Episode 124: Bringing Purpose to Brands with Katie Mleziva
Created for This with Danielle Roberts
Release Date: 11/18/2025
Episode 124: Bringing Purpose to Brands with Katie Mleziva
Created for This with Danielle Roberts
In this episode of 'Created for This,' I welcome marketing expert Katie, who has over 20 years of experience in brand and marketing strategy. From working with big names like American Girl to consulting for small natural food businesses, Katie shares her insights on the core principles of marketing. She discusses the importance of the four Ps—Price, Place, Product, and Promotion—and how they help create a cohesive brand strategy. Katie and I also dive into practical, actionable tips and real-life examples to help business owners refine their marketing plans, connect...
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Episode 123: Soup and Jesus: the Stillness of Autumn with Homemaker Adrienne Droogsma
Created for This with Danielle Roberts
Trigger warning - Childloss Homemaking and Heartfelt Tips for Autumn Preparations In this episode of 'Created for This,' I'm joined by my friend, Adrianne, to discuss seasonal homemaking and preparing for autumn. We talk about gardening, homeschooling, and practical tips for meal preparation and home projects. We also delve into the importance of rest and reflection during the slow winter months, offering encouragement and practical advice for Christian moms managing their homes and businesses. 00:00 Introduction and Welcome 00:37 Meet Adrianne: The Homemaker Extraordinaire 02:38...
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Episode 122: Color Analysis, Confidence, and Your Identity in Christ with Merin Minch
Created for This with Danielle Roberts
In this episode of Created for This, my guest Merin Minch discuss the intricacies of color analysis and how it can help reveal a person's best colors based on their undertones and intensity levels. She explains the resurgence of color analysis, its roots in the 1980s, and how it empowers people, especially mothers, to feel confident in their appearance. Merin shares her journey from learning about color analysis to launching her business in 2025, emphasizing the joy and confidence it brings to women. She also discusses the intersection of her work with...
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Episode 121: Incorporating Your Faith into Your Business
Created for This with Danielle Roberts
Notes coming soon. Bible verses referenced: Referenced in this Episode: Mission, Vision, and Purpose - , , and - you can contact me here or at dmr@daniellemroberts.com
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Episode 120: From Homeschooling and Trades to C-Suite Leadership with Corey Gray
Created for This with Danielle Roberts
In this episode of Created for This, Danielle is joined by Corey Gray, a general manager at Beyond Wow Plumbing with a unique career path and a personal journey steeped in homeschooling and trades. Corey shares his experiences growing up as a homeschooler, how it influenced his values of ownership and self-leadership, and his journey into the trades. He discusses the importance of planning and setting goals, using the entrepreneurial operating system (EOS), and how those strategies can help business owners focus their energy effectively. Corey also emphasizes the growing...
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Episode 119: Having a Heart-to-Heart about Mid-Year Goals and Stewardship
Created for This with Danielle Roberts
Well, friends, it is mid-July, I guess, kind of later July, and I did a six-month check-in on my goals. I wanted to share them with you because number one, I know we’re all nosy when it comes to other people’s goals and what’s gotten accomplished, how people are doing what they’re doing, all that good stuff. Also, I wanted to give you encouragement if you are feeling like your goals just are not happening, or you’re struggling, or maybe you just didn’t even make goals at the beginning of the year because you weren’t sure how to make them actually happen. The first thing...
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Episode 118: Finding Peace and Rest while Solo Parenting
Created for This with Danielle Roberts
In this episode of the 'Created for This' podcast, I share personal experiences of solo parenting while my husband traveled for work, discussing the importance of self-care to prevent burnout. I highlight three aspects of rest—mental, physical, and emotional—emphasizing that true rest goes beyond superficial measures. Strategies for achieving rest include taking mental breaks, finding restful physical activities, and managing emotional health through prayer, walking, and journaling. The episode also delves into maintaining a positive mindset, backed by scripture, and the significance of...
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Episode 117: Navigating Transitions: A Journey of Trust, Creativity, and Resilience Gracefully with Lindsay Swoboda
Created for This with Danielle Roberts
In this episode of 'Created for This,' Lindsay Swoboda shares her journey as a military spouse, mother, and professional writer. She discusses transitioning from her dream job as a dancer to becoming a mother and author, navigating the unique challenges and grief associated with constant relocations, and finding resilience through vulnerability. Lindsay emphasizes the importance of creativity, trust, and community support in balancing family life and pursuing personal dreams. She reflects on the necessity of adjusting priorities, the impact of solo parenting, and the...
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Episode 116: The Roadblocks to Consistency (including ADHD) and How to Overcome Them with Coach Melissa Whaley
Created for This with Danielle Roberts
In this episode of Created for This, host Danielle Roberts is joined by Melissa Whaley to discuss the importance of consistency in achieving success, specifically from an ADHD perspective. We share personal stories and practical tips for overcoming roadblocks to consistency, such as burnout and unrealistic expectations. The conversation provides helpful strategies for prioritizing tasks, engaging in self-care, and using accountability tools. Listeners are encouraged to focus on small, achievable goals and to align their activities with their core values and current life seasons. ...
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Episode 115: Sharing Faith through Work with Pro Boxer Sammy Worthington
Created for This with Danielle Roberts
In this episode of 'Created for This,' Christian podcast host welcomes special guest, female boxer Sammy Worthington. Sammy shares her unique journey into the world of boxing, revealing how her faith guided her through an unexpected career. She discusses her early reluctance, turning points in her amateur and professional career, and how she views boxing as a form of worship and her calling to glorify God. The conversation delves into themes of faith, perseverance, and the significance of sharing personal stories to inspire and encourage others. Sammy also provides practical tips for keeping...
info_outlineMore about Katie and connect with her:
Katie Mleziva is the proud mom of two kids, ages 14 and 16, and lives in the Milwaukee, WI area. Katie has over 20 years of experience in Brand and Marketing Strategy, the first 10 working on big brands like American Girl and Philadelphia Cream Cheese, and the last 10+ being a consultant and following her passion of focusing on smaller natural food businesses and farms.
In her spare time, Katie loves to watch her kids play sports, travel, take classes at the gym, and support the volunteer organization she started back in 2013 to make it easier for families to volunteer together. She is hoping her dog will cooperate with becoming a therapy dog someday, so they can volunteer together too!
Her website, podcast, and Instagram
More Links from the Show:
Episode 121: Incorporating Your Faith into Your Business
Episode 94: Discovering Your Spiritual Gifts with Dr. Tom Rush