How to win as a regional copywriter with Sarah-Joy Pierce (Chat)
Release Date: 04/12/2023
Toon update: The end of Clever Copy Chats
Clever Copy Chats
Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketing tactics. Whether it's creating passive income streams, juggling your real life with your business, or being a misfit. I'm going to be passing on digital marketing tips, business advice, finance advice. Over time, you'll see all the...
info_outline
Toon Update: Podcast on pause
Clever Copy Chats
Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies Useful links:
info_outline
Honing in on your home page (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page? Well, perhaps today is the day. Freebies Useful links:
info_outline
How to be a tactful editor and proofreader (Awards)
Clever Copy Chats
Welcome to another award winner's episode. In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our proofreading winner and our editing winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy it. Tune in to...
info_outline
Following copywriting formulas to victory (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about my favourite copywriting formula. PAS (Problem / Agitate / Solve) Other useful formulas: AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours) Freebies
info_outline
Becoming a confident copywriter with Emma McMillan (Chat)
Clever Copy Chats
Do you feel like a confident copywriter? Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis. So how do we overcome that? Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads. Tune in to learn: How Emma made her way from teaching to copywriting. What Emma’s first steps were as a...
info_outline
Be a fruit seller (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves. Freebies Membership:
info_outline
How to wow your clients with content marketing with Jody Carey (Chat)
Clever Copy Chats
Ugh, content marketing, it just sounds so, well boring. And content, really? Does it actually generate sales or just contribute to the noise on the interwebs? How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards? Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice. Get ready to hear how you can woo and wow your client through the power of content marketing services. Tune in to...
info_outline
Get your legal bases covered (Tip)
Clever Copy Chats
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about legal. I know it's boring, but it's super, super important. This is one that should be really front of mind, and it's all about getting your legals sorted. Useful Resources: Freebies Membership:
info_outline
Being better in your business and writing inclusive copy (Awards)
Clever Copy Chats
Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our diversity winner and our new business winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy...
info_outlineSo, you’re a copywriter, but you don’t live in a snazzy suburban area, with cool cafes and agencies aplenty.
Instead, you’re 8 hours from the nearest big city.
How does being a regional copywriter impact your client list, your rates, and the number of meetings you have to attend?
Our guest today is a 10-year Copybeast, with small humans and a big list of achievements.
From her home offices, she’s built a successful copywriting business that allows her to support her family, have a flexible lifestyle and even employ her lovely mum.
So, if you want to know how to juggle all the things and have a fabulous, successful business wherever you are, this is the episode for you.
Tune in to Learn:
-
Sarah-Joy’s career journey before becoming a copywriter
-
The differences in working as a regional copywriter vs. working in a large city
-
Sarah-Joy’s biggest copywriting career win
-
Sarah-Joy’s biggest copywriting career fail
-
Keeping it in the family: Why Sarah-Joy employs her mum, and why it works so well
-
How giving birth to two humans has affected her business
-
Sarah-Joy’s number one favourite copywriting tool
-
Sarah-Joy’s tip for newbie copywriters
Useful Resources:
Freebies:
Membership: Join now