How to offer VIP days as a copywriter with Cathy Camera (Awards)
Release Date: 05/10/2023
Toon update: The end of Clever Copy Chats
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Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketing tactics. Whether it's creating passive income streams, juggling your real life with your business, or being a misfit. I'm going to be passing on digital marketing tips, business advice, finance advice. Over time, you'll see all the...
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Toon Update: Podcast on pause
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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies Useful links:
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Honing in on your home page (Tip)
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page? Well, perhaps today is the day. Freebies Useful links:
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How to be a tactful editor and proofreader (Awards)
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Welcome to another award winner's episode. In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our proofreading winner and our editing winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy it. Tune in to...
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Be a fruit seller (Tip)
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves. Freebies Membership:
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How to wow your clients with content marketing with Jody Carey (Chat)
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Ugh, content marketing, it just sounds so, well boring. And content, really? Does it actually generate sales or just contribute to the noise on the interwebs? How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards? Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice. Get ready to hear how you can woo and wow your client through the power of content marketing services. Tune in to...
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Get your legal bases covered (Tip)
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about legal. I know it's boring, but it's super, super important. This is one that should be really front of mind, and it's all about getting your legals sorted. Useful Resources: Freebies Membership:
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Being better in your business and writing inclusive copy (Awards)
Clever Copy Chats
Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re chatting with our diversity winner and our new business winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy...
info_outlineVIP days are a relatively new thing in the copywriting world.
Back in the old days there was no such thing, I’m pretty much sure of it.
But then someone, somewhere started banging on about VIP days and now everyone has jumped on this copywriting bandwagon.
And I get it, they’re a great way to overcome the eternal problem of projects dragging on for months and months and months.
One day, done. Love it.
But are VIP days all they’re cracked up to be?
Does that idea of working live with your client for an entire day make you feel queasy?
How on earth do you charge for that?
What if the copy turns out crap?
What if you don’t have the mojo when the big day comes?
Today we talk with our Member of the Year Cathy Camera, about her copywriting career and how VIP days perfectly suit her business model, her temperament, and her cash flow goals.
We’ll also talk about the types of clients VIP days suit as well as passing on some great tools, tips and advice for working copywriters.
Tune in to learn:
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Cathy’s career path before becoming a copywriter
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How Cathy discovered her niche of construction copywriting
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Cathy’s biggest copywriting career win
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Cathy’s worst copywriting fail
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How Cathy has embraced VIP days and VIP packages
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How Cathy structures her VIP days
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How Cathy won Member of the Year in TCCS
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Cathy’s top tool to improve communication with clients
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Cathy’s top tip for current and up-and-coming copywriters
Useful resources:
Freebies
Membership: Join now