The Debra Shepherd Podcast

The Debra Shepherd Podcast is a business podcast that will inspire, empower and support you to communicate meaningfully, lead well, create success and experience more ease, joy and meaning in life and business. Join Sydney-based Communications Consultant and Coach Debra Shepherd for short solo episodes and interviews with extraordinary female entrepreneurs, leaders and business owners who take you behind the scenes to share their business stories filled with purpose, courage, inspiration, resilience, impact and success. If you enjoy the episodes, subscribe to the show and leave a review. www.debrashepherd.com.au

162: Elevating Your Personal Brand 04/17/2024

161: Why Creating Space Is Essential For Great Leadership 04/10/2024

160: Simplicity In Your Business 03/27/2024

159: Thought Leadership For Business Growth and Success 03/20/2024

158: Communication and Empowering People To Reach Their Full Potential with Gabriella Ptasznik, Founder of GRP Speech Pathology 02/19/2024

158: Communication and Empowering People To Reach Their Full Potential with Gabriella Ptasznik, Founder of GRP Speech Pathology I am excited to welcome Gabriella Ptasznik to The Debra Shepherd Podcast. Gabriella is the Founder, CEO, and Lead Speech Pathologist at GRP Speech Pathology in Melbourne. Since starting her journey in 2017, Gabriella and her team have been dedicated to finding unique solutions that empower people to reach their full potential. Gabriella started GRP Speech Pathology with a mission to shake up the speech pathology industry for the better - to think bigger and more creatively about client outcomes and to ensure that every speech pathologist at GRP is feeling fulfilled, taken care of and most importantly loving their day at work. Gabriella and her team are dedicated to helping individuals of all ages overcome communication and eating and drinking challenges. With a deep passion for their work, they have made a significant impact on countless lives, fostering confidence, independence and an increased quality of life. In this episode, Gabriella shares her business story. We discuss connection, communication, leadership, business growth and creating a people-first culture. HIGHLIGHTS Gabriella shares the inspiring moment that led her to a career in speech pathology and why she decided to start her business. What it’s like leading a fast growth business. Why business is nothing without people. How technological advances have opened up opportunities within the speech pathology industry over the last five to ten years. Investing in your team as a business leader. The importance of listening and asking questions when you are creating a people-first culture. Leading with vulnerability and empathy, listening and genuinely caring about people. Gabriella talks about great leadership. The power of clear and consistent messaging and building relationships for business growth. Why it's important to feel comfortable in the uncomfortable as a business owner. Gabriella shares how she finds peace and balance in her day. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, leave a . Let me know your favourite episode, interview, biggest takeaway or most inspiring moment. Don't miss the latest episodes. Follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH GABRIELLA CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/30011078

157: Evidence Backed Ways To Scale Your Impact Without Burning Out With Happiness Hacker, Penny Locaso 02/12/2024

157: Evidence Backed Ways To Scale Your Impact Without Burning Out With Happiness Hacker, Penny Locaso I am honoured to welcome Penny Locaso to The Debra Shepherd Podcast. Penny is the world’s first Happiness Hacker on a quest to teach 10 million humans, by 2025 how to flourish in life. Voted one of the most influential female entrepreneurs in Australia, Penny is her own ongoing experiment. With over 20 years’ experience in enabling adaptability Penny's calling is to empower people to release their fear of uncertainty, find their flow, and flourish. Penny works with governments, corporations, and educators to build a more intentionally adaptable society. She has partnered with the likes of Google, Microsoft, Booking.com, SalesForce, Deloitte, and LuluLemon, to name a few. Penny’s work creating the world-first Intentional Adaptability Quotient® (IAQ®) psychometric tool and education program was recently published in the American Consulting Journal of Psychology. IAQ® decodes the skills required to not only navigate but flourish in complex and uncertain change. Alongside Penny's entrepreneurial endeavours, she is the published author of Hacking Happiness, a Harvard Business Review contributor, a passionate yoga teacher, a faculty member at the esteemed Singularity University, and a student of Psychology and Trauma informed therapy with world renowned teacher Gabor Mate. HIGHLIGHTS How Penny turned her life upside down in the pursuit of happiness. How to discover what brings you happiness and joy. Being Wonder Woman versus being the Present Woman. Why presence is a practice and how to uncover what presence means to you. What a fulfilled and meaningful life means to Penny. Why Penny doesn’t use the word success and chooses to focus on flourishing instead. Harmony and how the stage of life you are in determines where to prioritise your energy. Penny's approach to time blocking your daily self-care practice. One of the most powerful questions you can ask yourself every day. LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, leave a . Let me know your favourite episode, interview, biggest takeaway or most inspiring moment. Don't miss the latest episodes. Follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH PENNY CONNECT WITH DEBRA Get your /episode/index/show/debrashepherd/id/29901058

156: My Number One Reminder For Connecting With Your Audience 02/05/2024

155: 3 Signs It's Time To Elevate Your Communications Strategy 02/01/2024

154: Entrepreneur Mindset and Meaningful Communication - 5 Things You Need To Know 01/29/2024

153: How To Make Your Business More Efficient 01/24/2024

152: How To Get Your Business Seen And Remembered in 2024 01/22/2024

151: Thank You 12/21/2023

150: Intuitive Leadership for a Remarkable Life and Business with Intuitive Coach and Mentor, Jen Conger 12/20/2023

150: Intuitive Leadership for a Remarkable Life and Business with Intuitive Coach and Mentor, Jen Conger I am excited to welcome Jen Conger to The Debra Shepherd Podcast. As an Intuitive Coach and Mentor, Jen has helped hundreds of online entrepreneurs tap into their inner guidance to allow more ease and abundance into their lives. In 2020, Jen realised that everything she had been hustling for finally flowed to her when she just followed her intuition. When schools first shut down and she became a homeschooling mum overnight, Jen decided to do only the business activities that her inner guidance told her to do. Then something incredible happened. Jen started having 5-figure months. She went on to make her entire 2020 revenue in the first eight days of 2021. And, Jen is seeing the same quantum leaps time and time again with her clients who make this shift to trusting and following their intuition. Jen's purpose is to help people awaken to their power by accessing their intuition and taking action on their messages, so that they can live an abundant life that simply flows. HIGHLIGHTS The most meaningful life we can live is a life in alignment with the deepest parts of who we are. To be an effective communicator and leader it’s important to be deeply connected with your meaning, purpose, mission, values and beliefs. Jen shares her story from corporate to starting a digital agency and her transition to coaching, teaching and courses. Taking risks and experimenting were at each step of her business journey. Letting go and surrendering to your intuition and how it happens in stages. Why it's important to explore pivotal moments in your life. Jen shares the moment she received an intuitive message that saved her life. Insights for business owners and entrepreneurs who are hustling, pushing forward and on the verge of burnout. How to create harmony between listening to your intuition and implementing your business strategy. Jen shares a simple exercise to do before you go to bed. Plus more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH JEN Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/29139518

149: Redefining Business With Sheree Rubinstein, Founder of One Roof 12/13/2023

149: Redefining Business With Sheree Rubinstein, Founder of One Roof I’m excited to welcome Sheree Rubinstein, Founder of One Roof to The Debra Shepherd Podcast this week. Sheree is a former corporate lawyer turned entrepreneur and the founder of One Roof; an online business membership for entrepreneurial women. Sheree led the business through a major pivot from being Australia's leading co-working operator for women to online through Covid. The community went from 180 members to having onboarded over 1,500 women across Australia and globally and has amassed an online community of over 35,000. Sheree has been recognised for her work in closing the gender gap in entrepreneurship with many awards including AFR 100 Women of Influence, Telstra Business Women's Award Finalist and Victorian Young Achievers Award Winner. Sheree is a mum of two, on the board of the Victorian Women's Trust, a regular public speaker and a mentor to many women starting and building businesses. HIGHLIGHTS How meaning and purpose for Sheree comes back to connection with people. Why Sheree decided to leave a career in law and how she started One Roof. Entrepreneurship is an incredible pathway for women to redefine business if they have the right support and networks. What it was like leading One Roof through a major business pivot. Tips and advice for navigating challenging times in business. One Roof is a purpose built community for entrepreneurial women at all stages of business. Sheree shares more about the One Roof community and how you can get involved. Success is living by your values and doing what you love. Creating harmony in life. What's coming up at One Roof over the next 12-months. A successful business owner or entrepreneur is someone who is persistance, curious and adaptable. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH SHEREE Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/29054323

148: Providing A-Piece of Happiness with Annie Nguyen, Founder of Annee's Caphê Sua Da 12/06/2023

148: Providing A-Piece of Happiness with Annie Nguyen, Founder of Annee's Caphê Sua Da I am honoured to welcome Annie Nguyen to The Debra Shepherd Podcast. Annie is the Founder of Annee's Caphê Sua Da (ANNEES), Australia’s first free standing Vietnamese iced coffee bar in far north Queensland. Annie was born in Vietnam and raised in America. After working in corporate finance, she left behind the structured world she knew to explore what the rest of the world had to offer. In 2014, Annie travelled to Australia with her partner. When she arrived, she couldn't get a job as a barista specialising in crafting authentic Italian espresso, so she decided to share her expertise in Vietnamese coffee and her rich cultural heritage. Annie set up a stall at the farmers market in Cairns, which was ideal given the tropical climate, perfect for serving robust Vietnamese iced coffee. Although initially a light-hearted endeavour, starting a coffee stand awakened a fire within her, amplifying her innate drive to foster creation and unity among individuals. Annie found herself building a platform to empower and enable others to catalyse substantial change around them, guiding them towards purpose and self-discovery. Unlocking true potential is what ANNEES is all about. ANNEES is not merely a coffee making establishment. ANNEES is a destination to experience the essence of joy and a mission to extend beyond borders with the goal to spread 'A-Piece of Happiness' worldwide. In this episode, Annie shares her business story. We discuss meaningful living, happiness, purpose, business expansion, impact and success. HIGHLIGHTS Having purpose in everything you do. From leaving corporate finance and setting up a Vietnamese coffee stand at the Rusty’s market in Cairns to owning five shops in Far North Queensland, Annie shares her story. Personalisation and the guest experience at ANNEES. Annie's biggest lessons in business. What it was like to be on Shark Tank Australia. Annie's mission and six guiding principles that help her team integrate this mission into the business. How 2024 will be a year of further expansion. How Annie creates time and space for herself and how she finds balance. Being authentic and using this as your marketing strategy. The importance of human connection. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH ANNIE Follow ANNEES on Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/28952193

147: Slowing Down 11/22/2023

146: The Power of Influencer Marketing with Karan White, Founder of The Business of Influence and Owner and Business Director of Pod Legal 11/15/2023

146: The Power of Influencer Marketing with Karan White, Founder of The Business of Influence and Owner and Business Director of Pod Legal I’m honoured to welcome Karan White to podcast this week. Karan is a well-established expert in the influencer marketing and entertainment industry, with an extensive background of success. She has collaborated closely with some of the most recognisable influencers, creators, celebrities, and business professionals – as well as international touring acts – resulting in millions earned through contracts with brand partnerships, television and film projects, radio and publishing deals. She is a renowned negotiator, not only adept at securing favourable contracts for her clients. She has a knack for aiding talent in developing their personal brand. Karan’s industry experience is exceptional, and she has held executive roles across Australia, New Zealand, and the United States. She was the inaugural Co-Vice Chair of the Australian Influencer Marketing Council, and has started three successful talent agencies, which have each been acquired and still operate in the market today. Karan is the co-owner of an intellectual property and social media law firm, Pod Legal, which enables her to see her work through the lens of risk, reputation and cost management. With her extensive network and reputation, Karan is the go-to person for influencers and content creators looking to take their careers to the next level. Her ability to negotiate valuable deals, provide strategic guidance, and help monetise their brand, make her an invaluable asset to anyone looking to succeed in the industry. In this episode, Karan takes us behind the scenes and talks about the power of influencer marketing. Highlights Pod Legal was one of the first social media law firms in Australia and this paved the way for Karan’s journey into influencer marketing. Influencer marketing isn’t just for celebrities and big brands. Karan defines influencer marketing and talks about how businesses of all types and sizes can use it. How businesses and brands can build brand awareness, reach a targeted audience and build trust through influencer marketing. The importance of first identifying where influencer marketing sits in your marketing mix and your marketing budget. The next step is strategy. Key steps for businesses and brands wanting to get started with influencer marketing. Why you need a scope of work. Communication, negotiation and aligning value exchange. Success metrics and how to measure your influencer marketing campaign. Tips for pricing influencer campaigns. How you can make influence your career through The Business of Influence. The future of influencer marketing. The power of investing in long-term relationships. Karan shares her definition of success and meaningful living. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH KARAN Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/28650078

145: Empowering Businesses Through Captivating Visual Content With Amanda Owen, Co-Founder of Jasper Avenue and Sydney Product Photography 11/08/2023

145: Empowering Businesses Through Captivating Visual Content With Amanda Owen, Co-Founder of Jasper Avenue and Sydney Product Photography I am honoured to welcome back return guest to The Debra Shepherd Podcast, Amanda Owen. Amanda is the Co-Founder of Jasper Avenue, Sydney's trusted agency for social media photography and compelling visual content. With an unwavering commitment to detail and a sincere passion for empowering businesses through captivating visuals, Amanda and her team help harness the power of visuals to ignite buzz around your business. Jasper Avenue excels in crafting engaging, eye-catching imagery, catering to the food industry, professionals, and their sister business, Sydney Product Photography, serving e-commerce brands and products. They also offer comprehensive digital content marketing and expert social media management services. In this episode, Amanda takes us behind the scenes. We talk about the business growth Amanda and her team have experienced over the last few years. We talk about leadership, building a team, social media, visual content creation and visual storytelling for businesses. HIGHLIGHTS How experience and passion for the hospitality industry and photography lead to the creation of Jasper Avenue. Amanda talks about leadership lessons from rapid business growth. Why it is critical to invest in yourself as a business owner. The importance of developing and empowering your team. How Amanda and the team at Jasper Avenue built connection, community and support during the pandemic. The evolution of visual content, plus visual content creation tips to help small businesses share their story. Why Amanda focuses on a multifaceted approach to communicating and marketing Jasper Avenue and Sydney Product Photography. Using content pillars in your business as a navigation guide. The importance of being true to who you are as a business owner. Amanda shares what's coming up for Jasper Avenue and Sydney Product Photography over the next 12 months. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH AMANDA Instagram Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/28541261

144: Making Women Happy with Sarah Green, Founder of Melbourne Lifestyle Brand Sarah Urban 10/30/2023

144: Making Women Happy with Sarah Green, Founder of Melbourne Lifestyle Brand Sarah Urban I'm honoured to be joined on the podcast this week by Sarah Green, Founder of Sarah Urban. Sarah Green is an event and fashion stylist, jewellery designer, caterer, cooking teacher and founder of Sarah Urban, a Melbourne-based lifestyle brand made by women for women. Sarah Urban delivers timeless, stylish and classic gift solutions. Whether it's through her shop, recipes, catering or as a recipient of a beautiful gift, Sarah's mission is to make women happy. She believes there needs to be more love in this world (external and internal), and Sarah intends to help more women achieve this. In this episode, Sarah shares her business story and how she went from nursing to hospitality to jewellery design to starting Sarah Urban. We talk about giving back, the power of connection, customer experience, gift-giving and more. HIGHLIGHTS How creativity, making people happy and giving back contributes to creating a meaningful life. Helping people feel good about themselves has been a theme throughout Sarah’s career and businesses. Going with your gut and taking risks in business. Sustainability and sourcing local products by female led companies. Sarah’s focus on community and bringing people together. The importance of personalisation and human connection in the customer experience. How Sarah uses traditional media and personal connection to market Sarah Urban. The importance of honesty, authenticity and being solution focused. Gift giving as a form of communication. How to choose the perfect gift. Sarah’s plans for Sarah Urban over the next 12 months. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH SARAH Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/28458851

143: Changing The World One Sip At A Time with Deanne Tran Founder of Sip Co 10/09/2023

143: Changing The World One Sip At A Time with Deanne Tran Founder of Sip Co I'm honoured to welcome Deanne Tran to the podcast this week. Deanne is the Founder of Sip Co an eco-friendly brand offering straws made from corn starch and rice. Deanne has a commercial background with over seven years of experience in digital commerce, sales and marketing. She has led the strategy and growth agenda for businesses across the consumer goods and pharmaceutical industry, enabling her to drive continued success with her small business. Plastic straws have been singled out for bans as a result of the specific environmental problem they pose. Paper straws on the other hand are widely acknowledged as a greener alternative, but the reality is more complex. Despite their eco-friendly reputation, paper straws face their own set of challenges. Through Sip Co, Deanne's mission is to help people live more sustainably, drive educational awareness about the plastic problem and show the world that great alternatives actually do exist. In this episode, Deanne shares her business story. We talk about sustainability, purpose, business growth, the plastic problem and how Sip Co was born from a trip to the movies. HIGHLIGHTS Deanne talks about what is meaningful to her and what living a meaningful life means now. Deanne shares her business story and how she developed her passion for sustainability. How Sip Co was born from a trip to the movies. How paper straws are a greener alternative but they come with their own set of challenges. How one small lifestyle change can make a big difference. Product development, brand positioning and how Sip Co is communicating and raising awareness about sustainability and the plastic problem. The environmental and functional benefits and features of the Sip Co straws. Product expansion, helping businesses switch to a more sustainable alternative and building partnerships with Councils. Work-life balance, purpose and success. LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH DEANNE Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/28254632

142: Workplace Culture And Supporting Mothers To Return To Work With Renee Barnes From The People Paradox 10/02/2023

142: Workplace Culture And Supporting Mothers To Return To Work With Renee Barnes From The People Paradox I'm honoured to welcome Renee Barnes to the podcast this week. Renee is the founder of The People Paradox, an organisation that supports small to medium sized businesses to set up their people foundations for growth. She has 20 years of strategic and operational People and Culture experience in both public and private organisations, spanning businesses like Marsh Insurance, Parks Victoria, Aesop, Peter MacCallum Cancer Centre and Art Series Hotels and she is a Board Member of Aspergers Victoria. She is passionate about creating engaging workplaces where people are enabled to succeed. Her clients range from Fin Tech, the Music Industry, the Courts, Research and Development Corporations, all the way through to contemporary retail businesses demonstrating her adaptable approach to shaping workforce strategies and people programs that suit her client’s needs. Renee also has a vision to reduce gender disadvantages experienced by mothers whilst on parental leave. She is developing the FOUND Program which is a digital education program that supports and empowers mothers to navigate their matrescence before returning to the workplace to achieve better outcomes for mothers, families, employers and communities. In this episode, Renee shares her business story. We talk about workplace culture, communication, leadership and how Renee is supporting, educating and coaching mothers to return to work. WE DISCUSS Meaningful living and Renee talks about what success means to her. Why Renee started The People Paradox. What workplace culture is, how it’s influenced and how it’s formed in businesses of all sizes. The specific channels that can be used to reform and change workplace culture. How communication is a primary lever of change. What makes a great business leader? Renee explains matrescence, how it impacts women and the extraordinary work she is doing to support, educate and coach mothers through this period of significant change. How the current ways of working are not working and the importance of creating workplaces that are accessible, flexible and that help people turn up and be the best version of themselves. The importance of helping women step into their personal power and educating mothers on how to use language to make sure they exemplify the skills and capabilities they acquire during time away from the office. LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha’ moment. I invite you to follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH RENEE Instagram CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/28203956

141: Communication and Your Personal Brand 09/25/2023

140: The #1 Thing You Need To Connect Your People To Your Service-Based Business 09/18/2023

139: Effective Communication for Client Engagement and Retention 09/11/2023

138: Applying Human Design to Your Wellness and Business Strategy With Hope Pedraza 08/21/2023

137: Brand Refresh 08/14/2023

136: Content Marketing, Business Growth and Creating Inclusive Workplaces with Sarah Spence from Content Copywriting 08/07/2023

136: Content Marketing, Business Growth and Creating Inclusive Workplaces with Sarah Spence from Content Copywriting I'm honoured to welcome Sarah Spence, Founder of Content Copywriting to the podcast this week. Sarah is a neurodivergent leader obsessed with adding real value to the people and brands she works with. She leads with quiet rebellion, refusing to do things the way they've always been done. Within two years, Sarah went from solo freelance copywriting to growing a team of 20 incredible content strategists, content creators, journalists and editors who work remotely and flexibly to fill a clear gap in the market for an agency that truly cares. And it seems like clients agree as Content Copywriting now counts Westpac, Afterpay, Modibodi, one of the WooliesX brands and Koala among their current client set. In this episode, Sarah shares her business story. We talk about content marketing, content strategy, business growth, AI, and the importance of creating inclusive workspaces. HIGHLIGHTS Sarah talks about how meaningful living for her comes back to connection, self-care, self-love and movement. Sarah takes us behind the scenes of her extraordinary business growth and how she went from sole copywriter to building a content marketing agency with a team of 20 in just two years. Creating inclusive workplaces for all brains must be a priority. Sarah shares how to make hiring processes neuro-inclusive and why human inclusive communication is critical. Want to become unforgettable? Discover how Sarah and her team help businesses and brands become unforgettable. Why a content marketing strategy is essential. The benefits of content amplification for businesses and why less is more! Sarah shares her thoughts on AI and the relationship between ChatGPT and content marketing. The power of practicing gratitude. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH SARAH Instagram at CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/27670386

135: Embodied Leadership With Saru Gupta 07/24/2023

135: Embodied Leadership With Saru Gupta I'm honoured to have Saru Gupta on the podcast this week. Saru is a global embodied leadership speaker and coach, bridging the gap between science, humanity, and spirituality to empower nourished, joyful, and self-aware female leaders who can make a positive impact on the world, without burning out. Through her inspiring speaking, highly practical coaching, and powerful programs she helps high-achieving executives, leaders and teams thrive in high-pressure environments by connecting with their body awareness, emotional intelligence, and human instincts, to confidently lead themselves and others. With over 15 years of experience as a corporate professional and start-up founder across three continents, Saru has spent the last decade training in various disciplines from the East and the West, including nutrition, mindfulness, and psychology, to develop a specialised, life-changing, and impactful approach to whole-self leadership. HIGHLIGHTS Feeling joy despite what is happening in life. The importance of listening to your body and using your body as a guide for success. Embodied leadership and how it’s at the intersection of body awareness, emotional intelligence and emotional literacy. We are now in a world where our old way of being can’t operate. The relationship between communication and embodied leadership. The downside of striving for success and how you miss the deeper wisdom. Why Saru starts her day with silence. The importance of listening to the chatter of the mind. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH SARU Instagram at CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/27546957

134: The Best Social Media Platforms For Your Business 07/17/2023

133: Connection, Purpose and Redefining How We Think About Business With Ash Bruders, Founder of Speckle Digital 07/10/2023

133: Connection, Purpose and Redefining How We Think About Business With Ash Bruders, Founder of Speckle Digital I'm excited to welcome Ash Bruders, Founder and Director of Speckle Digital to the podcast this week. Ash Bruders is a digital strategy and production expert with over a decade of experience across NFPs, social enterprises, start-ups, government organisations and corporates. As Founder and Director of Speckle Digital, Ash is an empathic and strategic leader who harnesses people's innate skills and strengths to achieve meaningful impact. She is skilled at clearly articulating complex ideas and has led organisations through transformational strategic change while helping business owners effectively communicate and amplify their impact. An alumni of Small Giant Academy's prestigious MBE program (Master of Business and Empathy), Ash is passionate about building sustainable, transformative leadership that utilises business as a force for good, both for people and the planet. In this episode of The Debra Shepherd Podcast, Ash shares her business story. We talk about connection, purpose, leading with empathy and redefining how we think about business. WE DISCUSS How Speckle Digital focuses on people, the well-being of staff and clients and doing good work in the world. The rapid pace of the digital landscape and how we must be responsible. Cultivating safe spaces for people to show up as themselves. The power of leading with empathy. The qualities of a great leader. How the experience of burnout was a driving factor for Ash to do things differently at Speckle Digital. Managing and maintaining connection, communication and culture with a remote team. The importance of having the support of a community around you. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released. SHOW NOTES Get all episode show notes here: CONNECT WITH ASH Instagram at CONNECT WITH DEBRA /episode/index/show/debrashepherd/id/27416091

The Debra Shepherd Podcast

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