If Your Website Were a First Date… Would They Call You Back?
Legal Marketing Happy Hour
Episode Summary: In this episode of Legal Marketing Happy Hour, Elisza Lambert welcomes Lindsay Marty, Founder and CEO of Above the Bar Marketing, to explore how law firm websites shape first impressions and drive conversions. Lindsay breaks down what makes a website instantly trustworthy, common design mistakes that turn potential clients away, and how to optimize your homepage for speed, mobile responsiveness, and user experience. The discussion also covers the importance of client-focused content, using video effectively, and simple changes that dramatically improve lead generation. Key...
info_outline
PPC and Local Service Ads for Law Firms: Best Practices and Common Mistakes
Legal Marketing Happy Hour
Episode Summary: In this episode of Legal Marketing Happy Hour, host Elisza Lambert sits down with Jim Hayes, Chief Revenue Officer at Above the Bar Marketing, to discuss how law firms can get the most from their paid advertising strategies. Jim breaks down the key differences between pay-per-click (PPC) and Google Local Service Ads (LSAs), explains why a hybrid approach is often the smartest investment, and shares the most common mistakes law firms make when launching campaigns. The conversation covers intake processes, negative keywords, budget planning, and how to protect return on ad spend...
info_outline
How Google’s AI Overviews Are Changing Legal Search and What Law Firms Can Do About It
Legal Marketing Happy Hour
Episode Summary: In this episode of Legal Marketing Happy Hour, host Jim Hayes, Chief Revenue Officer at Above the Bar Marketing, talks about one of the most significant shifts in Google Search—AI Overviews (AIO). Jim explains how these AI-generated summaries are changing the way potential clients find law firms online, the differences between AIO and traditional search results, and why high-quality, multi-platform content is now more important than ever. The conversation covers practical tips for improving visibility, the risks of misinformation, and how law firms can use AI tools...
info_outline
Episode 25: Beyond the Call: Building a Winning Law Firm Intake Process
Legal Marketing Happy Hour
Legal Marketing Happy Hour welcomes Heather Olson of Olson Law LLC to discuss building a winning law firm intake process. Learn why a strong intake is crucial for conversions and avoid common pitfalls. Discover actionable tips to optimize your client's first impression and fuel your firm's growth.
info_outline
Episode 24: Local SEO Power Hour: Part 2
Legal Marketing Happy Hour
Want to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to choice in your area.
info_outline
Episode 23: SEO for Lawyers: Stop Throwing Money Away - A Conversation on Collaboration Part 1
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour discusses how poor SEO hurts law firm visibility and lead generation, emphasizing attorneys' need to understand basic SEO and build strong relationships with SEO specialists. Open communication, realistic expectations, and ROI measurement are key to successful SEO.
info_outline
Episode 22: Level Up Your Local Presence: A Deep Dive with ATB Local SEO Strategist
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour explores the crucial role of Google Business Profiles in local SEO. Learn how to optimize your profile with accurate information, engage with customers through reviews and social media, and navigate potential suspension issues.
info_outline
Episode 21: Navigating Workplace Trauma: with Attorney Muneeb Ahmad
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour features employment lawyer Muneeb M. Ahmad, who discusses his career path and the challenges faced by employees who witness workplace misconduct. Ahmad emphasizes the importance of proper workplace policies and procedures, and the effective use of PR.
info_outline
Episode 20: Lawyer Well-being and Client Success with Heather J. Atnip
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour covers the importance of lawyer well-being for client success. It explores how a well-rested and empathetic lawyer can handle complex cases, reduce errors, and build strong client relationships.
info_outline
Episode 19: The Case for PPC Marketing
Legal Marketing Happy Hour
PPC advertising is a powerful tool for lawyers to generate high-quality leads and grow their practice. In this podcast, we discuss how PPC advertising can be used to reach potential clients who are actively searching for legal services. We also introduce Rich White, a PPC advertising specialist for law firms, who will share his insights on how to create successful PPC campaigns.
info_outlineWant to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to choice in your area.
For more information, reach out to us at [email protected]