eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast
Release Date: 09/18/2023
Design To Convert
Join , Head of Growth at Replo, and , Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, . Get ready for a comprehensive exploration of the brand's strategy, tech stack, and advertising approach. Sanjay and Yuxin provide invaluable insights and actionable advice to help businesses like yours enhance their online performance. This episode brings a unique blend of expertise and genuine care for the growth of e-commerce ventures, cutting...
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What we have in store. 1) Mastering Google Ads Account Structure in 2024. ​- Learn the art of structuring your Google Ads account for maximum efficiency and ROI. ​- Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend. - Unlock the secrets of Branded Shopping campaigns and how to set them up for success, alongside exclusive scripts to optimize performance. - Discover the untapped potential of Prospecting Search campaigns, with insights into landing page optimization for Ecommerce. ​- Gain rare expertise...
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info_outline eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert PodcastDesign To Convert
Welcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, , the head of Growth at Replo, hosts , the Founder of . Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspective on the intersection of content and commerce. It's a discussion brimming with insights and experiences you won't want to miss. Ali takes us on a journey through his fascinating career in the world of direct-to-consumer eCommerce, spanning over five years. He shares his early days dabbling in...
info_outlineWelcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, Sanjay Jenkins, the head of Growth at Replo, hosts Ali Afnan, the Founder of Landing House & Lucky Lad. Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspective on the intersection of content and commerce. It's a discussion brimming with insights and experiences you won't want to miss.
Ali takes us on a journey through his fascinating career in the world of direct-to-consumer eCommerce, spanning over five years. He shares his early days dabbling in building and flipping Shopify stores during the dropshipping craze and the lessons he learned from that period. Ali then recounts his agency work in Santa Monica, where he gained valuable experience in strategy and growth. Finally, he leads us to his recent venture, Lucky Lad, a hangover recovery supplement that has garnered attention on TikTok. His unique approach to branding and product formulation is nothing short of inspiring.
Ali's journey reveals the painstaking efforts behind launching a successful DTC brand. He shares the challenges he faced in formulating his hangover recovery gummies and the relentless dedication it took to bring his product to life. From extensive research to clinical studies and rigorous testing, Ali's approach to product development is a masterclass in innovation and persistence. Discover the behind-the-scenes journey of Lucky Lad's creation and why Ali believes in doing it all from scratch.
Tune in to this episode for a riveting discussion that delves into the world of eCommerce, branding, and product development, offering valuable insights and real-life experiences from Ali Afnan's inspiring entrepreneurial journey. Whether you're an aspiring DTC entrepreneur or a marketing enthusiast, this podcast is packed with actionable advice and entertaining stories you won't want to miss. Join us as we explore the path to designing for conversion in the ever-evolving digital landscape.