Reset and Reassess with these Three Ws | Episode 6
The Achievers Club with Denise Fay
Release Date: 06/20/2022
How to Price your Product and Service | Episode 25
The Achievers Club with Denise Fay
Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make. Price, it seems, isn't always the primary concern for buyers. In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme. You see, your customers buy on value. You know this. But how to you measure that value in order to set your pricing? In this podcast, I...
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Boost your Business Visibility | Episode 24
The Achievers Club with Denise Fay
In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace. I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough. Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more...
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Recession, Whiskey and Choosing a New Approach | Episode 23
The Achievers Club with Denise Fay
What does talk of recession and whiskey have to do with marketing? Everything! It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024. A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity. If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy. I talk about Davos, the global economy, the world bank and how it may affect our thinking....
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December Marketing Tips for Small Business
The Achievers Club with Denise Fay
As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity. Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth. In this festive themed episode, I give 6 reasons why you should continue, even ramp up,...
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Y is for Yield (the Second Y) in The FAY WAY | Episode 21
The Achievers Club with Denise Fay
In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring. Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success: Principle #1 – Experiment, Measure, Adapt ...
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A is for Attraction (The Second A) in the FAY WAY | Episode 20
The Achievers Club with Denise Fay
Hey there, coaches, consultants and small business owners.. Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction. Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients! Episode Highlights: In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey. The Media Triad There are three types of...
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W is for Words in the FAY WAY | Episode 19
The Achievers Club with Denise Fay
The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke...
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Y is for You Factor in the FAY WAY | Episode 18
The Achievers Club with Denise Fay
Today we talk about Owning your Difference. It's so important that people know that you're the person for to help them, solve their problem. This is where we start with clarity...how it makes a massive difference in your marketing efforts. Listen to this episode if you're unclear about your marketing message...what you're saying to your potential clients and leads. After all, a confused mind never buys. Episode Highlights: The essential role of clarity in marketing and how a confused mind never buys. The two crucial aspects of achieving clarity: your message and the words you use. How...
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A is for Audience in the FAY WAY | Episode 17
The Achievers Club with Denise Fay
Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you. However, identifying your target market can be hard task. As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum. In this episode, you’ll discover Why the cookie cutter template of finding your ideal customer avatar is not ideal A new way to look at your avatar and company to help identify...
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F is for Foundations in the FAY WAY | Episode 16
The Achievers Club with Denise Fay
Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago. This podcast continues the series on the FAY WAY to Marketing. As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house. Just as a house needs strong foundations, a business needs a...
info_outlineSometimes we need to slow down to reassess what's working and what isn't and reset.
Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have.
Take the time and reassess these three Ws:
- Your Why
- This will keep you grounded while you get busy with summer activities or when you face into the moments of doubt.
- Your Who
- Knowing who you serve and truly understanding your customers, clients or patients problems sets you up for success in a way more than you will ever know.
- Your Way
- What way are you marketing your business, your products or services?
It will really help you in a big way moving forward. It's so important to keep moving forward, to keep the momentum going.
What do I alway say? It takes way more energy to stop and start than to slow down and keep it going.
In this episode, I talk more about the Who than the other two Ws...your why and your way.
The power of your marketing comes from understanding your customer better than they know themselves. We talk about this a lot in this episode.
Enjoy.
Links referenced in this podcast
Connect with Denise
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Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity
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Denise on Instagram – www.instagram.com/denisefay_achievemarketing
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Denise on Facebook – www.facebook.com/denisefayonline
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Website – www.denisefay.com and https://www.achievemarketing.ie
- To find more about The Achievers Club Membership Community - https://www.achievemarketing.ie/the-achievers-club