Toon update: The end of Clever Copy Chats
Clever Copy Chats
Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketing tactics. Whether it's creating passive income streams, juggling your real life with your business, or being a misfit. I'm going to be passing on digital marketing tips, business advice, finance advice. Over time, you'll see all the...
info_outline
Toon Update: Podcast on pause
Clever Copy Chats
Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies Useful links:
info_outline
Honing in on your home page (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page? Well, perhaps today is the day. Freebies Useful links:
info_outline
How to be a tactful editor and proofreader (Awards)
Clever Copy Chats
Welcome to another award winner's episode. In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our proofreading winner and our editing winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy it. Tune in to...
info_outline
Following copywriting formulas to victory (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about my favourite copywriting formula. PAS (Problem / Agitate / Solve) Other useful formulas: AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours) Freebies
info_outline
Becoming a confident copywriter with Emma McMillan (Chat)
Clever Copy Chats
Do you feel like a confident copywriter? Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis. So how do we overcome that? Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads. Tune in to learn: How Emma made her way from teaching to copywriting. What Emma’s first steps were as a...
info_outline
Be a fruit seller (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves. Freebies Membership:
info_outline
How to wow your clients with content marketing with Jody Carey (Chat)
Clever Copy Chats
Ugh, content marketing, it just sounds so, well boring. And content, really? Does it actually generate sales or just contribute to the noise on the interwebs? How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards? Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice. Get ready to hear how you can woo and wow your client through the power of content marketing services. Tune in to...
info_outline
Get your legal bases covered (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about legal. I know it's boring, but it's super, super important. This is one that should be really front of mind, and it's all about getting your legals sorted. Useful Resources: Freebies Membership:
info_outline
Being better in your business and writing inclusive copy (Awards)
Clever Copy Chats
Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our diversity winner and our new business winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy...
info_outlineIn these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.
Today, I want to talk about why old is not a selling point.
As part of my Recipe for SEO success course, I do a lot of Unique Selling Proposition reviews.
And for those of you who don’t know what a USP is, it’s a short statement that summarises:
Who you are
What you do
Who you do it for
And why you do it better than anyone else.
And time after time I see phrasing in these USPs that relates to age.
As in the age of the business.
Examples include:
- Over 60 years ago
- Combined experience of 72 years
- Since 1996
- Established in 1842
Yuck!
And I get it.
AGE feels like it should be a positive.
Being the original surely counts for something right?
The pioneer?
Having experience surely counts for something right? You’ve been there, done that, not like these young upstarts.
But in a world that is obsessed with Newness, I’m just not sure Oldness cuts it anymore.
Let’s break them down.
Freebies
Membership: Join waitlist now