7-Figure Launch Secrets and the Truth About "Scaling" Your Business
Release Date: 04/27/2022
Cancel Culture and Personal Brands In PR Crisis with Molly McPherson
Marketing Muckraking
In today’s episode I am joined by the indestructible Molly McPherson, who you may know as the TikTok “PR Lady,” as her followers have affectionally dubbed her. I just know her as my first stop when a brand or celebrity is in the news for reasons they’d rather not be. Molly is hilarious, warm, and witty and I’m absolutely thrilled and delighted that she’s on the show today, talking about the #1 biggest mistake that brands make before, during, and after a public relations crisis and even dishing with me on my favorite topic — the and the curious case of...
info_outline
Fix It From Within? Or Burn It All Down? Where Do We Go From Here? The Online Business Family Tree - Part 4
Marketing Muckraking
Welcome to Part 4, the final installment of the Online Business Family Tree series, where we traced back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. We also highlighted the 10 elements of the rotten tree. To review: Prosperity gospel and the "pull yourself up by your bootstraps" myth of meritocracy Mastermind relationships and being "in the room" where it happens with powerful leaders JV partnerships Affiliate marketing Tabloid / clickbait / pain point / shame-based marketing Gaming the system Propaganda, mind...
info_outline
ClickFunnels to Hell, Fake It 'Til You Make It, and Moneyball: The Online Business Family Tree - Part 3
Marketing Muckraking
Welcome to Part 3 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we’re time traveling from WWI and WWII all the way to today, where clickbait, ClickFunnels to hell, and faking it ’til you make it have spread across the branches of this rotten business tree, poisoning the fruits that fall to everyone clamoring for their taste of success. Remember, this stuff didn’t start on the Internet — it goes back hundreds of...
info_outline
6 Figure Masterminds, Marie Forleo, and The Syndicate: The Online Business Family Tree - Part 2
Marketing Muckraking
Welcome to Part 2 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we’re diving into six figure masterminds, Marie Forleo’s B-School, the Cult of the Syndicate, and how early Internet marketers like Mark Joyner, Dan Kennedy, Yanik Silver, and Russell Brunson brought mind control and manipulation online. If you don’t know — or care — about these names, never fear. We focus on what tactics these leaders popularized...
info_outline
Thomas Edison to Tony Robbins: The Online Business Family Tree - Part 1
Marketing Muckraking
If you've ever wondered how the Online Business Industrial Complex was built, this is the 4-part series for you. I'm joined by Lisa Robbin Young as we trace back how we arrived at this moment in internet marketing and online business, and who are the key leaders who brought us here, starting with Ben Franklin, Henry Ford, and Thomas Edison, all the way to and Matthew McConaughey? Yeah, he’s a life coach now. If you don’t know — or care — about these names, never fear. Lisa and I focus on what tactics these leaders popularized and how they’ve invaded nearly every corner of online...
info_outline
Should Brands Be "Political"?
Marketing Muckraking
In this installment of Marketing Muckraking, we explore the question...should brands be "political"? And what does it mean to be "political" in the context of global capitalism? Are we turning to corporations because we've lost our faith in government? What do we do, as brand consumers and business owners, with the answers to these questions? How do we build a better world? In June, the world’s most powerful advertisers gathered at Cannes Lions, where this year’s biggest themes included AI, ad tech, influencer marketing, and most notably — “dialing down the politics,” which was the...
info_outline
19 Brands & Counting: Review of Shiny Happy People - Duggar Family Secrets
Marketing Muckraking
Content warning: this episode touches on sensitive topics that include sexual assault, child abuse, and religious trauma. Shiny Happy People: Duggar Family Secrets released on Amazon Prime on June 2. In this episode, I review the docuseries through the lens of marketing muckraking, looking at how the Duggars and the IBLP used modern marketing, branding, and PR to re-write history as it was happening, in a bid to arrest political control of the country.
info_outline
The Age of Personal Unbranding
Marketing Muckraking
Welcome to Season 2 of Marketing Muckraking! I started Season 1 with — and because I love a good callback, I’m continuing this conversation as we kick off Season 2. In my very first episode I traced back the origins of the term “personal brand” to Tom Peters and his 1997 Fast Company article when Peters told readers to “take a lesson from the big brands…establish your own micro equivalent of the Nike swoosh. Peters positioned personal branding as freedom from corporate rule: “You’re not an “employee” of General Motors, you’re not a “staffer” at...
info_outline
Can We Fix Capitalism? CoMuckraking with Jeff Harry
Marketing Muckraking
Jeff Harry is back! Earlier this year, Jeff and I asked the question: Today, the question is, "Can we fix capitalism?" Yvon Chouinard, self-styled "reluctant billionaire" and Patagonia founder recently made headlines for giving up ownership of the company and dedicating future profits to fight climate change. “Earth is now our only shareholder,” Chouinard wrote in an . The Internet went wild for the news with many celebrating the move as proof that there is hope for capitalism yet. In an exclusive New York Times interview Chouinard himself positioned the decision as...
info_outline
The History of Marketing, Propaganda, and Politics From WWI to Trump
Marketing Muckraking
I believe that marketers and the people who consume marketing (that's everybody) need to know the history of the advertising industry and how we went from “Mad Men to Math Men” to quote Alexander Nix, former CEO of Cambridge Analytica. There is so much more to this history than a bunch of Don Drapers clinking scotch glasses while they come up with pithy slogans. Marketing history intertwines with how politics and culture took shape over the last century. To understand marketing history is to understand ourselves. If you want the short version of this, check out this...
info_outlineThe online business world is obsessed with 7-figure launch numbers and "scaling" your business model or, as they would have us believe, we're "leaving money on the table."
Small business owners mistakenly believe that once they've polished and validated their offerings, the only way to grow is to take themselves out of the equation, automate, evergreen, and sell to thousands.
When those thousands don't come (or they do come and they complain about the value of the program not matching its testimonials), folks feel that they've done something wrong. Maybe it's the ad targeting? Or the copywriting? Or some other "easy" marketing tweakaroo that can launch them into the 7-figure stratosphere?
But the "wrong" isn't the business owner or their offer...it's the belief that a 7-figure launch is just "one funnel away." And, ultimately, it comes down to the fact that some businesses have no business being scaled.
There's a lot more to a 7-figure launch than crafting a valuable offer and then throwing a few bucks at Zuck in hopes that his ad robots will serve you up to the right willing buyers.
In this episode of Marketing Muckraking, I break down the 7 secrets to a 7-figure launch...and why you don't want one. And the beautiful monster at the end of this episode is my alternative to "scaling" that doesn't include you withdrawing from your business and watching the dollars pour in while you smugly sip your $7 marg on tropical shores.
What I can tell you is that, yes! There is a way to save time and energy while still offering your customers and clients personal attention. Listen for the full scoop.
Read the full transcript here.