Learning to love LinkedIn with Rebecca Cofrancesco (Chat)
Release Date: 11/30/2022
Toon update: The end of Clever Copy Chats
Clever Copy Chats
Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketing tactics. Whether it's creating passive income streams, juggling your real life with your business, or being a misfit. I'm going to be passing on digital marketing tips, business advice, finance advice. Over time, you'll see all the...
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Toon Update: Podcast on pause
Clever Copy Chats
Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies Useful links:
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Honing in on your home page (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page? Well, perhaps today is the day. Freebies Useful links:
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How to be a tactful editor and proofreader (Awards)
Clever Copy Chats
Welcome to another award winner's episode. In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our proofreading winner and our editing winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy it. Tune in to...
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Following copywriting formulas to victory (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about my favourite copywriting formula. PAS (Problem / Agitate / Solve) Other useful formulas: AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours) Freebies
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Becoming a confident copywriter with Emma McMillan (Chat)
Clever Copy Chats
Do you feel like a confident copywriter? Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis. So how do we overcome that? Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads. Tune in to learn: How Emma made her way from teaching to copywriting. What Emma’s first steps were as a...
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Be a fruit seller (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves. Freebies Membership:
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How to wow your clients with content marketing with Jody Carey (Chat)
Clever Copy Chats
Ugh, content marketing, it just sounds so, well boring. And content, really? Does it actually generate sales or just contribute to the noise on the interwebs? How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards? Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice. Get ready to hear how you can woo and wow your client through the power of content marketing services. Tune in to...
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Get your legal bases covered (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about legal. I know it's boring, but it's super, super important. This is one that should be really front of mind, and it's all about getting your legals sorted. Useful Resources: Freebies Membership:
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Being better in your business and writing inclusive copy (Awards)
Clever Copy Chats
Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our diversity winner and our new business winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy...
info_outlineWhy the ‘boring’ social media platform is a copywriter's best friend
LinkedIn; it gives most people the absolute heebie-jeebies.
It has a reputation for being the most boring social media platform, and so many of us hide on Facebook, on Instagram; anywhere, but having to show up on LinkedIn.
But the truth is, as a copywriter, it's probably a pretty good source of jobs.
So, how do we show up on LinkedIn, become a content creator, a content curator, and a content commenter, and actually have some fun and win some clients?
Today we're going to explain all that and more.
Tune in to learn:
- Beck’s past jobs leading to copywriting
- How she settled into financial services and tech as her niche
- Why LinkedIn is so important for copywriters
- Beck’s 3 top tips to getting more out of LinkedIn
- Beck’s worst copywriting career fail
- Beck’s number one favourite writing tool
- How she achieved copywriting success
- How she achieves a healthy work/life balance
- Beck’s top copywriting tips
Useful resources:
- Grab her Ultimate Guide to Stand Out on LinkedIn
- Read her blog on how Copywriters can get more clients on LinkedIn
- LinkedIn Marketing Solutions
- Copy tool: Word Hippo
Freebies:
Membership: Join now