Designed for the Creative Mind™

Your designs are beautiful, but you’re struggling with the business of your interior design business. Join successful interior design business owner, Michelle Lynne, of ML Interiors Group each Monday morning as she shares the processes she has found useful in growing her own 7-figure design firm, interviews industry related guests, and brings her own team of designers on for lively conversations. If you aren’t happy with the performance of your interior design business, are tired of trading your time for money, and know you were made for more, this show is for you.

S8 Ep.212 From MTV to High Point: How Rhobin DelaCruz Built a Design Career by Design 02/09/2026

S8 Ep.212 From MTV to High Point: How Rhobin DelaCruz Built a Design Career by Design In today’s episode, I’m sitting down with interior designer, creative instigator, and community builder Rhobin DelaCruz. Rhobin has worked with brands like GQ, TED, and MTV, but what really stands out is how intentionally he approaches both design and business. From the way he talks about community to how he shows up at High Point Market, everything he does is rooted in purpose, clarity, and connection. This conversation covers a lot of ground—from career pivots to nonprofit work—and it’s one of those episodes that reminds you how powerful design can really be. In this episode, we talk about: How the Design Besties were formed and how a simple group chat turned into a mission-driven nonprofit Why transforming teachers’ lounges became the heart of the Design Besties’ work and the unexpected emotional impact of their first project How thoughtful, well-designed spaces can support wellness, leadership, and community within schools What it means to be named a High Point Style Spotter and how Rhobin approaches that role Rhobin’s unconventional path from advertising and MTV into interior design The reality of gatekeeping in the design industry and how community has shifted in recent years Why investing in business coaching and showing up at market with intention changed the trajectory of his career I loved this conversation because Rhobin is so honest about both the challenges and the wins. His story is a reminder that careers don’t have to be linear, community really does matter, and when you lead with intention, the opportunities tend to follow. I hope this episode leaves you feeling inspired to take up space, connect more deeply, and build something meaningful in your own work. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on visibility program, no contract, only $59/month or our new PLUS level for done-for-you marketing for $179/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/40046755

S8 Ep. 211 From Design to Staging: The Income Stream You’re Missing with Guest Marianna Cherico 02/02/2026

S8 Ep.210 When Design, Wellness, and Leadership Collide with Natalie Froom 01/26/2026

S8 Ep.210 When Design, Wellness, and Leadership Collide with Natalie Froom In this episode of Designed for the Creative Mind, I’m sitting down with Natalie Froom, founder and principal designer of Studio 180 Design. Natalie and I go way back—she came through the Interior Design Business Bakery shortly after the pandemic, back when she lovingly calls herself a “baby designer.” Fast forward to now, and she’s running a growing studio with a team, a refined process, and big plans for the future. This conversation is one of those full-circle moments I absolutely love. We talk about how Natalie’s background in psychology and nutrition led her to interior design, how wellness and environment are deeply connected, and how her business (and confidence) evolved over time. If you’re a designer who’s still figuring out your niche, your process, or your next level—this one is for you. In This Episode, We Talk About: How Natalie’s background in psychology, nutrition, and wellness naturally led her into interior design The connection between mental, physical, and environmental wellbeing (and why it matters in design) Finding your niche by doing the work—and letting your projects guide you Why Natalie focuses on busy, high-level professionals who want a true turnkey experience The importance of process over “just talent” when growing a design business How collaboration (not competition) elevates design and the industry as a whole Balancing beauty with practicality—creating homes that are both elevated and livable Why Natalie believes personality matters more than a rigid design “style” Growing from a solo designer into a team-based, scalable business Looking ahead: international growth, team expansion, and better work-life balance Natalie’s journey is such a powerful reminder that you don’t have to have everything figured out on day one. Your niche can evolve. Your process can be refined. Your vision can grow bigger than you ever imagined. What matters most is building a solid foundation, staying open to learning, and allowing yourself to grow into the designer—and business owner—you’re meant to be. If you’ve ever felt like you were “behind,” unsure of your style, or still finding your footing, I really think this episode will resonate with you. Watching Natalie step into her confidence, refine her process, and build a business that truly supports her life is exactly why I do this work. This conversation is proof that when you focus on process, collaboration, and intention, growth follows—both creatively and professionally. If this episode sparked something for you, I’d love for you to reflect on where you are in your own journey and what your next evolution might look like. Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money How to Price Your Design Services with Confidence More about Natalie: Design is Natalie's lifelong passion, where crafting exquisite interiors is an art of precision. Beyond aesthetics, her journey has honed top-tier communication, mediation, and organizational skills. Multitasking is second nature, orchestrating projects with intricate moving parts. Exceeding expectations is the norm, achieved with a proficient, trustworthy team. This commitment to excellence is why Studio 180 Design has proudly earned multiple Houzz awards for exceptional client experience. This is the essence of Studio 180 Design - where meticulous details converge to craft exceptional RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39875735

S8 Ep.209 How Smart Designers Use Paid Ads to Stay Fully Booked with Shelby Fowler 01/19/2026

S8 Ep.209 How Smart Designers Use Paid Ads to Stay Fully Booked with Shelby Fowler In today’s episode of Designed for the Creative Mind, I’m sitting down with Shelby Fowler Moss to talk about something that makes a lot of designers nervous: paid ads. Shelby is a paid ad strategist and sales expert who’s helped businesses generate tens of millions of dollars through advertising, and she brings a refreshingly honest, no-fluff perspective to this conversation. If you’ve ever felt like paid ads are risky, confusing, or something only “big businesses” can afford, this episode is for you. Shelby and I break down what actually makes ads work, why so many business owners get burned by agencies, and how designers can think about ads in a smarter, more sustainable way—without gambling their money or chasing vanity metrics. We dig into what success with paid ads really looks like, why understanding the lifetime value of a client is critical before you ever spend a dollar, and how ads should be viewed as a long-term investment rather than a quick win. Shelby also shares why most agencies fail to clearly define success, how business owners can protect themselves, and what designers need to know even if they plan to outsource their ads. One of my favorite parts of this conversation is Shelby’s concept of “digital billboards” for local businesses. We talk specifically about how interior designers can use simple Meta ads on Facebook and Instagram to stay top of mind in the right zip codes, instead of wasting money on traditional local advertising that often ends up in the trash. If you’ve ever advertised in a neighborhood magazine and wondered if anyone actually saw it, this will hit home. Shelby also walks us through her “attract, demonstrate, sell” framework and explains why showing your work, your process, and your personality builds far more trust than simply saying you’re the best. We talk about creative fatigue, why video matters, and how designers can position themselves as the go-to expert in their market without needing massive budgets or complicated funnels. This episode is a must-listen if you want to understand paid ads without the hype, learn how to think like an investor instead of a gambler, and explore smarter ways to grow your visibility and client base as a creative business owner. If paid advertising has been on your radar but felt overwhelming or intimidating, Shelby brings so much clarity to what actually matters—and what doesn’t. Shelby Fowler-Moss is a paid ads strategist and sales expert who’s helped her clients generate tens of millions of dollars from paid advertising. After running one of the top boutique ad agencies for 7 years, she now teaches entrepreneurs how to think like investors, using ads to build real leverage, not chaos. Her teaching style is straight-talking, high-energy, and rooted in what actually works in today’s market, no fluff, no theory, just strategy that scales. Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money How to Price Your Design Services with Confidence RESOURCES: Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money How to Price Your Design Services with Confidence INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39780640

S8 Ep.208 Interior Design Biz Ain't for Punks 01/13/2026

S8 Ep.208 Interior Design Biz Ain't for Punks Building a design business doesn’t happen by accident. In this episode, Melissa Fields shares what it really looked like behind the scenes — undercharging, no process, imposter syndrome, and learning the hard way that being busy doesn’t equal being profitable. From $100 consults to hiring her first employee and stepping fully into the CEO role, this conversation is honest, grounding, and incredibly encouraging for any designer in the “figuring it out” phase. IN THIS EPISODE: How Melissa transitioned from a 20-year military career into interior design Why she started in home staging — and how she knew it wasn’t the right fit The reality of building a portfolio when you don’t have clients or capital How imposter syndrome shows up through undercharging and overworking Why “being busy” doesn’t always mean being profitable The importance of developing a clear process and pricing structure What finally pushed Melissa to invest in business coaching How confidence grows when your skills, systems, and self-trust align This conversation is for designers who know they’re talented but feel stuck — overwhelmed, underpaid, and unsure of how to turn their passion into a sustainable business. Melissa’s story is such a powerful reminder that confidence doesn’t come before action — it’s built through it. If you’ve ever questioned your worth, your pricing, or whether you “belong” in this industry, this episode will meet you right where you are. Melissa Fields is the CEO and Principal Designer of Shades of Gray Design Studio, a boutique interior design firm in San Antonio, Texas. After a 20-year career as an officer in the United States Air Force, Melissa followed her passion for design and built a thriving studio known for its elevated client experience, meticulous attention to detail, and deeply personalized approach to whole-home transformations. Today, Melissa specializes in designing modern, livable, luxury spaces for established homeowners and empty-nesters who want to invest in high-quality, long-term design. Her unique combination of leadership, discipline, and creativity has allowed her to scale her business intentionally while maintaining a high-end, service-driven process. Melissa is passionate about empowering other designers—whether they’re just starting out or well established—to embrace their strengths, trust their creative instincts, and build businesses that reflect their own values. She believes great design changes how people live, and that a strong, well-run design business is just as important as a beautiful final reveal. Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money How to Price Your Design Services with Confidence RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39711030

S8 Ep.207 Lessons From Our Biggest Mistakes 12/31/2025

S8 Ep.207 Lessons From Our Biggest Mistakes As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I’m reflecting alongside another seasoned firm owner, Katie Decker Erickson, on the mistakes we’ve made, the lessons we learned the hard way, and what actually matters when you’re trying to move your business forward with clarity instead of chaos. This isn’t about beating yourself up for what didn’t work. It’s about looking back clearly—without ego or shame—so you can recalibrate your direction, trust yourself again, and make smarter decisions as you head into 2026. In this episode, I talk about: Why you can’t change direction in your business without honestly looking in the rearview mirror How growing just for the sake of growth often leads to stress, misalignment, and regret Why busyness, headcount, and “looking successful” can hide deeper operational problems The real cost of ignoring your intuition—and why it always shows up eventually How intuition becomes powerful when it’s supported by data, not separated from it Why avoiding your numbers only creates bigger problems down the road What I call the “toll of the soul,” and why some profitable work still isn’t worth it How letting go sooner—clients, projects, models, or people—can lead to faster alignment Why leadership requires hard conversations, not avoidance How reflection is meant to recalibrate your business, not keep you stuck in regret This episode is for designers who know something needs to change—but don’t want to burn everything down to make it happen. My hope is that this conversation helps you look at your business with more honesty, more confidence, and a lot more self-trust as you step into what’s next. You don’t need to have all the answers for 2026 right now. But you do need to be willing to look clearly at where you’ve been—so you can choose where you’re going on purpose. If you’re ready to move forward with clarity instead of guesswork, this episode is for you. /episode/index/show/designedforthecreativemind/id/39573620

S7 Ep.206 The Myth That You Need Design School To Succeed In Business 12/22/2025

S7 Ep.206 The Myth That You Need Design School To Succeed In Business In today’s episode of my MythBuster series, I’m talking about one of the most persistent beliefs in the interior design industry: that you need design school to succeed. This one hits close to home for me, because I didn’t go to design school — and for a long time, I carried that quietly, wondering if it would eventually expose me as someone who didn’t belong. What I’ve learned over the years, though, is that this myth doesn’t just affect designers without formal education. It affects everyone. What I see again and again is this gap — the gap between learning how to design and learning how to run a business. And no matter how you entered this industry, almost every designer hits it eventually. In this episode, I talk about: Why not going to design school does not disqualify you — and why going doesn’t automatically prepare you either The real gap most designers face between creativity and business ownership How education and preparedness are often confused (and why that leads to self-doubt) The emotional weight of business ownership that no one warns designers about Why burnout is usually a systems problem, not a personal failure The identity shift required to move from “designer” to confident business owner At the end of the day, designing beautiful spaces is only part of the job. Running a sustainable interior design business requires an entirely different skill set — one that can be learned intentionally, without shame, and without burning yourself out in the process. If you’ve ever felt like everyone else has a manual you never received, I want you to hear this clearly: you’re not behind, you’re not missing something, and you’re not failing. You’ve simply reached the part of the journey where leadership matters more than talent. If this episode resonated with you, I hope it gives you permission to release the idea that there was one “right” path into this industry. There are just different roads, and they all eventually lead here — to learning how to build a business that supports your life instead of consuming it. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39494320

S7 Ep.205 Myth: It’s All About the Money — Clients Just Want to Save Money 12/15/2025

S7 Ep.205 Myth: It’s All About the Money — Clients Just Want to Save Money In today’s episode, I’m continuing my myth-busting season and tackling one of the biggest beliefs holding designers back: the idea that clients only care about money. If you’ve ever taken pricing questions personally or felt pressure to lower your rates just to keep projects moving, this conversation is for you. I’m breaking down what’s really happening when clients push back on price — and why it’s almost never about trying to save a few dollars. In this episode, I talk about: Why clients aren’t price shoppers — they’re confidence and clarity shoppers How money questions are often a signal of uncertainty, not rejection The real reason designers internalize pricing resistance (and how to stop) What clients are actually buying when they hire a designer Why leadership, process, and clarity matter more than being “competitive” How shifting from price-focused to value-led changes everything in your business At the end of the day, your clients aren’t looking for cheap — they’re looking for smart. They want to feel safe, supported, and confident that they’re making the right decision. When you lead with clarity and step fully into your role as a professional, pricing stops being the problem and starts making sense. If this episode hits home, keep your eyes open for what’s coming next. Inside Back to School and the Interior Design Business Bakery, this is exactly the work we do — helping you communicate your value, own your expertise, and build a business that supports you instead of draining you. Remember: you’re not selling sofas. You’re selling transformation, leadership, and a beautifully guided experience. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39407225

S7 Ep.204 The Myth of “Helping People Means Keeping My Prices Low” 12/08/2025

S7 Ep.204 The Myth of “Helping People Means Keeping My Prices Low” In today’s episode, I’m breaking down a myth that keeps so many designers stuck on the burnout hamster wheel: the belief that “helping people means keeping my prices low.” I see this all the time in our industry — designers who genuinely want to serve end up undercharging, overdelivering, and attracting clients who don’t respect their expertise. And it’s not because they lack talent. It’s because they’ve tied generosity to their pricing instead of their business structure. This entire conversation was sparked by a listener who shared that she gives white-glove service but still charges around $50 a week because she wants to help “real people,” only to attract clients who constantly want more for less. If that hits a little close to home, this episode is going to speak directly to you. In this episode, you’ll learn: • Why lowering your prices does NOT make design more accessible • The real reason undercharging attracts boundary-pushing clients • How money stories and identity beliefs keep designers stuck in the cycle of overgiving • Why “professionals hire professionals” is a mindset shift that changes everything • How low pricing breaks your business model (and your spirit) • What sustainable pricing actually needs to cover in your design studio • Why generosity cannot be your business model — it must be the overflow • How aligning your pricing with your value strengthens confidence, boundaries, and client experiences • What becomes possible once your business is profitable: passion projects, philanthropy, accessibility, and impact • How to begin shifting your identity so you can charge like the professional you already are When you truly understand that your pricing isn’t tied to your worth — and that you can only help people from a place of overflow, not depletion — everything changes. Your energy shifts. Your confidence expands. Your boundaries get stronger. And your clients feel that difference immediately. This episode is an invitation to stop building a business on sacrifice and start building one on sustainability, clarity, and stewardship of your gifts. And if you’re ready to align your pricing with the actual value you provide, the Interior Design Business Bakery is exactly where that work begins. I’ll see you in the next myth-busting conversation. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39319995

S7 Ep.203 The Myth of “If My Clients Love Me, They’ll Refer Me” 12/02/2025

S7 Ep.203 The Myth of “If My Clients Love Me, They’ll Refer Me” Early in my design career, I thought referrals were the ultimate sign of success. A happy client, emotional reveal, or heartfelt thank-you note — surely that meant more business was on the way, right? I quickly learned the truth: referrals are unpredictable behavior, not a reflection of love, skill, or value. In this episode, I’m sharing why relying on referrals alone creates a fragile business and what you can do to build momentum that’s intentional and sustainable. IN THIS EPISODE, YOU’LL LEARN: • Why referrals are not a love language — they’re inconsistent and circumstantial • How relying solely on referrals can keep your business fragile, underperforming, and undercharging • Why visibility and consistent presence are the real drivers of predictable growth • Practical ways to show up intentionally so clients and prospects truly understand your value Referrals are the icing, not the cake. If you want a business built on intention rather than chance, you need a strategy that includes consistent visibility, clear messaging, and intentional marketing. This episode will help you release the emotional weight of waiting for referrals, step confidently into your role as the visible, trusted leader of your business, and start creating momentum that’s predictable and sustainable. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39232840

S7 Ep.202 The Myth of Charging What You’re Worth 11/25/2025

S7 Ep.202 The Myth of Charging What You’re Worth n this episode, I’m breaking down one of the most persistent and harmful myths in our industry: the idea that you should “charge what you’re worth.” I know the intention behind that phrase is usually empowerment, but the impact? Confusion, insecurity, and emotional chaos. Your worth is not a number. It’s not a fee. It’s not something a client gets to validate or reject. Your worth was set long before you ever became a designer, and tying it to your pricing only creates a fragile business built on emotional quicksand. I’m diving into why so many of us fall into the trap of undercharging, over-delivering, and apologizing for our existence — not because we lack talent, but because we’re emotionally entangled with our fees. When pricing feels personal, every client objection feels like a judgment, every negotiation feels like a threat, and every discount feels like failure. In this conversation, I walk you through what actually belongs inside your pricing (the strategy, the math, the process, the real cost of delivering excellence) and what absolutely does not (your identity, your goodness, your value as a human being). You’ll also hear why clarity is the real source of confidence, why emotional pricing is a fast track to burnout, and why sustainable, strategic pricing is an act of stewardship — for your business, your clients, and the life you’re trying to build. And yes, we talk about faith, identity, and the mindset shifts that transform the way you show up as a leader and as a designer. In this episode, you’ll learn: • Why “charge what you’re worth” is one of the most damaging myths in the design industry • The emotional patterns that lead designers to chronically undercharge • How tying identity to pricing destabilizes your entire business • What clients are truly paying you for (it’s so much more than creativity) • The role of clarity and math in building profitable pricing • Why sustainable pricing is an act of stewardship, not greed • How separating worth from pricing creates confidence, stability, and peace • The shift from survival mode to a business that truly supports your life This episode is an invitation to release the pressure, reclaim your confidence, and rebuild your pricing on clarity instead of emotion. When you separate your self-worth from your invoice, everything becomes simpler, stronger, and far more sustainable. And the best part? Pricing stops feeling scary — and starts feeling grounded and peaceful. If this resonated with you, make sure to follow the show so you don’t miss the next episode in this Myth-Busting series, and share it with a designer friend who needs this reminder. We’re not meant to build this alone — we grow together. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39145120

S7 Ep.201 Myth: I Can Build a Thriving Design Business Through Trial and Error 11/17/2025

S7 Ep.201 Myth: I Can Build a Thriving Design Business Through Trial and Error Hey y’all — welcome back to Design for the Creative Mind. I’m Michelle Lynn, and today we’re kicking off a brand-new season called Myth Busting: What People Get Wrong About the Interior Design Industry. And even though I sound like an 80-year-old chain smoker mixed with Rudolph the Red-Nosed Reindeer (thanks, Texas allergies), I wasn’t about to miss this episode because we’re starting with a big one. There’s a myth so many designers unknowingly build their entire business around: “I can figure this out through trial and error.” And I get it — because that’s exactly how I built my business in the early years. But here’s the truth: trial and error is the slowest, most expensive, most exhausting “strategy” you could possibly choose. If you’ve ever felt like every project is a guess, every client pushes a different boundary, and every new inquiry sends you into a scramble… you’re not imagining it. That’s what running a business on guesswork creates. In this episode, I walk you through what trial and error really costs you — not just in money, but in confidence, clarity, and peace. I talk about how emotional pricing drains your profit, how weak or inconsistent boundaries drain your sanity, and why every project feels urgent when you don’t have systems. I also share the moment everything shifted for me and how structure completely changed my business, my margins, my client relationships, and honestly, my life. What You’ll Learn in This Episode: • Why trial and error keeps your business in survival mode instead of CEO mode • How emotional pricing, inconsistent processes, and unclear boundaries erode profit and confidence • What clients actually pay for (hint: leadership, not guesswork) • Why systems create clarity, trust, calm communication, and predictable profit • How structure protects your creativity and gives you back your time, energy, and peace • What becomes possible when you finally stop guessing and start leading with intention • Why I created the Interior Design Business Bakery and how it fills the gaps designers have been left to figure out alone If you’ve been hustling, guessing, Googling, patching together templates, and hoping the next project finally “clicks,” this episode is going to feel like a deep exhale. You don’t need more trial and error — you need clarity, systems, structure, and support. And you absolutely deserve them. I’m linking everything I mentioned — including the Interior Design Business Bakery — in the show notes. If this conversation hits you in the gut, if you’re tired of feeling behind, or if you’re craving a business that finally reflects your talent, this is your invitation. It’s time to retire the trial-and-error era of your business and step fully into your CEO seat. Until next week — stay creative, stay confident, and stay in your CEO seat. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/39075710

Ep. 200: Lessons from the Edge 11/05/2025

Ep. 200: Lessons from the Edge Hey friends, welcome to the 200th episode of Designed for the Creative Mind — I can hardly believe we’re here. When I first started this podcast, I honestly didn’t know if I’d have the time or stamina to keep it going, and yet it’s become something I look forward to every single week. Thank you for being here, whether you’ve listened to every episode or this is your first. In this episode, I’m getting real and vulnerable about the edges I’ve faced in my business — the burnout, the betrayal, the mistakes, and the moments I thought about giving up. I share how I learned to step back, trust myself, and reclaim the power to choose how I respond when things feel overwhelming. What You Will Learn in This Episode: How to recognize when burnout is signaling that something in your business needs to change. Why trust and vulnerability are necessary, even when others let you down. How to pivot and make strategic decisions instead of operating on hope or fear. The importance of separating emotion from information and using numbers to guide business decisions. Why every obstacle, even betrayal or setbacks, can be a blessing in disguise. How purpose, grit, and grace can carry you through the toughest moments and help you lead with heart. This episode is a reminder that you don’t have to have it all figured out to keep moving forward, and that even when you’re exhausted, frustrated, or questioning your path, you are not alone. You can cry, cuss, pray, rest, and still rise. If you’re standing at your own edge right now, know that it’s possible to keep building, to pivot, and to find clarity and purpose in your business. Come sit with us at The Design Bakehouse — we tackle the hard stuff together, share real strategies, and create space for growth and connection. Thank you for being part of this milestone and for standing at the edge with me. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38923770

S6 Ep. 199: Talent Won’t Save Your Business (and What Actually Will) 10/27/2025

S6 Ep. 199: Talent Won’t Save Your Business (and What Actually Will) In this episode, I’m talking about something we don’t say out loud enough in the design world: being talented isn’t the same thing as being profitable. You can be incredibly good at what you do — have the eye, the taste, the creativity — and still feel like you’re struggling to stay afloat in your business. And it’s not because you’re not good enough. It’s because most of us were never taught the business side of design. I’m breaking down what really creates stability and momentum in your design business: how you position yourself, how you price your value, the systems that support your process, the way you lead clients, and the confidence you bring into your role. These are the things that make your work sustainable — financially, emotionally, and creatively. This isn’t about working harder. It’s about working with intention. It’s about stepping into the role of CEO — not just designer. In This Episode We Talk About: Why design skill is only one part of a thriving business The mindset shift from “service provider” to “creative leader” How pricing and boundaries directly support your creativity Why consistent visibility matters more than perfectly curated aesthetics How systems actually protect your creative energy If you’ve been feeling like your business should be “easier by now” or like you’re doing everything right but still not seeing the results you want — you’re not alone, and you’re not doing anything wrong. This episode is your reminder that your talent is enough, and now it's time to support that talent with structure. When you learn to lead your business with clarity, confidence, and direction, everything else starts falling into place. Give this one a listen — it might shift the way you see your role in your business, in the best way possible. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38793155

S6 Ep.198 Trusted Partners: How to Build Your Go-To Vendor List 10/20/2025

S6 Ep.198 Trusted Partners: How to Build Your Go-To Vendor List If you’ve ever felt unsure about how to find and build relationships with vendors, this episode is for you. I’m joined by Juliana and Debbie, and we’re pulling back the curtain on what it really looks like to source confidently, vet your partners, and make those connections that actually make your job easier — not harder. We’re talking about the first steps to take when you’re new, how to walk into a showroom without feeling like an imposter, and what to do when a vendor just doesn’t feel like the right fit. It’s real talk, a few laughs, and a whole lot of practical advice from people who’ve been there. IN THIS EPISODE: How I started building my vendor list when I was brand new Why asking “dumb questions” is actually one of the smartest things you can do The difference between a showroom rep and a good showroom rep Rookie mistakes I see all the time at market (and how to avoid them) My favorite way to track what I sit on, love, and want to specify later Tips for organizing your photos and notes so market trips actually pay off How I use Instagram to find new vendors and get inspired What I always ask about pricing, freight, and lead times Why you should never feel “less than” if you don’t know what something costs How I decide when it’s time to walk away from a vendor relationship I know firsthand how intimidating it can feel to start building vendor relationships — especially when you’re newer in the industry or walking into a showroom for the first time. But here’s the truth: those reps want your business. You have every right to be there. When you find the right partners, it changes everything about how you serve your clients and how smoothly your projects run. I want you to feel confident, informed, and empowered to show up as the professional you already are. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38640115

S6 Ep197: When to Break Your Own Rules 10/13/2025

S6 Ep197: When to Break Your Own Rules Hey y’all — welcome back to the Design for the Creative Mind podcast! Today we’re talking about something that might surprise you… when it’s actually smart to break your own rules. Your rules exist for a reason — they protect your time, your profit, and your sanity. But sometimes, breaking one intentionally can lead to big opportunities. In my case, one rule I broke turned into hundreds of thousands of dollars in profit — no joke. So in this episode, I’m pulling back the curtain on: Why your business rules and boundaries matter When they turn from protection to a cage How to know the difference between a strategic exception and a fear-based compromise Because business doesn’t live in absolutes — it lives in the messy middle. IN THIS EPISODE, I SHARE: Why boundaries and rules eliminate decision fatigue (and chaos!) The difference between bending a rule for strategy vs. breaking it out of fear Real-life stories from my firm — the good, the bad, and the “what was I thinking?” moments The $100K+ example of breaking my “no weekend work” rule the right way The painful lessons I learned from breaking rules for the wrong reasons — like discounting from fear or saying yes to a client who wasn’t a fit My personal framework for deciding: Am I doing this for strategy or for fear? You’ll walk away knowing exactly when to hold firm — and when to give yourself permission to flex. Rules protect you — but they can also box you in. The real power comes from discernment: knowing when a little flexibility can actually strengthen your business. If you’ve ever wrestled with questions like “Should I make this exception?” or “Am I being too rigid?” — this episode will help you decide with clarity and confidence. Remember: flexibility isn’t weakness — it’s wisdom. Or as Kenny Rogers said, you gotta know when to hold ’em and know when to fold ’em. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38562595

S6 Ep 196: The 90% Plan 10/06/2025

S6 Ep 196: The 90% Plan Hey y’all, it’s Michelle Lynn! Let’s talk about something that’s gonna ruffle a few perfectionist feathers—the 90% Rule. It’s my way of saying that doing less is actually the fastest way to make more. Perfectionism might feel like a badge of honor, but babe, it’s a profit killer. In this episode, I’m breaking down how overdelivering and chasing “perfect” are draining your time, your energy, and your money—and how to flip that into efficiency, profit, and freedom. I’ll walk you through how to decide where to give your full 100% and where 90% is more than enough. Because guess what? Your clients can’t tell the difference—and they’re already wowed. IN THIS EPISODE, I TALK ABOUT: What the 90% Rule is (and why it works) Why perfectionism is not service—it’s self-sabotage How “overdelivering” confuses clients and eats your profit The difference between excellence and perfection Real stories from ML Interiors Group (and how one change saved us 10–15 hours per project!) Where to give 100%: client experience, communication, and installation Where 90% is plenty: backend systems, sourcing, and social media consistency How the 90% Rule frees you to take on better clients, protect your creativity, and actually enjoy your business again You don’t have to give 110% everywhere to build a wildly successful design business. You just need to know where it counts. When you stop trying to perfect every detail and start focusing on what actually drives results, you make more money, get more energy back, and give your clients a smoother, more confident experience. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38480200

S6 Ep 195 Boundary Scripts That Work 09/29/2025

S6 Ep 195 Boundary Scripts That Work Scope creep is the silent killer of profit in our industry. Most designers don’t lose money because they undercharge—they lose it because they can’t hold their boundaries. And I get it. Saying no feels uncomfortable. You don’t want to sound difficult. You want your clients to love you. But here’s the truth: boundaries aren’t walls. They’re leadership. In this episode, I’m walking you through exactly why boundaries matter and giving you word-for-word scripts you can use the next time a client asks for “just one more thing.” Whether it’s another rendering, a quick showroom stop, or after-hours access, I’ll show you how to hold your line with confidence—without sounding pushy or rigid. IN THIS EPISODE, I TALK ABOUT: Why small “freebies” add up to thousands in lost profit How boundaries protect your profit, your time, and your sanity The people-pleasing and scarcity traps that keep designers saying yes Real-life scripts you can use when clients push for more than they paid for A case study of a student who went from burnout to respected professional with one simple shift Boundaries aren’t about being mean—they’re about being clear. They create trust, stability, and respect in your client relationships. And when you stick to them, you stop leaking profit and start running a business that sustains you instead of drains you. Download my free Client Boundaries Script Pack → RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38394720

S6 Ep 194 The Influence Advantage 09/22/2025

S6 Ep 194 The Influence Advantage Being the most talented designer doesn’t automatically make you the most successful—influence does. And I’m not talking about Instagram followers or being Insta-famous. Influence in business is about how your market perceives you: as the authority, the one they can trust, the one they want to work with before they even meet you. In this episode, I’m breaking down what influence really means for interior designers, why it multiplies your results, and the quiet power moves that help you stop chasing clients and start attracting them. I’ll share lessons from the IDS National Conference in New Orleans, stories from my own experience, and a real student transformation that proves influence—not just visibility—is what changes everything. IN THIS EPISODE, I TALK ABOUT: Why talent alone doesn’t guarantee success (and what does) What Jeffrey Shaw’s keynote taught me about how clients make decisions The myths about influence (it’s not followers, charisma, or luck) The four business habits that build influence: Consistency in pricing and positioning Clear and confident communication Showing up and staying visible (online and in-person) Delivering on your promises every time The habits that erode influence—like apologizing for your pricing, changing your services constantly, or ghosting your market until you need something A student case study: how cleaning up her positioning, pricing, and consistency completely shifted her reputation and results When you build influence, everything in your business gets easier—clients trust your recommendations, pricing conversations feel smoother, vendors and contractors treat you as a priority, and referrals multiply. Influence shortens your sales cycle, strengthens your reputation, and reduces how much effort it takes to land the right projects. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38306040

S6 Ep. 193 Decision Speed is a Moneymaker 09/15/2025

S6 Ep. 193 Decision Speed is a Moneymaker Indecision is one of the most expensive habits you can have in business. Every time you delay—whether it’s raising your rates, hiring help, or investing in the support you need—you’re leaving money, time, and momentum on the table. In this episode, I’m sharing why overthinking costs you far more than mistakes do, how to build decision speed as a profitable skill, and the tools I use (and teach my students) to stop spinning and start moving forward. IN THIS EPISODE, I’M TALKING ABOUT: The four traps that keep designers stuck: perfectionism, scarcity thinking, people-pleasing, and over-researching Real stories from my own business where delayed hiring and decision-making cost me big Why 80% clarity is more than enough to move forward Tools to help you make decisions faster: setting deadlines, running the numbers, the regret test, and the 80/20 rule A student success story that proves indecision costs more than action ever will Business growth doesn’t come from perfect choices—it comes from consistent, timely ones. Every month you delay raising your rates, every time you put off hiring, every program you “wait until later” to join—that delay is costing you thousands. Indecision doesn’t keep you safe, it keeps you small. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38222720

S6 Ep. 192 The Silent Profit Killers 09/08/2025

S6 Ep. 192 The Silent Profit Killers Hey y’all, in today’s episode I’m pulling back the curtain on the silent profit killers that sneak into your design business and quietly drain thousands from your bottom line. These aren’t the big, obvious issues like not charging enough or overhead being too high—these are the sneaky, day-to-day habits that fly under the radar but add up fast. I’m sharing where I’ve personally lost money (yep, guilty), where I see designers leaking profit all the time, and most importantly, how to patch those leaks so you can keep more of the money you’re already working so hard to earn. IN THIS EPISODE, YOU’LL HEAR ABOUT: The everyday ways scope creep hides as “little extras” Why untracked time is one of the biggest drains on your profit How inefficient procurement and vendor management quietly eat away at your margins The real cost of client decision delays (and how to stop them) Why discounting out of guilt isn’t serving you—or your clients Practical fixes you can implement right now to protect your bottom line Profit leaks don’t show up neatly in QuickBooks. They don’t wave a red flag. They just quietly chip away at your hard work until one day you realize your revenue looks amazing on paper… but your take-home isn’t where it should be. Plugging these leaks is often easier and more profitable than landing five new clients—and it will completely change how you feel about running your business. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38127875

S6 Ep 191 When Clients Say One Thing… But Mean Another 09/01/2025

S6 Ep 191 When Clients Say One Thing… But Mean Another Hey, hey, hey! In this episode we’re talking about something that feels scary but will absolutely change your business: saying no before you feel ready. I know how hard it is to turn down a project—what if the right one doesn’t come along? What if word gets around that you turned someone down? I’ve had all those same fears. But here’s the truth: every time you say yes to the wrong project, you’re blocking space for the right one. I’ll share the hidden costs of saying yes to everything, how to recognize the red flags early, and the exact scripts you can use to say no without burning bridges (because you don’t need to feel like the bad guy) IN THIS EPISODE, I COVER: Why we wait too long to say no (hello, FOMO + people pleasing ) The financial, creative, and emotional costs of taking on bad-fit clients A simple red-flag checklist to spot a “no” before you’re in too deep My favorite word tracks that let you say no kindly and confidently A student story: how saying no freed her calendar and brought in higher-value clients Saying no isn’t risky—it’s a growth strategy. When you protect your time and energy, you create space for projects that light you up, clients who respect your process, and a business that actually feels good to run. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38045680

S6 Ep 190: How Turning Down the “Wrong” Work Accelerates Your Growth. 08/25/2025

S6 Ep 189: Stop Over-Delivering: Why Doing More Is Costing You Time, Money, and Sanity 08/18/2025

S6 Ep 189: Stop Over-Delivering: Why Doing More Is Costing You Time, Money, and Sanity Season 6: Off the Record: The Hidden Curriculum of Design Business They didn’t teach you this in design school. You won’t hear it in a CEU course. And most business coaches wouldn’t dare say it out loud. This season of Designed for the Creative Mind is your backstage pass to the unspoken skills, strategic instincts, and hard-won wisdom that separate hobbyists from high-earning design business owners. From reading between a client’s words, to knowing exactly when to say no (and how to do it without burning bridges), to spotting profit leaks before they sink you — these are the lessons I wish I’d learned sooner. I’m sharing the real stories, the actual scripts, and the business-building shortcuts I teach inside The Interior Design Business Bakery and The Lead Lab — so you can skip the fluff and build a business that’s profitable, sustainable, and still lights you up creatively. Because running a design business isn’t just about talent. It’s about knowing the rules no one talks about… and when to break them. We’ve all been told to go “above and beyond” for clients—but in your design business, overdelivering isn’t a flex. It’s a recipe for burnout, lower profits, and clients who constantly expect more for free. In this episode, I’m breaking down exactly why overdelivering backfires, how to set healthy boundaries, and the phrases I use to stop scope creep in its tracks (without feeling like the bad guy). IN THIS EPISODE: The hidden financial cost of “just one more thing” for clients Why overdelivering trains your clients to expect freebies How to shift from giving extras out of ego to creating consistency that builds trust Scripts you can use when clients ask for something out of scope A real-life success story from one of my students who stopped overdelivering and started making more money If you’ve ever found yourself exhausted, resentful, or quietly frustrated because you’re doing more than what was agreed to, this episode will hit home. Overdelivering feels good in the moment, but it creates long-term problems for your business. By learning how to deliver exactly what you promised—exceptionally well—you’ll protect your profits, your client relationships, and your peace of mind. /episode/index/show/designedforthecreativemind/id/37862240

S5 Ep 188: No Portfolio? No Problem: The Secret Strategy to Attract High Paying Clients 08/04/2025

S5 Ep 188: No Portfolio? No Problem: The Secret Strategy to Attract High Paying Clients Hey hey hey! I’m so glad you’re here with me today on Designed for the Creative Mind. Whether you’re listening from your studio, your car, or curled up with a glass of wine (not in the car, please), you’re in for a really insightful conversation. I brought on the fabulous Mina from Duke Renders to talk about all things renderings—especially how they can help you build a strong portfolio even if you don’t have a single professionally photographed project. If you’ve been holding off on putting your work out there because you’re waiting for the “perfect” photos, this episode is going to change everything. Mina shares how Duke Renders came to be after she had frustrating experiences outsourcing renderings as a designer herself. What started as her husband and his brother helping her out turned into a full-blown, high-touch rendering studio that truly understands the needs of interior designers. We also talk about the process (which I completely loved working with), why outsourcing your renderings isn’t as scary as it seems, and how even the biggest names in design (yes, we mention Shea McGee) dealt with team resistance before seeing the light. If you’re at the beginning stages of your business or pivoting into a new niche, Mina explains how renderings allow you to showcase the kind of work you want to be hired for—even if you haven’t landed those ideal clients yet. We talk about creating a portfolio based on your dream aesthetic, using renderings to fill the gap when photography isn’t possible, and why this investment often brings a bigger return than advertising or getting published. The biggest takeaway? Renderings aren’t just pretty pictures—they’re a powerful business tool. They can help you land higher-end clients, speed up your design process, and most importantly, give you the confidence to put your work out there. This episode is a must-listen if you’ve ever felt stuck because your portfolio isn’t “there yet.” Renderings might just be your new secret weapon. Thanks for tuning in. You’ve got this, and I’m so excited for what you’re building. Resources Mentioned: Follow Mina and the Duke Renders team on Instagram: @dukerenders Stay Connected: You can always find me on Instagram @michellynninteriors. Shoot me a DM—I'd love to hear your thoughts on this episode! /episode/index/show/designedforthecreativemind/id/37661890

S5 Ep 187 From Italy to the UK: One Baker, Two Countries, Big Design Dreams 07/28/2025

S5 Ep 186 Why Your Dream Clients Don’t Know You Exist (Yet) 07/21/2025

S5 Ep 186 Why Your Dream Clients Don’t Know You Exist (Yet) Hey, hey, hey y’all! We’re back with Part 3 of our “Booked by Accident vs. Booked by Design” series—and today we’re tackling something that stings a little... but only for a second. You know that feeling when someone tells you there’s food in your teeth? Yeah. It’s kind of like that. Awkward for a moment, but ultimately a gift. Because once you know, you can fix it. Same goes for today’s topic: Why your dream clients don’t know you exist… yet (and yes, that “yet” is doing some heavy lifting). Here’s what we get into: The real reason the best designers are still getting overlooked Why pretty portfolios just aren’t cutting it anymore The shift in how clients are hiring (and what they’re quietly looking for before they ever reach out) Why visibility isn't about vanity—it's about service And the three questions I’m asking my own team as we clean up our visibility strategy I’m sharing a story about a baker (names changed to protect the innocent) who thought she didn’t need visibility… until she did. HARD. And if you're silently hoping referrals will just keep rolling in? This is your heads-up that now is the time to start planting seeds. I’m also giving you a sneak peek into my free upcoming workshop, Booked by Design, happening August 4th! It's three days of helping you nail your message, get seen, and go from crickets to clients—without turning into a full-time content creator. So whether you’re just starting out or you've been doing this for years and feel like your ideal clients are walking right past you, this episode is your gentle nudge (okay, maybe more like a sassy push 😉) to fix the food in your teeth and finally be seen. Let’s make your brilliance impossible to overlook, babe. Sign up for Booked by Design (it’s FREE!): Ready to stop blending in and start converting dream clients? Join us for this 3-day Client Catching Workshop starting August 4! /episode/index/show/designedforthecreativemind/id/37476190

S5 Ep 185 Booked by Accident? It’s Time to Get Intentional 07/14/2025

S5 Ep 185 Booked by Accident? It’s Time to Get Intentional Hey friend—this episode is for you if you’ve ever had a dry inbox and wondered, Where the heck are my dream clients?I’ve been there. Back when I started ML Interiors Group, I hustled hard, did great work, and just hoped the right clients would find me. And for a while… it worked. Kind of. But behind the scenes? Total chaos. In this episode, I’m pulling back the curtain on what I call being “booked by accident”—when your leads are inconsistent, your clients are sometimes not the right fit, and you’re crossing your fingers instead of working a plan. If your business has ever felt like feast or famine, this episode is your wake-up call (and also a hug). We talk about: The signs you might be booked by accident (yes, even if you’re busy) Why marketing isn’t optional—it’s a system, not a side task The three pillars of intentional visibility: Identity, Message, and Method How treating marketing like design (with strategy and intention) changes everything I also share Sarah’s story—a designer who went from burnout and scattered marketing to landing a full-service client within a month—just by getting intentional and consistent. And let me be clear: this isn’t about bro-marketing or becoming an influencer. It’s about showing up with clarity, confidence, and a plan that fits you. We’re not waiting around for a referral fairy with a waitlist and a bottle of champagne. We’re designing businesses on purpose. Oh—and if this hit home, don’t miss my free upcoming workshop, Booked by Design. We’re going hands-on: Day 1: Nail your message so dream clients say, “Finally, someone who gets me!” Day 2: Get seen and get leads with marketing that actually works for designers Day 3: From crickets to clients – we’re doing live coaching and clarity work Grab your seat at under “Events,” or just hit the link in the show notes. Remember: you are a CEO. And it’s time to start showing up like one—with visibility that’s as intentional as your design work. Until next time, keep designing your business as beautifully as you design your spaces. /episode/index/show/designedforthecreativemind/id/37395095

S5 Ep 184 If You Build It, They Still May Not Come 06/30/2025

S5 Ep 184 If You Build It, They Still May Not Come Welcome back to Designed for the Creative Mind, the podcast where we get real about what it actually takes to build a beautiful and profitable interior design business. In this episode, Michelle kicks off a brand-new series called Booked by Accident vs. Booked by Design—a must-listen if you’ve ever wondered why your dream clients still aren’t showing up, even though you’re doing “all the right things.” Michelle unpacks what’s really going on in today’s economy and why relying on referrals, a pretty Instagram feed, or a solid reputation alone just isn’t enough anymore. Here’s what she covers: Why “just do good work and the clients will come” is outdated advice The difference between visibility and actual connection How to market like a guide, not a design hero Why marketing to your peers is a trap What clients are actually looking for (hint: it’s not a waterfall edge) The truth about consistency vs. constant content creation If your leads have slowed down, are inconsistent, or just aren’t aligned, you’re going to want to hear this. Free Live Workshop Invitation: Michelle is also inviting you to a free three-day live workshop called Booked by Design—specifically created for interior designers who are ready to attract aligned, consistent clients. Here’s what you’ll learn over three days: Day One: How to nail your message and communicate your value Day Two: Marketing strategies that actually work right now (without reels or burnout) Day Three: A live Q&A and action-planning session so you know exactly what to do next The workshop runs August 4–6 at 12 p.m. Central Time, and it’s completely free. You can register at under the Events section, or click the link in the show notes. Coming Up Next Week: Michelle dives into why relying on referrals isn’t a real marketing strategy—and what you can do instead. If you’ve been clinging to word-of-mouth alone, this one’s for you. Final Thought: You can build a business that gets booked consistently. You can create marketing that doesn’t feel overwhelming. You can attract dream clients without burning out. But it won’t happen by accident. It happens by design. /episode/index/show/designedforthecreativemind/id/37221880

S4 Ep. 183 The Ghost of Marketing Past 06/23/2025

S4 Ep. 183 The Ghost of Marketing Past Babe, let’s get real — leads are slow right now. The inbox is quiet, the DMs are empty, and that “just post a pretty picture” strategy? It’s not cutting it anymore. But here’s the kicker: what’s haunting your business might not be the algorithm. It’s probably the marketing you didn’t do six months ago. In this episode, we’re talking about: The hidden cost of inconsistent marketing (and how it creates feast or famine cycles) Why marketing should be a rhythm, not a reaction What happens when your visibility finally kicks in, but your business isn’t ready How to align your marketing with your capacity so dream clients will wait for you Tips for batching, repurposing, and automating your content to bend time in your favor Why building systems is the key to consistent leads (without burning yourself out) You’ll also hear real talk about why scrambling for leads doesn’t work — and how to start marketing for the future, not just the present. If you’re tired of ghosting your audience or riding the feast-or-famine rollercoaster, this is your episode. Ready to get consistent? Check out the Interior Design Business Bakery and join the Interior Designers Business Launchpad for weekly free training. And hey — if this one hit close to home, share it with a fellow designer and leave a quick review. Let’s get this message into more earbuds. You’ve got the vision — now let’s build the business that backs it. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/37112755

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