Designed for the Creative Mind™

Your designs are beautiful, but you’re struggling with the business of your interior design business. Join successful interior design business owner, Michelle Lynne, of ML Interiors Group each Monday morning as she shares the processes she has found useful in growing her own 7-figure design firm, interviews industry related guests, and brings her own team of designers on for lively conversations. If you aren’t happy with the performance of your interior design business, are tired of trading your time for money, and know you were made for more, this show is for you.

S6 Ep. 193 Decision Speed is a Moneymaker 09/15/2025

S6 Ep. 193 Decision Speed is a Moneymaker Indecision is one of the most expensive habits you can have in business. Every time you delay—whether it’s raising your rates, hiring help, or investing in the support you need—you’re leaving money, time, and momentum on the table. In this episode, I’m sharing why overthinking costs you far more than mistakes do, how to build decision speed as a profitable skill, and the tools I use (and teach my students) to stop spinning and start moving forward. IN THIS EPISODE, I’M TALKING ABOUT: The four traps that keep designers stuck: perfectionism, scarcity thinking, people-pleasing, and over-researching Real stories from my own business where delayed hiring and decision-making cost me big Why 80% clarity is more than enough to move forward Tools to help you make decisions faster: setting deadlines, running the numbers, the regret test, and the 80/20 rule A student success story that proves indecision costs more than action ever will Business growth doesn’t come from perfect choices—it comes from consistent, timely ones. Every month you delay raising your rates, every time you put off hiring, every program you “wait until later” to join—that delay is costing you thousands. Indecision doesn’t keep you safe, it keeps you small. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38222720

S6 Ep. 192 The Silent Profit Killers 09/08/2025

S6 Ep. 192 The Silent Profit Killers Hey y’all, in today’s episode I’m pulling back the curtain on the silent profit killers that sneak into your design business and quietly drain thousands from your bottom line. These aren’t the big, obvious issues like not charging enough or overhead being too high—these are the sneaky, day-to-day habits that fly under the radar but add up fast. I’m sharing where I’ve personally lost money (yep, guilty), where I see designers leaking profit all the time, and most importantly, how to patch those leaks so you can keep more of the money you’re already working so hard to earn. IN THIS EPISODE, YOU’LL HEAR ABOUT: The everyday ways scope creep hides as “little extras” Why untracked time is one of the biggest drains on your profit How inefficient procurement and vendor management quietly eat away at your margins The real cost of client decision delays (and how to stop them) Why discounting out of guilt isn’t serving you—or your clients Practical fixes you can implement right now to protect your bottom line Profit leaks don’t show up neatly in QuickBooks. They don’t wave a red flag. They just quietly chip away at your hard work until one day you realize your revenue looks amazing on paper… but your take-home isn’t where it should be. Plugging these leaks is often easier and more profitable than landing five new clients—and it will completely change how you feel about running your business. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38127875

Episode: S6 Ep 191 When Clients Say One Thing… But Mean Another 09/01/2025

Episode: S6 Ep 191 When Clients Say One Thing… But Mean Another Hey, hey, hey! In this episode we’re talking about something that feels scary but will absolutely change your business: saying no before you feel ready. I know how hard it is to turn down a project—what if the right one doesn’t come along? What if word gets around that you turned someone down? I’ve had all those same fears. But here’s the truth: every time you say yes to the wrong project, you’re blocking space for the right one. I’ll share the hidden costs of saying yes to everything, how to recognize the red flags early, and the exact scripts you can use to say no without burning bridges (because you don’t need to feel like the bad guy) IN THIS EPISODE, I COVER: Why we wait too long to say no (hello, FOMO + people pleasing ) The financial, creative, and emotional costs of taking on bad-fit clients A simple red-flag checklist to spot a “no” before you’re in too deep My favorite word tracks that let you say no kindly and confidently A student story: how saying no freed her calendar and brought in higher-value clients Saying no isn’t risky—it’s a growth strategy. When you protect your time and energy, you create space for projects that light you up, clients who respect your process, and a business that actually feels good to run. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. Stay in touch with Michelle on Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! /episode/index/show/designedforthecreativemind/id/38045680

S6 Ep 190: How Turning Down the “Wrong” Work Accelerates Your Growth. 08/25/2025

S6 Ep 189: Stop Over-Delivering: Why Doing More Is Costing You Time, Money, and Sanity 08/18/2025

S6 Ep 189: Stop Over-Delivering: Why Doing More Is Costing You Time, Money, and Sanity Season 6: Off the Record: The Hidden Curriculum of Design Business They didn’t teach you this in design school. You won’t hear it in a CEU course. And most business coaches wouldn’t dare say it out loud. This season of Designed for the Creative Mind is your backstage pass to the unspoken skills, strategic instincts, and hard-won wisdom that separate hobbyists from high-earning design business owners. From reading between a client’s words, to knowing exactly when to say no (and how to do it without burning bridges), to spotting profit leaks before they sink you — these are the lessons I wish I’d learned sooner. I’m sharing the real stories, the actual scripts, and the business-building shortcuts I teach inside The Interior Design Business Bakery and The Lead Lab — so you can skip the fluff and build a business that’s profitable, sustainable, and still lights you up creatively. Because running a design business isn’t just about talent. It’s about knowing the rules no one talks about… and when to break them. We’ve all been told to go “above and beyond” for clients—but in your design business, overdelivering isn’t a flex. It’s a recipe for burnout, lower profits, and clients who constantly expect more for free. In this episode, I’m breaking down exactly why overdelivering backfires, how to set healthy boundaries, and the phrases I use to stop scope creep in its tracks (without feeling like the bad guy). IN THIS EPISODE: The hidden financial cost of “just one more thing” for clients Why overdelivering trains your clients to expect freebies How to shift from giving extras out of ego to creating consistency that builds trust Scripts you can use when clients ask for something out of scope A real-life success story from one of my students who stopped overdelivering and started making more money If you’ve ever found yourself exhausted, resentful, or quietly frustrated because you’re doing more than what was agreed to, this episode will hit home. Overdelivering feels good in the moment, but it creates long-term problems for your business. By learning how to deliver exactly what you promised—exceptionally well—you’ll protect your profits, your client relationships, and your peace of mind. /episode/index/show/designedforthecreativemind/id/37862240

S5 Ep 188: No Portfolio? No Problem: The Secret Strategy to Attract High Paying Clients 08/04/2025

S5 Ep 188: No Portfolio? No Problem: The Secret Strategy to Attract High Paying Clients Hey hey hey! I’m so glad you’re here with me today on Designed for the Creative Mind. Whether you’re listening from your studio, your car, or curled up with a glass of wine (not in the car, please), you’re in for a really insightful conversation. I brought on the fabulous Mina from Duke Renders to talk about all things renderings—especially how they can help you build a strong portfolio even if you don’t have a single professionally photographed project. If you’ve been holding off on putting your work out there because you’re waiting for the “perfect” photos, this episode is going to change everything. Mina shares how Duke Renders came to be after she had frustrating experiences outsourcing renderings as a designer herself. What started as her husband and his brother helping her out turned into a full-blown, high-touch rendering studio that truly understands the needs of interior designers. We also talk about the process (which I completely loved working with), why outsourcing your renderings isn’t as scary as it seems, and how even the biggest names in design (yes, we mention Shea McGee) dealt with team resistance before seeing the light. If you’re at the beginning stages of your business or pivoting into a new niche, Mina explains how renderings allow you to showcase the kind of work you want to be hired for—even if you haven’t landed those ideal clients yet. We talk about creating a portfolio based on your dream aesthetic, using renderings to fill the gap when photography isn’t possible, and why this investment often brings a bigger return than advertising or getting published. The biggest takeaway? Renderings aren’t just pretty pictures—they’re a powerful business tool. They can help you land higher-end clients, speed up your design process, and most importantly, give you the confidence to put your work out there. This episode is a must-listen if you’ve ever felt stuck because your portfolio isn’t “there yet.” Renderings might just be your new secret weapon. Thanks for tuning in. You’ve got this, and I’m so excited for what you’re building. Resources Mentioned: Follow Mina and the Duke Renders team on Instagram: @dukerenders Stay Connected: You can always find me on Instagram @michellynninteriors. Shoot me a DM—I'd love to hear your thoughts on this episode! /episode/index/show/designedforthecreativemind/id/37661890

S5 Ep 187 From Italy to the UK: One Baker, Two Countries, Big Design Dreams 07/28/2025

S5 Ep 186 Why Your Dream Clients Don’t Know You Exist (Yet) 07/21/2025

S5 Ep 186 Why Your Dream Clients Don’t Know You Exist (Yet) Hey, hey, hey y’all! We’re back with Part 3 of our “Booked by Accident vs. Booked by Design” series—and today we’re tackling something that stings a little... but only for a second. You know that feeling when someone tells you there’s food in your teeth? Yeah. It’s kind of like that. Awkward for a moment, but ultimately a gift. Because once you know, you can fix it. Same goes for today’s topic: Why your dream clients don’t know you exist… yet (and yes, that “yet” is doing some heavy lifting). Here’s what we get into: The real reason the best designers are still getting overlooked Why pretty portfolios just aren’t cutting it anymore The shift in how clients are hiring (and what they’re quietly looking for before they ever reach out) Why visibility isn't about vanity—it's about service And the three questions I’m asking my own team as we clean up our visibility strategy I’m sharing a story about a baker (names changed to protect the innocent) who thought she didn’t need visibility… until she did. HARD. And if you're silently hoping referrals will just keep rolling in? This is your heads-up that now is the time to start planting seeds. I’m also giving you a sneak peek into my free upcoming workshop, Booked by Design, happening August 4th! It's three days of helping you nail your message, get seen, and go from crickets to clients—without turning into a full-time content creator. So whether you’re just starting out or you've been doing this for years and feel like your ideal clients are walking right past you, this episode is your gentle nudge (okay, maybe more like a sassy push 😉) to fix the food in your teeth and finally be seen. Let’s make your brilliance impossible to overlook, babe. Sign up for Booked by Design (it’s FREE!): Ready to stop blending in and start converting dream clients? Join us for this 3-day Client Catching Workshop starting August 4! /episode/index/show/designedforthecreativemind/id/37476190

S5 Ep 185 Booked by Accident? It’s Time to Get Intentional 07/14/2025

S5 Ep 185 Booked by Accident? It’s Time to Get Intentional Hey friend—this episode is for you if you’ve ever had a dry inbox and wondered, Where the heck are my dream clients?I’ve been there. Back when I started ML Interiors Group, I hustled hard, did great work, and just hoped the right clients would find me. And for a while… it worked. Kind of. But behind the scenes? Total chaos. In this episode, I’m pulling back the curtain on what I call being “booked by accident”—when your leads are inconsistent, your clients are sometimes not the right fit, and you’re crossing your fingers instead of working a plan. If your business has ever felt like feast or famine, this episode is your wake-up call (and also a hug). We talk about: The signs you might be booked by accident (yes, even if you’re busy) Why marketing isn’t optional—it’s a system, not a side task The three pillars of intentional visibility: Identity, Message, and Method How treating marketing like design (with strategy and intention) changes everything I also share Sarah’s story—a designer who went from burnout and scattered marketing to landing a full-service client within a month—just by getting intentional and consistent. And let me be clear: this isn’t about bro-marketing or becoming an influencer. It’s about showing up with clarity, confidence, and a plan that fits you. We’re not waiting around for a referral fairy with a waitlist and a bottle of champagne. We’re designing businesses on purpose. Oh—and if this hit home, don’t miss my free upcoming workshop, Booked by Design. We’re going hands-on: Day 1: Nail your message so dream clients say, “Finally, someone who gets me!” Day 2: Get seen and get leads with marketing that actually works for designers Day 3: From crickets to clients – we’re doing live coaching and clarity work Grab your seat at under “Events,” or just hit the link in the show notes. Remember: you are a CEO. And it’s time to start showing up like one—with visibility that’s as intentional as your design work. Until next time, keep designing your business as beautifully as you design your spaces. /episode/index/show/designedforthecreativemind/id/37395095

S5 Ep 184 If You Build It, They Still May Not Come 06/30/2025

S5 Ep 184 If You Build It, They Still May Not Come Welcome back to Designed for the Creative Mind, the podcast where we get real about what it actually takes to build a beautiful and profitable interior design business. In this episode, Michelle kicks off a brand-new series called Booked by Accident vs. Booked by Design—a must-listen if you’ve ever wondered why your dream clients still aren’t showing up, even though you’re doing “all the right things.” Michelle unpacks what’s really going on in today’s economy and why relying on referrals, a pretty Instagram feed, or a solid reputation alone just isn’t enough anymore. Here’s what she covers: Why “just do good work and the clients will come” is outdated advice The difference between visibility and actual connection How to market like a guide, not a design hero Why marketing to your peers is a trap What clients are actually looking for (hint: it’s not a waterfall edge) The truth about consistency vs. constant content creation If your leads have slowed down, are inconsistent, or just aren’t aligned, you’re going to want to hear this. Free Live Workshop Invitation: Michelle is also inviting you to a free three-day live workshop called Booked by Design—specifically created for interior designers who are ready to attract aligned, consistent clients. Here’s what you’ll learn over three days: Day One: How to nail your message and communicate your value Day Two: Marketing strategies that actually work right now (without reels or burnout) Day Three: A live Q&A and action-planning session so you know exactly what to do next The workshop runs August 4–6 at 12 p.m. Central Time, and it’s completely free. You can register at under the Events section, or click the link in the show notes. Coming Up Next Week: Michelle dives into why relying on referrals isn’t a real marketing strategy—and what you can do instead. If you’ve been clinging to word-of-mouth alone, this one’s for you. Final Thought: You can build a business that gets booked consistently. You can create marketing that doesn’t feel overwhelming. You can attract dream clients without burning out. But it won’t happen by accident. It happens by design. /episode/index/show/designedforthecreativemind/id/37221880

S4 Ep. 183 The Ghost of Marketing Past 06/23/2025

S4 Ep. 183 The Ghost of Marketing Past Babe, let’s get real — leads are slow right now. The inbox is quiet, the DMs are empty, and that “just post a pretty picture” strategy? It’s not cutting it anymore. But here’s the kicker: what’s haunting your business might not be the algorithm. It’s probably the marketing you didn’t do six months ago. In this episode, we’re talking about: The hidden cost of inconsistent marketing (and how it creates feast or famine cycles) Why marketing should be a rhythm, not a reaction What happens when your visibility finally kicks in, but your business isn’t ready How to align your marketing with your capacity so dream clients will wait for you Tips for batching, repurposing, and automating your content to bend time in your favor Why building systems is the key to consistent leads (without burning yourself out) You’ll also hear real talk about why scrambling for leads doesn’t work — and how to start marketing for the future, not just the present. If you’re tired of ghosting your audience or riding the feast-or-famine rollercoaster, this is your episode. Ready to get consistent? Check out the Interior Design Business Bakery and join the Interior Designers Business Launchpad for weekly free training. And hey — if this one hit close to home, share it with a fellow designer and leave a quick review. Let’s get this message into more earbuds. You’ve got the vision — now let’s build the business that backs it. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/37112755

S4 Ep. 182 The Truth About Trade Pricing 06/16/2025

S4 Ep. 182 The Truth About Trade Pricing Have you ever had a client hit you with, “You get that for how much?” If so, you’re not alone — and today we’re talking about one of the most common (and most avoidable) pricing mistakes in interior design: oversharing your trade pricing. In this episode, I break down why being too open about your pricing creates confusion, resentment, and profit erosion — and how you can confidently communicate your value without overexplaining or apologizing for making a profit. Here’s what you’ll learn: Why oversharing trade pricing puts you in a weaker position The difference between trade pricing and a discount (and why it matters) How to talk about pricing confidently without overexplaining Why your clients are paying for your expertise, not your shopping skills The mindset shift that will help you own your margins without guilt How to handle it if you’ve already shared too much about your pricing Why transparency doesn’t mean exposure — and how to draw the line If this episode hits home, take it as your invitation to start owning your pricing like the CEO you are. You are allowed to make a profit. You are allowed to set margins that support your business. And you can do it with clarity, confidence, and professionalism. Want help making it happen? Inside the Interior Design Business Bakery, we’ll teach you exactly how to price, structure, and communicate your offers so you can stop fumbling and start thriving. Check it out at thedesignbakehouse.com. And if you enjoyed this episode, please share it with another designer who could benefit, and don’t forget to rate and review — it helps more than you know. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/37021260

S4 Ep. 181 The DIY Designer Syndrome 06/09/2025

S4 Ep. 181 The DIY Designer Syndrome Ever feel like you’re wearing all the hats in your interior design business and still answering client texts at 8 PM about grout colors? You might be stuck in what I call DIY Designer Syndrome: a mix of perfectionism, people-pleasing, and a dash of martyrdom that has you doing everything yourself. In this episode, I’m sharing how this mindset hurts your business (and your life), why “being busy” is not a badge of honor, and how to start building healthier boundaries and systems that actually support your creativity and profitability. Here’s what you’ll learn: Why trying to “do it all” is rooted in fear and control, not smart business How being constantly available creates unrealistic expectations with clients Simple boundary-setting phrases you can use today What to automate, delegate, and systematize so you can focus on what matters Why boundaries are a sign of professionalism — not punishment The truth about hustle culture and why it leads to burnout, not success How to shift from being a bottleneck to being the CEO of your business If today’s episode hits home, take it as your permission slip to make a change. You didn’t start your own business to be everyone’s assistant or to burn yourself out recreating corporate hustle in a prettier office. You started it for freedom, creativity, and fulfillment. And you deserve to build a business that honors that vision. If you want support setting boundaries, building systems, and creating a business that works for you, check out the Interior Design Business Bakery -the link is in the show notes. And as always, if you enjoyed this episode, please follow, rate, and review the podcast to help spread the word to more designers. Thanks for listening, I’ll catch you next time. Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36916910

S4 Ep.180 The Contract Catastrophe 06/02/2025

S4 Ep.180 The Contract Catastrophe Hey friend, welcome back to Design for the Creative Mind! I'm so glad you're here. If you’re new around here, this season is all about Rookie Mistakes & Real Talk—a behind-the-scenes look at the most common missteps interior designers make in business (and how to bounce back when you make one). In today’s episode, I’m sharing a hard lesson I learned the painful way—what happens when you don’t have a strong contract… or worse, when you do and you don’t enforce it. If you’ve ever had a client overstep, ask for something totally out of scope, or shop your selections online… this one’s for you. I’ve been there (like, deeply), and I want to help you avoid the stress, the loss, and the awkward convos I had to navigate back when I didn’t know better. What I cover in this episode: The (cringey but honest) story of how I lost thousands early in my career Why a one-page contract does not make you client-friendly—it makes you vulnerable Common red flags to watch for, like the “just one more thing” request or the feedback that takes forever Exact phrases you can use to set boundaries with clients who are overstepping What to do when your contract doesn’t cover something How I present contracts now to prevent miscommunication and build trust The recent updates I made to my own contract after a few client hiccups I know contracts aren’t the sexiest part of our business—but they are absolutely essential. They’re not just paperwork—they’re your business armor. And when you know how to use them confidently, you lead your business instead of reacting to chaos. So grab your coffee, take a deep breath, and let’s talk about the contract catastrophe that changed everything for me—and how you can avoid it. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36813450

S4 Ep. 179 Burnout Bakeout: When Hustle Turns Hazardous 05/26/2025

S4 Ep. 179 Burnout Bakeout: When Hustle Turns Hazardous Today’s episode is one that’s coming straight from the heart (and maybe a little from the edge of a breakdown). We’re talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it’s on brand with our new Bake House theme, but also because when you’re fried and flaking apart at the seams, it’s not just burnout, babe. That’s what happens when the oven’s been on too long and no one remembered to set a timer. In this episode, I’m pulling back the curtain on what burnout really looks like for us as designers—taking on too much, ghosting ourselves, and losing sight of why we started our businesses in the first place. If you've ever fantasized about quitting and moving to a goat farm (yes, I’ve been there), this one’s for you. What we cover in this episode: The rookie mistake most designers make that leads straight to burnout Why saying yes to every project is not a badge of honor The difference between being busy and being profitable (they are not the same) How I ended up juggling six full-home projects and almost lost my mind The exact script you can use when you need to reset expectations with a client Why clients aren’t hiring you to be perfect—they’re hiring you to lead How to bake in rest, white space, and recovery time into your business Practical ways to protect your energy and say “hell yes” only to the right projects Let’s be real for a second... Burnout is not your business model. Working yourself into the ground isn't a sign of success—it’s a sign that your systems, pricing, or boundaries need some love. And I want you to know: you’re allowed to rest. Renegotiating timelines doesn’t make you flaky—it makes you a pro. If this episode hit home, send it to a fellow designer who’s just one “sure, I can do that” away from burnout. Let’s normalize the hard conversations, the boundaries, and the brave decision to pause when needed. And if you’re ready for more support, tools, and some breathing room in your design business, come hang out with us over at . There’s something waiting for you there. Until next time, Protect your energy. Trust your gut. And remember—you’re baked for this. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36709055

S4 Ep. 178 Time Trap: Charging By the Hour 05/12/2025

S4 Ep. 178 Time Trap: Charging By the Hour Hey there, welcome back to Designed for the Creative Mind! Today we’re diving into a topic that hits way too close to home for so many designers — the dreaded “time trap”. Yep, I’m talking about hourly billing and the never-ending stress of tracking every bathroom break like you're auditioning for TaskRabbit. If you've ever stayed up late trying to remember how long that third round of tile edits took… this episode is for you. What we’re talking about in this episode: Why charging by the hour feels “responsible” but wrecks your profits (and sanity) How hourly pricing turns you into a technician instead of a trusted expert Why your efficiency should be rewarded, not penalized How to handle clients who want a minute-by-minute breakdown A real-life example of switching to a flat fee (and how it changed everything) How value-based pricing builds trust, boundaries, and breathing room for creativity I’m walking you through my own journey of breaking free from hourly billing — the mistakes I made, the lessons I learned, and how I now coach other designers (like my client “Jess”) to make this shift with confidence. Here’s the big takeaway: Clients are paying for your genius, not your time. It’s time to stop selling hours and start selling transformation. If you’re ready to ditch the time trap and step into your role as a creative professional (with pricing that reflects it), let’s chat. Book a call with me or my team and let’s get you out of hourly hell. Remember — you're not alone. And you don’t have to stay stuck. Until next time, keep rising — one decision at a time. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36529295

S4 Ep. 177 Spolier: I Burned the Old Recipe 05/12/2025

S4 Ep. 177 Spolier: I Burned the Old Recipe Hey y’all, welcome back to Design for the Creative Mind — the podcast where we dive into the business side of interior design with strategy, heart, and zero fluff. Today’s episode is a big one because I’m giving you a behind-the-scenes look at some major changes we’ve been cooking up. I’m thrilled to share that my coaching platform has officially rebranded! While the podcast will keep its name (Design for the Creative Mind), everything else now lives under a new and very on-theme umbrella: The Design Bakehouse. Why the Change? If you’ve been around for a while, you know that Design for the Creative Mind wasn’t just a podcast — it was also the name of my entire coaching business. But as things have grown and evolved (just like your design business!), it became clear that we’d outgrown that structure. Our community has expanded, our content has deepened, and we're now supporting designers at every stage — from launching to scaling past six figures. It was time for a brand that reflected the power of this work. Introducing: The Design Bakehouse Yes, I went all in on the baking theme — you know I love a good theme! The Design Bakehouse is now the home for all of our coaching programs, digital tools, and community. Think of it as a fully baked business ecosystem designed to help you rise. Inside The Bakehouse, you’ll find: The Interior Design Business Bakery – our signature mentorship program Design From Scratch – for those starting fresh and ready to do it right The Key Ingredients – essential foundations for a thriving design business Our expanding product shop – with tools, digital resources, and freebies And yes, everything got a major glow-up — the branding, the clarity, the delivery. It’s so pretty, y’all. Get a Taste with The Sampler Box To celebrate the launch, I’ve put together a delicious freebie for you: The Sampler Box. It’s a curated preview of what The Bakehouse has to offer, and you can grab it at . Why The Bakehouse? A bakehouse isn’t just where bread is made. It’s where craftsmanship meets mastery, where recipes are refined, and where the best in the business perfect their skills. That’s exactly the kind of environment we’re creating — but instead of flour and sugar, we’re working with strategy, sales, and systems to help interior designers build profitable, sustainable, and fulfilling businesses. So my question for you is: Are you ready to rise? Whether you’re brand new or fully booked, if you’re craving structure, support, and a plan that actually works, The Bakehouse was baked just for you. The Podcast Isn’t Going Anywhere Design for the Creative Mind — the podcast — will stay right here, continuing to bring you honest conversations about the business of interior design every single week. But now, it’s cozily nestled inside The Design Bakehouse. Thanks for being here. I built this for designers just like you, and I cannot wait to see what we create together inside The Bakehouse. Until next time, keep rising. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36529230

S4 Ep. 176 Retail Rookie - Why Shopping Like a Client Costs You 05/05/2025

S4 Ep. 176 Retail Rookie - Why Shopping Like a Client Costs You Hey, hey, hey – welcome back to Design for the Creative Mind! This season, we’re talking all about rookie mistakes and real talk – the stuff that’s keeping so many talented designers stuck. And today? We’re hitting a big one: shopping retail. Yep. I’m talking about that habit of ordering from Pottery Barn, HomeGoods, or West Elm, skipping your trade vendors, and sending clients links instead of curated presentations. Sound familiar? I get it. I’ve been there myself—and I’ve coached hundreds of designers who’ve struggled with the same thing. Whether it’s the fear of clients balking at markups, the desire to be “helpful,” or the looming fear of liability… retail feels like the easy button. But babe—it’s not. It’s costing you big time. What I cover in this episode: Why retail shopping chips away at your profits, your positioning, and your authority How sending links is training your clients to bypass you Why markup is NOT a dirty word (and how to confidently talk about profit) Real talk from a designer named Lindsay who learned this the hard way The difference between being a personal shopper vs. a professional designer How to shift your business model so sourcing becomes a strength—not a stressor The mindset shift that leads to a more profitable, scalable, and luxury-level business Here’s the truth: when you rely on retail, you lose control—of the quality, of the client experience, and of your income. Your design becomes replicable. Your service looks DIY. And your value? Flattened. But when you embrace trade sourcing, you gain back authority, margin, and process. And yes, you can absolutely educate your clients about it without apologizing. So ask yourself: where are you defaulting to retail out of fear or convenience? And what would shift—financially, creatively, emotionally—if you trusted yourself to lead like a CEO? You’re not selling stuff. You’re selling an experience. A transformation. A feeling when someone walks into a room and says “Wow.” And that? That’s worth protecting. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36434775

S3 Ep. 175 BONUS: Following What You Love, Finding Success with Bekah Hernandez 05/01/2025

S3 Ep. 175 BONUS: Following What You Love, Finding Success with Bekah Hernandez Sure! Here's a set of conversational, first-person podcast shownotes based on your transcript: Hey, hey! Welcome back to The Designed for the Creative Mind podcast. I'm Michelle Lynne, and y’all are in for a treat today. I sat down with the incredibly talented Bekah Hernandez, the founder and principal of Rebekah Nicole Interiors here in the Dallas-Fort Worth area—and this conversation is such a gem, especially if you're in the early years of growing your interior design business. Bekah launched her firm in the middle of the 2020 pandemic (yes, that 2020!) and has grown it into a soulful, elevated brand known for furnishings and cosmetic updates—no major renos here. She’s built her business around what brings her joy, and she’s proof that you can do design your way and still build something thriving and profitable. What we cover in this episode: How Bekah went from studying in Australia to building her dream design firm in Texas Why she chose to specialize in furnishings and styling (and how it's brought her the most joy) The difference between cosmetic updates vs. full-scale renovations—and how she's made it work How she built a business model around a la carte and virtual services to stay profitable year-round Her approach to building a lean, supportive team (hint: she found some folks from this very podcast!) Tips for using smaller projects as both “paid marketing” and portfolio builders How she trusts her intuition to make smart business decisions Bekah is living proof that you can build a design business on your own terms. Whether you’re just starting out or looking to pivot into a more joy-filled business model, I know you're going to take away so many gems from this one. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428750

S3 Ep.174 The People Pleaser's Predicament: Why Leading Beats Pleasing Every Time 04/28/2025

S3 Ep.174 The People Pleaser's Predicament: Why Leading Beats Pleasing Every Time Hey y’all, welcome back to the Designed for the Creative Mind Podcast! I’m so glad you're here. We’re kicking off a brand new season: Rookie Mistakes and Real Talk — where I’m mixing up business blunders and behind-the-scenes truths from running an interior design firm. Today’s episode is for every designer who’s ever said “yes” when they really wanted to scream “oh hell no” — and then paid the price for it. We're diving into the sneaky ways people pleasing shows up in client relationships, why it’s so damaging to your business, and how to set boundaries like the confident CEO you are (even if you feel a little nasally like I do — thanks, Texas allergies!). What we cover in this episode: What people pleasing actually looks like in an interior design business How saying "yes" all the time leads to scope creep, burnout, and resentment Why being liked is not the same as being trusted — and why trust matters more Real talk about the mindset shift from being "kind" to being a true leader A story about my client Claire, who broke the people-pleasing cycle (and how you can too) Practical examples of how to set confident, kind boundaries without feeling pushy Why you are a business, not a bestie (and why that’s a GOOD thing!) Big takeaway: Running your business with clear leadership and boundaries doesn’t make you mean — it makes you trustworthy. Your clients want you to lead them. If you’re bending over backwards for approval, it’s time to rethink it. Being liked isn’t nearly as valuable as being trusted. If this episode hit home for you: Take a screenshot and share the one boundary you're going to practice this week! Tag me on Instagram at @designedforthecreativemind or come share in our Facebook group, The Interior Designers' Business Launchpad. I would love to cheer you on! And if you loved what you heard, don’t keep it to yourself — send this episode to a fellow designer who could use a little nudge, and leave a review wherever you’re listening. Your reviews seriously help this show grow, and I appreciate every single one. Coming up next week: We’re tackling why shopping retail could be wrecking your profits and how to explain trade pricing without sounding defensive. You definitely don't want to miss it. Remember: Success doesn’t happen by chance — it happens by design. Keep designing your business with intention. And if you ever need a hand, I’ve got you. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428755

S3 Ep.173 Social Media That Sells: Turning Your Design Content into Clients with Angelyn Howell 03/31/2025

S3 Ep.173 Social Media That Sells: Turning Your Design Content into Clients with Angelyn Howell Hey there, welcome back to the podcast designed for creative minds and interior designers like you. You’re already a pro at creating stunning spaces, but let’s talk about your Instagram. If your content isn’t attracting the right clients and turning them into paying customers, we’ve got a problem. That’s why I’m so excited to bring on Angelyn Harrell today. She’s the co-owner of Next Chapter Social, a marketing agency that helps business owners grow through organic social media strategies. With 30 years of marketing experience—both as an entrepreneur and in big corporate—Angelyn knows exactly how to cut through the noise and help you build a social media presence that actually generates leads. In this episode, she shares a step-by-step strategy for creating content that positions you as the go-to expert, attracts your dream clients, and most importantly, converts followers into real business. If you’re tired of posting pretty pictures with no results, grab a notebook—this episode will change the game for you. What We Cover in This Episode: Angelyn’s background in marketing: From golf retail and travel consulting to running her own marketing agency, Angelyn shares how her career path shaped her social media expertise. Why designers need a content strategy: It’s not enough to post pretty photos—Angelyn explains how to move followers down the funnel from fans to paying clients. Finding your differentiating factor: Whether it’s a signature style, a niche service, or your unique business process, Angelyn breaks down why being specific helps you attract the right clients. The 3 content buckets every designer needs: Personal (10%): Share behind-the-scenes moments or personal interests to build trust and connection. Work (30%): Showcase what you do, who you do it for, and how people can hire you. Value (60%): Educate, inspire, and entertain your audience through your expertise. Why consistency beats virality: Angela emphasizes that you don’t need to go viral—you need conversions. She shares why consistent, strategic content attracts and converts ideal clients. If you’ve been posting pretty pictures without seeing real business results, it’s time to rethink your social strategy. Angelyn's practical advice gives you the tools to attract the right clients, build trust, and turn your followers into paying customers. Want more insights? Connect with Angelyn Harrell and her team at Next Chapter Social to learn how they can help you grow your business through organic social media strategies. Thanks for tuning in, and I’ll catch you next week with more strategies to help you grow your creative business. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428760

S3 Ep.172 Email Lists And Why They Matter 03/24/2025

S3 Ep.172 Email Lists And Why They Matter Hey, it’s Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I’m diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it’s a game-changer for your interior design business. If you’ve ever felt like you’re screaming into the social media void, this episode is for you. I’m sharing why your email list is your most powerful asset, how to build it, and why you need to stop putting all your eggs in the social media basket. I’ll also walk you through how to revive a neglected list, create lead magnets that actually convert, and serve your audience without being annoying. What we cover in this episode: Why social media alone isn’t enough to grow your business The power of owning your email list (so no algorithm can take it away) How email gives you direct access to your audience (and better conversion rates) Tips for building an email list from scratch or reviving a dormant one Why consistency in your email marketing builds trust and brings in paying clients Practical content ideas, including project updates, FAQs, and design tips How to use lead magnets effectively to attract and nurture your list My own experience with forgetting about my email list—and how I brought it back to life If you’ve been dragging your feet on email marketing, consider this your nudge to get started. Your list doesn’t need to be huge—it just needs to be engaged. So, whether you’re reviving an old list or starting fresh, remember: consistency breeds trust, and trust brings clients. Thanks for tuning in! If you found this episode helpful, I’d love for you to share it with a fellow designer or leave a review. And if you’re ready to get serious about building your email list, head over to my website for resources and tips. Let’s make email marketing your new secret weapon Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428765

S3 Ep.171 Advantage of Identity Marketing with Veronica Romney 03/17/2025

S3 Ep.171 Advantage of Identity Marketing with Veronica Romney Welcome back to the podcast designed for the creative mind! Today, we’re diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I’m joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strategies for some of the biggest brands. Her book, Identity Marketing, completely shifts the way we think about attracting the right clients and customers. Instead of just selling, we’re talking about connecting—deeply—with who your audience is and who they want to become. What We Cover in This Episode: Veronica’s journey into marketing (spoiler: she thought she’d be in finance!) Why so many business owners, especially creatives, resist marketing The ethical way to persuade and attract the right clients How identity marketing makes people feel deeply connected to a brand (even enough to be buried in it—yes, really!) Why your customers don’t just want to buy something; they want to be something How interior designers (and all business owners) can use this to stand out and serve their clients in a bigger way The power of designing spaces—and brands—that align with identity Veronica completely redefines marketing, and trust me, it’s a game-changer. If you’ve struggled with feeling like you have to “sell” yourself, this conversation will help you see marketing in a whole new light. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428770

S3 Ep.170 How to Market Your Interior Design Services without a Portfolio 03/10/2025

S3 Ep.170 How to Market Your Interior Design Services without a Portfolio Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we’re diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I’m so glad you’re here. Because building a business by design doesn’t happen by accident. Let’s get started! What We Cover in This Episode: Why not having a portfolio isn’t the roadblock you think it is How to create an impactful online presence even without professional project photos The power of mood boards, vignettes, and renderings to showcase your style Using blog content and social media to build authority and trust Smart strategies for networking and building connections that lead to clients How to confidently communicate your expertise, even as a newer designer Not having a portfolio is not the deal-breaker you might think it is. There are plenty of ways to showcase your expertise, build trust with potential clients, and get hired without a ton of polished project photos. Whether it’s through strategic content, networking, or simply showing up with confidence, you can market yourself successfully at any stage of your business. If today’s episode resonated with you, share it with a fellow designer who needs this encouragement! And don’t forget—DM me on Instagram at @designedforthecreativemind if you have a topic or question you’d love for me to cover in a future episode. I’d love to hear from you! Success doesn’t happen by chance—it happens by design. Keep designing your business with intention, and if you ever need support, my coaching and mentorship programs are here to help. You’ve got this! Until next time, make it a great day! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428775

S3 Ep.169 Small by Design: The Power of a Boutique Firm 03/06/2025

S3 Ep.169 Small by Design: The Power of a Boutique Firm Welcome back to the Design for the Creative Mind podcast! I'm your host, Michelle Lynne, and today, I'm chatting with the incredible DeeDee DeWine Holloway, founder and principal designer of DeWine Design based in Florida. DeeDee's journey from artist to thriving interior designer is nothing short of inspiring, and I can't wait for you to hear all about it! What We Cover in This Episode: How DeeDee's background in art and graphic design led her to interior design The evolution of her business, from small design packages to a full-scale firm Her early days of refinishing cabinets and how that turned into a major part of her business The moment she realized it was time to charge what she was worth How hiring a business coach (yes, including me!) changed everything for her Her transition from specializing in kitchens and baths to full-service furnishing The game-changing impact of profit margins in furniture design Overcoming the fear of expanding into new services Her role now as a master coach, giving back to the design community DeeDee's story is a reminder that success in design is a journey, and investing in education, mentorship, and taking bold steps can transform your business. If you've ever doubted your ability to grow, this episode will show you that it's absolutely possible! Resources and Links: Learn more about DeeDee's work: Check out the Interior Design Business Bakery for coaching and resources Connect with me on Instagram: Thanks for listening! If you enjoyed this episode, be sure to subscribe and leave a review. Until next time, keep designing with confidence! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428780

S3 Ep.168 Google Juice: Small SEO Steps for Big Visibility 03/03/2025

S3 Ep.168 Google Juice: Small SEO Steps for Big Visibility Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue scale to multiple six figures—profitably and without losing their sanity. Today, we're diving into SEO—or as I like to call it, "Google Juice"—and how you can optimize your online presence for big visibility. SEO is a long game, but even small steps can make a massive difference in getting your business found online. Grab your pen and paper because you'll want to take notes! What We Cover in This Episode: The importance of having a Google Business Profile and how to optimize it Why posting regularly on Google (just like Instagram!) helps with search rankings How to use keywords effectively to get found online The essentials of a high-performing website for interior designers Why "done is better than perfect" when it comes to your website The role of blogging in SEO and how to make it work for you Tools like Google Keyword Planner, Answer the Public, and ChatGPT to help with SEO How to optimize your website images (spoiler: large files slow you down!) The importance of mobile optimization for ranking higher on Google How to use alt text and internal linking to improve search visibility SEO might sound overwhelming, but trust me, you don’t have to be an expert to get started. Implementing these simple strategies can help you get found by the right clients without relying solely on social media. Resources & Links: If you're looking for an easy way to manage social media and Google posts in one place, check out Sidemark, a tool I co-own that simplifies your content strategy. SEO isn’t an overnight success story, but making small, consistent changes can significantly boost your visibility. Whether it’s optimizing your Google Business Profile, keeping your website fresh, or blogging regularly, each step gets you closer to attracting high-quality leads. Have questions about SEO or need a referral for an SEO agency? Shoot me a message—I’d love to help! Thanks for tuning in, and I’ll see you next time for more business-building strategies for interior designers! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428785

S3 Ep.167 Using Your Website to Increase Community, Connections, and Conversions 02/24/2025

S3 Ep.167 Using Your Website to Increase Community, Connections, and Conversions Hey there! I’m so glad you’re tuning in to the podcast designed for the creative mind. Whether you’re in the car, sipping a glass of wine, or in your studio (maybe with that same glass of wine!), I’m thrilled you’re here. Today, we’re diving into a topic that every business owner should be paying attention to—how to use your website to increase community connections and boost conversions. To help us break this down, I’m chatting with Rachel Seid, a super talented Squarespace web designer who’s all about creating beautiful and functional websites. Rachel is obsessed with helping solopreneurs, small businesses, and nonprofits build sites that are not only easy to use but also act as powerful marketing tools to attract and convert dream clients. What We Cover in This Episode: Rachel’s Journey: How Rachel transitioned from event planning at a nonprofit to discovering her love for web design and digital marketing. Building a Business Through Community: The power of leveraging your existing network to gain clients, including how Rachel landed 25 leads by sending one email to 500 contacts. Choosing the Right Website Approach: From DIY options to full-service agencies, Rachel shares insights on when to build a site yourself and when to hire a pro. Squarespace vs. Other Platforms: Why Rachel prefers Squarespace for its ease of use and how it empowers business owners to manage their own sites. The Power of Personality on Your Website: How infusing your brand’s personality into your website can act like a storefront window, giving potential clients a taste of your vibe and style. The Four ‘Alities’ Framework: Rachel’s unique approach to web design through visuality, functionality, personality, and propositionality. This episode is packed with insights for anyone looking to turn their website into a community-building and conversion-generating machine. If you want to see Rachel’s work in action, check out her site at or —and remember, Seid is spelled S-E-I-D! I hope you found this conversation as valuable as I did. If you loved this episode, make sure to subscribe and share it with a friend. Until next time, keep building that business by design—because it definitely doesn’t happen by accident! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428790

S3 Ep.166 From Social to Searchable: How to Get Found by More Clients 02/17/2025

S3 Ep.166 From Social to Searchable: How to Get Found by More Clients Hey, hey, hey! Welcome back to Designed for the Creative Mind. I'm Michelle Lynne, and today we’re diving into something that can seriously level up your Instagram game—SEO-optimized captions and hashtags, specifically for interior designers. If you’ve ever wondered how to make your posts more discoverable (without spending hours on social media), this episode is for you! I recently went down a major rabbit hole on Instagram SEO, and I’m sharing everything I’ve learned. From keywords in captions to using hashtags strategically, this is the kind of episode you’ll want to take notes on. So, whether you’re listening from your studio, your car, or with a glass of wine in hand—let’s get into it! What We Cover in This Episode: - How Google indexes Instagram posts and why that matters for your visibility - Four tips for writing SEO-friendly captions that attract your ideal clients - The difference between broad and niche hashtags (and why you need both) - Why location-based hashtags are a *must* for local interior designers - A step-by-step example of a high-performing Instagram caption + hashtag strategy I know this can feel like just one more thing on your already full plate—I feel you! But trust me, with a little strategy, your Instagram posts can do a lot more heavy lifting for your business. And if you’re feeling overwhelmed, I’ve got you covered! DM me the word BUNDLE on Instagram @DesignedForTheCreativeMind and I’ll send you my $9 Email & Social Media Bundle—a step-by-step guide for creating content that actually works for your ideal clients. And hey—if you loved this episode, don’t keep it to yourself! Share it with a fellow designer who could use a little marketing magic. Oh, and don’t forget to leave a review—it truly helps more designers find the podcast. See you next time, and remember—success doesn’t happen by chance, it happens by design! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428800

S3 Ep.165 Boost Your Google Juice: 5 Easy SEO Tips for Interior Designers 02/10/2025

S3 Ep.165 Boost Your Google Juice: 5 Easy SEO Tips for Interior Designers Hey, hey, hey y’all! Michelle Lynn here, and today we’re diving into something every interior designer needs to focus on—marketing. Specifically, how to show up in searches so more dream clients can find you. If your business has slowed down in 2024 (you’re not alone!), this episode is for you. I’ve been in the interior design game for a while—running my own award-winning seven-figure firm, ML Interiors Group, and mentoring designers since 2018. So trust me when I say SEO is still one of the best ways to bring in consistent leads. And guess what? You don’t have to hire a fancy agency to get started. I’ve got five simple steps you can take right now to boost your online visibility! What You’ll Learn in This Episode: - Why your Google Business Profile is a must-have (and how to optimize it for maximum visibility) -How to use keywords effectively on your website without overcomplicating things -The power of blogging (even if you hate writing, I promise it’s worth it!) - Why internal linking matters and how to keep visitors on your site longer -A tiny but mighty SEO hack- using image descriptions to rank higher in searches And listen, I know marketing can feel overwhelming, but I promise these steps are doable—even if tech isn’t your thing. You’ve got this, my friend! Being an entrepreneur isn’t always easy, but you don’t have to do it alone. I’ve got your back. Now, go out there and be great today—heck, be great every day! Hit play, take notes, and let’s get your business back on track. See you inside the episode! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428805

S3 Ep. 164 Attract Your Dream Clients 02/03/2025

S3 Ep. 164 Attract Your Dream Clients Hey, hey! Welcome back to the podcast! It's just me today, and we’re diving into marketing—again! If you caught the last episode, you know we’re doing a little marketing series. if we haven’t met yet, I’m Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I’ve got one foot in design and two feet in coaching interior designers on how to scale to multiple six figures with profit and passion. You’re in the right place if you’re a designer who’s hit five figures and is ready to level up! Let’s talk about what’s working in today’s market—because, let’s be real, things are different. My design firm slowed down last year, and what worked back in 2019-2022? Yeah, not quite the same now. But here’s the thing—sometimes, you’ve just got to come back to the basics. That’s what we’re doing today—getting clear on your unique brand and ideal client so your marketing actually works. Step 1: Define Your Unique Brand When you try to speak to everyone, you end up speaking to no one. Your brand is more than just your logo and colors—it’s how you communicate, the voice you use, and how you show up in your business. I learned this the hard way. So, let’s do a little exercise: - What do you want for your business? - What types of projects excite you? - What kind of revenue and lifestyle do you want? - How would you describe your brand’s personality? Jot it all down. No wrong answers. The more clear you get, the more your brand will resonate with the right people. Step 2: Discover Your Ideal Client Your ideal client needs to evolve with you. If you’re still marketing to the same people you were three years ago, it’s time for a refresh. When we revisited our ideal client profile, we noticed patterns—our best clients had second homes, their kids were old enough to dress themselves but not old enough to drive, and the moms were stay-at-home moms who *wanted* a beautiful home but didn’t know how to make it happen. Once we defined that, our marketing became way more effective. If you’re newer in business and don’t have past clients to analyze, that’s okay! Create an avatar. Think about: - What problems do they have that would lead them to hire you? - What are their interests and hobbies? - What’s their family dynamic? - Where do they shop? What brands do they love? - What kind of careers do they have? The clearer you get, the easier it will be to create content that speaks directly to them. And here’s the magic—when you market to *one* specific type of client, you actually attract more of them! What’s Next? If you’re feeling a little slow in business, this is the perfect time to revisit your branding and ideal client. And if you want to go deeper, come join me for the free Marketing Masterclass on February 3rd! We’ll cover this in even more detail, plus a whole lot more. Head over to , click on workshops, and get yourself signed up. I promise, my free trainings are better than some paid ones out there, and you’ll walk away with actionable strategies you can implement immediately. Thanks for hanging out with me today! I’ll be back next week with more marketing goodness. Until then, get clear on your brand, define your ideal client, and start showing up with confidence! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join to help grow your interior design business. Stay in touch with Michelle Instagram: Join our Free Facebook Community: Get clarity on your next best step today! Have ideas or suggestions or want to be considered as a guest on the show? Contact me! A production /episode/index/show/designedforthecreativemind/id/36428810

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