The Achievers Club with Denise Fay

Welcome to The Achievers Club, the podcast for growth oriented entrepreneurs and business owners...or one in the making. I’m your host, Denise Fay and every week, on the show, I mentor you to grow your business using marketing, mindset and messaging to build momentum. You see, it takes way more energy to stop & start than it does to keep going, whether it's 1 mile an hour or 100 miles an hour. Achieving is all about continually moving forward. The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported. You ready? Lets go…. Subscribe today to get jargon free, real, practical marketing tips to implement immediately to use marketing to get more clients and grow your business.

How to Price your Product and Service | Episode 25 02/29/2024

Boost your Business Visibility | Episode 24 02/13/2024

Boost your Business Visibility | Episode 24 In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace. I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough. Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more thing to boost your visibility And like The Achiever Club podcast episodes, I give you practical tips on how to increase your visibility over the next 30 days. In fact, I invite you to let the next 30 days be your Boost your Visibiliy Challenge Month. It can start the day you start listening to this podcast, you don’t have to wait until the actual month starts. I give you five ideas – to add to your own – to increase your visibility. From increasing social media engagement to leveraging email marketing and networking opportunities, I give you practical – ready to implement - steps to elevate your visibility and drive growth. Will we do it together? I say Lets Do it. I hope you do too. When you’ve decided, why not drop me a mail at denisefay @achievemarketing.ie and tell me you’re in and I’ll stay in touch over the month that you set...we can do it together, on your timeline. Take care, Denise Connect with me... . (I'm usually on this one!) . Get in Touch You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!) P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm! /episode/index/show/denisefay/id/29932653

Recession, Whiskey and Choosing a New Approach | Episode 23 01/16/2024

December Marketing Tips for Small Business 12/01/2023

Y is for Yield (the Second Y) in The FAY WAY | Episode 21 09/19/2023

Y is for Yield (the Second Y) in The FAY WAY | Episode 21 In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring. Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success: Principle #1 – Experiment, Measure, Adapt Discover how experimentation is the key to finding what works best for your business and audience. Learn how to meticulously measure results and let the data guide your strategy. See why blaming yourself is a dead-end street and why adaptation is your best friend. Principle #2 – No One Size Fits All Understand why there's no universal marketing formula and why customization is crucial. Explore how tailoring your approach to your industry and clients can yield remarkable results. Find out how trends and experimentation play a role in crafting the perfect marketing strategy. Principle #3 – Building Relationships and Raving Fan Communities Uncover the magic of relationship marketing and why it's the gold dust of your business. Learn how consistent communication and personalised interactions can create brand advocates. See how cultivating a community of raving fans can transform your business's growth and longevity. I share real world examples that we can all relate to. You'll discover that the Yield Stage is not about finding a single winning formula but continually refining your strategies and building genuine relationships. As always, I leave you with three practical items (which circle back to the other stages in the FAY WAY). If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it. You can connect with me via email at or follow me on Instagram, LinkedIn, or Facebook. The podcast will also be available on YouTube in the coming weeks. Until next time, take care and keep achieving! Here's my contact details - let me know what resonated with you or hey, if you've a question, ask it. As my TEDx talk says - ask and you will achieve. Get in touch using any of the social channels..whichever you prefer: . Thank you, Denise P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. /episode/index/show/denisefay/id/28072488

A is for Attraction (The Second A) in the FAY WAY | Episode 20 08/29/2023

A is for Attraction (The Second A) in the FAY WAY | Episode 20 Hey there, coaches, consultants and small business owners.. Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction. Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients! Episode Highlights: In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey. The Media Triad There are three types of media that work hand in hand in hand. When combined, they are incredibly powerful. Discover more about owned, paid and earned media. Your Client Attraction Toolkit: Nine Game-Changing MethodsI've got a treasure trove of strategies waiting for you. I’ve broken down the three types of media and given you three methods in each...imagine the power of putting 9 marketing methods to work for your business. Crafting Your Signature ApproachNo one size solutions around here! I’m all about crafting a strategy that's as unique as you are. Discover how to mix and match these media types to create a symphony that resonates with your audience and showcases your brilliance. Let your Client Attraction Journey start today... Hit that play button now and let's embark on a journey of client attraction mastery that'll have you saying, "Why didn't I tune in sooner?" 🎧🚀 Take your Marketing to the Next Level Subscribe to The Achievers Club with Denise Fay on Apple Podcasts, Spotify or your favourite podcast platform for regular insights and inspiration. If you enjoy the podcast, then could you please write a review so more business owners can discover my unique style of marketing? Get in touch using any of the social channels..whichever you prefer: . You’re invited to join on Facebook. Come and join us. When you’re ready to achieve more, here are two ways to achieve with me: 1. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally – 2. Schedule a call to talk to me directly. It’s on me and lets get you achieving- Take care, Denise /episode/index/show/denisefay/id/27879168

W is for Words in the FAY WAY | Episode 19 08/03/2023

W is for Words in the FAY WAY | Episode 19 The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke emotions, and create lasting impressions on your audience. Decoding the Psychology of Persuasion: Delve into the psychology behind persuasive marketing and understand how words can trigger action in your audience. Mastering Clarity and Consistency: Learn how words play a pivotal role in creating clarity and maintaining consistency in your marketing messages. With all episodes, I share three practical action items that you can do straightaway after listening to the podcast. Take Your Marketing to the Next Level: Unlock the hidden potential of words and craft compelling marketing copy with our free training session at . Elevate your marketing strategy with proven strategies that complement AI and ChatGPT content creation. Join the Marketing Revolution: Subscribe to "The FAY WAY to Marketing" on Apple Podcasts or your favorite podcast platform for regular insights and inspiration. If you enjoy the podcast, leave us a review to let us know your thoughts! Connect with Denise Fay: Get in touch using any of the social channels..whichever you prefer: . You’re invited to join on Facebook. Come and join us. Get in touch using any of the social channels..whichever you prefer: . P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise /episode/index/show/denisefay/id/27646329

Y is for You Factor in the FAY WAY | Episode 18 07/18/2023

A is for Audience in the FAY WAY | Episode 17 06/08/2023

F is for Foundations in the FAY WAY | Episode 16 05/15/2023

F is for Foundations in the FAY WAY | Episode 16 Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago. This podcast continues the series on the FAY WAY to Marketing. As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house. Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change. In this podcast, we talk about the foundations of a business being similar to the foundations of a house... Understanding your target audience is like surveying the land Defining your YOU Factor is like laying the foundation Developing the words you use is like framing the house Creating your attraction plan is adding walls and a roof Measuring and analysing results, yield what you’ve built is like inspecting the house. Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change. And winds of change are sure to happen in every business – guaranteed! As always, I finish with a few practical, actionable steps. This is a good one to get you thinking about your own foundations – what’s working and what isn’t...what would happen if winds of change blew around your business in the short term? Long term? Take a listen and then come join the conversation. You’re invited to join The Achievers Club Community on Facebook. Come and join us. Get in touch using any of the social channels..whichever you prefer: . P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise /episode/index/show/denisefay/id/26840166

Introducing the FAY WAY to Marketing | Episode 15 03/30/2023

Putting the Relationship Back into Relationship Marketing 03/22/2023

Putting the Relationship Back into Relationship Marketing This episode is dedicated to putting the Relationship back into Relationship Marketing. This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook. What did they have in common? Customers and relationships. This podcast is the start in a series of podcasts dedicated to relationship marketing. I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002. Lets just say, marketing principles don’t change. :-) In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things: 1. What is relationship marketing 2. Three reasons why you should put the relationship back into relationship marketing 3. Three questions to ask yourself about relationship marketing This podcast is a food for thought podcast – either introducing you or re-introducing you to the idea of relationship marketing. It’s something I’m really passionate about – I’d love to hear your thoughts on it. You are invited to join The Achievers Club Podcast Community over at our facebook page too – Tag me on social. I’d love to hear your thoughts on this one. Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going. Until next time, take care. Links mentioned in the podcast – free training on Helping you Write Words that Work. Words are everywhere, but there’s so much boring copy, which leads to lost sales and customers. This training helps change that transforms ho-hum copy into magic, helping make you more income and impact. Then come join the conversation - You're invited to join . Come and join us. Get in touch using any of the social channels..whichever you prefer: . PS I'd always appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise /episode/index/show/denisefay/id/26306322

Ask me Anything - Social Media 02/23/2023

February Marketing Tips - Post Valentines Day 02/14/2023

Plan not Panic (or Procrastinate) for 2023 01/27/2023

5 Tips to Make Your Marketing Copy Flow | Episode 10 12/06/2022

Standing Out with Great Customer Experience | Episode 9 09/26/2022

In conversation with Amy Rowlinson | Episode 8 08/25/2022

In conversation with Amy Rowlinson | Episode 8 Amy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now helps people to find fulfilment in life. Amy has a big mission in life – to help as many people as possible to live the legacy that they want to leave behind you. A self proclaimed, mid-life beginner, Amy shares that it’s never too late to be who you might have been. Just think about that – you are are never too late to be who you might have been. We talk about running a business with values, what fulfilment means, living every moment and living a life on purpose with purposeful activities. How exciting that is! And of course we talked about podcasting. If you have ever thought of launching a podcast, this is an episode for you. Amy’s podcast - Focus on Why – is listened to in 113 countries. Her previous podcast, which hasn’t had any new episodes since 2020 continues to grow listenership. This girl knows how to make and market a successful podcast. She shares some super strategies and tips. On this episode of The Achievers Club, you’ll hear: What it really means to live a life in alignment with your values (I loved this!) How it’s never too late to be who you might have been the ONE thing she missed when her first business closed and how it has created a ripple effect in the world Amy’s advice on launching a podcast (so many tips and strategies for growth) and much, much more Live is for living not existing. It’s all about, for Amy, who you are, what you do, what you have is all within your control. What you want to have determines who you become and what you do….so what are you doing? More about Amy Rowlinson With a fascination for understanding WHY people do what they do, Amy Rowlinson shines the light on purpose, fulfilment and curiosity to empower others to forge their own paths. Her chosen mission and responsibility as a Podcaster, Podcast Mentor and a Life Purpose Coach is to gift a living legacy of inspiration, insight and knowledge to create long-lasting, positive ripple effects. On her Top 1% global podcast, Focus on WHY, Amy speaks with people from all walks of life providing uplifting and relatable conversations designed to inspire you to take action. Currently President of the Professional Speaking Association South East region, Amy is also a residential portfolio landlord and SSAS Trustee. Get in Contact with Amy Rowlinson Amy’s Website - Amy’s Podcast - Focus on Why - Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us: Join the conversation over on the /episode/index/show/denisefay/id/24162456