108. The Obstacle is the Way (Finding Hidden Treasures, Purpose, and Growth) with Ginger Curtis
Designed for the Creative Mind™
Release Date: 06/19/2023
Designed for the Creative Mind™
Hello and welcome back to another episode of the Design for the Creative Mind podcast! I'm your host, Michelle Lind, and today I'm thrilled to have Jessica Harling with me. Jessica is a passionate ringleader and dynamic problem solver, known for her work with Behind the Design. We dive into the concept of personal branding, discussing the phrases Jessica uses to summarize her personal brand. Have you considered the phrases that describe you in a heartbeat? It's an interesting perspective that we explore. The podcast takes a fun turn as we recount how Michelle and Jessica first...
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In this episode I talk with Nikki Roush. She is the CEO of SalesMaven and she has the unique ability to transform the misunderstood process of selling with 25 plus years of selling experience. Entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written three books. They're all available on Amazon, and she has a podcast called Sales Maven. Nikki shares her origin story and explains how she ventured into teaching people the art of selling. We talk about the stereotypes surrounding sales, especially for...
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In this episode I talk with Jeffrey Madoff, a multi-talented creative with a diverse career spanning fashion design, film production, producing, and teaching. Madoff has worked with prestigious clients like Ralph Lauren, Tiffany, Victoria's Secret, and more. He's also an adjunct professor at Parsons School of Design and an Amazon best-selling author of "Creative Careers, Making a Living with Your Ideas." Madoff is the author of Creative Careers: Making a Living with Your Ideas. His book dispels the myth that artists can’t be good business people and good business people can’t be creative....
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In this episode I talk with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design industry it can be challenging to stand out, but your personal story is what sets you apart....
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In this episode I have the pleasure of introducing you to the dynamic duo behind Lima Stanley Design, a health and wellness-focused interior and landscape design company based in Dallas, Texas. Daniel and Rome share their journey into incorporating sustainability and wellness practices into their business, particularly in the aftermath of the COVID-19 pandemic. Daniel reflects on his original passion for sustainability back in Brazil, while Rome delves into his experience at the Parsons School of Design, where he acquired knowledge in health, materials, and sustainable practices. The duo...
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In this episode I talk to Jamie Van Cuyk, the owner and lead strategist of Growing Your Team. She helps women, small business owners become confident leaders who hire correctly every single time. It's a big promise, but Jamie backs it up and shares with us in this episode the keys to getting it right. In our conversation Jamie shares with us the 4 things to look out for in your business to know that it is time to hire, and we chat about common pitfalls you should avoid when trying to hire in your interior design business. We also dive into what to look for in your ideal candidate, how to...
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In this episode I am thrilled to introduce you to Katie Decker Erickson, a powerhouse in the world of interior design and business. Katie has not only earned her MBA but has spent nearly two decades building a multi-million dollar interior design firm that operates in over 20 states and she is sharing with us what things have been the most helpful for her as she has built her business. In our conversation, Katie shares her fearless approach to starting her design business. She emphasizes the importance of not succumbing to the fear of perfection and how overthinking can...
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In this episode I’m diving into a topic that's close to my heart - leadership. Whether you're leading a team or going solo, leadership is the key to unlocking freedom in your interior design business, and how you are as a leader is crucial to your team and business success. I share my journey, starting from managing tables in a restaurant at 23 to running my own interior design business. Leadership became essential when I realized I couldn't do it all alone.I had to learn the delicate balance of setting high standards for your team while recognizing and celebrating milestones along the...
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In this episode, we dive into the heart of client education, specifically in the context of project financials and client sourcing. We've all seen those design forums filled with pricing struggles and client shopping stories. Today, let's break down the myth and find a solution. The truth of the matter is—clients aren't jerks; they're often just uninformed. Time to shift your perspective from frustration to education. Once you learn how to weave client education into your conversations and even into your contracts, you will find that your clients will respect how you run your business...
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In this episode I’m introducing you to Debbie DeCleva, the leader of the dream team at Ogallala Comfort, a luxury bedding company with a mission to lift people out of poverty and save the Monarch butterfly, and we are diving into the fascinating connection between butterflies and a good night's sleep. Debbie shares her family's second-generation involvement in the business, and the role of milkweed in enhancing the sleeping experience. You’ll also hear how milkweed is connected to the Monarch butterfly and how Ogallala is using it to make an impact in underprivileged communities and save...
info_outlineMy next guest has a lot of experience in turning obstacles into opportunities. Ginger Curtis is the owner and founder of Urbanology Designs, an author, speaker, and serial entrepreneur. She is an expert in modern luxury design and passionate about all things beautiful. After surviving cancer, she began Urbanology Designs in 2015 to inspire and help others elevate their homes' beauty, comfort, and function.
In this episode, Ginger shares some of the obstacles that created opportunities for growth in her life, how she delegates and elevates within her business, and why it's our job to educate our clients about the impact our environments have on our well-being.
Mentioned in this episode:
Neuroaesthetics
Blinkist App: https://www.blinkist.com/
Wooden by Coach John Wooden
Ginger’s Book, Beauty By Design
Check out Urbanology Designs: https://www.urbanologydesigns.com and on IG: https://www.instagram.com/urbanologydesigns/
Learn more about Urban Fire House and Urbanology Cottage at https://www.urbanologyproperties.com/properties
Fire House IG: https://www.instagram.com/urbanfirehouse/
Cottage IG: https://www.instagram.com/theurbanologycottage/
Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery
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