How to Ramp Up Your Word of Mouth Marketing | Ep 210
Release Date: 09/22/2023
An Instagram Ads Strategy For Group Classes | EP 227
Music Lessons and Marketing
Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's really getting into the nuts and bolts of digital advertising. It's not just about catchy words; there's a whole science to making ads and hitting the right people. Sure, you could hire someone else to handle it, but knowing how it works gives...
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How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226
Music Lessons and Marketing
Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key. Word of mouth’s a game-changer, and staying memorable doesn’t have to eat up your time. Two main strategies got your back—one for your current kids and another for those who’ve hit pause. Generosity’s your secret weapon. Drop a...
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How to Create a Word-of-Mouth Marketing Strategy | EP 225
Music Lessons and Marketing
Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tactic proven to build trust and reputation. Explore how simple, personalized gestures can work wonders in nurturing strong relationships and staying on the radar of both current and former students. Dave will guide you through the art of subtle...
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What Your Families Think of Your Pricing | Ep 224
Music Lessons and Marketing
In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value music lessons differently, seeing them either as a commodity or as a transformative experience for their...
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How I Went from 140 to 700 Students in 3 Years | Ep 223
Music Lessons and Marketing
In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school.
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How to Create a Music Summer Camp Part II | Ep 222
Music Lessons and Marketing
Learn how to create a music summer camp experience that keeps kids returning year after year.
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How to Improve Summer Student Retention | EP 221
Music Lessons and Marketing
In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season.
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How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220
Music Lessons and Marketing
Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love.
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8 Business Lessons I Learned During COVID | EP 219
Music Lessons and Marketing
In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID.
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Teaching Without a Method Book With Tim Topham | Ep 218
Music Lessons and Marketing
Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.”
info_outlineIn this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school.