Marketing Muckraking
In today’s episode I am joined by the indestructible Molly McPherson, who you may know as the TikTok “PR Lady,” as her followers have affectionally dubbed her. I just know her as my first stop when a brand or celebrity is in the news for reasons they’d rather not be. Molly is hilarious, warm, and witty and I’m absolutely thrilled and delighted that she’s on the show today, talking about the #1 biggest mistake that brands make before, during, and after a public relations crisis and even dishing with me on my favorite topic — the and the curious case of...
info_outlineMarketing Muckraking
Welcome to Part 4, the final installment of the Online Business Family Tree series, where we traced back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. We also highlighted the 10 elements of the rotten tree. To review: Prosperity gospel and the "pull yourself up by your bootstraps" myth of meritocracy Mastermind relationships and being "in the room" where it happens with powerful leaders JV partnerships Affiliate marketing Tabloid / clickbait / pain point / shame-based marketing Gaming the system Propaganda, mind...
info_outlineMarketing Muckraking
Welcome to Part 3 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we’re time traveling from WWI and WWII all the way to today, where clickbait, ClickFunnels to hell, and faking it ’til you make it have spread across the branches of this rotten business tree, poisoning the fruits that fall to everyone clamoring for their taste of success. Remember, this stuff didn’t start on the Internet — it goes back hundreds of...
info_outlineMarketing Muckraking
Welcome to Part 2 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we’re diving into six figure masterminds, Marie Forleo’s B-School, the Cult of the Syndicate, and how early Internet marketers like Mark Joyner, Dan Kennedy, Yanik Silver, and Russell Brunson brought mind control and manipulation online. If you don’t know — or care — about these names, never fear. We focus on what tactics these leaders popularized...
info_outlineMarketing Muckraking
If you've ever wondered how the Online Business Industrial Complex was built, this is the 4-part series for you. I'm joined by Lisa Robbin Young as we trace back how we arrived at this moment in internet marketing and online business, and who are the key leaders who brought us here, starting with Ben Franklin, Henry Ford, and Thomas Edison, all the way to and Matthew McConaughey? Yeah, he’s a life coach now. If you don’t know — or care — about these names, never fear. Lisa and I focus on what tactics these leaders popularized and how they’ve invaded nearly every corner of online...
info_outlineMarketing Muckraking
In this installment of Marketing Muckraking, we explore the question...should brands be "political"? And what does it mean to be "political" in the context of global capitalism? Are we turning to corporations because we've lost our faith in government? What do we do, as brand consumers and business owners, with the answers to these questions? How do we build a better world? In June, the world’s most powerful advertisers gathered at Cannes Lions, where this year’s biggest themes included AI, ad tech, influencer marketing, and most notably — “dialing down the politics,” which was the...
info_outlineMarketing Muckraking
Content warning: this episode touches on sensitive topics that include sexual assault, child abuse, and religious trauma. Shiny Happy People: Duggar Family Secrets released on Amazon Prime on June 2. In this episode, I review the docuseries through the lens of marketing muckraking, looking at how the Duggars and the IBLP used modern marketing, branding, and PR to re-write history as it was happening, in a bid to arrest political control of the country.
info_outlineMarketing Muckraking
Welcome to Season 2 of Marketing Muckraking! I started Season 1 with — and because I love a good callback, I’m continuing this conversation as we kick off Season 2. In my very first episode I traced back the origins of the term “personal brand” to Tom Peters and his 1997 Fast Company article when Peters told readers to “take a lesson from the big brands…establish your own micro equivalent of the Nike swoosh. Peters positioned personal branding as freedom from corporate rule: “You’re not an “employee” of General Motors, you’re not a “staffer” at...
info_outlineMarketing Muckraking
Jeff Harry is back! Earlier this year, Jeff and I asked the question: Today, the question is, "Can we fix capitalism?" Yvon Chouinard, self-styled "reluctant billionaire" and Patagonia founder recently made headlines for giving up ownership of the company and dedicating future profits to fight climate change. “Earth is now our only shareholder,” Chouinard wrote in an . The Internet went wild for the news with many celebrating the move as proof that there is hope for capitalism yet. In an exclusive New York Times interview Chouinard himself positioned the decision as...
info_outlineMarketing Muckraking
I believe that marketers and the people who consume marketing (that's everybody) need to know the history of the advertising industry and how we went from “Mad Men to Math Men” to quote Alexander Nix, former CEO of Cambridge Analytica. There is so much more to this history than a bunch of Don Drapers clinking scotch glasses while they come up with pithy slogans. Marketing history intertwines with how politics and culture took shape over the last century. To understand marketing history is to understand ourselves. If you want the short version of this, check out this...
info_outlineJeff Harry is back! Earlier this year, Jeff and I asked the question: "Is America a scam?" Today, the question is, "Can we fix capitalism?"
Yvon Chouinard, self-styled "reluctant billionaire" and Patagonia founder recently made headlines for giving up ownership of the company and dedicating future profits to fight climate change. “Earth is now our only shareholder,” Chouinard wrote in an open letter.
The Internet went wild for the news with many celebrating the move as proof that there is hope for capitalism yet. In an exclusive New York Times interview Chouinard himself positioned the decision as just that:
“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people. We are going to give away the maximum amount of money to people who are actively working on saving this planet.”
Others questioned whether the move was a way of avoiding the $700 million tax hit that would come with selling the company, while keeping company control within the family. We've def got billionaire trust issues, even with the "reluctant" ones.
Jeff Harry joins me again on this episode of Marketing Muckraking to talk about the dangers of billionaires with platinum cards and hearts of gold.
And we explore the question of whether we can "fix" capitalism...and if the uberwealthy are the ones to do it?
Is the solution to our systemic problems simply a matter of rustling up more well-meaning millionaires and billionaires?
Let's CoMuckrake about it. Come along for a wild and messy ride. We cover:
- Why a "reluctant billionaire" like Yvon Chouinard of Patagonia might not be qualified to fix the planet and its problems
- How "the one moral CEO in America," Dan Price of Gravity payments, fell from grace and why we're embarrassed we ever re-tweeted him
- Andrew Carnegie, wealthy philanthropy, and paternalism in do-good clothing
- What climate change has to do with Super Mario World
- Camp Reset and how a stuffed monkey named Uche might save us all
- A simple practice to help you deconstruct capitalism today — or your money back!
About Jeff Harry
Jeff Harry shows individuals and companies how to tap into their true selves, to feel their happiest and most fulfilled — all by playing. Jeff believes that we already have many of the answers we seek, and by simply unleashing our inner child, we can find our purpose and, in turn, help to create a better world.
An international speaker and consultant, Jeff has presented at conferences such as INBOUND, SXSW, and Australia’s Pausefest, showing audiences how major issues in the workplace can be solved using play. He was selected by Engagedly as one of the Top 100 HR Influencers of 2020 for his organizational development work around addressing toxicity in the workplace. His playwork has been featured in the New York Times, AJ+, SoulPancake, the SF Chronicle, and CNN. And he’s a damn good follow on TikTok. Go check him out.
Links from the episode:
- Is America a Scam? Ep. 5 of Marketing Muckraking with Jeff Harry
- Winners Take All by Anand Giridharadas
- "Social Media Was a C.E.O.’s Bullhorn, and How He Lured Women": Karen Weise, New York Times piece on Dan price
- "The Prophet Motive": Stephen Rodrick, Esquire magazine piece on Dan Price
- "Community Love vs. Romantic Love" TikTok duet with @AyandaStood
- Camp Reset
- Hima Batavia
- Shout outs to Wendy Conrad, Tiffany Joy Lanier, and Lisa Robbin Young for joining in with questions and ideas during the CoMuckraking live!
Muckraker's note: My episodes with Jeff always start with him messaging me on Instagram like, “Should we talk about this?! Let’s talk about this.” So we don’t do this in a typical podcast interview style, like you might be used to, but two friends dishing and debating the topics we’re passionate about. The day we recorded this, Jeff had some tech issues getting onto Instagram live, which I have edited to make our conversation easier to follow. But that also means there’s more of an RKA monologue at the beginning before Jeff could connect and some messy IG audio — but by the time you hear what Jeff has to say at the end of our chat, I think you’ll agree that this messiness is a plus, not a minus. On with the show.