Let's Get Messy: The Value of Creative and Participatory Customer Research
Release Date: 01/25/2024
Indianapolis Colts Activate Their Brand Through Fan-Focused Experiences
The Mindful Bullhorn
In our conversation with Roger VanDerSnick, the NFL's Indianapolis Colts' Chief Sales and Marketing Officer, we dive into how the team makes an impact by uniting fans, friends and families through football. We discuss how his early career at Proctor & Gamble helped develop both the marketing and leadership skills to take on significant roles as a sports marketer with NASCAR and in professional football. Learn how the Colts activate fan experiences in the community, in the stadium and with their mascot, Blue!
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Redefining a Comic Icon: A Superhero's Impact In This Universe
The Mindful Bullhorn
In the latest episode of The Mindful Bullhorn we have the honor of speaking to Peter Ramsey, Academy Award winning director of Spider-Man: Into the Spider-Verse and as executive producer of Hair Love. We talk about how Peter's love of comic books inspired a drive to discover that a career in film was possible. Learn about Peter's early career as a storyboard artist on films like Cast Away, Shrek and Fight Club, just to name a few. We also chat about how Peter got his big break directing feature films, the impact of Miles Morales, and how the creative industry can continue to grow its...
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NCAA’s Horizon League Recharges its Brand with Major Experiences and Impact
The Mindful Bullhorn
In our conversation with the NCAA’s Horizon League Commissioner, Julie Roe Lach, we’ll discuss how she’s leveraging more than 25 years of college athletics experience into leading the league’s growth and future. You’ll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We’ll also spend some time...
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Jägermeister UK Celebrates a Creative and Inclusive Nightlife
The Mindful Bullhorn
In our conversation with Jägermeister Marketing Director, Christian Stindt, we’ll discuss how Jägermeister UK celebrates the best nights of their audiences’ lives, with its “Best Nights” campaign. While the ice-cold shot launched in Germany over 80 years ago, the people and team behind the brand today, know the importance of a nightlife environment that is enjoyable for all and allows for creative freedom. We’ll chat about how Jägermeister UK brings this global initiative to life with unique experiences and content celebrating music, fashion, design, place, culture, accessibility...
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Janus Motorcycles Cultivates a Connection with Every Rider
The Mindful Bullhorn
In our conversation with Janus Founder and CEO, Richard Worsham, we’ll discuss the founding of Janus Motorcycles, and how they make simple and beautiful machines, drawing on the Northern Indiana spirit of manufacturing. We’ll explore the brand and what it has done to create a loyal following of riders who value experience and who celebrate the form of Janus Motorcycles, over function. This discussion will cover the impact the Janus brand makes through its commitment to utilizing a global marketplace to source the most reliable components, building to order and selling directly to its...
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The Mindful Bullhorn (Trailer)
The Mindful Bullhorn
Borshoff’s YouTube and podcast series brings marketers and creatives purposeful discussions around relevant and timely topics. Each episode tells the story of how a brand, and the people behind it, are making an impact on the world, their industries and their audiences. We call this series, "The Mindful Bullhorn." Bullhorns are famously loud, directional, and attention-getting. A mindful one, though, uses its power and voice with strategy and intention -- considering the needs of its audience first, and cutting through the noise in a thoughtful way to offer something of real...
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Let's Get Messy: The Value of Creative and Participatory Customer Research
The Mindful Bullhorn
Join Terri Wada, of Collabo XD, and Borshoff's Katherine Coble and Justin Wojtowicz as they discuss a unique approach to customer research. Terri explains how the various forms of research we can employ don't always allow us to understand someone else's full experience, or that all humans are creative, or that the world around us is constantly changing. Marketers and researchers who aim for more creative research approaches unlock the real reasons behind why consumers choose the things they choose.
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Where Do Humans And AI Intersect? A Content Strategy Discussion
The Mindful Bullhorn
In our conversation, we’ll discuss and debate generative AI’s impact on content strategy, writing, performance and its ability to truly create meaningful connections with humans. Specifically, we’ll discuss how we are and are not using AI in our roles as content marketers. Where we’ve seen successes. Where we’ve seen failures. What have we learned about the use of generative AI in answering real human questions in original ways, increasing SERP rankings, driving brand purpose and converting revenue?
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Space, Togetherness, and Publicness in a Post-Pandemic World
The Mindful Bullhorn
We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic.
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Creating Connections with Donors Through Story
The Mindful Bullhorn
What makes a capital campaign successful? Join us as we have a conversation with Kara Kovert Pray of the Indianapolis Motor Speedway Museum and Ted Grossnickle of Johnson, Grossnickle and Associates about attracting donors. They share how to craft a campaign using stories and helping donors see their impact and find meaning. We'll hear about the changes to come in the new and improved IMS Museum, as well as some trends in giving and philanthropy in the country.
info_outlineJoin Terri Wada, of Collabo XD, and Borshoff's Katherine Coble and Justin Wojtowicz as they discuss a unique approach to customer research. Terri explains how the various forms of research we can employ don't always allow us to understand someone else's full experience, or that all humans are creative, or that the world around us is constantly changing. Marketers and researchers who aim for more creative research approaches unlock the real reasons behind why consumers choose the things they choose.