loader from loading.io

The Power of Podcasting: How Traci DeForge Transforms Business Growth

The Elevate Your Business Podcast with Adam Koos

Release Date: 07/17/2025

The Missing Piece in Most Exit Strategies show art The Missing Piece in Most Exit Strategies

The Elevate Your Business Podcast with Adam Koos

Adam Koós joins legacy coach Angelina Carleton on her show to explore one of the most overlooked (yet critical) parts of building and exiting a business: defining what legacy really means. Too often, business owners wait until the last minute to plan their exit, focusing only on financials or legal documents while avoiding the deeper, more personal side of what they’ll leave behind. Adam shares insights from 23 years of experience helping clients navigate business transitions, and why legacy planning starts long before you list your company for sale. They discuss how values, identity,...

info_outline The Power of Podcasting: How Traci DeForge Transforms Business Growth show art The Power of Podcasting: How Traci DeForge Transforms Business Growth

The Elevate Your Business Podcast with Adam Koos

In this episode of the ELEVATE Your Business Podcast, host Adam Koós sits down with Traci DeForge, founder of Produce Your Podcast, to explore how podcasting has evolved into one of the most powerful tools for business development and brand authority. With over 30 years of experience in broadcast media and Fortune 500 consulting, Traci shares how she’s helped everyone from scrappy startups to brands like Google and Hilton harness the power of podcasting. From launching your show with purpose to avoiding costly content mistakes, this episode delivers clear, practical strategies for...

info_outline The Marketing Gap Killing Your Valuation (and How to Fix It) with Bill Woods show art The Marketing Gap Killing Your Valuation (and How to Fix It) with Bill Woods

The Elevate Your Business Podcast with Adam Koos

In this episode of the ELEVATE Your Business Podcast, host Adam Koós sits down with Bill Woods, co-founder and CMO of 50 Marketing and host of the Missing Half podcast, to explore the crucial role marketing plays in scaling your business and boosting your company’s value at exit. With over two decades of experience in B2B and manufacturing marketing, Bill breaks down how building a repeatable, scalable, and predictable marketing and sales engine can elevate your valuation multiples and attract the right kind of buyers. He shares what most business owners get wrong about marketing, the...

info_outline From Layoffs to Legacy: How Shelly Peterson Scaled a $250M Real Estate Empire show art From Layoffs to Legacy: How Shelly Peterson Scaled a $250M Real Estate Empire

The Elevate Your Business Podcast with Adam Koos

In this episode of the ELEVATE Your Business Podcast, host Adam Koós sits down with Shelly Peterson, President of Kahuna Investments, to discuss her remarkable journey from a successful career in pharmaceutical sales to managing over $250 million in real estate assets. Shelly shares how a life-changing investment inspired her to pivot careers and how she leveraged her relationship-building skills to thrive in the world of passive real estate investing. Shelly also discusses the challenges of transitioning from the corporate world to entrepreneurship, how she and her husband built Kahuna...

info_outline Systemize to Scale: How Sharad Mehta Built a Real Estate Powerhouse show art Systemize to Scale: How Sharad Mehta Built a Real Estate Powerhouse

The Elevate Your Business Podcast with Adam Koos

In this episode of the ELEVATE Your Business Podcast, host Adam Koós sits down with Sharad Mehta, the Founder and CEO of REsimpli, to discuss how he transformed his real estate business from a solo operation into a scalable powerhouse. Sharad shares his journey from an accountant at EY to a real estate mogul who has flipped over 800 properties and built a portfolio of 60 rental units owned free and clear. As a business owner, scaling efficiently while maintaining profitability is key. Sharad breaks down how he systemized his entire operation by building REsimpli, an all-in-one real estate...

info_outline Leveraging Qualified Opportunity Zone State Tax Credits with Andrew Doup show art Leveraging Qualified Opportunity Zone State Tax Credits with Andrew Doup

The Elevate Your Business Podcast with Adam Koos

In this episode of Elevate Your Business, Adam welcomes Andrew Doup, founder of Syndication Counsel, to discuss the powerful tax benefits of Qualified Opportunity Zones. Andrew shares his expertise on how these zones work, the federal and state tax incentives they offer, and how investors can strategically leverage them to maximize their returns while minimizing their tax liabilities. Adam and Andrew explore practical tips for properly utilizing Qualified Opportunity Zones, highlighting common mistakes to avoid and the key steps to unlocking their full investment potential. Whether you’re an...

info_outline Smart Strategies for a Successful Business Exit with Joseph Sofia show art Smart Strategies for a Successful Business Exit with Joseph Sofia

The Elevate Your Business Podcast with Adam Koos

In this episode of Elevate Your Business, Adam sits down with Joseph Sofia, Regional President of First National Bank in Central Ohio. With expertise in commercial and middle-market banking, loan origination, portfolio management, and credit analysis, Joseph shares practical insights for business owners navigating the complexities of scaling and selling a business. Joseph reveals one actionable step business owners can take right now to create a "profitable goodbye" when it comes time to exit their business. He and Adam discuss why the cost of selling often causes unnecessary worry and unpack...

info_outline How I Built It with Andy Fruechtnicht, Founder and CEO of Single Source IT - Elevate Your Business show art How I Built It with Andy Fruechtnicht, Founder and CEO of Single Source IT - Elevate Your Business

The Elevate Your Business Podcast with Adam Koos

In this episode of Elevate Your Business, Adam continues the "How I Built It" series with Andy Fruechtnicht, CEO, President, and Founder of , based in Columbus, Ohio. Andy shares his journey from his very first job to becoming a successful entrepreneur in the IT industry. He talks about what inspired him to start his business and the pivotal moments that shaped his career. Adam and Andy dive into the realities of launching a business, exploring what Andy’s personal life looked like during those early days, the best parts of becoming a business owner, and the toughest challenges he faced....

info_outline Getting 'Exit Planning' Out of Your Vocabulary with Bob St. Germain show art Getting 'Exit Planning' Out of Your Vocabulary with Bob St. Germain

The Elevate Your Business Podcast with Adam Koos

In this episode of "Elevate Your Business," Adam talks with Bob St. Germain, Managing Director and Principal at in Columbus, Ohio, about why exit planning is essential for business owners from day one. Bob explains the importance of integrating exit strategies from day one, transforming the way owners think about and plan for the future of their business. Adam and Bob dive into the key metrics that business owners should monitor to accurately determine their company’s value, along with common pitfalls that lead to over- or underestimating this value. Bob outlines the six main ways to exit a...

info_outline Simplifying Estate Planning with Dan Baron of Baron Law show art Simplifying Estate Planning with Dan Baron of Baron Law

The Elevate Your Business Podcast with Adam Koos

In this episode of "Elevate Your Business," Adam sits down with Dan Baron, an expert in estate planning, elder care law, probate, and business succession, to simplify the often daunting process of estate planning. Together, they explore important topics like whether or not you should avoid probate and how the probate process can impact your assets. Dan introduces the concept of asset shrinkage, explaining how poor planning can lead to significant loss of wealth over time, especially in the face of rising nursing home costs, which he discusses in detail with average figures from across the...

info_outline
 
More Episodes

In this episode of the ELEVATE Your Business Podcast, host Adam Koós sits down with Traci DeForge, founder of Produce Your Podcast, to explore how podcasting has evolved into one of the most powerful tools for business development and brand authority.

With over 30 years of experience in broadcast media and Fortune 500 consulting, Traci shares how she’s helped everyone from scrappy startups to brands like Google and Hilton harness the power of podcasting. From launching your show with purpose to avoiding costly content mistakes, this episode delivers clear, practical strategies for creating a podcast that actually drives results.

Traci also opens up about how her own journey, from radio executive to podcast pioneer, shaped the mission behind her company. Whether you're an advisor, entrepreneur, or small business owner, this episode will show you how podcasting can amplify your voice, generate leads, and deepen trust with your audience.

 

✨ Key Takeaways:

  • Start with Why: Podcasting isn’t just about creating content. It’s about serving your audience with intention and value.
  • Don’t Treat It Like a Hobby: Treat your podcast like a core piece of your business development strategy.
  • Consistency Compounds: Showing up regularly and delivering high-value content builds trust over time.
  • Podcasting Is a Business Tool: Done right, a podcast can generate leads, increase brand visibility, and attract the right clients.
  • Your Clients Are Your Bosses: A service-first mentality is key to long-term growth and retention.
  • Podcasting is Becoming Media: As traditional media fades, podcasting is positioned to become the next dominant content platform.
 

🎙️ Connect with Traci DeForge:

📲 Connect with ELEVATE and Adam Koós:

·         Facebook: https://facebook.com/elevateandexit

·         Instagram: https://www.instagram.com/elevateandexit

·         Threads: https://www.threads.com/@elevateandexit

·         LinkedIn: https://www.linkedin.com/company/elevateandexit

·         Twiiter: https://x.com/ELEVATEandEXIT

·         Tiktok: https://www.tiktok.com/@elevateexit2

·         Youtube: https://www.youtube.com/@elevateyourbusinesspodcast

·         email: info@elevateandexit

·         website: www.elevateandexit.com