Know, Grow, Scale: How Laura Johns Helps Businesses Escape the Referral Rut
Release Date: 07/02/2025
Cringe, Courage, and Creative Fire: The Mad Genius Way
The CommonHouse Podcast
What happens when bold creativity meets deep research and a culture of courageous collaboration? In this episode of the Common House Podcast, we sit down with Rob Bridges, CEO of Mad Genius, to explore the 20-year journey behind one of Mississippi’s most disruptive creative agencies. Rob shares the story behind the company’s unique name, their “five C’s” hiring philosophy, and the lab-like approach that fuels award-winning campaigns—like the viral “Vaping is Cringe” project. From building a culture that demands brilliance to reshaping what clients expect from creative...
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Know, Grow, Scale: How Laura Johns Helps Businesses Escape the Referral Rut
The CommonHouse Podcast
Laura Johns of The Business Growers shares the strategy behind her “Know, Grow, Scale” framework that’s helping IT and managed service providers break out of the exhausting cycle of referral-only business. From foundational brand work to smart scaling, Laura discusses why authority, content, niching down, and CRM systems are the real game-changers—and how to build a marketing engine that actually works.
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What Video Does Your Business Really Need?
The CommonHouse Podcast
In this episode of the Common House Podcast, Casey and the team break down the most essential types of videos every business should consider—whether you're just starting out or looking to scale. From explainer videos and customer testimonials to behind-the-scenes storytelling, augmented reality, and immersive content, this conversation is packed with real-world insights, stats, and examples that help clarify what actually works. If you’ve ever wondered how to make video work for your brand without wasting time or money, this practical episode is for you.
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Brand, Mission, and the Power of Why: Ramey’s 40-Year Journey in Marketing
The CommonHouse Podcast
What makes a brand truly premium? In this inaugural episode of the Common House Podcast, we sit down with Eric Evans and West Williams from Ramey—an agency with a 40-year legacy rooted in Mississippi but punching far above its weight. We explore their definition of a premium brand, the importance of strategy over tactics, and how authenticity drives today’s most successful campaigns. Whether you're a brand builder, creative, or business owner, this conversation is packed with insight on building lasting client relationships, knowing your “why,” and embracing both performance and brand...
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iPhones, AI, and Authenticity: Modern Video Strategies for Real Brands
The CommonHouse Podcast
User-generated content may grab attention, but it’s the blend with high-quality video and longform storytelling that creates lasting brand impact. In this episode, Casey and Tommy unpack the evolving world of digital content—from vertical video and video podcasts to AI-powered editing and personalized visuals. They share the practical strategies they’ve seen work—and the mistakes businesses should avoid.
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Beyond the Bourbon: Real Business, Real Grit
The CommonHouse Podcast
In this engaging episode of the Common House Podcast, we sit down with the hosts of the Bourbon and Business Podcast—Adam Horlock, Tyler Wiltshire, and Dakota Tate—for a candid conversation about what it really takes to grow a successful business in the Southeast. From gritty startup stories and unexpected celebrity run-ins to tactical advice on customer research, marketing strategy, and building trust, this conversation balances insight with humor. If you're a business owner, aspiring entrepreneur, or just someone who appreciates authenticity, strategy, and a good bottle of bourbon,...
info_outlineLaura Johns of The Business Growers shares the strategy behind her “Know, Grow, Scale” framework that’s helping IT and managed service providers break out of the exhausting cycle of referral-only business. From foundational brand work to smart scaling, Laura discusses why authority, content, niching down, and CRM systems are the real game-changers—and how to build a marketing engine that actually works.