119. Dreaming of a Better World? Your Sleep Matters with Debbie Dekleva
Designed for the Creative Mind
Release Date: 11/13/2023
S3 Ep.180 The Contract Catastrophe
Designed for the Creative Mind
Hey friend, welcome back to Design for the Creative Mind! I'm so glad you're here. If you’re new around here, this season is all about Rookie Mistakes & Real Talk—a behind-the-scenes look at the most common missteps interior designers make in business (and how to bounce back when you make one). In today’s episode, I’m sharing a hard lesson I learned the painful way—what happens when you don’t have a strong contract… or worse, when you do and you don’t enforce it. If you’ve ever had a client overstep, ask for something totally out of scope, or shop your selections...
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S3 Ep. 179 Burnout Bakeout: When Hustle Turns Hazardous
Designed for the Creative Mind
Today’s episode is one that’s coming straight from the heart (and maybe a little from the edge of a breakdown). We’re talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it’s on brand with our new Bake House theme, but also because when you’re fried and flaking apart at the seams, it’s not just burnout, babe. That’s what happens when the oven’s been on too long and no one remembered to set a...
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S3 Ep. 178 Time Trap: Charging By the Hour
Designed for the Creative Mind
Hey there, welcome back to Designed for the Creative Mind! Today we’re diving into a topic that hits way too close to home for so many designers — the dreaded “time trap”. Yep, I’m talking about hourly billing and the never-ending stress of tracking every bathroom break like you're auditioning for TaskRabbit. If you've ever stayed up late trying to remember how long that third round of tile edits took… this episode is for you. What we’re talking about in this episode: Why charging by the hour feels “responsible” but wrecks your profits (and sanity) How hourly...
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S3 Ep. 177 Spolier: I Burned the Old Recipe
Designed for the Creative Mind
Hey y’all, welcome back to Design for the Creative Mind — the podcast where we dive into the business side of interior design with strategy, heart, and zero fluff. Today’s episode is a big one because I’m giving you a behind-the-scenes look at some major changes we’ve been cooking up. I’m thrilled to share that my coaching platform has officially rebranded! While the podcast will keep its name (Design for the Creative Mind), everything else now lives under a new and very on-theme umbrella: The Design Bakehouse. Why the Change? If you’ve been around for a while, you know that...
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S3 Ep. 176 Retail Rookie - Why Shopping Like a Client Costs You
Designed for the Creative Mind
Hey, hey, hey – welcome back to Design for the Creative Mind! This season, we’re talking all about rookie mistakes and real talk – the stuff that’s keeping so many talented designers stuck. And today? We’re hitting a big one: shopping retail. Yep. I’m talking about that habit of ordering from Pottery Barn, HomeGoods, or West Elm, skipping your trade vendors, and sending clients links instead of curated presentations. Sound familiar? I get it. I’ve been there myself—and I’ve coached hundreds of designers who’ve struggled with the same thing. Whether it’s the fear of...
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S3 Ep. 175 BONUS: Following What You Love, Finding Success with Bekah Hernandez
Designed for the Creative Mind
Sure! Here's a set of conversational, first-person podcast shownotes based on your transcript: Hey, hey! Welcome back to The Designed for the Creative Mind podcast. I'm Michelle Lynne, and y’all are in for a treat today. I sat down with the incredibly talented Bekah Hernandez, the founder and principal of Rebekah Nicole Interiors here in the Dallas-Fort Worth area—and this conversation is such a gem, especially if you're in the early years of growing your interior design business. Bekah launched her firm in the middle of the 2020 pandemic (yes, that 2020!) and has grown it into...
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S3 Ep.174 The People Pleaser's Predicament: Why Leading Beats Pleasing Every Time
Designed for the Creative Mind
Hey y’all, welcome back to the Designed for the Creative Mind Podcast! I’m so glad you're here. We’re kicking off a brand new season: Rookie Mistakes and Real Talk — where I’m mixing up business blunders and behind-the-scenes truths from running an interior design firm. Today’s episode is for every designer who’s ever said “yes” when they really wanted to scream “oh hell no” — and then paid the price for it. We're diving into the sneaky ways people pleasing shows up in client relationships, why it’s so damaging to your business, and how to set boundaries like...
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S3 Ep.173 Social Media That Sells: Turning Your Design Content into Clients with Angelyn Howell
Designed for the Creative Mind
Hey there, welcome back to the podcast designed for creative minds and interior designers like you. You’re already a pro at creating stunning spaces, but let’s talk about your Instagram. If your content isn’t attracting the right clients and turning them into paying customers, we’ve got a problem. That’s why I’m so excited to bring on Angelyn Harrell today. She’s the co-owner of Next Chapter Social, a marketing agency that helps business owners grow through organic social media strategies. With 30 years of marketing experience—both as an entrepreneur and in big...
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S3 Ep.172 Email Lists And Why They Matter
Designed for the Creative Mind
Hey, it’s Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I’m diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it’s a game-changer for your interior design business. If you’ve ever felt like you’re screaming into the social media void, this episode is for you. I’m sharing why your email list is your most powerful asset, how to build it, and why you need to stop putting all your eggs in the social media basket. I’ll also walk you through how to revive a...
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S3 Ep.171 Advantage of Identity Marketing with Veronica Romney
Designed for the Creative Mind
Welcome back to the podcast designed for the creative mind! Today, we’re diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I’m joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strategies for some of the biggest brands. Her book, Identity Marketing, completely shifts the way we think about attracting the right clients and customers. Instead of just selling, we’re talking...
info_outlineIn this episode I’m introducing you to Debbie DeCleva, the leader of the dream team at Ogallala Comfort, a luxury bedding company with a mission to lift people out of poverty and save the Monarch butterfly, and we are diving into the fascinating connection between butterflies and a good night's sleep.
Debbie shares her family's second-generation involvement in the business, and the role of milkweed in enhancing the sleeping experience. You’ll also hear how milkweed is connected to the Monarch butterfly and how Ogallala is using it to make an impact in underprivileged communities and save the Monarch butterfly.
We talk about the importance of not just designing a beautiful bed and bedroom space, but how a great design also means a great night's sleep and how the bedding you choose can elevate your clients sleep experience tremendously. You’ll also learn what sets Ogallala’s bedding apart and what things to look for when you are sourcing bedding for your clients.
Debbie and the team at Ogallala love to work with designers to customize bedding solutions for their clients unique needs and to make sure their bedding looks and feels luxurious, and they are known for their fairly quick turnaround times in order to accommodate designers and their project deadlines and customizations.
Thank you for tuning into this episode! I hope that through listening to Debbie’s story you’ll learn the importance of quality bedding and design and a good night's sleep, but also how you can run your business and make an impact in the community.
Meet our guest Debbie Dekleva:
Debbie Dekleva is the CEO and Milkweed Maverick of Monarch Flyway, the longest running milkweed business in history. Second generation milkweed entrepreneur, she worked as an apprentice under her visionary and patent attorney father, learning about milkweed, its uses, the monarch butterfly, biodiversity and how to work with nature rather than against it.
Debbie works with rural communities to implement UNTAMED AG utilizing the renewable, natural resource of milkweed and other native plants already growing in their area.
You can learn more about Debbie and her work here: www.monarchflyway.com
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