232 | Tech Meets Creativity with Dawn Richardson: Growing an Email List and Leveraging AI
Release Date: 05/14/2025
232 | Tech Meets Creativity with Dawn Richardson: Growing an Email List and Leveraging AI
BUSINESS BABES COLLECTIVE
Want to start and grow your email list? Get 50% off your first year with the email platform I LOVE: Flodesk Dawn shares her inspiring journey from a career in IT and software engineering at Apple to becoming a full-time photographer and eventually founding Tech Savvy Creative. Dawn discusses the importance of nurturing relationships, the power of email marketing, and how it offers the highest return on investment compared to other marketing channels. She provides actionable tips on getting started with email marketing, utilizing AI tools and the benefits of platforms like Flodesk. The...
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231 | Make 2025 Your Most Profitable Year Yet
BUSINESS BABES COLLECTIVE
Welcome back to the podcast, friends! Today, we’re diving into how to make 2025 your most profitable year yet. This is going to be a quick but impactful episode, so grab your notebook and pen because I’m giving you 6 actionable steps to set your business up for success. Lately, I’ve been hearing from so many entrepreneurs in our community who are feeling overwhelmed. They’ve got big dreams for 2025, but they’re stuck in the “fog” of figuring out how to make it all happen. Sound familiar? Here’s the truth: Profitability is key to sustainability. Without it, your business can’t...
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230 | A Multiple Six-Figure Launch without Social Media, Email Marketing or Ads with Linda Sidhu
BUSINESS BABES COLLECTIVE
Welcome back to another incredible episode of the Business Babes Collective Podcast! I had the pleasure of chatting with the amazing Linda Sidhu for the second time, and trust me, you’re going to love this one. Linda is a quiz strategist, relationship marketing expert, and community builder, and she’s sharing some absolute gold about collaborations, partnerships, and creating meaningful connections in your business. In this episode, Linda dives into her journey—from being a top-performing pharmaceutical sales rep to building her thriving online business centered around quizzes and...
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229 | 4 New Year Reflections to Transform Your Business in 2025 (and a Raw Look at My Year)
BUSINESS BABES COLLECTIVE
Welcome to the first episode of 2025! Join me for this unscripted episode as I vulnerably reflect on the highs and challenges of 2024, and share insights on navigating grief, finding clarity, and creating a balanced life as a mom and entrepreneur. I'm also sharing 4 actionable prompts to help you set meaningful goals and prioritize what truly matters in the year ahead. Tune in for stories, encouragement, and strategies to make 2025 a year of growth, fulfillment, and impact. As women entrepreneurs, starting a new year can feel like a mix of excitement and overwhelm. Whether you're focused on...
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228 | Simplifying, Leaning into Discomfort and Focusing on What Matters with Celi Arias
BUSINESS BABES COLLECTIVE
I’m so excited to share this week’s conversation with you because it’s such a good one. On today’s episode of the Business Babes Collective Podcast, I sit down with the inspiring Celi—a powerhouse entrepreneur who’s been creating and scaling businesses since she was just 11 years old (yes, 11!). We dive into her incredible journey, starting with her very first business— Celi opens up about how creativity, problem-solving, and just going for it kick-started her entrepreneurial journey and helped her become a strategic advisor and mindset coach who now helps businesses scale to...
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227 | Spicy Hot Takes 🔥 on Collaboration, Relationships and Business
BUSINESS BABES COLLECTIVE
Want to go all in on building a community around your brand through collaborations and events in 2025... Join our Collaborative Community for entrepreneurs: Action Takers Club Here and use the code FASTATC for $50 off: Have questions or don't know if it's a good fit? Dm me at or email me at In this episode, Taylor and I dive into one of my favorite topics: collaboration and community, and how they can completely transform your business growth. We unpack four 'spicy hot takes' that we feel strongly about why collaborations have an incredible ROI, how to create clear...
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226 | The Ripple Effect of Collaborations. More Exposure, Income and Impact: Case Sudies
BUSINESS BABES COLLECTIVE
Want access to the full Mini Summit? Sign up Join Action Takers Club Here and use the code FASTATC for $50 off: Dm me the word "Collaborate" at for a special bonus (or email me at In this episode, I’m diving into the incredible power of collaborations with some of the inspiring women from our Action Takers Club and community. Together, we’re exploring how collaborations can be the key to business growth, building credibility, and creating meaningful impact. I sit down with special guests to share personal success stories and actionable tips for forming effective collaborations....
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225 | The Magic of Strategic Partnerships: 6 Lessons from my Biggest Collaboration Yet
BUSINESS BABES COLLECTIVE
In this episode, I’m diving into why strategic partnerships and collaborations are absolute game-changers in business. I’m sharing Alex Cattoni's epic three-day marketing event with Copy Posse and why building real, genuine relationships is the key to long-term success. I’ll talk about the power of generosity, working within your genius zone, and some hard-won lessons I’ve learned along the way—like the importance of empowering your team, trusting your gut, and assuming the best in people. Plus, I’ll chat about how making people feel truly seen and appreciated can create such a...
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224 | The Reality of Dreaming Big: Navigating Success and Setbacks
BUSINESS BABES COLLECTIVE
OUR second annual Dream Big Conference is happening on September 20th!!! Get your earlybird ticket here: Today on the Podcast, I bring on my long-time friend Taylor as we dive into a conversation about chasing big dreams and the challenges that come with it. We discuss the importance of dreaming big, managing the excitement and difficulties of entrepreneurship, and the significance of community support. We also dive into the challenges around organizing large scale events, learning from past mistakes. The episode concludes with an invitation to the upcoming Dream Big...
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223 | One Million Dollars from One Connection. The Power of LIVE Events with Alex Cattoni of Copy Posse
BUSINESS BABES COLLECTIVE
In this episode of the Business Babes Collective podcast, I welcome back my friend Alex Cattoni to discuss her journey in building a seven-figure business and reaching over 500k+ entrepreneurs online. In this episode we dive into the importance of having a clear vision, consistency, and how to overcome self-doubt, the pivotal role in-person events has been in her success, even sharing a story about how one connection led to One Million Dollars in her business! Join us at the Marketing Event of the Year: Posse Fest! *Save an extra 20% off your EARLYBIRD ticket to Posse...
info_outlineWant to start and grow your email list? Get 50% off your first year with the email platform I LOVE: Flodesk HERE!
Dawn shares her inspiring journey from a career in IT and software engineering at Apple to becoming a full-time photographer and eventually founding Tech Savvy Creative. Dawn discusses the importance of nurturing relationships, the power of email marketing, and how it offers the highest return on investment compared to other marketing channels. She provides actionable tips on getting started with email marketing, utilizing AI tools and the benefits of platforms like Flodesk. The conversation also touches upon the balance of being an entrepreneur and a mother, emphasizing the flexibility that entrepreneurship can offer.
Connect with Dawn from Flodesk:
Connect with Danielle Wiebe:
00:00 Welcome to the Business Babes Collective Podcast
01:05 Dawn's Journey: From IT to Photography
02:14 Transitioning to Tech Savvy Creative
05:17 Embracing AI and Technology
09:02 Top AI Tools for Creatives
12:42 The Power of Email Marketing
19:11 Deepening Relationships Through Email Marketing
19:32 Tangible Example: Utilizing Email Marketing for Events
22:00 Segmenting Your Email List for Better Engagement
24:50 Flow Desks: The Ultimate Email Marketing Platform
25:28 Getting Started with Flodesk
27:31 Cost-Effective Email Marketing Solutions
30:19 Tips for Effective Email Communication
30:48 The Power of AI Tools in Email Marketing
33:01 Balancing Entrepreneurship and Parenthood
34:10 Where to Connect and Learn More