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Very Dental: Measuring Success in Marketing with Michael Anderson of Wonderist

The Very Dental Podcast Network

Release Date: 08/05/2022

Very Dental: Zach and Al Do Lunch show art Very Dental: Zach and Al Do Lunch

The Very Dental Podcast Network

Dr. Zach Meiners is the second member of the dynamic duo from the Very Clinical podcast! But you might know him from his original podcast "DOPE (dentists on phones, eating) Lunch!" Zach and Al have a wide ranging conversation this episode. Some of the highlights include: Zach's early social media turn offs and how podcasts brought him back to online dental stuff Bitewings at crown seats? Yes, no and when! We talk about lunch as a dental office institution Nonsexy instruments that come through in the dental office What do you do when your crown prep STARTS with a big undercut? Some links from...

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Very Clinical: The Best Live Dental Podcasting Concept Ever! show art Very Clinical: The Best Live Dental Podcasting Concept Ever!

The Very Dental Podcast Network

For the 2023 holiday season we're giving you the gift of the very best live podcasting concept ever conceived! At VoD 2022 Kevin and Zach pitched a bunch of clinical scenarios to many many guests at VoD and got fantastic answers throughout the weekend! This made for podcasting gold and we're going to replay them throughout the holiday season!  Today's episode features Kevin and Zach pitching the scenarios and then they bring on Dr. Abe Hoellrich of Columbus, OH to answer! Happy Holidays from the whole VDPN team and enjoy! The questions: How did COVID affect your practice? You have to...

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AME: The Rules for Influencers show art AME: The Rules for Influencers

The Very Dental Podcast Network

Why does a cranky 52 year old podcasting dentist get to write the "Rules for Influencers?" Because it's my show, that's why. As a 15+ year content creator (blogging and podcasting, etc.) I've got thoughts about the concept of "influencer." I spell out the rules that influencers seem to follow from my viewpoint. Do you disagree? Then you should... ...join the using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at Very Dental then show a little love...

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Very Dental: Black Friday and EFDAs with Dr. Kevin Fryer show art Very Dental: Black Friday and EFDAs with Dr. Kevin Fryer

The Very Dental Podcast Network

Alan is joined by the one and only Dr. Kevin Fryer of the Very Clinical podcast! The conversation was fun and wide ranging but we focused hard on EFDAs and Kevin's use of them! Schrodinger's Weed Black Friday Browns/Lions superbowl? How Kevin started using EFDAs (he was originally against EFDAs) EFDA workflows ("mini associates") Kevin's "selling time" concept and how EFDAs make this work. EFDA training (Case Western is Kevin's go to) Kevin and Al's very first patients in dental school University of Minnesota's branding mistakes Anesthesia in Kevin's office Dental Therapists and Restorative...

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Very Clinical: Ask Us Anything, Part Deux! show art Very Clinical: Ask Us Anything, Part Deux!

The Very Dental Podcast Network

Kevin and Zach take a seconed bite at the apple while answering even more questions from the socials! The topics include: What does Zach think about when polishing composite veneers? Kevin's "massage" routine (he prefers the isolation/float tank) How do you save $.10 on bonding agent? What are the plans for the guys for the ski season? When is Zach going to start ortho? Is dentistry still a good career path? Too much Mahomes? How much do you trust bonding vs. traditional resistance and retention? What kind of CE are you taking in 2024? What would Kevin have named the Cleveland Indians? (Go...

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AME: Breaking Through Frequency Illusion show art AME: Breaking Through Frequency Illusion

The Very Dental Podcast Network

It's easy to remember patient interactions that went poorly. Why is it so hard to remember the great one? There is this thing called "Frequency Illusion" (aka: The Baader-Meinhoff phenomenon) that we humans fall prey to. Why is it that after you buy a car that you see a whole bunch of those cars on the road? Are there really more of them on the road than before you bought it? Or is it your focus and your brain that makes you notice them ALL THE TIME! This tendency is used by marketing companies to make us think the product we're looking at is more common and desirable than it probably is. And...

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Very Dental: Two Gen X Dental Practice Owners Shake Fists at Clouds with Dr. Craig Harder show art Very Dental: Two Gen X Dental Practice Owners Shake Fists at Clouds with Dr. Craig Harder

The Very Dental Podcast Network

Gen X has seen a lot. We've been around for the introduction of cable tv through the smartphone and social media. Gen X dentists started practicing in the "golden age of cosmetic dentistry" of the 90's and we've seen a lot of change. Some of it for the better and quite a bit of it for the worse. Al is joined by Dr. Craig Harder to talk about some of these changes. Both Craig and Al were practice owners early in their careers and owned practices at the turn of the century. Their wide ranging discussion covered all kinds of topics: Yellow page ads David Hornbrook's mullet "Instant...

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Very Clinical: Ask Us Anything! show art Very Clinical: Ask Us Anything!

The Very Dental Podcast Network

Kevin and Zach answer questions and concerns from the interwebs! The topics include: Taylor Swift's veneers Kevin's hair care routine What does it take to change one of your favorite materials? Would you steal a tray of cookies from a hotel lobby? What implant brand are you using, ? Worst stories from dental school What podcasts do you listen to? Kevin:  Zach If you want to interact with us, head over to the Join the  using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Podcast network is and will remain free to download....

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Very Dental Student: The First Few Months with Dr. Kevin Harland show art Very Dental Student: The First Few Months with Dr. Kevin Harland

The Very Dental Podcast Network

Mohammed is joined once again by Dr. Kevin Harland. Kevin is a recent grad of the University of Oklahoma School of Dentistry. This conversation focuses on Kevin's first few months in private practice. Every dentist has to handle the transition into dental practice and Kevin gives an interesting peek into what it's been like for him!  Join the  using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at Very Dental then show a little love to...

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Very Dental Extra: What Dental Assistants Want Dentists to Know with Kate Reinert show art Very Dental Extra: What Dental Assistants Want Dentists to Know with Kate Reinert

The Very Dental Podcast Network

Alan is joined by Kate Reinert who is a dental assistant who now works with Zirc Dental Products as a clinical efficiency consultant. We had a wide ranging conversation where we talked about implementing new procedures (from the standpoint of the team) as well as helping find and fix "pain points" in clinical systems. Zirc Dental Products is a company that basically helps offices understand how much better things can be in the dental office! Some topics we covered: implementing new procedures finding pain points the history of "processing dental instruments" Central Sterilization as the...

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More Episodes

The Wonderist Agency is truly a one stop marketing solution. They take a personal and design centered approach to dental practice marketing. They've been supportive of dental podcasting and specifically for the Voices of Dentistry meeting and a partner to the Very Dental Podcast network. All of that said, my conversation with founder Michael Anderson was enlightening in a way that I didn't originally expect.  

One of the problems with dental marketing is the inability to know if your spending is truly making a difference. Is the money I'm spending really bringing people through the door? I asked Michael about this consistent gripe from dentists and he had a really direct answer that I think you'll want to hear about! 

A few highlights:

  • Michael's take on dental meetings in a post-COVID world
  • How are you capturing leads? How are you tracking them?
  • Can dentists use lead lists in a subtle and effective way?
  • How do you become the business that people remember when they're spurred to do something? (spoiler: drip sequences!)
  • Consumers want to be chased! (By texts, that is)
  • Front desks LOVE messaging because it doesn't feel too pushy

Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy."

If you'd like to support the Very Dental Podcast Network then you should support our sponsors! 

After the course I took at Cosmedent back in May, I realized that polishing restorations, especially composite restorations is an afterthought for most dentists. Getting a beautiful shine with lasting luster is just too much work, so why bother? But what if you could make your patients happier and make your composite restorations last longer? You need to try Enamelize, the aluminum oxide polishing paste from Cosmedent that will change the way you look at composite polish forever. Check it out at verydentalpodcast.com/enamelize!

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Our friends at Spear Education want Very Dental people to know about a special event they’re having this summer! This new opportunity brings the leaders in dental education together to Educate, Elevate, and Empower you! Whether a current member or new to Spear, this event will reignite the spark in your practice. It’s a “Whitman’s Sampler” of all the amazing educators at Spear Education including Frank Spear, Gregg Kinzer, Jeff Rouse, Darin Dichter, Gary DeWood and Ricardo Mitrani! It’s clinical! It’s business! But most importantly, it’s all Spear! Spear live is happening on the east coast in Boston, MA on August 12th and 13th! Go check it out at verydentalpodcast.com/Spear!

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You know that our friends at Zirc are the organization people. With the Color Method and all the different storage and instrument sterilizations options, they’ll keep your processes streamlined and efficient! But they’re not JUST the organization people. Every dental office should check out the amazing products that Zirc has to offer for organization, isolation and visualization at verydentalpodcast.com/Zirc!

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Our friends at CAD-Ray want you to know that there has never been a better time to get into intraoral scanning! They sell and support all kinds of digital dentistry products from scanners, to printers and even cloud based software! For instance, the Medit i600 itraoral scanner is priced at just about $13,000! And if you didn’t know, CAD-Ray now distributes 3Shape scanners and the amazing Trios 4 wireless just had a $10,000 price cut! It comes in under $25,000. And all these options come with CAD-Ray’s unbeatable support! Go check it out at verydentalpodcast.com/cadray!

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If there is one thing that’s changed the way I look at teeth the most, it’s probably the headlight I use with my loupes. Our friends at Enova make amazing loupes and distribute Zumax dental microscopes, both the best you can buy. But the amazing, weightless and cordless Qubit, Quasar or Quantum headlights (all others are just toys) are the biggest game changer. But be careful…if you try one, you’re going to buy one! Why haven’t you checked out Enova Illumination yet? You can get a killer deal on all things Enova by using the Very Dental link you’ll find at verydentalpodcast.com/Enova!

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Have you been looking at your supply bill lately? Prices are REALLY going up on all the things you use every day in your office. Our friends at Crazy Dental understand and are here to help! Very Dental listeners can get 10% off their orders from Crazy Dental by using coupon code “VERYDENTAL10”! Go check out their amazing catalog and save yourself 10% off of their already amazing prices at verydentalpodcast.com/crazy!

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If you’re looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They’ll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they’ll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn’t in your area and they’ll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!