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How To Be Consistent in Marketing | Episode 5

The Achievers Club with Denise Fay

Release Date: 06/03/2022

How to Price your Product and Service | Episode 25 show art How to Price your Product and Service | Episode 25

The Achievers Club with Denise Fay

Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make. Price, it seems, isn't always the primary concern for buyers.  In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme. You see, your customers buy on value. You know this. But how to you measure that value in order to set your pricing? In this podcast, I...

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Boost your Business Visibility | Episode 24 show art Boost your Business Visibility | Episode 24

The Achievers Club with Denise Fay

In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace.  I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough.  Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more...

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Recession, Whiskey and Choosing a New Approach | Episode 23 show art Recession, Whiskey and Choosing a New Approach | Episode 23

The Achievers Club with Denise Fay

What does talk of recession and whiskey have to do with marketing?  Everything!  It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.  A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity.  If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy.  I talk about Davos, the global economy, the world bank and how it may affect our thinking....

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December Marketing Tips for Small Business show art December Marketing Tips for Small Business

The Achievers Club with Denise Fay

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity. Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth. In this festive themed episode, I give 6 reasons why you should continue, even ramp up,...

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Y is for Yield (the Second Y) in The FAY WAY | Episode 21 show art Y is for Yield (the Second Y) in The FAY WAY | Episode 21

The Achievers Club with Denise Fay

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring. Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success: Principle #1 – Experiment, Measure, Adapt ...

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A is for Attraction (The Second A) in the FAY WAY | Episode 20 show art A is for Attraction (The Second A) in the FAY WAY | Episode 20

The Achievers Club with Denise Fay

Hey there, coaches, consultants and small business owners.. Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction. Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients!  Episode Highlights: In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey. The Media Triad There are three types of...

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W is for Words in the FAY WAY | Episode 19 show art W is for Words in the FAY WAY | Episode 19

The Achievers Club with Denise Fay

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke...

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Y is for You Factor in the FAY WAY | Episode 18 show art Y is for You Factor in the FAY WAY | Episode 18

The Achievers Club with Denise Fay

Today we talk about Owning your Difference. It's so important that people know that you're the person for to help them, solve their problem. This is where we start with clarity...how it makes a massive difference in your marketing efforts. Listen to this episode if you're unclear about your marketing message...what you're saying to your potential clients and leads. After all, a confused mind never buys.  Episode Highlights: The essential role of clarity in marketing and how a confused mind never buys. The two crucial aspects of achieving clarity: your message and the words you use. How...

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A is for Audience in the FAY WAY | Episode  17 show art A is for Audience in the FAY WAY | Episode 17

The Achievers Club with Denise Fay

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you. However, identifying your target market can be hard task. As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum. In this episode, you’ll discover Why the cookie cutter template of finding your ideal customer avatar is not ideal A new way to look at your avatar and company to help identify...

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F is for Foundations in the FAY WAY | Episode 16 show art F is for Foundations in the FAY WAY | Episode 16

The Achievers Club with Denise Fay

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago. This podcast continues the series on the FAY WAY to Marketing. As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house. Just as a house needs strong foundations, a business needs a...

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More Episodes

Consistency in marketing drives content, communication and results which is why I’m dedicating a full episode to getting consistent in marketing.

If you struggle to be consistent in marketing, then this episode is for you.

Being an entrepreneur, a business person and a person who wants to reach more people takes hard work. There is no hack. Regardless of how many times you fail, how many times people will tell you that it won’t work, get a real job, you have to stay consistent.

And it’s the same with your marketing.

If you’re experiencing peaks and troughs, then you have a consistency issue.

In this episode, I talk about

  • examples of actors and business people who never gave up because of consistency
  • three strategies that you may have heard before but today is day you take action,

  • a bonus strategy that will keep you consistent – again and again...because of its powerful effect on the brain.

Enjoy.

Links referenced in this podcast:

The Achievers Club Podcast Episode 4 – Get intentional with content marketing - https://podcasts.apple.com/us/podcast/getting-intentional-with-content-marketing/id1455276260?i=1000558737024