146: The Power of Influencer Marketing with Karan White, Founder of The Business of Influence and Owner and Business Director of Pod Legal

I’m honoured to welcome Karan White to podcast this week.

Karan is a well-established expert in the influencer marketing and entertainment industry, with an extensive background of success. She has collaborated closely with some of the most recognisable influencers, creators, celebrities, and business professionals – as well as international touring acts – resulting in millions earned through contracts with brand partnerships, television and film projects, radio and publishing deals.

She is a renowned negotiator, not only adept at securing favourable contracts for her clients. She has a knack for aiding talent in developing their personal brand.

Karan’s industry experience is exceptional, and she has held executive roles across Australia, New Zealand, and the United States. She was the inaugural Co-Vice Chair of the Australian Influencer Marketing Council, and has started three successful talent agencies, which have each been acquired and still operate in the market today.

Karan is the co-owner of an intellectual property and social media law firm, Pod Legal, which enables her to see her work through the lens of risk, reputation and cost management.

With her extensive network and reputation, Karan is the go-to person for influencers and content creators looking to take their careers to the next level. Her ability to negotiate valuable deals, provide strategic guidance, and help monetise their brand, make her an invaluable asset to anyone looking to succeed in the industry.

In this episode, Karan takes us behind the scenes and talks about the power of influencer marketing.

Highlights

• Pod Legal was one of the first social media law firms in Australia and this paved the way for Karan’s journey into influencer marketing.
• Influencer marketing isn’t just for celebrities and big brands. Karan defines influencer marketing and talks about how businesses of all types and sizes can use it.
• How businesses and brands can build brand awareness, reach a targeted audience and build trust through influencer marketing.
• The importance of first identifying where influencer marketing sits in your marketing mix and your marketing budget. The next step is strategy.
• Key steps for businesses and brands wanting to get started with influencer marketing.
• Why you need a scope of work.
• Communication, negotiation and aligning value exchange.
• Success metrics and how to measure your influencer marketing campaign. 
• Tips for pricing influencer campaigns.
• How you can make influence your career through The Business of Influence.
• The future of influencer marketing.
• The power of investing in long-term relationships.
• Karan shares her definition of success and meaningful living.

Plus, more!

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment.

I invite you to follow or subscribe to the show to be notified when new episodes are released.   

SHOW NOTES  

Get all episode show notes here:  

www.debrashepherd.com.au/debra-shepherd-podcast  

CONNECT WITH KARAN

www.thebusinessofinfluence.com

Instagram @thebusinessofinfluence_

www.podlegal.com.au

 

CONNECT WITH DEBRA 

www.debrashepherd.com.au

Instagram @_DebraShepherd