loader from loading.io

Last 30 Days Digital Marketing Learnings - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 68

The Daniel Latto Podcast Show

Release Date: 05/06/2024

Why Do We Start With Good Intentions That Fall Quickly Away? show art Why Do We Start With Good Intentions That Fall Quickly Away?

The Daniel Latto Podcast Show

At some point, everyone sets goals they genuinely care about. They’re motivated. They’re clear. They tell themselves, this time it’s different.  And then for no reason… it fades. In this livestream, I’m breaking down why people fail to stick to the goals they once wanted, even when those goals really mattered to them at the time.  I’ll also share details of a free 3 day masterclass (1 hour per day) designed to turn clarity into action and rebuild momentum fast.   👉 Join the next 3 Day Breakthrough Experience Masterclass here: 

info_outline
You Dont Need More Information, You Need Action! show art You Dont Need More Information, You Need Action!

The Daniel Latto Podcast Show

You already know what to do. You’ve watched the videos, saved the posts, and told yourself you’ll start soon. But knowing and doing are not the same thing. This session is about closing that gap. No fluff, no motivation hype, just clear thinking, discipline, and momentum. If you’re stuck, not because you’re confused but because you’re hesitating, this is for you. Legends Coaching exists to help you move from intention to execution, consistently, calmly, and without burning out. Join us and start acting like the person you already know you can be. 

info_outline
The Fitness Struggle Killing Your Energy, Confidence, and Business show art The Fitness Struggle Killing Your Energy, Confidence, and Business

The Daniel Latto Podcast Show

As a business owner, skipping workouts might seem harmless. But the truth is, your body is the foundation for your energy, focus, and results. In this episode, I break down the real cost of neglecting your fitness. Lower energy. Reduced stamina. Weaker confidence. Poorer decision-making. And yes, it affects your business results too. I’ll share why making training non‑negotiable in my own life, including CrossFit, has changed how I show up in business and day‑to‑day life. This isn’t about chasing a perfect physique. It’s about building strength, confidence, and the stamina to lead...

info_outline
You Know What to Do, So Why Aren’t You Doing It? show art You Know What to Do, So Why Aren’t You Doing It?

The Daniel Latto Podcast Show

You already know the answers. You should be in the gym. You should be eating better. You should be posting more, building your business, showing up like a leader. But you’re not. In this episode, we break down the real reason most men stay stuck, and it has nothing to do with time, motivation, or willpower.    It’s about identity. The version of you you’re still operating from. The one that’s locked into old patterns, bad habits, and lower standards. If you want new results, you need a new operating system.   I’ll walk you through what’s actually required to shift...

info_outline
Why 2026 is going to be the year of attention show art Why 2026 is going to be the year of attention

The Daniel Latto Podcast Show

Attention is becoming the most valuable asset in business. Not followers. Not views. Attention. In this livestream, we’re breaking down why 2026 will reward the people and businesses who understand how to earn, hold, and convert attention in a crowded digital world. We’ll cover: • Why attention is replacing money as the real currency • What platform saturation really means for your growth • How short-form content opens doors, but long-form builds trust and sales • Why chasing algorithms is a losing game • How owned audiences will outperform paid ads alone • What it takes to...

info_outline
Multi Channel Marketing Is Still Your Best Bet - Be EVERYWHERE show art Multi Channel Marketing Is Still Your Best Bet - Be EVERYWHERE

The Daniel Latto Podcast Show

In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme

info_outline
How we rescued a clients website and Brought it back to life show art How we rescued a clients website and Brought it back to life

The Daniel Latto Podcast Show

Today I’m going live to break down a recent case study where we rescued a client’s website. They came to us after being let down by another agency. The site looked fine at a glance, but the user journey was broken.  The header did not match the main site, the footer was full of missing links, products were hidden across multiple pages and the key actions were buried where customers could not find them. All of this stuff is important when you want your business to work properly and close more clients / sales. If you want to speak about your website - fill in our form...

info_outline
What You Need in Place To make 2026 Your Best Ever Year! show art What You Need in Place To make 2026 Your Best Ever Year!

The Daniel Latto Podcast Show

A new year isn’t about starting over, it’s about stepping forward with clarity. In this New Year’s Day episode, I talk about how to make 2026 the year things finally start to click.  We cover  - building simple daily habits that compound,  - raising your personal standards, and  - choosing who you want to become before life gets busy again.  It’s about letting go of what’s behind you, focusing on what actually matters, and creating momentum that feels calm, confident, and intentional. If you want 2026 to feel more aligned, more successful, and more in...

info_outline
Easy 12 Week Marketing Plan for Small Businesses show art Easy 12 Week Marketing Plan for Small Businesses

The Daniel Latto Podcast Show

Most business owners set goals, but few actually hit them. In this session, I’ll walk you through a practical 90-day marketing plan that builds real momentum without burnout. We’ll break it down week by week so you can see exactly what to focus on: Month 1 – Setup & Quick Wins Get visible, get tracked, and get your content working.  Month 2 – Lead Generation Foundations Start bringing in leads consistently.  Month 3 – Optimise & Refine Tighten everything up.  If you’ve ever struggled to turn “marketing activity” into actual growth, this 90-day structure...

info_outline
How we got a new lead using SEO and ranking on the First Page on Google show art How we got a new lead using SEO and ranking on the First Page on Google

The Daniel Latto Podcast Show

In this podcast show, we'll talk about how we're increasing our ranking results using Google SEO, and taking on more clients because of it. And of course, if you need a hand with your marketing, then we're here to help - https://daniellatto.co.uk/growthenginepackage/

info_outline
 
More Episodes

Brief Summary

In this episode of the Wealth Creation Podcast, I discuss the growing impact of short videos in engaging wider audiences as attention spans decrease. Repurposing long-form content into bite-sized videos for platforms like YouTube, Facebook, and TikTok boosts viewer engagement. The evolution from static images to dynamic videos underscores the shift in consumer preferences towards more interactive visual content. Structured interviews with clients help create authentic and engaging content for social media, driving website traffic and potential sales. With the surge in social media consumption, businesses have a prime opportunity to connect with their target audience. Consistent content creation and engagement are key to capitalizing on this trend, leading to tangible business outcomes and sustainable growth in the competitive market.
 

Long Summary

In this episode of the Wealth Creation Podcast, I delve into the insights gathered over the last 30 days from various clients spanning diverse sectors. One key learning is the impact of short videos in reaching a wider audience due to decreasing attention spans. By repurposing long-form content into shorter videos for platforms like YouTube, Facebook, and TikTok, the viewer engagement significantly increases. These bite-sized videos tend to attract more views and garner more attention than longer videos, emphasizing the importance of adapting to changing content consumption patterns.

Moreover, the discussion transitions to the evolution of content creation from static images to dynamic videos, highlighting the shift in consumer preferences towards more engaging visual content. Strategies such as incorporating moving backgrounds with voiceovers and music in images to create video-like content are proving to be more effective in attracting viewers. The emphasis is on experimentation with different digital marketing techniques to identify what resonates best with the audience and drives traffic towards websites and offers.

Furthermore, the episode explores the effectiveness of conducting structured interviews with clients to effortlessly generate authentic and engaging content. Conducting interviews not only aids in extracting valuable insights and stories but also provides a steady stream of content for social media distribution. By systematizing the interview process, businesses can efficiently create engaging content that resonates with their audience and drives website traffic, ultimately leading to potential sales conversions.

Additionally, the episode highlights the overall increase in social media consumption across various platforms, signifying a growing opportunity for businesses to connect with their target audience. Despite a slowdown in content sharing, the rise in content consumption indicates a substantial potential for businesses to leverage social media as a platform for brand visibility and engagement. The discussion underscores the importance of consistent content creation and engagement to capitalize on the heightened social media activity and translate it into tangible business outcomes.

In conclusion, the episode offers valuable insights into the evolving landscape of digital marketing, emphasizing the significance of adapting content strategies to align with changing consumer behavior. By embracing innovative approaches to content creation, businesses can effectively engage their audience, drive website traffic, and ultimately boost sales. The episode serves as a practical guide for businesses looking to leverage digital marketing tools and techniques to enhance their online presence and achieve sustainable growth in today's competitive market.
 

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Last 30 Days Digital Marketing Learnings - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 68