S5 Ep 185 Booked by Accident? It’s Time to Get Intentional
Designed for the Creative Mind™
Release Date: 07/14/2025
Designed for the Creative Mind™
As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I’m reflecting alongside another seasoned firm owner, Katie Decker Erickson, on the mistakes we’ve made, the lessons we learned the hard way, and what actually matters when you’re trying to move your business forward with clarity instead of chaos. This isn’t about beating yourself up for what didn’t work. It’s about looking back clearly—without ego or shame—so you can recalibrate your direction, trust yourself again, and make smarter...
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In today’s episode of my MythBuster series, I’m talking about one of the most persistent beliefs in the interior design industry: that you need design school to succeed. This one hits close to home for me, because I didn’t go to design school — and for a long time, I carried that quietly, wondering if it would eventually expose me as someone who didn’t belong. What I’ve learned over the years, though, is that this myth doesn’t just affect designers without formal education. It affects everyone. What I see again and again is this gap — the gap between learning how to design...
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In today’s episode, I’m breaking down a myth that keeps so many designers stuck on the burnout hamster wheel: the belief that “helping people means keeping my prices low.” I see this all the time in our industry — designers who genuinely want to serve end up undercharging, overdelivering, and attracting clients who don’t respect their expertise. And it’s not because they lack talent. It’s because they’ve tied generosity to their pricing instead of their business structure. This entire conversation was sparked by a listener who shared that she gives white-glove service but...
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Early in my design career, I thought referrals were the ultimate sign of success. A happy client, emotional reveal, or heartfelt thank-you note — surely that meant more business was on the way, right? I quickly learned the truth: referrals are unpredictable behavior, not a reflection of love, skill, or value. In this episode, I’m sharing why relying on referrals alone creates a fragile business and what you can do to build momentum that’s intentional and sustainable. IN THIS EPISODE, YOU’LL LEARN: • Why referrals are not a love language — they’re inconsistent and circumstantial...
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n this episode, I’m breaking down one of the most persistent and harmful myths in our industry: the idea that you should “charge what you’re worth.” I know the intention behind that phrase is usually empowerment, but the impact? Confusion, insecurity, and emotional chaos. Your worth is not a number. It’s not a fee. It’s not something a client gets to validate or reject. Your worth was set long before you ever became a designer, and tying it to your pricing only creates a fragile business built on emotional quicksand. I’m diving into why so many of us fall into the trap of...
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Hey y’all — welcome back to Design for the Creative Mind. I’m Michelle Lynn, and today we’re kicking off a brand-new season called Myth Busting: What People Get Wrong About the Interior Design Industry. And even though I sound like an 80-year-old chain smoker mixed with Rudolph the Red-Nosed Reindeer (thanks, Texas allergies), I wasn’t about to miss this episode because we’re starting with a big one. There’s a myth so many designers unknowingly build their entire business around: “I can figure this out through trial and error.” And I get it — because that’s exactly...
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Hey friends, welcome to the 200th episode of Designed for the Creative Mind — I can hardly believe we’re here. When I first started this podcast, I honestly didn’t know if I’d have the time or stamina to keep it going, and yet it’s become something I look forward to every single week. Thank you for being here, whether you’ve listened to every episode or this is your first. In this episode, I’m getting real and vulnerable about the edges I’ve faced in my business — the burnout, the betrayal, the mistakes, and the moments I thought about giving up. I share how I learned to...
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In this episode, I’m talking about something we don’t say out loud enough in the design world: being talented isn’t the same thing as being profitable. You can be incredibly good at what you do — have the eye, the taste, the creativity — and still feel like you’re struggling to stay afloat in your business. And it’s not because you’re not good enough. It’s because most of us were never taught the business side of design. I’m breaking down what really creates stability and momentum in your design business: how you position yourself, how you price your value, the...
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If you’ve ever felt unsure about how to find and build relationships with vendors, this episode is for you. I’m joined by Juliana and Debbie, and we’re pulling back the curtain on what it really looks like to source confidently, vet your partners, and make those connections that actually make your job easier — not harder. We’re talking about the first steps to take when you’re new, how to walk into a showroom without feeling like an imposter, and what to do when a vendor just doesn’t feel like the right fit. It’s real talk, a few laughs, and a whole lot of practical advice from...
info_outlineHey friend—this episode is for you if you’ve ever had a dry inbox and wondered, Where the heck are my dream clients?I’ve been there. Back when I started ML Interiors Group, I hustled hard, did great work, and just hoped the right clients would find me. And for a while… it worked. Kind of. But behind the scenes? Total chaos.
In this episode, I’m pulling back the curtain on what I call being “booked by accident”—when your leads are inconsistent, your clients are sometimes not the right fit, and you’re crossing your fingers instead of working a plan. If your business has ever felt like feast or famine, this episode is your wake-up call (and also a hug).
We talk about:
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The signs you might be booked by accident (yes, even if you’re busy)
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Why marketing isn’t optional—it’s a system, not a side task
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The three pillars of intentional visibility: Identity, Message, and Method
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How treating marketing like design (with strategy and intention) changes everything
I also share Sarah’s story—a designer who went from burnout and scattered marketing to landing a full-service client within a month—just by getting intentional and consistent. And let me be clear: this isn’t about bro-marketing or becoming an influencer. It’s about showing up with clarity, confidence, and a plan that fits you.
We’re not waiting around for a referral fairy with a waitlist and a bottle of champagne. We’re designing businesses on purpose.
Oh—and if this hit home, don’t miss my free upcoming workshop, Booked by Design. We’re going hands-on:
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Day 1: Nail your message so dream clients say, “Finally, someone who gets me!”
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Day 2: Get seen and get leads with marketing that actually works for designers
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Day 3: From crickets to clients – we’re doing live coaching and clarity work
Grab your seat at thedesignbakehouse.com under “Events,” or just hit the link in the show notes.
Remember: you are a CEO. And it’s time to start showing up like one—with visibility that’s as intentional as your design work.
Until next time, keep designing your business as beautifully as you design your spaces.