing
08/30/2023
Brand Innovation Unleashed: A Deep Dive into eCommerce & Digital Marketing
In this special podcast hosted by , the Head of Growth at , in partnership with , , Co-President & Chief Growth Officer at , and , Chief Marketing Officer & Co-Founder at , come together to discuss eCommerce & brand innovation. The focus of the discussion revolves around how to differentiate and succeed in the competitive market of health, wellness and a wide range of other products. shares insights from his experience with , a health and wellness brand that aimed to make people feel youthful, optimistic, energetic and in control. To differentiate themselves in the market, they emphasized three key aspects: packaging, flavor, and formula. The team actively sought and utilized qualitative feedback from their community to iterate and improve their products. Ashvin highlights the role of their Facebook community of over 70,000 members in providing real-time feedback on product taste and effectiveness. This is just the tip of the iceberg for . , at , discusses the importance of a strong foundation for growth marketing. He emphasizes that success lies in having an amazing product, strong margins, and applying effective growth strategies. Nate also addresses the need to understand customer lifetime value (LTV) and its impact on decision-making. He explains how product differentiation, marketing strategies, and data analysis contribute to driving growth for brands. Overall, the podcast explores how these experts navigate challenges and opportunities in the health and wellness industry. They delve into topics such as community engagement, LTV analysis, product differentiation, and the interplay between qualitative and quantitative data. The conversation offers valuable insights for entrepreneurs and marketers seeking to thrive in competitive markets by leveraging innovation, data-driven strategies, and customer-centric approaches. VaynerCommerce (https://vaynercommerce.com/) is a growth and performance marketing company that specializes in helping businesses optimize their digital presence. They offer a comprehensive suite of services, including full-funnel growth management, paid social and search, ad and creative production, email and SMS marketing, and conversion rate optimization. Obvi (https://myobvi.com/), on the other hand, is a health and wellness company that offers a range of products designed to support weight loss, skin and hair health, anti-aging, and energy. They focus on providing high-quality, effective products that cater to the specific needs and preferences of their customers. Replo (https://www.replo.app/) is an eCommerce platform designed to supercharge Shopify stores. It offers a toolkit for serious eCommerce teams, allowing them to create ultra-customizable landing pages, launch campaigns faster, and free up developers to focus on more complex features. Triple Whale (https://www.triplewhale.com/) is the source of truth for the data that helps you make better decisions. From integrations with your most important platforms to ecommerce-training AI, Triple Whale helps you find the exact data points you need, with customization and personalization to fit your business.
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Launching & Automating a 7-Figure CPG Brand In College | Design To Convert Podcast
08/11/2023
Launching & Automating a 7-Figure CPG Brand In College | Design To Convert Podcast
In this episode of the Design to Convert Podcast, hosted by we're diving deep into the world of eCommerce with a special guest, of . Join us as we explore the journey of Happy Being, an eCommerce brand that creates the world's healthiest drinks and protein powders, along with a range of teas rooted in science. Discover how Josemaria and his team have combined their backgrounds in functional medicine, chemistry, and creative innovation to craft products that are both health-focused and incredibly delicious. In this captivating conversation, we uncover the secrets behind their approach to product development, which emphasizes pleasure as a driving force for customer engagement. We learn how Happy Being's team navigated the challenges of refining taste profiles and production processes, moving from hand-screwing bottle lids to embracing automation in their manufacturing facility. Along the way, we touch on the art of creative testing, the importance of benchmarks in scaling, and the power of finding the right mentors to accelerate your eCommerce journey. If you're looking to gain insights into building a thriving eCommerce brand that balances health, pleasure, and science, this episode is a must-listen. Join us as we uncover the strategies that have helped Happy Being make a meaningful impact in the industry.
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Scaling Your Agency to 8 Figures | Design to Convert Podcast
08/03/2023
Scaling Your Agency to 8 Figures | Design to Convert Podcast
In this episode of the Design to Convert Podcast, host sits down with , Founder & CEO of , to delve into the secrets behind scaling agencies to impressive levels. Jordan's consultancy helps agencies scale through systems, operations, processes, and management, focusing on the people operations side. He shares his journey from running an eight-figure business unit at Amazon to consulting and eventually starting his own agency. He discusses how the biggest barrier for business scale is people, and shares stories of agency owners who couldn't scale beyond themselves until they applied the right systems and structures. The conversation covers various stages of agency growth, from 0 to 1, 1 to 10, and 10 to 100 million, each with its unique challenges and opportunities. Throughout the podcast, Jordan emphasizes the significance of time and the need to reframe mental perspectives to unlock the path to growth. He advises agency owners to focus on building the right business structure, leveraging systems, and creating SOPs (standard operating procedures) to offload low-leverage tasks. Jordan showcases his commitment to a white-glove experience, providing clarity and accountability to his clients through detailed roadmaps and weekly check-ins. Ultimately, he believes that success is within reach when entrepreneurs have the right blueprint and follow through with dedication and support from a partner like 8 Figure Agency.
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Powering eCommerce Growth Using Affiliates | Design To Convert Podcast
07/05/2023
Powering eCommerce Growth Using Affiliates | Design To Convert Podcast
Welcome to the latest episode of Design to Convert, hosted by . In this episode, Sanjay sits down with , the Co-Founder & Growth Chief of , a unique partner marketing agency that focuses on helping brands power their affiliate programs. They delve deep into the often overlooked aspects of affiliate marketing that many DTC brands fail to consider. Mustafa shares how Paul Street is fixing the broken affiliate marketing landscape by connecting eCommerce businesses with high-quality traffic sources, such as top earning affiliates, agencies, publications, influencers, podcasts, and newsletters. They steer clear of low-quality sources like coupon websites and cashback offers, which can be more harmful than beneficial for businesses. Despite being a relatively new agency, Paul Street has already garnered significant attention, signing on more than two dozen big-name clients and rapidly growing. Sanjay and Mustafa also discuss Mustafa's background in eCommerce and his experiences at Square Dance and Clearco. They touch on the importance of experimentation in the affiliate marketing space and how it can lead to significant wins. They explore the challenges faced by eCommerce brands in attracting new affiliates, optimizing landing pages, and ensuring profitability. Mustafa emphasizes the need for brands to be successful internally before diving into affiliate marketing and highlights the power dynamics between brands and affiliates. Join Sanjay and Mustafa as they dive into the world of affiliate marketing and provide valuable insights for brands looking to optimize their affiliate programs and drive conversions.
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Leveraging Customer Reviews For eCommerce Success | Design To Convert Podcast
06/22/2023
Leveraging Customer Reviews For eCommerce Success | Design To Convert Podcast
Welcome to another exciting episode of Design to Convert with . In this episode, Sanjay sits down with , the founder and CEO of . They dive deep into the world of reviews, honesty, and authenticity in the e-commerce space. Tomasz introduces Opinew, an app designed to help Shopify stores collect reviews and shares how it can benefit businesses in different verticals. They discuss the journey of Opinew, from its humble beginnings as a student project to becoming a successful business that got acquired by ShopCircle. Throughout the conversation, they emphasize the importance of customer feedback and how it has driven the evolution of Opinew into a reliable and efficient review collection system. Tomasz highlights the value of reviews beyond social proof, explaining how they provide insights into customer preferences, unexplored use cases, and growth opportunities. He emphasizes the importance of actively mining review data to improve products, enhance the customer experience, and discover new channels for growth. The conversation also sheds light on Opinew's customer-centric approach, focusing on large multi-channel brands and prioritizing website speed to ensure optimal performance and increased conversions. Tomasz shares how Opinew has continuously refined its product based on customer feedback, making it a top choice for brands seeking a powerful review importation system. Join Sanjay and Tomasz as they explore the fascinating world of reviews, e-commerce, and the journey of Opinew Reviews. Discover how customer feedback can shape the success of businesses and gain valuable insights into building a reliable and efficient review collection system.
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Mastering eCommerce Growth: Insights from a Former Shopify Plus Expert | Design To Convert Podcast
06/16/2023
Mastering eCommerce Growth: Insights from a Former Shopify Plus Expert | Design To Convert Podcast
In this episode of Design To Convert, host interviews , founder of , a digital commerce consultancy for scaling direct-to-consumer (DTC) businesses. Arsh Sidhu has extensive experience in the eCommerce industry, having worked on key growth initiatives for various brands, including Shopify Plus. He shares his journey of how he entered the eCommerce space, starting with his early networking efforts and landing a job at Shopify. Arsh played a crucial role in the development of Shopify Plus and witnessed the rapid growth of the organization, eventually leading him to work at before starting his own consultancy (The Dojo). Throughout his career, Arsh gained valuable knowledge in technology, marketing, inventory management, and scaling businesses efficiently. Arsh highlights the importance of continuous learning and adapting to new challenges while working in a rapidly changing environment. He emphasizes the value of having a proactive mindset and a willingness to learn on the job. Arsh's experiences at Shopify and Asystems provided him with a deep understanding of the eCommerce ecosystem, enabling him to provide comprehensive insights and guidance to DTC brands through his consultancy. His story resonates with the host, Sanjay, who shares his own parallel experiences in the eCommerce industry.
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Growth Strategies for eCommerce Brands, SaaS & D2C Businesses | Design To Convert Podcast
06/08/2023
Growth Strategies for eCommerce Brands, SaaS & D2C Businesses | Design To Convert Podcast
Welcome to Design To Convert! In this episode, host is joined by , the founder of Intensify, a prominent digital marketing agency based in Los Angeles, as our guest. Join us as we explore the secrets behind their remarkable success in assisting eCommerce brands, SaaS businesses, and various other industries. Alex shares his firsthand experiences, beginning with his time at a video game agency, where he swiftly advanced to a managerial role overseeing a team of 50 individuals. Subsequently, he made the transition to a marketing agency as a business analyst, eventually venturing into the realm of eCommerce. Alex's inaugural client sought assistance with their advertising strategy through a mutual friend, which led him to establish his own company. He imparts invaluable lessons learned along the way, highlighting the pivotal role of data analysis in driving marketing triumphs. Throughout the episode, we gain valuable insights into Alex's growth and marketing strategies and philosophies. We explore the importance of keeping ahead of the curve by identifying fresh prospects and advertising platforms. While Facebook ads retain their position as a primary source of traffic, Alex emphasizes the significance of Google Ads for functional products. Furthermore, he shares his viewpoint on the significance of diversifying marketing channels and outlines the services his agency offers, including digital advertising, SEO, and conversion rate optimization (CRO). Whether you represent an eCommerce brand, a SaaS business, or simply hold an interest in the field of marketing, this episode of Design To Convert provides practical advice and inspiration to assist you in accomplishing your objectives. Make sure not to miss out!
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Merging Storytelling & Sales for Customer Experiences | Design To Convert Podcast
06/02/2023
Merging Storytelling & Sales for Customer Experiences | Design To Convert Podcast
In this episode of Design to Convert, host welcomes , Partnerships Manager at , a renowned paid media and creative agency. With nearly two decades of experience, Dale takes us on a journey from his early days as a media buyer at Yahoo to his current role. He reflects on the ever-changing landscape of advertising and highlights the transition from targeting broad demographics to engaging with individuals on a personal level. Dale shares how storytelling plays a pivotal role in his career, enabling him to communicate effectively and connect with various stakeholders. Join us as we dive into the art and science of marketing, exploring the power of personalized experiences and the importance of crafting compelling narratives that drive conversions.
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DTC Success to E-commerce Agency Growth: Insights with Ben Petraglia | Design to Convert Podcast
05/26/2023
DTC Success to E-commerce Agency Growth: Insights with Ben Petraglia | Design to Convert Podcast
Welcome back to another episode of Design to Convert, hosted by Replo. In this episode, we have the pleasure of interviewing Ben Petraglia, head of Strategy and Paid acquisition at Accelerated Growth. What makes this conversation even more exciting is the fact that Ben is not only an expert in the DTC space but also an investor in Replo. We delve into his remarkable journey as an operator in the DTC industry and his transition to the agency space, where he now oversees growth strategies for various brands. Get ready for some fascinating insights on building brands from scratch and gaining a holistic view of client growth.
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Insights from a Top Advertiser | Running & Scaling Facebook Ads | Design to Convert Podcast
05/22/2023
Insights from a Top Advertiser | Running & Scaling Facebook Ads | Design to Convert Podcast
In this episode of the Design to Convert Podcast, host interviews , the founder of and a top Facebook advertiser. Charlie shares his unique philosophy on running and scaling Facebook ads and emphasizes the importance of strategic thinking and problem-solving. He discusses his journey from being a touring musician to getting into advertising, and how he ended up managing seven-figure daily budgets for major clients. Charlie's mission is to make Facebook advertising easier and more successful for businesses, and he shares his insights and experiences to help others achieve their goals in the industry. This episode offers a high-energy conversation between Sanjay and Charlie, who met at an event and bonded over their shared experiences in the direct-to-consumer (DTC) space. Charlie's expertise and track record of success in scaling businesses through Facebook ads make him a valuable resource for marketers and entrepreneurs looking to leverage the platform effectively. Listeners are in for an insightful and engaging discussion as they delve into the intricacies of Facebook advertising and gain valuable insights into maximizing conversions and profitability.
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Unlocking eCommerce Growth: Insights from Webtopia CEO | Design to Convert Podcast
05/10/2023
Unlocking eCommerce Growth: Insights from Webtopia CEO | Design to Convert Podcast
Welcome to Design to Convert, the podcast that explores the world of design and its impact on conversion rates. In this exciting episode, is joined by , the CEO and Founder of . Jessie is an expert in growing eCommerce brands through various marketing channels like Facebook ads, Instagram, TikTok, Google Ads, and email marketing on Klaviyo. Not only does she run Webtopia, but she also coaches eCommerce startups, helping them set up their businesses before scaling through an agency. During their conversation, Sanjay and Jessie discuss the challenges faced by eCommerce brands and the importance of strategic partnerships between brands and agencies. With Webtopia's focus on eCommerce, they have gained valuable insights into what works across different brands and the industry as a whole. Jessie shares her experiences of working on the client side and the frustration of dealing with agencies that didn't provide the strategic value she was looking for. This led her to start Webtopia, an agency that partners with brands to develop effective strategies and support their growth. Join Sanjay and Jessie as they dive into the world of eCommerce, share valuable insights, and explore the playbook that can help eCommerce brands succeed. Whether you're a business owner, marketer, or designer, this episode of Design to Convert is packed with practical advice and inspiring stories that will help you optimize your conversion rates and take your eCommerce brand to new heights.
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Scaling Brands: Insights from Wool Ventures
05/08/2023
Scaling Brands: Insights from Wool Ventures
In our final episode of Design To Convert - Season 1, Simon Wool talks about his experience as a growth marketer and founder of Wool Ventures. He shares his insights on building successful marketing strategies and overcoming challenges in his career, particularly in communication and interpersonal relationships. Simon also highlights his success stories working with brands and emphasizes the importance of increasing efficiency rather than just scaling up spend. He talks about his passion for helping brands grow and his excitement for future projects, including his work on Replo landing pages and more strategic plays.
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Driving E-commerce Growth Through Conversion Optimization with PickyStory
05/08/2023
Driving E-commerce Growth Through Conversion Optimization with PickyStory
In the latest Design to Convert episode, Alex Green, the CEO of PickyStory, discusses the importance of optimization and conversion in e-commerce, and how PickyStory helps businesses increase their sales. He emphasizes the need for a continuous customer journey and avoiding dead-ends in the shopping experience, as well as the value of partnerships and a well-designed pricing model for customer acquisition. To improve retention, he advises companies to provide good support and maintain a reasonable pricing plan that provides value over time. PickyStory is also incorporating AI features to better understand shopper intent and improve conversion rates.
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AI Unleashed: Revolutionizing Content Creation with Jeremy Somers
05/01/2023
AI Unleashed: Revolutionizing Content Creation with Jeremy Somers
In the latest Design to Convert episode, Jeremy Somers, Founder and CEO of not content.ai, shares insights on the revolutionary power of generative AI in content creation. Combining world-class creative directors with cutting-edge AI tools, not content.ai streamlines content creation, reducing campaign timelines by 95-98%. The company focuses on a people-first, creative-led approach, with AI tools handling groundwork and creative professionals curating and refining content. Summers emphasizes the importance of a solid content strategy, enabling brands to focus on other aspects of their businesses. As AI technology continues to advance, generative AI is expected to become a staple in various aspects of businesses, such as video and sound production.
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Unlocking Growth and Empowerment: The She's Birdie Story
04/25/2023
Unlocking Growth and Empowerment: The She's Birdie Story
In our latest episode of Design To Convert, Richie Mashiko, Head of Growth at She's Birdie, shares his entrepreneurial journey and how his company has created a successful personal safety alarm for women. Richie highlights the power of Facebook ads in driving their growth, the product's high gross margin, and their diversified distribution channels. Despite being a single product business, Birdie thrives due to its strong unit economics and recently introduced subscription model. Focusing on profitability across channels and trusting experts has been crucial to their success. Richie emphasizes the importance of understanding unit economics, solving a problem for customers, and focusing on fundamental marketing and distribution channels.
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AI, eCommerce, and Scaling: A Deep Dive with Humayan Rashid
04/16/2023
AI, eCommerce, and Scaling: A Deep Dive with Humayan Rashid
In our latest episode of 'Design To Convert' featuring Humayan Rashid, the conversation delves into the world of AI, eCommerce, and the challenges of scaling businesses. The discussion highlights the astonishing progress in AI and its societal implications. As businesses strive to scale, the conversation underscores the significance of regular technology audits, embracing organizational changes, and utilizing technology to achieve business goals. To round it off, the episode emphasizes the vital role that humility, openness, and nurturing strong relationships play in attaining success in today's fast-paced environment.
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Mastering SEO in 2023: A Conversation with Qckbot's Robert Battle on Strategies, AI, and eCommerce
04/10/2023
Mastering SEO in 2023: A Conversation with Qckbot's Robert Battle on Strategies, AI, and eCommerce
In this episode of Design to Convert, we are joined by Robert Battle, CEO and Co-Founder of Qckbot, a plug-and-play SEO solution for brands seeking to generate and convert traffic into paying customers. Robert discusses the story behind Qckbot's creation and shares insights on effective keyword research, common technical SEO issues, and creating a content strategy that balances user intent and search engine algorithms. The conversation also delves into the impact of AI and machine learning on search engine algorithms, addressing duplicate content concerns, measuring SEO success, and the importance of link building for eCommerce. Finally, Robert offers advice for businesses new to SEO and reveals Qckbot's primary focus for the upcoming year.
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Live from Shoptalk: Skio
04/07/2023
Live from Shoptalk: Skio
Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design websites and other digital platforms that can effectively convert visitors into customers. The discussions covered a wide range of topics including user experience, branding, and e-commerce, and provided valuable information and practical tips for businesses looking to improve their online conversions.
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Live from Shoptalk: Reach Digital
04/07/2023
Live from Shoptalk: Reach Digital
Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design websites and other digital platforms that can effectively convert visitors into customers. The discussions covered a wide range of topics including user experience, branding, and e-commerce, and provided valuable information and practical tips for businesses looking to improve their online conversions.
/episode/index/show/d67ae8b2-f78c-4c8b-a2ad-a4e3ac06f4e1/id/26478717
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Live from Shoptalk: Fermat
04/07/2023
Live from Shoptalk: Fermat
Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design websites and other digital platforms that can effectively convert visitors into customers. The discussions covered a wide range of topics including user experience, branding, and e-commerce, and provided valuable information and practical tips for businesses looking to improve their online conversions.
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