What Your Families Think of Your Pricing | Ep 224
Release Date: 03/26/2024
What Music Schools Can Learn From Dance Schools | EP 242
Music Lessons and Marketing
As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school. We’ll talk about the importance of creating low-barrier entry points for students, and I’ll introduce today’s guest, , a leader in the dance world who’s mastered the art of positive first experiences. Tune in to discover how stepping outside the...
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How to Craft Stories That Drive Word of Mouth Marketing | EP 241
Music Lessons and Marketing
In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation.
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Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239
Music Lessons and Marketing
In Episode 239, Dave dives into the success stories behind the program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue. Whether you’re already running group classes or considering adding them to your offerings, you’ll gain actionable insights that will make them a core part of your music school’s success. Learn how to effectively market your group classes, educate parents, and create a...
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Why Your Social Media is Underperforming | EP 240
Music Lessons and Marketing
In this episode, Dave explores why many music schools fail to maximize Instagram’s potential. Discover practical tips to engage your audience, create shareable content, and turn your social media strategy into a lead-generating machine. Don't miss this essential guide to transforming your Instagram feed from a passive newsletter into a dynamic tool for growth!
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Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238
Music Lessons and Marketing
Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from , dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining . Whether you're a music school owner or instructor, this episode is packed with insights to help you elevate your group classes. Tune in and learn how to make your music school stand out!
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Why You Should Use Pain In Your Marketing | EP 237
Music Lessons and Marketing
In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's marketing effectiveness!
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Market Your Group Classes Without Spending a Dime | EP 236
Music Lessons and Marketing
In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at . Key Points Covered: No Paid Ads Needed: Learn how phone calls and emails can effectively fill your group classes without the need for paid advertising. Parental Perception: Understand how parents' past experiences with private lessons influence their decisions and how to leverage this in...
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Helping Parents See The Value in Group Classes | EP 235
Music Lessons and Marketing
For a deeper dive into these topics, join Dave's webinar on July 11th at , where you'll receive in-depth strategies, participate in a live Q&A, and access exclusive resources. Tune in and transform how you market and sell group music classes, inspiring young musicians along the way. In this episode: Discover why group classes are an ideal solution for music schools facing instructor shortages, allowing them to serve more students efficiently. Delve into parents' beliefs about music lessons, their impact on a child's development and social status, and address common fears about...
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The #1 Way to Fill Your Group Classes | EP 234
Music Lessons and Marketing
Unlock the secrets to making your music school more profitable. Discover how group classes can significantly boost your margins and optimize your limited teaching hours. In this episode, Dave delves into common misconceptions parents have about group versus private lessons and how to reposition your offerings to meet their needs. Join Dave in his upcoming webinar, “The Number One Way to Fill Your Group Classes,” on July 11th at 1:30 p.m. Eastern Time. Don’t miss this chance to transform your business strategy and increase your student enrollment. Sign up now at .
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Reimaging Music Lessons with Nate Shaw | EP 233
Music Lessons and Marketing
In this episode, Dave's guest, Nate Shaw shares his unique method of gamified learning. Nate has revolutionized music lessons by making them fun and relevant through the use of pop music and games, moving beyond traditional methods. Tune in to hear about his creation, Big Music Games, and its impact on music education.
info_outlineIn this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation.
Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value music lessons differently, seeing them either as a commodity or as a transformative experience for their child.
Dave advises music school owners to price confidently, reflecting the quality and value of the lessons they offer, and to use pricing as a tool to communicate this value. He argues that small price increases generally do not deter customers if they understand the value they're receiving, suggesting that effectively communicating the benefits and quality of music education can justify higher prices and attract clients who prioritize their child's development.