102. The Client Experience Throughout the Interior Design Process (Re-Release)
Designed for the Creative Mind™
Release Date: 05/01/2023
128. Dynamics of Solving Problems in the Interior Design Industry
Designed for the Creative Mind™
Hello and welcome back to another episode of the Design for the Creative Mind podcast! I'm your host, Michelle Lind, and today I'm thrilled to have Jessica Harling with me. Jessica is a passionate ringleader and dynamic problem solver, known for her work with Behind the Design. We dive into the concept of personal branding, discussing the phrases Jessica uses to summarize her personal brand. Have you considered the phrases that describe you in a heartbeat? It's an interesting perspective that we explore. The podcast takes a fun turn as we recount how Michelle and Jessica first...
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127. Mastering Authentic Sales with Nikki Roush
Designed for the Creative Mind™
In this episode I talk with Nikki Roush. She is the CEO of SalesMaven and she has the unique ability to transform the misunderstood process of selling with 25 plus years of selling experience. Entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written three books. They're all available on Amazon, and she has a podcast called Sales Maven. Nikki shares her origin story and explains how she ventured into teaching people the art of selling. We talk about the stereotypes surrounding sales, especially for...
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126. The Intersection of Fashion, Film, and Creativity
Designed for the Creative Mind™
In this episode I talk with Jeffrey Madoff, a multi-talented creative with a diverse career spanning fashion design, film production, producing, and teaching. Madoff has worked with prestigious clients like Ralph Lauren, Tiffany, Victoria's Secret, and more. He's also an adjunct professor at Parsons School of Design and an Amazon best-selling author of "Creative Careers, Making a Living with Your Ideas." Madoff is the author of Creative Careers: Making a Living with Your Ideas. His book dispels the myth that artists can’t be good business people and good business people can’t be creative....
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125. Establishing Emotional Connection on Your Website
Designed for the Creative Mind™
In this episode I talk with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design industry it can be challenging to stand out, but your personal story is what sets you apart....
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124. Designing with Traction, Intention, and Compassion
Designed for the Creative Mind™
In this episode I have the pleasure of introducing you to the dynamic duo behind Lima Stanley Design, a health and wellness-focused interior and landscape design company based in Dallas, Texas. Daniel and Rome share their journey into incorporating sustainability and wellness practices into their business, particularly in the aftermath of the COVID-19 pandemic. Daniel reflects on his original passion for sustainability back in Brazil, while Rome delves into his experience at the Parsons School of Design, where he acquired knowledge in health, materials, and sustainable practices. The duo...
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123. Keys to Hiring and Retaining Team Members for Your Interior Design Business
Designed for the Creative Mind™
In this episode I talk to Jamie Van Cuyk, the owner and lead strategist of Growing Your Team. She helps women, small business owners become confident leaders who hire correctly every single time. It's a big promise, but Jamie backs it up and shares with us in this episode the keys to getting it right. In our conversation Jamie shares with us the 4 things to look out for in your business to know that it is time to hire, and we chat about common pitfalls you should avoid when trying to hire in your interior design business. We also dive into what to look for in your ideal candidate, how to...
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122. From Jobby to Design Firm; The Business of Building Your Business
Designed for the Creative Mind™
In this episode I am thrilled to introduce you to Katie Decker Erickson, a powerhouse in the world of interior design and business. Katie has not only earned her MBA but has spent nearly two decades building a multi-million dollar interior design firm that operates in over 20 states and she is sharing with us what things have been the most helpful for her as she has built her business. In our conversation, Katie shares her fearless approach to starting her design business. She emphasizes the importance of not succumbing to the fear of perfection and how overthinking can...
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121. Evolving As A Leader In Your Design Business
Designed for the Creative Mind™
In this episode I’m diving into a topic that's close to my heart - leadership. Whether you're leading a team or going solo, leadership is the key to unlocking freedom in your interior design business, and how you are as a leader is crucial to your team and business success. I share my journey, starting from managing tables in a restaurant at 23 to running my own interior design business. Leadership became essential when I realized I couldn't do it all alone.I had to learn the delicate balance of setting high standards for your team while recognizing and celebrating milestones along the...
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120. The Importance Of Client Education
Designed for the Creative Mind™
In this episode, we dive into the heart of client education, specifically in the context of project financials and client sourcing. We've all seen those design forums filled with pricing struggles and client shopping stories. Today, let's break down the myth and find a solution. The truth of the matter is—clients aren't jerks; they're often just uninformed. Time to shift your perspective from frustration to education. Once you learn how to weave client education into your conversations and even into your contracts, you will find that your clients will respect how you run your business...
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119. Dreaming of a Better World? Your Sleep Matters with Debbie Dekleva
Designed for the Creative Mind™
In this episode I’m introducing you to Debbie DeCleva, the leader of the dream team at Ogallala Comfort, a luxury bedding company with a mission to lift people out of poverty and save the Monarch butterfly, and we are diving into the fascinating connection between butterflies and a good night's sleep. Debbie shares her family's second-generation involvement in the business, and the role of milkweed in enhancing the sleeping experience. You’ll also hear how milkweed is connected to the Monarch butterfly and how Ogallala is using it to make an impact in underprivileged communities and save...
info_outlineWhat kind of experience do you give your clients? While yes, you are hired to create beautiful, functional spaces, as a luxury provider, you are also providing a luxury experience for your clients.
In this episode, I am sharing what we call our ML Experience. This is what we use to lead our clients through the entire process with authority so they know they can trust us. It shows we are confident, professional, well-prepared, and that we care about them and their project. I’m also sharing a few tips you can use to elevate the experience for your clients.
Michelle Lynne began her interior design career after spending more than two decades working in Corporate America. She began in the home staging arena and has since built a successful, award-winning, full-service interior design firm, employing talented designers and serving clients across the country.
In the summer of 2018, Michelle began focusing on a big gap she saw missing in the interior design industry: teaching interior designers how to run the business of an interior design business. She now engages in private coaching and leads an in-depth, 12-month group coaching program, both options focus on teaching designers profitable processes, systems, strategies, and mindset needed to run a streamlined, profitable interior design firm.
Her motto is simple: we rise by lifting others.
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