How to Do a Beautiful Class Four in the Same Time as a Regular Filling with Dr. Susan McMahon
Dental Slang
What if you could do a beautiful class four in the same 30 minutes you’d spend on a regular filling? In this episode, Dr. Reza Ardalan sits down with Dr. Susan McMahon, an AACD-accredited restorative dentist out of Pittsburgh and one of the most recognized clinicians in the country. Susan is the founder of Smiles in the City, a fee-for-service restorative practice she built from the ground up after starting her career in a drill-fill-and-bill amalgam office. The conversation takes a personal turn early when Susan tells the story of the $100,000 laser whitening system she signed up for...
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Whole-Body Health with Dr. Hugh Coyne
Dental Slang
In this conversation, Dr. Reza Ardalan sits down with Dr. Hugh Coyne, a London-based family medicine practitioner and the son of a pediatric dentist, who built Coyne Medical with his wife and clinical partner Dr. Lucy Coyne specifically to practice the kind of preventive medicine the NHS 10-minute appointment window does not allow. His training at Imperial College London and postgraduate work in obstetrics and gynecology, pediatric health, and sports medicine give him a panoramic view of the screening opportunities most dentists are sitting on without realizing it. Dr. Coyne walks through the...
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Pain-Free Dentistry, On Purpose: Dr. Mark Skimming on the 80% of Dentistry That Isn't Clinical
Dental Slang
In this episode, Dr. Reza Ardalan sits down with Dr. Mark Skimming, the Glasgow-based founder of Pain-Free Dentistry Group and the name that comes up more than any other when other guests on the show are asked about mentoring, coaching, or the business side of dentistry. Dr. Skimming has built a 14-practice independent group across Scotland, fully self-funded, with no bank loans and no private equity, on the back of a systems-first philosophy he learned the hard way. Most conversations about practice growth focus on the clinical or the financial. This one focuses on the operational glue that...
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When Dentistry Becomes Diagnosis with Dr. Ratna Indah on Systems, Science, and the Bigger Health Picture
Dental Slang
In this episode of the Dental Slang Podcast, Dr. Ratna Indah shares how her background in journalism and a deeply personal family health journey shaped her approach to wellness dentistry. She explores the growing body of science behind the mouth–body connection and explains how oral health can reveal early signs of systemic disease, inflammation, and long‑term health risk. Dr. Indah also discusses what it truly takes to build a wellness‑focused dental practice—from salivary diagnostics and laser therapy to patient education, systems, and team protocols. She breaks down the realities of...
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Know Your Numbers with Wyatt Ferber: Bottom Line Business Planning
Dental Slang
In this episode of the Dental Slang podcast, Wyatt Ferber breaks down the financial framework behind a profitable, efficient dental practice. He explains the key metrics every practice owner must understand including gross profit, associate costs, lab expenses, contribution and net profit. With a clear view of the numbers, dentists can make smarter decisions, reduce waste and protect cash flow while maintaining high clinical standards. Wyatt also explores the strategic side of practice growth. From evaluating when to bring on an associate to aligning business decisions with personal...
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Performance Dentistry: Airway, Sleep, and the NFL with Dr. Chad Kasperowski
Dental Slang
In this episode of the Dental Slang Podcast, Dr. Reza Ardalan sits down with Dr. Chad Kasperowski, a clinician whose career spans surgery, implants, airway, wellness dentistry, and digital workflows. He also serves as the team dentist for the Washington Commanders. Dr. Kasperowski shares how his early experiences shaped a philosophy rooted in whole‑body wellness, advanced diagnostics, and truly listening to patients. He breaks down why airway issues are hiding in plain sight, how oral inflammation affects systemic health and athletic recovery, and what he’s learned from treating some of...
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A Biological Approach to Endodontics with Dr. Vi Ho
Dental Slang
In this episode, I sit down with Dr. Vi Ho, a certified biological endodontist, to explore a completely different approach to patient care—one that connects oral health to overall wellness. From advanced laser techniques to biocompatible materials, Dr. Ho is redefining what it means to be an endodontist in today’s wellness-focused practice. Here’s what you’ll learn when you listen: Discover the Mouth-Body Connection: Dr. Ho explains how oral health impacts overall wellness and why she integrates functional nutrition into her endodontic practice. Inside What it Means to be a...
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Growing with Heart: How Dr. JP Bastien Built a Thriving Dental Practice
Dental Slang
In this episode, Dr. Richard (JP) Bastien shares how he grew his practice from early-stage ownership into a thriving multi-doctor model by leading with empathy, recruiting intentionally and embracing technology without losing sight of core values. He reflects on the realities of hiring, leadership development, operational efficiency and the role of AI in modern dentistry, offering practical insights for dentists navigating growth while protecting culture and quality of care. Key Takeaways Recruitment and culture: Learn how to attract and retain clinicians who fit your practice values and...
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From One Office to Twelve: Scaling Your Dental Practice with Dr. Pete McClellan
Dental Slang
Get an inside look at how Dr. Pete McClellan built a thriving multi-location practice without losing sight of relationships, communication and clinical clarity. In this episode, he shares the systems, lessons and leadership principles that helped him scale sustainably, support mid-career dentists, and create practices where doctors can thrive without burning out. In This Episode You Will Learn Strategies for identifying the right team members as you scale from one office to multiple locations. Common mistakes dentists make when expanding their practice and how to avoid them. How to delegate...
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Rethinking Perio Care: Innovation & Collaboration with Dr. John Bruce
Dental Slang
In this episode of the Dental Slang Podcast, Dr. John Bruce shares his approach to modern periodontal care, combining advanced diagnostics, interdisciplinary collaboration, and mentorship to elevate patient outcomes. From incorporating blood and bacterial testing to uncover hidden health connections, to collaborating with orthodontists, oral surgeons, and study club peers, Dr. Bruce offers a fresh perspective on comprehensive dental care. He also highlights the transformative impact of mentorship with nationally recognized periodontist Dr. David Mugford, detailing how learning from...
info_outlineIn this Dental Slang Podcast episode, we welcome Dr. Christopher Phelps.
Dr. Phelps is an entrepreneur, general dentist, author, certified Colby trainer, and an expert in ethical influence and persuasion. He discusses his new role with Sunrise Dental Solutions, his extensive background in marketing, and his recently published book, "The Complete Book on Dental Marketing."
Dr. Phelps shares his journey into the world of marketing and how he had to learn the hard way when he was spending $36,000 a month on marketing to acquire just 60 new patients. He eventually turned things around, increasing new patients to over 300 per month while reducing marketing costs by 74%.
He emphasizes the importance of tracking marketing efforts to know what's working and what's not. Dr. Phelps also delves into the science of ethical influence and persuasion, discussing the principles that can help dentists improve case acceptance.
His new book "The Complete Book on Dental Marketing" goes into detail describing the lead generation phase and the lost opportunity phase. Dr. Phelps explains the seven critical pillars for successful marketing, such as understanding the target market, crafting the right message, creating compelling offers, and selecting the right marketing medium.
Learn more about the significance of addressing attrition in dental practices. He provides valuable insights into adapting marketing strategies during times of uncertainty. The episode concludes with Dr. Phelps sharing some dental slang terms related to marketing, including "A/B split testing" and "haystack marketing." He encourages dental professionals to reach out to him for coaching and offers a special gift for those interested in an hour-long consultation.
Tune in to hear Dr. Christopher Phelps' expertise in dental marketing, his journey to success, the key principles outlined in his latest book, and valuable insights into improving dental practice marketing and case acceptance.
To learn more about Dr. Phelps' lastest book, click here for more information.
“With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There’s nothing else like it.”