Episode 25: Beyond the Call: Building a Winning Law Firm Intake Process
Legal Marketing Happy Hour
Legal Marketing Happy Hour welcomes Heather Olson of Olson Law LLC to discuss building a winning law firm intake process. Learn why a strong intake is crucial for conversions and avoid common pitfalls. Discover actionable tips to optimize your client's first impression and fuel your firm's growth.
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Episode 24: Local SEO Power Hour: Part 2
Legal Marketing Happy Hour
Want to dominate your local legal market? The latest Legal Marketing Happy Hour podcast dives into local SEO, revealing how consistent NAP (Name, Address, Phone number) data is your secret weapon and how Lawyer Service Ads (LSAs) can supercharge your client attraction. Tune in to learn how these tactics can make your firm the go-to choice in your area.
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Episode 23: SEO for Lawyers: Stop Throwing Money Away - A Conversation on Collaboration Part 1
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour discusses how poor SEO hurts law firm visibility and lead generation, emphasizing attorneys' need to understand basic SEO and build strong relationships with SEO specialists. Open communication, realistic expectations, and ROI measurement are key to successful SEO.
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Episode 22: Level Up Your Local Presence: A Deep Dive with ATB Local SEO Strategist
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour explores the crucial role of Google Business Profiles in local SEO. Learn how to optimize your profile with accurate information, engage with customers through reviews and social media, and navigate potential suspension issues.
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Episode 21: Navigating Workplace Trauma: with Attorney Muneeb Ahmad
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour features employment lawyer Muneeb M. Ahmad, who discusses his career path and the challenges faced by employees who witness workplace misconduct. Ahmad emphasizes the importance of proper workplace policies and procedures, and the effective use of PR.
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Episode 20: Lawyer Well-being and Client Success with Heather J. Atnip
Legal Marketing Happy Hour
This episode of Legal Marketing Happy Hour covers the importance of lawyer well-being for client success. It explores how a well-rested and empathetic lawyer can handle complex cases, reduce errors, and build strong client relationships.
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Episode 19: The Case for PPC Marketing
Legal Marketing Happy Hour
PPC advertising is a powerful tool for lawyers to generate high-quality leads and grow their practice. In this podcast, we discuss how PPC advertising can be used to reach potential clients who are actively searching for legal services. We also introduce Rich White, a PPC advertising specialist for law firms, who will share his insights on how to create successful PPC campaigns.
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Episode 18: The Art of Storytelling in Criminal Defense
Legal Marketing Happy Hour
This Legal Marketing Happy Hour episode focuses on the importance of storytelling in criminal defense, featuring Attorney Jessa Nicholson Goetz, discussing why storytelling is crucial in connecting with juries and humanizing defendants. It also discusses using storytelling for marketing a criminal defense firm.
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Episode 17: How and Why Your Marketing Company is Ripping You Off
Legal Marketing Happy Hour
Tired of feeling like your marketing dollars are disappearing? This Legal Marketing Happy Hour episode exposes common marketing scams, from hidden fees to false promises. Learn how to protect your business and choose the right marketing partner.
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Episode 16: Championing Diversity in Law - A Conversation with Leslie Davis, CEO of NAMWOLF
Legal Marketing Happy Hour
NAMWOLF, the National Association of Minority & Women Owned Law Firms, is dedicated to promoting diversity and inclusion in the legal profession. This podcast features an interview with Leslie Davis, CEO of NAMWOLF, who discusses the organization's mission, initiatives, and how it empowers its members to succeed. We also explore the importance of digital marketing and networking in building a successful law firm.
info_outlineLegal Marketing Happy Hour welcomes attorney Lauren Underwood to discuss the crucial role of setting expectations in legal practice. The episode delves into managing client expectations, the importance of clear communication within the legal team, and strategies for navigating challenging client interactions. Attorney Underwood shares personal experiences and practical advice, emphasizing the significance of empathy, transparency, and effective communication in building strong client relationships.
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