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The Power of Podcasting: How Traci DeForge Transforms Business Growth

The Elevate Your Business Podcast with Adam Koos

Release Date: 07/17/2025

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In this episode of the ELEVATE Your Business Podcast, host Adam Koós sits down with Traci DeForge, founder of Produce Your Podcast, to explore how podcasting has evolved into one of the most powerful tools for business development and brand authority.

With over 30 years of experience in broadcast media and Fortune 500 consulting, Traci shares how she’s helped everyone from scrappy startups to brands like Google and Hilton harness the power of podcasting. From launching your show with purpose to avoiding costly content mistakes, this episode delivers clear, practical strategies for creating a podcast that actually drives results.

Traci also opens up about how her own journey, from radio executive to podcast pioneer, shaped the mission behind her company. Whether you're an advisor, entrepreneur, or small business owner, this episode will show you how podcasting can amplify your voice, generate leads, and deepen trust with your audience.

 

✨ Key Takeaways:

  • Start with Why: Podcasting isn’t just about creating content. It’s about serving your audience with intention and value.
  • Don’t Treat It Like a Hobby: Treat your podcast like a core piece of your business development strategy.
  • Consistency Compounds: Showing up regularly and delivering high-value content builds trust over time.
  • Podcasting Is a Business Tool: Done right, a podcast can generate leads, increase brand visibility, and attract the right clients.
  • Your Clients Are Your Bosses: A service-first mentality is key to long-term growth and retention.
  • Podcasting is Becoming Media: As traditional media fades, podcasting is positioned to become the next dominant content platform.
 

🎙️ Connect with Traci DeForge:

📲 Connect with ELEVATE and Adam Koós:

·         Facebook: https://facebook.com/elevateandexit

·         Instagram: https://www.instagram.com/elevateandexit

·         Threads: https://www.threads.com/@elevateandexit

·         LinkedIn: https://www.linkedin.com/company/elevateandexit

·         Twiiter: https://x.com/ELEVATEandEXIT

·         Tiktok: https://www.tiktok.com/@elevateexit2

·         Youtube: https://www.youtube.com/@elevateyourbusinesspodcast

·         email: info@elevateandexit

·         website: www.elevateandexit.com