From Beauty to Business: How Nicole Domuret Built a Million-Follower Empire
Wired To Crush It With Tanya Aliza
Release Date: 07/09/2025
From Beauty to Business: How Nicole Domuret Built a Million-Follower Empire
Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. In this episode of 'The Wire to Crush It Show,' Tanya interviews Nicole, a successful content creator in the beauty space. Nicole shares her journey from struggling with skin issues to becoming a beauty influencer with over a million followers. She highlights the importance of being real on social media, understanding your audience, and using data analytics to refine your messaging. Nicole also discusses how she and her partner Stacy created the SOS 60 method to help others...
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Therapist to Digital Creator: Julie’s $197 Course That’s Changing Lives
Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. So… you’ve got expertise, a big ol’ heart, and a dream of making money online without trading your precious time for endless Zoom calls and cold DMs. But you're wondering: “Can I really turn what I know into a digital product that sells?” In this episode, I’m sitting down with my good friend and client Julie Reynolds—a licensed therapist-turned-digital-creator who went from 1:1 burnout to building a $197 course that’s helping more parents (and their meltdown-prone...
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Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. You’ve got content. You’ve got passion. Maybe even some sort of an idea already. But do you have a digital product idea that will actually SELL? Or is it just another dusty dream sitting in your Google Docs? In this episode, we’re breaking down the exact steps of Digital Product Idea Validation—aka how to figure out if your idea is going to make money before you spend hours building a course or resources that collects crickets instead of cash. I’m pulling back the curtain on...
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Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. Want to know how to sell digital products online...without feeling like you’re drowning in tech, doubts, and impostor syndrome? Let me take you back to the day I made my very first digital sale. It was 2014. I had no fancy tools, no big audience, and no real plan—just an idea, a simple offer, and a prayer that someone out there would buy it. And when that ding hit my inbox? That $297 sale changed everything. Not because of the money (although, yes please)...but because it gave me...
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How to Grow a Small Audience (You Don’t Need a Big One—You Just Need This)
Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. So you want to grow online, make money, and launch your dream business... But you’re stuck thinking, “I only have like 347 followers and half of them are my mom’s friends from book club.” Friend, this episode is about to blow your beautifully underappreciated mind. In this episode, we’re talking about how to grow a small audience—and why that’s actually all you need to start making real money online (yes, even if your biggest fan is still your dog’s Instagram account)....
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What If You Could Make Money While You Sleep?
Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. Ever dreamed of waking up to a “you just got paid” notification—before your feet even hit the floor? Yeah, same. And guess what? That dream isn’t as far off as you might think. In this episode, we’re diving into the truth behind what it really takes to make money in your sleep—no fluff, no “laptop on the beach” fantasies, and definitely no magic potions. Just real talk about creating leveraged income through digital products that sell on autopilot (yes, even while...
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Your Job, Your Schedule, and Your Family Are Not the Problem—This Is
Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. Feel like your job, your family, and your packed schedule are keeping you from building the online business you really want? You’re not alone—and you’re not stuck. In this episode, I’m sharing the real reason why so many aspiring creators and entrepreneurs struggle to start a digital business when life is already full. Spoiler alert: it’s not your job, your calendar, or your kids. It’s something deeper (and more fixable than you think). Whether you’re trying to start a...
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How I Went From Promoting Other People’s Stuff to Owning My Income
Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. If you’ve been stuck promoting other people’s products and you're wondering how to start a digital product business of your own, this episode is for you. I’m pulling back the curtain on how I made the shift from affiliate marketing and network marketing into building my own online business—and why it changed everything. You’ll hear the story of how I went from relying on inconsistent commissions to creating and launching digital products I fully own and control. If...
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Spotlight Success Story: How Angel & Paul Are Scaling a Business Online (Even as a Former Skeptic)
Wired To Crush It With Tanya Aliza
Subscribe to the show and get weekly tips from Tanya on how to grow & optimize your business. What happens when a traditional sales expert, who swore by old-school, belly-to-belly marketing, finally gives online business growth a chance? Massive breakthroughs. In this episode, I’m shining a spotlight on two of my incredible clients, Angel & Paul, who have been absolutely crushing it in their business. But here’s the twist—Paul was very skeptical about scaling a business online. He believed in the power of personal connections and worried that automating systems would take away...
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Behind the Build: My Journey of Creating Digital Creator Studio
Wired To Crush It With Tanya Aliza
In this episode, I’m pulling back the curtain on one of the most challenging yet rewarding projects of my entrepreneurial journey: building and launching Digital Creator Studio. You’ll hear the story of why I created it, how it’s transformed the way I run my business, and—more importantly—how it can help you do the same. From organizing my processes to effortlessly sharing my templates and strategies with my community, this platform is a game-changer for entrepreneurs ready to scale and simplify their operations. But it hasn’t all been smooth sailing. I dive into the highs and...
info_outlineSubscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business.
In this episode of 'The Wire to Crush It Show,' Tanya interviews Nicole, a successful content creator in the beauty space. Nicole shares her journey from struggling with skin issues to becoming a beauty influencer with over a million followers. She highlights the importance of being real on social media, understanding your audience, and using data analytics to refine your messaging. Nicole also discusses how she and her partner Stacy created the SOS 60 method to help others grow their online presence. They delve into the importance of having your own digital product for long-term success and provide valuable insights into balancing personal and professional lives. Additionally, Tanya shares her personal success story using Nicole's beauty products.
00:00 Welcome and Introduction
00:27 Highlighting Community Success
01:02 Nicole's Social Media Impact
02:19 The Power of Authenticity
02:42 Nicole's Beauty Journey
04:23 From Frustration to Transformation
09:46 Building Influence in the Beauty Industry
10:41 Monetizing Social Media Presence
14:34 Optimizing Content for Growth
19:57 Effective Use of Bio Links
24:10 Owning Your Business: The Importance of Creating Your Own Digital Product
25:21 The Success of the SOS 60 Method
25:39 Transitioning from Beauty to Marketing: Lessons from Shalene Johnson
26:44 Building a Blueprint for Online Business Success
27:47 The Journey of Course Creation and Influencer Marketing
31:33 Balancing Life and Business: Advice for Aspiring Digital Creators
34:43 The Power of Authenticity in Social Media
35:59 Personal Stories and Testimonials: The Impact of Consistency
42:36 The Science Behind Natural Skincare
44:07 Conclusion and Final Thoughts
START HERE | Learn more about the different ways Tanya can help you in your business. Whether it’s starting an online business or growing the one you have:
https://www.tanyaaliza.com
DIGITAL CREATOR STUDIO | My All-In-One Marketing System To Grow Your Audience, Build Your Email List, Build Amazing Marketing Funnels, Attract Perfect Leads & Sell Digital Products, While Building A Multi-Income Stream Online Brand.
https://digitalcreatorstudio.com
THE DIGITAL PRODUCT LAB | Transform Your Passion, Knowledge & Regular Content Into A Profitable Digital Product, Course, Coaching Program Or Membership—Even If You Have Limited Tech Skills, A Small Audience, or No Prior Experience.
https://www.tanyaaliza.com/creator
MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more:
https://tanyaaliza.com/amazon
CONNECT WITH NICOLE DOMURET:
https://my4oils.com
CONNECT ON INSTAGRAM:
https://Instagram.com/tanyaaliza
SUBSCRIBE & WATCH ON YOUTUBE:
https://www.youtube.com/TanyaAlizaTV
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Disclaimers: The discussions and opinions expressed on this podcast are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.