How Evans grew his Podcast to 4.5 million listeners to generating >$500K in 12 months
Dan Ashendorf Internet Marketing Savvy
Release Date: 02/11/2022
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Promoting your podcast is the best way to grow your audience and attract more loyal listeners. Plus, you can turn your podcast into a valuable resource to grow your business with the right promotion strategies.
Evans Putman is going on his 20th year in the online space as an
entrepreneur. He is a coach, consultant and best-selling author who helps entrepreneurs with big, positive missions monetize their messages and build profitable, scalable businesses that change lives.
** Key points on this video:
Podcasting
1. Finding your super-power
share origin story, what you know about
who can you serve?
authenticity
2. How to attract people?
Niche down - geography and the actual niche
get on other people's shows!
list top 15 - 25 in same space with podcast. look in apple and spotify - make sure they accept guests - look for min of rating (50) - apple will direct you to similar podcasts
Realestate rockstars -
don't do - be too pushy, interrupting during podcast, transaction instead of relationship
Do - sell your own products, treat podcast as a sales funnel, lots of value for the opt-in (eg, entire membership site) - should be results driven so they trust you... 78% opt-in rate on the podcast landing page
75K monthly listeners (grew to 150K) - created funnel into higher ticket programme
email opt-in was 46% (telling peeps about new content, etc) - so they were trained to open emails
went from zero to half million, and then sold podcast
Podcast sales machine Live - 4 hrs
1. figure out ideal client, niche
2. what kind of content
3. how to get the leads and sales ( move people to the sale without being pushy)
4. Audience attractor formula - how to grow