Clever Copy Chats
A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way.
info_outline
Toon update: The end of Clever Copy Chats
07/18/2024
Toon update: The end of Clever Copy Chats
Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketing tactics. Whether it's creating passive income streams, juggling your real life with your business, or being a misfit. I'm going to be passing on digital marketing tips, business advice, finance advice. Over time, you'll see all the episodes from this podcast being merged into the Kate Toon Show, historically. I'll also be talking about copywriting on that new show, because, you know, once a copy beast, always a copy beast. The new show gives me the freedom to talk about all manner of different things, and I'm really excited for it, so I hope you can come and listen to that. Freebies Useful links:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/32192272
info_outline
Toon Update: Podcast on pause
04/29/2024
Toon Update: Podcast on pause
Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies Useful links:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/31027218
info_outline
Honing in on your home page (Tip)
01/17/2024
Honing in on your home page (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page? Well, perhaps today is the day. Freebies Useful links:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/29456123
info_outline
How to be a tactful editor and proofreader (Awards)
11/29/2023
How to be a tactful editor and proofreader (Awards)
Welcome to another award winner's episode. In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our proofreading winner and our editing winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy it. Tune in to learn: What qualities make an award-winning editor What qualities make an award-winning proofer The main differences between editing and proofreading How to start off with structural editing How to tackle editing a book Why editorial guidelines can be helpful What proofreaders should focus on Why Mary got involved with editing Why Tanja prefers proofing and editing over creative copywriting How to approach editing so the client doesn’t feel overwhelmed Tanja and Mary’s top recommended tools Useful resources: Freebies
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/28684103
info_outline
Following copywriting formulas to victory (Tip)
11/16/2023
Following copywriting formulas to victory (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about my favourite copywriting formula. PAS (Problem / Agitate / Solve) Other useful formulas: AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours) Freebies
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/28494590
info_outline
Becoming a confident copywriter with Emma McMillan (Chat)
11/01/2023
Becoming a confident copywriter with Emma McMillan (Chat)
Do you feel like a confident copywriter? Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis. So how do we overcome that? Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads. Tune in to learn: How Emma made her way from teaching to copywriting. What Emma’s first steps were as a copywriter What a copywriting coach is Common problems small business owners have when writing their own copy What business owners should be focusing on in their marketing What Emma’s pricing structure as a copywriting coach looks like How Emma deals with self-doubt Emma’s favourite copywriting tool Emma’s top copywriting tip for small business owners Useful resources: Freebies
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/28458437
info_outline
Be a fruit seller (Tip)
10/18/2023
Be a fruit seller (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves. Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/28294160
info_outline
How to wow your clients with content marketing with Jody Carey (Chat)
10/04/2023
How to wow your clients with content marketing with Jody Carey (Chat)
Ugh, content marketing, it just sounds so, well boring. And content, really? Does it actually generate sales or just contribute to the noise on the interwebs? How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards? Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice. Get ready to hear how you can woo and wow your client through the power of content marketing services. Tune in to learn: How Jody moved from corporate marketing to copywriting How the US copywriting market compares to Australia How content writing differs from copywriting How long-form content writing fits into building brand awareness and making the sale Where long and short-form content works best How Jody incorporates AI as a tool in client projects How Jody packages and sells content marketing strategy to clients The biggest challenges Jody has faced as a copywriter and content writer Jody’s top copywriting tools Jody’s advice for new copywriters Useful resources: Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/28208648
info_outline
Get your legal bases covered (Tip)
09/13/2023
Get your legal bases covered (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about legal. I know it's boring, but it's super, super important. This is one that should be really front of mind, and it's all about getting your legals sorted. Useful Resources: Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/27889395
info_outline
Being better in your business and writing inclusive copy (Awards)
08/30/2023
Being better in your business and writing inclusive copy (Awards)
Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our diversity winner and our new business winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy them. Tune in to learn: Why Nicole won Best New Business of the Year 2022 Why Zoe Simmons won Diversity Champion of the Year 2022 The best way to build trust with your clients Why accessibility and inclusivity is so important Nicole’s number one tip to anyone starting a new business Zoe’s number one tip for anyone looking to being more inclusive if your copywriting Challenges Zoe and Nicole have faced in their careers How Nicole and Zoe view the rise of AI and tools Useful resources: Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/27546498
info_outline
How to build a stand-out brand (Tip)
08/16/2023
How to build a stand-out brand (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk a little bit about how to brand differently by thinking outside the box. Let’s talk about branding. One of the biggest mistakes I see with copywriters is the tendency to brand themselves in similar ways to other copywriters they’ve seen. While this is fine, it’s very safe. If you want to stand out from the sameness, don’t replicate what all the other copywriters are doing. Toon in to this episode for my advice. Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/27699096
info_outline
Facing the challenges of copywriting life with Kristy Wright (Newbie)
07/12/2023
Facing the challenges of copywriting life with Kristy Wright (Newbie)
Juggling copywriting and having a life is a struggle, right? And then there’s the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty imposter syndrome. Today I want to talk about what it’s really like to be a copywriter. What does the average day look like? What are the ups? And the downs? Let’s get real today, people, and dig into the challenges all copywriters face. Tune in to learn: How Kristy found her way from print media to copywriting How Kristy combines digital marketing into her services Why Kristy focused on conversion copywriting Why offering a suite of services can be beneficial to your copywriting business How Kristy faces mindset challenges How Kristy views generative AI tools and AI copywriting Kristy’s favourite day-to-day copywriting tool Kristy’s top tip for copywriters Useful resources: Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/27414966
info_outline
Stop asking ‘why me’ and start asking ‘why not me?’ (Tip)
06/28/2023
Stop asking ‘why me’ and start asking ‘why not me?’ (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want you to stop asking ‘why me’ and start asking ‘why not me?’ In the business world, especially when you’re starting out, it can be oh-so easy to doubt yourself. There are so many other copywriters out in the world; why would anyone pick you (or me)? Perhaps you don’t have any experience. No samples. You haven’t done a fancy $5k US copywriting course. You haven’t bought every single copywriting book.. Honestly, who cares? Just as with love, in copywriting, there’s someone for everyone. Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/27230874
info_outline
Overcoming finance fears with Oliver Garside (Chat)
06/14/2023
Overcoming finance fears with Oliver Garside (Chat)
Us copywriters pride ourselves on being words people. But when it comes to figures, well some of us aren’t so great. And after all my years coaching copywriters, I’ve found it’s not the copywriting side of things that causes businesses to fail, it’s poor money management. Fear about pricing. Poor cash flow management. Awkwardness about invoicing. And naked terror at tax time. All these issues can really drag a happy copywriter down. So today we’re talking about mastering your money and getting some tips on how to feel fabulous about your finances. Tune in to learn: Why freelancers often struggle with the money side of business Mistakes copywriters often make when starting out How accounting tools can save you time and money How to start tracking your business finances regularly How to be prepared for tax time Why having the right accounting tools and team is crucial to your business growth Olly’s top tips for transforming your business finances Useful resources: Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/27143529
info_outline
Don't panic, your copywriting career is safe (Tip)
05/24/2023
Don't panic, your copywriting career is safe (Tip)
Batton down the hatches I know that many copywriters feel under attack at the moment. The cost of living crisis is biting hard, and it’s getting harder to find and convert clients. ChatGPT seems to be threatening our very existence. And as the bank balance dwindles, as the confidence ebbs, it can cause us deep thinkers to spiral into negative thoughts. It can also lead us to make panicky decisions. Listen to this episode for a little perspective and confidence as we move forward. Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/26876301
info_outline
How to offer VIP days as a copywriter with Cathy Camera (Awards)
05/10/2023
How to offer VIP days as a copywriter with Cathy Camera (Awards)
VIP days are a relatively new thing in the copywriting world. Back in the old days there was no such thing, I’m pretty much sure of it. But then someone, somewhere started banging on about VIP days and now everyone has jumped on this copywriting bandwagon. And I get it, they’re a great way to overcome the eternal problem of projects dragging on for months and months and months. One day, done. Love it. But are VIP days all they’re cracked up to be? Does that idea of working live with your client for an entire day make you feel queasy? How on earth do you charge for that? What if the copy turns out crap? What if you don’t have the mojo when the big day comes? Today we talk with our Member of the Year Cathy Camera, about her copywriting career and how VIP days perfectly suit her business model, her temperament, and her cash flow goals. We’ll also talk about the types of clients VIP days suit as well as passing on some great tools, tips and advice for working copywriters. Tune in to learn: Cathy’s career path before becoming a copywriter How Cathy discovered her niche of construction copywriting Cathy’s biggest copywriting career win Cathy’s worst copywriting fail How Cathy has embraced VIP days and VIP packages How Cathy structures her VIP days How Cathy won Member of the Year in TCCS Cathy’s top tool to improve communication with clients Cathy’s top tip for current and up-and-coming copywriters Useful resources: Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/26741607
info_outline
How to find inspiration as a copywriter (Tip)
04/26/2023
How to find inspiration as a copywriter (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about what to do when the inspiration well has run dry. Your brain is foggy. Writing feels like you’re wading through sludge. The words just aren’t coming. But the deadline looms and there are bills to pay. So how do you push yourself to keep writing when the inspiration and creative spark have gone? Tune in to hear my tips. Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/26585619
info_outline
How to win as a regional copywriter with Sarah-Joy Pierce (Chat)
04/12/2023
How to win as a regional copywriter with Sarah-Joy Pierce (Chat)
So, you’re a copywriter, but you don’t live in a snazzy suburban area, with cool cafes and agencies aplenty. Instead, you’re 8 hours from the nearest big city. How does being a regional copywriter impact your client list, your rates, and the number of meetings you have to attend? Our guest today is a 10-year Copybeast, with small humans and a big list of achievements. From her home offices, she’s built a successful copywriting business that allows her to support her family, have a flexible lifestyle and even employ her lovely mum. So, if you want to know how to juggle all the things and have a fabulous, successful business wherever you are, this is the episode for you. Tune in to Learn: Sarah-Joy’s career journey before becoming a copywriter The differences in working as a regional copywriter vs. working in a large city Sarah-Joy’s biggest copywriting career win Sarah-Joy’s biggest copywriting career fail Keeping it in the family: Why Sarah-Joy employs her mum, and why it works so well How giving birth to two humans has affected her business Sarah-Joy’s number one favourite copywriting tool Sarah-Joy’s tip for newbie copywriters Useful Resources: Freebies: Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/26502789
info_outline
How to be a more confident copywriter (Tip)
03/15/2023
How to be a more confident copywriter (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about confidence and why it’s the maker or breaker of your copywriting business. I'll cover why you should: Be kind to yourself. Realise you're not alone. Set goals for yourself. Work out strategies for tricky situations Practice talking to clients with friends (phone script) Use templates/ and email formats Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/26173638
info_outline
How to be the best copywriter/content writer (Awards)
03/01/2023
How to be the best copywriter/content writer (Awards)
Okay we have a new podcast theme, it’s called AWARD WINNERS, and in these episode I’m talking to winners from the Clever Copywriting school awards. I’ll be asking: What do they think made them the stand out to win the awards. What advice and tips can they offer you? What are challenges they’ve faced? And common mistakes they see their peers making? These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy them. Okay we have a new podcast theme, it’s called AWARD WINNERS, and in these episode I’m talking to winners from the Clever Copywriting school awards. I’ll be asking: What do they think made them the stand out to win the awards. What advice and tips can they offer you? What are challenges they’ve faced? And common mistakes they see their peers making? These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy them. Tune in to learn: What it takes to be a great content writer What it takes to be a great copywriter Common mistakes that copywriters make (and how you can avoid them) Clare and Caitlin’s number one favourite copywriting tools Challenges that Clare and Caitlin have overcome in their careers How ChatGPT is going to change things Clare and Caitlin’s tips for copywriters new to the scene Useful Resources: Head to episode notes Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/26017119
info_outline
How to write Tone of Voice with Justin Blackman (Celebrity)
02/15/2023
How to write Tone of Voice with Justin Blackman (Celebrity)
In this, the first of my celebrity copywriter episodes, I could think of no one better to ask than the wonderful Justin Blackman.Because as well as having courses and resources on sale, he’s still a working copywriter, indeed he’s worked with some mega famous marketing types (some of whom even I have heard of). His superpower?Brand Ventriloquism, no this doesn’t mean he pops his paw up the bottom of his client like puppets. Rather that he’s mastered the skills of reviewing and replicating his clients voices, to ensure it’s engaging, authentic and lures customers in like eager hedgehogs to a bucket of grubs. Today Justin will be sharing a little about his how copywriting journey, as well as sharing some Tone of Voice horror stories and best practice tips. So, if writing Tone of Voice and brand guides is on your list of to-dos, this episode is for you. Tune in to learn: How Justin became a copywriter Justin’s biggest copywriting career highlight so far Career fails Justin has overcome along the way Three factors you need to consider when writing tone of voice guides Three major mistakes to avoid How far you should take your Tone of Voice guide How Justin takes care of his mental health Justin’s favourite copywriting tool Top tip from the TOV-writing guru Useful resources: (coming soon!) Freebies: Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/25841100
info_outline
ChatGPT: Friend or foe? (Learn)
01/31/2023
ChatGPT: Friend or foe? (Learn)
Taking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it’s the best thing since sliced bread. To others, it’s the end of the content marketing world as we know it. I mean, haven’t these people watched The Terminator movies, don’t they know how it all ends? So today I’m going to give you my low down. What is ChatGPT? What can it do? Why all the fuss? I’ll take you through the challenges, the positives, what’s coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool. It’s time to embrace the robots people. Let’s get stuck in Tune in to learn: What ChatGPT is Why everyone is talking about ChatGPT Why your job isn’t being taken by robots How to use AI tools as an asset The limitations in using ChatGPT What’s coming down the line Useful resources: Head to episode notes Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/25744308
info_outline
The ART of copywriting with Alison Strachan (Chat)
01/18/2023
The ART of copywriting with Alison Strachan (Chat)
Us copywriters, ooh we love a good niche. And if we find one that aligns with something we genuinely love, even better. So imagine being a copywriter for artists, the ultimate creative combo of words and pictures. But that said, if a picture paints a thousand words, who needs a copywriter? And artists aren’t exactly known for their bulging bank accounts. So how do you make being an Arts copywriter work for you and your business? How do you turn that client contact blank canvas into a work of art? And how the heck do two highly creative humans work together without tears and spilled paint? Today’s guest explains it all. Tune in to learn: Why Ali decided to niche into Arts Copywriting What kinds of projects an Arts Copywriter works on What challenges come from working with artists How Ali finds copywriting clients Ali’s biggest copywriting career win Ali’s biggest career fail Ali and Kate’s favourite copywriting tools How Ali balances the work-life balance and her top mental health tip Ali’s top tip for newbie copywriters Useful resources: Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/25616328
info_outline
Learning to love LinkedIn with Rebecca Cofrancesco (Chat)
11/30/2022
Learning to love LinkedIn with Rebecca Cofrancesco (Chat)
Why the ‘boring’ social media platform is a copywriter's best friend LinkedIn; it gives most people the absolute heebie-jeebies. It has a reputation for being the most boring social media platform, and so many of us hide on Facebook, on Instagram; anywhere, but having to show up on LinkedIn. But the truth is, as a copywriter, it's probably a pretty good source of jobs. So, how do we show up on LinkedIn, become a content creator, a content curator, and a content commenter, and actually have some fun and win some clients? Today we're going to explain all that and more. Tune in to learn: Beck’s past jobs leading to copywriting How she settled into financial services and tech as her niche Why LinkedIn is so important for copywriters Beck’s 3 top tips to getting more out of LinkedIn Beck’s worst copywriting career fail Beck’s number one favourite writing tool How she achieved copywriting success How she achieves a healthy work/life balance Beck’s top copywriting tips Useful resources: Grab her Read her blog on how Copy tool: Freebies: Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/25121145
info_outline
Trading FOMO for JOGI (Tip)
11/23/2022
Trading FOMO for JOGI (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today I want to talk to you about trading FOMO for JOGI. I’ve been digging into LinkedIn, and recently I got a question about FOMO and false scarcity. “I’m currently writing up a LinkedIn post aimed at helping marketers discover better ways to use FOMO in their copywriting. Consumers are more educated than ever these days, and copy like this just isn’t going to be believed anymore: ‘Sale ends soon!’ - you said that last month. ‘Limited time offer’ - limited to what? ‘Exclusive opportunity’ - bull. I consider you one of the best copywriters in Australia and would love to hear your opinion on this. Maybe people should be more specific? Use more relatable language? I’m not really sure, but I’m no copywriter. So, I’m wondering, what tips would you give people looking to make their FOMO type of messaging stand out?” Tune in for my thoughts on false scarcity, endless sales, and JOGI (the joy of getting in). Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/25091763
info_outline
How to be an unlonely copywriter with Angela Pickett (Chat)
11/16/2022
How to be an unlonely copywriter with Angela Pickett (Chat)
Let’s be honest, being a copywriter can be just a little bit lonely. Days spent with your computer and possibly a furry companion. You try to talk to your friends, your partner, and random strangers. But who else really understands the deep pain of a client that won’t use track changes? Or is willing to argue back and forth on the merits of semi-colons? The answer? Other copywriters. But hey, aren’t they your competition? Our guest today has made an art of networking, a confirmed introvert who has not realised she’s an extrovert. She’s going to give us some tips on how to make the most of events, communities and memberships; to bolster your confidence, find new clients and learn more about the wonderful world of copywriting. Tune in to learn: What Angela did before becoming a copywriter How being a diplomat influenced her copywriting How going to events has benefited Angela’s career Memberships - how they can help you feel less lonely as a freelancer Angela’s networking tips for other nervous, quiet copywriters Angela’s favourite copywriting tool Angela’s top copywriting tip Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/24995886
info_outline
How to fill the blanks in your brief (Tip)
11/09/2022
How to fill the blanks in your brief (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Have you ever struggled to get a client to fill out your brief? You send it off and they come back with daft answers. Who is your ideal client: “Anyone with a pulse and a credit card.” What is your desired objective: ‘That people buy stuff.” What keywords to you want to rank for: ”I’d like to rank for cheese.” Today I want to talk all about how I manage these clients, get the briefs to a usable stage, and fill in those blanks. Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/24948081
info_outline
Boosting your copywriting profile with Erin Huckle (Chat)
11/02/2022
Boosting your copywriting profile with Erin Huckle (Chat)
When you Google ‘copywriter’, you might notice one thing. There are a lot of us. And if you check out most copywriter websites, they’re very similar. And the socials? We’re all posting Ernest Hemingway quotes, sharing advice on how to use colons and popping up pictures of our dogs. So how do you stand out in a crowded market? How do you become known for what you do? Build that solid trustworthy reputation and become the go-to human in your niche? Well, our guest today is not only a successful copywriter but a PR guru and my personal guide to becoming more known. Using a smart combination of award entries, PR, blog posting, podcasts and more, she helps people just like us, raise their profile and in turn win more customers and charge more money. Tune in to learn: Erin’s career journey before becoming a copywriter How the worlds of copywriting and PR crossover How to overcome shyness and getting yourself out there Award writing and entering awards - is it worth it? How to handle client’s expectations How Erin raised her profile The biggest mistakes copywriters make when trying to raise their profiles Erin’s top copywriting tip Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/24849216
info_outline
The power of pitching and self-confidence (Newbie)
10/19/2022
The power of pitching and self-confidence (Newbie)
So I’ve decided to launch a new stream to the Clever Copy Chats pod. We have Tips and Chats and 101 episodes, and now I’m adding newbies. These are chats with people who are brand new to copywriting. I want to chat about their challenges, their fears and what’s holding them back. I want to dig into their goals and ambitions. And I want to hopefully give them a little useful advice on the podcast. Because it’s all very well hearing from established copywriters, with a client list as long as their thigh, processes up the wazoo and their pricing en point. But perhaps you, like today’s guest, are just starting and need a firm pat on the bottom or a shoulder to weep on. Well, that’s what the newbie episodes are all about. Tune in to learn: Vishma’s career path up to now Why Vishma took the leap and chose copywriting The biggest challenges Vishma has faced so far, and how she overcame them Positives to launching her new career Vishma’s top tip for new copywriters Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/24588492
info_outline
Why old is not a selling point (Tip)
10/12/2022
Why old is not a selling point (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why old is not a selling point. As part of my Recipe for SEO success course, I do a lot of Unique Selling Proposition reviews. And for those of you who don’t know what a USP is, it’s a short statement that summarises: Who you are What you do Who you do it for And why you do it better than anyone else. And time after time I see phrasing in these USPs that relates to age. As in the age of the business. Examples include: Over 60 years ago Combined experience of 72 years Since 1996 Established in 1842 Yuck! And I get it. AGE feels like it should be a positive. Being the original surely counts for something right? The pioneer? Having experience surely counts for something right? You’ve been there, done that, not like these young upstarts. But in a world that is obsessed with Newness, I’m just not sure Oldness cuts it anymore. Let’s break them down. Freebies Membership:
/episode/index/show/d9f96446-d74f-4b27-980a-9c5289db24c5/id/24636096