Why Brand Consistency Matters with Jennifer Osterhouse
Website Success with Chrissy Rey
Release Date: 08/27/2025
Why Brand Consistency Matters with Jennifer Osterhouse
Website Success with Chrissy Rey
Ever wonder why some businesses instantly feel trustworthy while others seem... homemade? The secret is brand consistency - and it's make-or-break for your credibility. In this episode, I chat with graphic designer Jenn Osterhouse (25+ years experience) about why scattered branding is costing you customers and how to fix it. You'll learn: The 3 core elements that make up your brand foundation Why your logo, fonts, and colors need to work together everywhere How to tell if your marketing materials are hurting your credibility The exact files you need to maintain consistency across all...
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Building Visibility Online and In-Person with AliceAnne Loftus
Website Success with Chrissy Rey
In this episode, I sit down with business coach AliceAnne Loftus to discuss why visibility is absolutely essential for business success. AliceAnne shares her incredible journey from struggling to be seen online to achieving 4,000% growth in website users and over 8,000% increase in organic search traffic. We dive into practical strategies for building visibility both online and in-person, plus the importance of consistent messaging across all platforms. If you've been hiding your business or struggling to get found by your ideal clients, this episode is packed with actionable insights and...
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Local SEO Secrets
Website Success with Chrissy Rey
Is your local business invisible when customers search "near me"? You're missing out on nearly half of all Google searches. In this episode, I break down everything you need to know about Local SEO - and why it's completely different from regular SEO. If you serve customers in person or within a specific service area, this episode is a must-listen. You'll discover: Why 46% of Google searches have local intent (and what that means for your business) The shocking truth: 76% of mobile local searchers visit a business within 24 hours How businesses in the Google Local Pack get 93% more phone...
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Episode 64 - Website Success Story: Behind the Scenes with Jen Whitlock
Website Success with Chrissy Rey
Jen Whitlock shares her journey of building , discussing the challenges and successes of creating a DIY website. From platform selection to launch timeline, she provides valuable insights for other business owners considering the DIY route for their websites.
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Episode 63 - How to Build Your Website in Just One Day
Website Success with Chrissy Rey
Learn the secret to building a website in just one day - proper preparation. Chrissy explains why most websites take weeks or months to build and provides a detailed roadmap for completing your website build in a single day. She shares insights from her experience helping clients and students achieve successful one-day builds.
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Episode 62 - 4 Essential Building Blocks You Need BEFORE Creating Your Website
Website Success with Chrissy Rey
Drawing a parallel between website creation and house building, Chrissy explains the importance of having a solid foundation before beginning construction. She details the four essential building blocks: strategy, content, design elements, and launch planning, providing practical guidance for each component.
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Episode 61 - Website Planning: Create a Realistic DIY Timeline
Website Success with Chrissy Rey
In this episode, Chrissy Rey addresses the common challenge of setting realistic timelines for website creation. Whether you're stuck in perfectionism or hoping for overnight results, this episode provides a practical framework for planning your website project. Learn about the five essential phases of website creation and get specific timeframes for each step of the process.
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Episode 60 - The Truth About Building Your Own Website: Debunking DIY Website Myths
Website Success with Chrissy Rey
In this episode, Chrissy Rey tackles common misconceptions about building your own website. She debunks four major myths and shares real success stories from her students who have successfully launched their own professional websites, even without technical expertise.
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Episode 59 - Transform Your Social Media Through Content Repurposing with Heidi Schmidt
Website Success with Chrissy Rey
In this episode, Chrissy Rey interviews social media expert Heidi Schmidt about content repurposing strategies and the relationship between websites and social media. Heidi shares valuable insights on turning existing content into multiple formats, using AI tools for efficiency, and creating an effective content ecosystem.
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Episode 58 - Why Your Business Can't Wait Until Next Year for a Website
Website Success with Chrissy Rey
In this episode, Chrissy Rey addresses the common tendency of small business owners to postpone website creation. She shares compelling statistics about online consumer behavior, addresses common objections to website creation, and provides practical steps for getting started immediately, including a free Website Quickstart Challenge.
info_outlineEver wonder why some businesses instantly feel trustworthy while others seem... homemade?
The secret is brand consistency - and it's make-or-break for your credibility. In this episode, I chat with graphic designer Jenn Osterhouse (25+ years experience) about why scattered branding is costing you customers and how to fix it.
You'll learn:
- The 3 core elements that make up your brand foundation
- Why your logo, fonts, and colors need to work together everywhere
- How to tell if your marketing materials are hurting your credibility
- The exact files you need to maintain consistency across all platforms
- Why "homemade" branding makes potential clients think twice
- What to include in your essential marketing toolkit
Perfect for: Business owners using DIY branding, entrepreneurs ready to look more professional, and anyone whose website, business cards, and social media don't match.
Jenn breaks down her "Business Bundle" approach and shares why even small inconsistencies can make customers question whether you "have your act together." She also reveals her Marketing Asset Planning process that helps businesses audit everything they have and create a cohesive strategy.
The reality check: If your branding looks scattered, potential clients assume your business is too. But when everything works together visually, you instantly build trust and credibility.
Ready to stop losing customers to inconsistent branding? This episode shows you exactly how to create the professional, cohesive look that makes people want to hire you.
Connect with Jenn at jenniferosterhouse.com for brand design and strategy sessions.