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eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast

Design To Convert

Release Date: 09/18/2023

How To Grow A Shopify Gym Gear Brand Faster Than F1 show art How To Grow A Shopify Gym Gear Brand Faster Than F1

Design To Convert

Join , Head of Growth at Replo, and , Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, . Get ready for a comprehensive exploration of the brand's strategy, tech stack, and advertising approach. Sanjay and Yuxin provide invaluable insights and actionable advice to help businesses like yours enhance their online performance. This episode brings a unique blend of expertise and genuine care for the growth of e-commerce ventures, cutting...

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What We'd Do To Give Customers An Easier Shopping Experience show art What We'd Do To Give Customers An Easier Shopping Experience

Design To Convert

, Head of Growth at Replo, and , Co-founder and CEO of Replo, take a deep dive into optimizing the conversion rate of , a trendy pajama brand for both men and women. In this insightful discussion, Sanjay and Yuxin provide valuable insights and actionable recommendations to enhance the user experience and drive conversions on the jambys.com website. Throughout the episode, Sanjay and Yuxin emphasize the importance of personalization and segmentation in maximizing user engagement and improving conversion rates. They explore the potential impact of testing separate landing pages tailored...

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How We Would Make Small Changes In 10 Minutes To Make Cookware Millions show art How We Would Make Small Changes In 10 Minutes To Make Cookware Millions

Design To Convert

Join hosts , Head of Growth at Replo, and , Co-founder and CEO of Replo, as they dissect the digital strategy of , David Chang's premium cookware brand. Delve into a comprehensive analysis aimed at enhancing the website's user experience to drive conversions and boost sales. Discover valuable insights and actionable tips from industry experts as they explore the optimization potential of CookAnyday's online platform. From refining merchandising tactics to leveraging persuasive content and user-generated imagery, this discussion offers practical strategies to elevate your brand's online...

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Growth Secrets Of An 8 Figure Shopify Coffee Brand show art Growth Secrets Of An 8 Figure Shopify Coffee Brand

Design To Convert

🚀 Dive into the world of e-commerce optimization with Replo's CRO Rodeo! Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, as they dissect the success story of in Episode 2. Witness the evolution of Jot's e-commerce strategy from a traditional model to a highly efficient and streamlined funnel, showcasing the power of Replo's platform in action. 🎯 Explore the key strategies employed by Jot.co, with a focus on a hero metric that simplifies problem-solving and aids in team optimization. Learn about the significance of clarity in customer acquisition,...

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How to Grow A Luxury Eyewear Shopify Store show art How to Grow A Luxury Eyewear Shopify Store

Design To Convert

In this insightful CRO Rodeo, , the head of Growth at , takes us through a quick teardown and audit of bonlook.ca, a direct-to-consumer eyewear business based in Canada. Sanjay dives into various aspects, including the homepage design, stack analysis using tools like builtWith.com, and a comprehensive review of their Facebook ad strategy. He highlights for their engaging content, high-quality imagery, and effective balance between video and static ads. Sanjay also shares valuable tips on optimizing mobile user experience, suggesting improvements to the above-the-fold hero section and...

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Maximizing Conversion Rates of A Bedding Brand With A Few Website Tweaks show art Maximizing Conversion Rates of A Bedding Brand With A Few Website Tweaks

Design To Convert

Join , Head of Growth @ Replo in this CRO Rodeo episode as he dives deep into . Sanjay provides actionable recommendations on improving conversion rates by examining the site's tech stack, ad library, and overall user experience. Get valuable insights on optimizing web elements, crafting compelling CTAs, and leveraging visual storytelling. Perfect for businesses looking to enhance their online presence and conversion strategies.

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The High Growth Playbook Your Shopify Store Needs To Use ASAP show art The High Growth Playbook Your Shopify Store Needs To Use ASAP

Design To Convert

What we have in store. 1) Mastering Google Ads Account Structure in 2024. ​- Learn the art of structuring your Google Ads account for maximum efficiency and ROI. ​- Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend. - Unlock the secrets of Branded Shopping campaigns and how to set them up for success, alongside exclusive scripts to optimize performance. - Discover the untapped potential of Prospecting Search campaigns, with insights into landing page optimization for Ecommerce. ​- Gain rare expertise...

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The Ai-Powered Shopify Growth Consultant | Make More Money From Your Store show art The Ai-Powered Shopify Growth Consultant | Make More Money From Your Store

Design To Convert

​Shopify operators are busy, and between agencies, gurus, courses, and a never-ending discourse on the latest and greatest growth tactics and strategies… It can be hard to separate signals from noise to know exactly what to do next to make more money. ​Thankfully, software can help. Join Replo and , an AI-powered Shopify Growth Tool that plugs into all of your data and makes recommendations in real-time on what to do next to grow your store. ​This goes beyond the simple Facebook, TikTok ads, Google and Shopify optimizations you may be familiar with from other attribution platforms....

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Powering Social Proof For Leading Brands with ​Stamped.io show art Powering Social Proof For Leading Brands with ​Stamped.io

Design To Convert

​ is the reviews and loyalty platform for eCommerce, helping brands establish credibility by building trust and giving their customers a voice. The platform allows businesses to leverage user-generated content by collecting not only written reviews but also photos and videos from customers, enhancing credibility and engagement. offers insights and analytics to help businesses understand trends in customer feedback, sentiment analysis, and areas for improvement. This data can be valuable for making informed decisions and enhancing overall customer satisfaction. Join us for an in-depth demo...

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eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast show art eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast

Design To Convert

Welcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, , the head of Growth at Replo, hosts , the Founder of . Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspective on the intersection of content and commerce. It's a discussion brimming with insights and experiences you won't want to miss. Ali takes us on a journey through his fascinating career in the world of direct-to-consumer eCommerce, spanning over five years. He shares his early days dabbling in...

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More Episodes

Welcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, Sanjay Jenkins, the head of Growth at Replo, hosts Ali Afnan, the Founder of Landing House & Lucky Lad. Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspective on the intersection of content and commerce. It's a discussion brimming with insights and experiences you won't want to miss.

Ali takes us on a journey through his fascinating career in the world of direct-to-consumer eCommerce, spanning over five years. He shares his early days dabbling in building and flipping Shopify stores during the dropshipping craze and the lessons he learned from that period. Ali then recounts his agency work in Santa Monica, where he gained valuable experience in strategy and growth. Finally, he leads us to his recent venture, Lucky Lad, a hangover recovery supplement that has garnered attention on TikTok. His unique approach to branding and product formulation is nothing short of inspiring.

Ali's journey reveals the painstaking efforts behind launching a successful DTC brand. He shares the challenges he faced in formulating his hangover recovery gummies and the relentless dedication it took to bring his product to life. From extensive research to clinical studies and rigorous testing, Ali's approach to product development is a masterclass in innovation and persistence. Discover the behind-the-scenes journey of Lucky Lad's creation and why Ali believes in doing it all from scratch.

Tune in to this episode for a riveting discussion that delves into the world of eCommerce, branding, and product development, offering valuable insights and real-life experiences from Ali Afnan's inspiring entrepreneurial journey. Whether you're an aspiring DTC entrepreneur or a marketing enthusiast, this podcast is packed with actionable advice and entertaining stories you won't want to miss. Join us as we explore the path to designing for conversion in the ever-evolving digital landscape.