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Last 30 Days Digital Marketing Learnings - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 68

The Daniel Latto Podcast Show

Release Date: 05/06/2024

How we rescued a clients website and Brought it back to life show art How we rescued a clients website and Brought it back to life

The Daniel Latto Podcast Show

Today I’m going live to break down a recent case study where we rescued a client’s website. They came to us after being let down by another agency. The site looked fine at a glance, but the user journey was broken.  The header did not match the main site, the footer was full of missing links, products were hidden across multiple pages and the key actions were buried where customers could not find them. All of this stuff is important when you want your business to work properly and close more clients / sales. If you want to speak about your website - fill in our form...

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What You Need in Place To make 2026 Your Best Ever Year! show art What You Need in Place To make 2026 Your Best Ever Year!

The Daniel Latto Podcast Show

A new year isn’t about starting over, it’s about stepping forward with clarity. In this New Year’s Day episode, I talk about how to make 2026 the year things finally start to click.  We cover  - building simple daily habits that compound,  - raising your personal standards, and  - choosing who you want to become before life gets busy again.  It’s about letting go of what’s behind you, focusing on what actually matters, and creating momentum that feels calm, confident, and intentional. If you want 2026 to feel more aligned, more successful, and more in...

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Easy 12 Week Marketing Plan for Small Businesses show art Easy 12 Week Marketing Plan for Small Businesses

The Daniel Latto Podcast Show

Most business owners set goals, but few actually hit them. In this session, I’ll walk you through a practical 90-day marketing plan that builds real momentum without burnout. We’ll break it down week by week so you can see exactly what to focus on: Month 1 – Setup & Quick Wins Get visible, get tracked, and get your content working.  Month 2 – Lead Generation Foundations Start bringing in leads consistently.  Month 3 – Optimise & Refine Tighten everything up.  If you’ve ever struggled to turn “marketing activity” into actual growth, this 90-day structure...

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How we got a new lead using SEO and ranking on the First Page on Google show art How we got a new lead using SEO and ranking on the First Page on Google

The Daniel Latto Podcast Show

In this podcast show, we'll talk about how we're increasing our ranking results using Google SEO, and taking on more clients because of it. And of course, if you need a hand with your marketing, then we're here to help - https://daniellatto.co.uk/growthenginepackage/

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Businesses are cutting back, losing jobs and slowing down spending - here's what to do show art Businesses are cutting back, losing jobs and slowing down spending - here's what to do

The Daniel Latto Podcast Show

It feels like nobody has any money right now, and UK businesses are under real pressure. Job cuts are rising at the fastest pace in four years, retail and hospitality are being squeezed from both sides, and many firms are cutting back spending just to survive.   In this livestream, we’ll break down:   Why businesses are cutting back on jobs and spending   How rising taxes, labour costs, and the cost-of-living crisis are driving the slowdown   What this means for you as a business owner or entrepreneur   Most importantly, what you can do right now to adapt, expand,...

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Facebook Ads : Total Setup + 30 Days Ads For Just £300! show art Facebook Ads : Total Setup + 30 Days Ads For Just £300!

The Daniel Latto Podcast Show

Looking for a reliable Facebook Ads Agency in London that can actually deliver results? Join me live as I reveal our brand new Growth Engine offer, designed for businesses that want more leads and sales without the stress of managing ads themselves.   For just £300 (50% off the usual price), you’ll get: • A full Facebook Ads setup tailored to your business • 30 days of hands-on management from a dedicated Facebook Ads Agency London team • Funnel strategy, ad creatives, compliance checks and ongoing optimisation • Protection for your ad account with our Policy Shield system •...

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To market your business, you still need Ads, Content, Sales processes... show art To market your business, you still need Ads, Content, Sales processes...

The Daniel Latto Podcast Show

To market your business successfully you need three things working together, Ads, Content, and Sales processes. In this live session I’ll break down how each of these drives growth, why missing one will hold you back, and how to align them so your business generates consistent leads and sales.    If you are serious about growing your business and want help putting the right systems in place, let’s talk.    👉 Book a call with me here:   Agency

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How to Build a Sales Process That Actually Converts show art How to Build a Sales Process That Actually Converts

The Daniel Latto Podcast Show

In this short livestream, I explain how to build a sales process that actually converts.    Running ads is only the first step. To turn clicks into clients, you need a complete system that combines nurture campaigns, outbound calls and clear follow-up.   We will look at why so many businesses stop at lead generation and never move into lead conversion, and how you can avoid that mistake. From ad strategy to retargeting, from automated nurture to personal phone calls, I will show you how to create a sales process that keeps revenue flowing.   Learn more here

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Why the 'planning' part of your business is vital for explosive growth show art Why the 'planning' part of your business is vital for explosive growth

The Daniel Latto Podcast Show

Most business owners get caught up in the day-to-day of marketing, sales, and delivery, but overlook the most powerful lever for growth: planning.    In this livestream, we’ll break down why the planning stage is not just admin, but the foundation of explosive business growth. You’ll discover how clear planning gives you direction, removes guesswork, and creates the momentum that pushes you ahead of the competition.    If you’ve ever felt stuck or wondered why growth feels slow, this is the missing piece.

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Facebook Ads Agency Leeds - Testing Adverts is the BEST Way to Find Out What Works! show art Facebook Ads Agency Leeds - Testing Adverts is the BEST Way to Find Out What Works!

The Daniel Latto Podcast Show

Facebook Ads Agency Leeds - Testing Adverts is the BEST Way to Find Out What Works!   You do not run an advert, press go, and expect 25 leads to turn up the next night. It just does not work that way.   Advertising is a process of testing, learning, and refining. You need to go through the stage of finding out which adverts are going to work, which ones are not going to work, and which ones will get the clicks.   Then there is another layer to consider. Getting clicks on an advert is one thing, but getting those clicks to actually convert into paying customers is something else...

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More Episodes

Brief Summary

In this episode of the Wealth Creation Podcast, I discuss the growing impact of short videos in engaging wider audiences as attention spans decrease. Repurposing long-form content into bite-sized videos for platforms like YouTube, Facebook, and TikTok boosts viewer engagement. The evolution from static images to dynamic videos underscores the shift in consumer preferences towards more interactive visual content. Structured interviews with clients help create authentic and engaging content for social media, driving website traffic and potential sales. With the surge in social media consumption, businesses have a prime opportunity to connect with their target audience. Consistent content creation and engagement are key to capitalizing on this trend, leading to tangible business outcomes and sustainable growth in the competitive market.
 

Long Summary

In this episode of the Wealth Creation Podcast, I delve into the insights gathered over the last 30 days from various clients spanning diverse sectors. One key learning is the impact of short videos in reaching a wider audience due to decreasing attention spans. By repurposing long-form content into shorter videos for platforms like YouTube, Facebook, and TikTok, the viewer engagement significantly increases. These bite-sized videos tend to attract more views and garner more attention than longer videos, emphasizing the importance of adapting to changing content consumption patterns.

Moreover, the discussion transitions to the evolution of content creation from static images to dynamic videos, highlighting the shift in consumer preferences towards more engaging visual content. Strategies such as incorporating moving backgrounds with voiceovers and music in images to create video-like content are proving to be more effective in attracting viewers. The emphasis is on experimentation with different digital marketing techniques to identify what resonates best with the audience and drives traffic towards websites and offers.

Furthermore, the episode explores the effectiveness of conducting structured interviews with clients to effortlessly generate authentic and engaging content. Conducting interviews not only aids in extracting valuable insights and stories but also provides a steady stream of content for social media distribution. By systematizing the interview process, businesses can efficiently create engaging content that resonates with their audience and drives website traffic, ultimately leading to potential sales conversions.

Additionally, the episode highlights the overall increase in social media consumption across various platforms, signifying a growing opportunity for businesses to connect with their target audience. Despite a slowdown in content sharing, the rise in content consumption indicates a substantial potential for businesses to leverage social media as a platform for brand visibility and engagement. The discussion underscores the importance of consistent content creation and engagement to capitalize on the heightened social media activity and translate it into tangible business outcomes.

In conclusion, the episode offers valuable insights into the evolving landscape of digital marketing, emphasizing the significance of adapting content strategies to align with changing consumer behavior. By embracing innovative approaches to content creation, businesses can effectively engage their audience, drive website traffic, and ultimately boost sales. The episode serves as a practical guide for businesses looking to leverage digital marketing tools and techniques to enhance their online presence and achieve sustainable growth in today's competitive market.
 

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Last 30 Days Digital Marketing Learnings - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 68