Beyond Google: Mastering Paid Ads for Legal Services
Legal Marketing Happy Hour
Episode Summary: Digital paid media strategist Miles Kestran breaks down how law firms can turn ad spend into real cases. From understanding PPC, Performance Max, and Local Service Ads to managing budgets and protecting against click fraud, he shares proven strategies to generate high-quality leads and avoid costly mistakes in legal advertising. Key Timestamps: 00:00 – Miles Kestran discusses his background and expertise in legal paid media. 01:00 – Explains the difference between PPC, Performance Max, and Local Service Ads. 02:30 – How to align campaigns with a law firm’s goals. 04:00...
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The Power of Proximity: Local SEO for Law Firms
Legal Marketing Happy Hour
Episode Summary In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations, and geo-targeted SEO strategies to attract qualified clients. He shares practical steps for building a strong local presence, optimizing listings, earning reviews, and maintaining consistent business information across the web to boost visibility and trust with Google. Key Timestamps 00:00 – The foundation of local SEO for law firms 02:00 – Why Google reviews are the biggest local ranking factor 04:30 – Setting up...
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Culture Is Your Competitive Edge: Building a Firm People Want to Work For
Legal Marketing Happy Hour
Episode Summary: In this episode of Legal Marketing Happy Hour, host Elisza Lambert welcomes Lindsay Marty, Founder and CEO of Above the Bar Marketing, to discuss how internal culture directly shapes a law firm’s brand, retention, and performance. Lindsay shares the core principles behind her award-winning workplace, why culture is more than perks, and how leaders can intentionally build environments where employees thrive. The conversation highlights culture killers that drive talent away, the role of lived values in daily client experiences, and the business case for making culture a top...
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If Your Website Were a First Date… Would They Call You Back?
Legal Marketing Happy Hour
Episode Summary: In this episode of Legal Marketing Happy Hour, Elisza Lambert welcomes Lindsay Marty, Founder and CEO of Above the Bar Marketing, to explore how law firm websites shape first impressions and drive conversions. Lindsay breaks down what makes a website instantly trustworthy, common design mistakes that turn potential clients away, and how to optimize your homepage for speed, mobile responsiveness, and user experience. The discussion also covers the importance of client-focused content, using video effectively, and simple changes that dramatically improve lead generation. Key...
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PPC and Local Service Ads for Law Firms: Best Practices and Common Mistakes
Legal Marketing Happy Hour
Episode Summary: In this episode of Legal Marketing Happy Hour, host Elisza Lambert sits down with Jim Hayes, Chief Revenue Officer at Above the Bar Marketing, to discuss how law firms can get the most from their paid advertising strategies. Jim breaks down the key differences between pay-per-click (PPC) and Google Local Service Ads (LSAs), explains why a hybrid approach is often the smartest investment, and shares the most common mistakes law firms make when launching campaigns. The conversation covers intake processes, negative keywords, budget planning, and how to protect return on ad spend...
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How Google’s AI Overviews Are Changing Legal Search and What Law Firms Can Do About It
Legal Marketing Happy Hour
Episode Summary: In this episode of Legal Marketing Happy Hour, host Jim Hayes, Chief Revenue Officer at Above the Bar Marketing, talks about one of the most significant shifts in Google Search—AI Overviews (AIO). Jim explains how these AI-generated summaries are changing the way potential clients find law firms online, the differences between AIO and traditional search results, and why high-quality, multi-platform content is now more important than ever. The conversation covers practical tips for improving visibility, the risks of misinformation, and how law firms can use AI tools...
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Episode 25: Beyond the Call: Building a Winning Law Firm Intake Process
Legal Marketing Happy Hour
Legal Marketing Happy Hour welcomes Heather Olson of Olson Law LLC to discuss building a winning law firm intake process. Learn why a strong intake is crucial for conversions and avoid common pitfalls. Discover actionable tips to optimize your client's first impression and fuel your firm's growth.
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Episode 24: Local SEO Power Hour: Part 2
Legal Marketing Happy Hour
Want to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to choice in your area.
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Episode 23: SEO for Lawyers: Stop Throwing Money Away - A Conversation on Collaboration Part 1
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour discusses how poor SEO hurts law firm visibility and lead generation, emphasizing attorneys' need to understand basic SEO and build strong relationships with SEO specialists. Open communication, realistic expectations, and ROI measurement are key to successful SEO.
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Episode 22: Level Up Your Local Presence: A Deep Dive with ATB Local SEO Strategist
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour explores the crucial role of Google Business Profiles in local SEO. Learn how to optimize your profile with accurate information, engage with customers through reviews and social media, and navigate potential suspension issues.
info_outlineThe podcast discusses legal marketing strategies, specifically focusing on SEO. The hosts, Jim Hayes and Lindsay, interview Steven Wilson, SEO expert. They discuss the importance of keyword research, on-page optimization, and backlink building for law firms. Steven emphasizes the need for a holistic approach to SEO, combining technical optimization with client-focused content.
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