What Your Families Think of Your Pricing | Ep 224
Release Date: 03/26/2024
Turning Happy Parents Into Raving Fans — Without Spending a Dime on Ads | EP 250
Music Lessons and Marketing
What if your music school wasn’t just a business, but a life-changing community? In this episode, we explore how small, thoughtful gestures turn everyday interactions into lasting connections. Learn how generosity can grow your music school, deepen relationships, and create raving fans — all without a big marketing budget.
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How a Mission Statement Can Guide Your Music School’s Growth | EP 249
Music Lessons and Marketing
Unlock the true potential of your music school with the power of a well-crafted mission statement. In this episode, Dave explores why a mission statement is more than just words on paper—it’s your school’s compass for growth, unity, and purpose. Learn how to write a statement that reflects your vision, guides decisions, and inspires everyone who walks through your doors.
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Turn Parent Interactions into Marketing Gold | Ep 248
Music Lessons and Marketing
Learn how your sales calls can supercharge your music school marketing! In this episode, discover how real-time conversations reveal the exact words and emotions that resonate with parents. Use their hopes, dreams, and objections to refine your messaging and create more impactful marketing campaigns.
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What Music School Owners Can Learn From The Super Bowl | EP 247
Music Lessons and Marketing
What can music school owners learn from the Super Bowl? A lot more than you think! In this episode, we break down how the NFL creates unforgettable experiences and how you can apply those same strategies to your recitals. Learn how to build excitement, create meaningful traditions, and turn your events into can't-miss experiences that boost retention and engagement.
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Struggling with Facebook Ads? Here’s the Fix With Ray Kirsch | Ep 246
Music Lessons and Marketing
Struggling to get results from your Facebook ads? In this episode, digital marketing expert Ray Kirsch shares proven strategies to help music school owners create high-performing ad campaigns. Learn how to refine your targeting, craft compelling offers, optimize your landing pages, and track performance for better ROI. Discover how to turn your ads into student enrollment machines today.
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Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245
Music Lessons and Marketing
This episode features John Kozicki of the podcast Rock School Proprietor, which explores fresh insights into music education. John and his co-host, Mandy York, bridge the gap between classical and rock-based teaching, discussing how to balance technique with creativity, guide parents through the learning process, and make practice more engaging.
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3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244
Music Lessons and Marketing
Why aren’t your social media posts getting the engagement you hoped for? In this episode, Sara Campbell uncover the top three mistakes music schools often make on platforms like Facebook and Instagram—and, more importantly, how to fix them. From the pitfalls of overly promotional content to the missed opportunities of “set it and forget it” posting, we’ll walk you through actionable strategies to level up your social media game. Plus, discover why asking for reviews is a must and how to make storytelling the secret ingredient in your marketing. If you’re ready to stop spinning your...
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Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243
Music Lessons and Marketing
Adding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Lauren’s journey highlights the importance of validating ideas, leveraging social media, and committing time and effort. With the right strategy and preparation, introducing new revenue streams can unlock extraordinary results for your business. ...
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What Music Schools Can Learn From Dance Schools | EP 242
Music Lessons and Marketing
As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school. We’ll talk about the importance of creating low-barrier entry points for students, and I’ll introduce today’s guest, , a leader in the dance world who’s mastered the art of positive first experiences. Tune in to discover how stepping outside the...
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How to Craft Stories That Drive Word of Mouth Marketing | EP 241
Music Lessons and Marketing
In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation.
info_outlineIn this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation.
Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value music lessons differently, seeing them either as a commodity or as a transformative experience for their child.
Dave advises music school owners to price confidently, reflecting the quality and value of the lessons they offer, and to use pricing as a tool to communicate this value. He argues that small price increases generally do not deter customers if they understand the value they're receiving, suggesting that effectively communicating the benefits and quality of music education can justify higher prices and attract clients who prioritize their child's development.