Design Thinking 101
When I first connected with Jason Trew (callsign: TOGA), I knew this conversation would challenge some assumptions about where design thinking belongs. Jason is an Air Force fighter pilot and strategy leader turned professor. What emerged from our conversation wasn't just another story about design thinking adoption, but a deeper exploration of what he sees happening when we distinguish between capital-D Design Thinking and lowercase-d design thinking, and why that distinction matters for everyone trying to create meaningful change. Jason's journey from F-15 pilot to design educator reveals...
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Jon said that when he first discovered the design operations community at the 2019 Design Ops Summit in Brooklyn, it felt like coming home. Here was this entire tribe of people who cared about the same things he’d been passionate about for years—creating systems that help designers do their best work. In this episode, I'm talking with Jon Fukuda, co-founder of Limina.co, about how design operations has evolved from an unnamed set of practices into a vital discipline that drives organizational excellence. As organizations continue to face economic pressures, the conversation around design...
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The tension between doing good research and delivering on tight timelines is something I've experienced throughout my career in design and innovation. This conversation with Sam Zucker unpacks powerful approaches to making research more sustainable and equitable while building systems that support continuous learning and engagement. What particularly struck me was Sam's practical framework for embedding research into organizational workflows. Her approach transforms research from a periodic, resource-intensive effort into an ongoing capability that shapes decision-making and product...
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In this episode, I explore how architectural thinking enhances strategic decision-making with Adam Griff. Our conversation reveals how his architectural background shapes his approach to helping higher education institutions navigate complex decisions and create flexible space solutions. We dig into the challenges of designing spaces that can adapt to unknown futures and discuss how universities can better integrate with their communities. I particularly love how Adam frames flexibility in building design as creating platforms for future adaptations rather than just multi-purpose spaces....
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Sahibzada Mayed is a creative alchemist who uses design and storytelling to cultivate joy and imagination as tools of liberation. Mayed serves as the Co-Lead for Strategy and Research at Pause and Effect, a liberation-focused imagination and design collective based on Coast Salish territories of the Musqueam, Squamish, Tsleil-Waututh Nations. Beyond that, Mayed leads a small-scale startup, Naranji, that focuses on gender justice and decolonization in fashion. Today, we talk about decolonizing design and creative liberation. Listen to learn about: >> The impact of colonialism and power...
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Matthew Van Der Tuyn is a designer and healthcare innovation strategist. Matt is the Senior Director of Design and Strategy at the Center for Health Care Transformation and Innovation at Penn Medicine. The mission at the Center is to serve as a catalyst and accelerator for initiatives that dramatically improve health outcomes, patient and provider experiences, and decrease the cost of care. Matt has had the unique opportunity to help build the Center’s design, discipline, and elevate design thinking as a key tool in Penn Medicine's organizational toolbox. Matt's design process balances...
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Christina Hanschke's career journey has spanned many diverse roles. She's been a music therapist, nanny, and UX researcher, and she’s currently a Design Lead at Final Mile, where she applies a multidisciplinary approach to address pressing societal changes, drawing from behavioral science, human-centered design, and systems thinking. As an adjunct faculty at DePaul University, Christina extends her passion for leveraging behavioral science in human-centered design to the next generation of innovators fostering a diverse culture of curiosity and continual learning. Christina and I talk about...
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Stephanie Gioia is a founder at Future Work Design with a focus on strategic planning and organizational innovation. She also serves as the director of the Either/Org project and teaches human-centered design for organizational innovation at the University of Oregon's Executive MBA program. She’s taught at Stanford’s d.school, University of Michigan, and Pacific Northwest College of Art. She is the founder of deckaholic.com, the world's largest library of card decks for problem solving and creativity. We talk about organizational design and strategy, and helping organizations navigate...
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Sarah Doody is a user research experience designer and researcher. She's also the founder of Career Strategy Lab, a UX career coaching program. In 2011, she co-created the curriculum and taught for General Assembly's first 11-week UX intensive program in New York City. She has extensive experience doing experience design, product strategy, and user research for companies including Fatherly, Sling, Citi Bike, We Work, Domino Magazine, Tictail, the Muse, Dow Jones and more. She speaks at conferences and teaches workshops worldwide. Today, we talk about designing your career and user experience...
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This is the inaugural DT101 Live!, with guest George Aye. George co-founded Greater Good Studio with the belief that design can help advance equity. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago. Today, we are talking live about ethics in design in the design industry. Listen to learn about: >> What is ethical design?...
info_outlineDr. Lesley-Ann Noel is an Afro-Trinidadian design educator and an Assistant Professor in the Department of Design Studies at North Carolina State University. Lesley promotes greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio. We talk about questioning design practice, dreaming and prototyping, and her book, Designing Social Change.
Listen to learn about:
>> Design studies
>> Designing with non-designers and “design out in the wild”
>> Lesley’s new book, Design Social Change
>> Designing dreams together across our differences
Our Guest
Dr. Lesley-Ann Noel is an Afro-Trinidadian design educator. She is an Assistant Professor in the Dept. of Design Studies at North Carolina State University. She practices design through emancipatory, critical and anti-hegemonic lenses, focusing on equity, social justice and the experiences of people who are often excluded from design research. Lesley also attempts to promote greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio, for example, through The Designer’s Critical Alphabet. Her research also highlights the work of designers outside of Europe and North America as an act of decolonizing design. Her identity is shaped by her ethnic background as an Afro-Trinidadian; her experience as a daughter, sister and mother; and her lived experiences in Trinidad and Tobago, Brazil, Tanzania, Uganda and the USA.
Show Highlights
[02:50] Catching up with Lesley and what she’s working on now.
[03:56] Lesley’s latest book comes out November 28, 2023
[04:50] What is design studies?
[05:13] Design studies has two foci: inward on the practitioner, and outwards towards society.[06:01] A lot of Lesley’s work focuses on who designs, and who gets to define design.
[06:12] Lesley is excited by what design looks like when it’s outside of the design sphere.
[11:10] Working with non-designers has allowed Lesley to see design processes more clearly.
[12:18] Collaborating with designers globally.
[14:05] Grappling with complexity and vagueness in the design space.
[18:32] Lesley’s new book shows readers how they can change the world around them for the better.
[19:33] People need to be active citizens of the world.
[20:25] A Miro Moment
[22:34] Design Social Change is written for everyone, not just designers.
[23:38] The world is always changing and we have the power to change it for the better.
[25:48] The three big ideas of the book.
[26:07] Ask questions. Work to understand the world around you.
[26:47] Emotional intelligence, and moving beyond raw emotion into “what next?”
[27:56] Envisioning a better world, and finding a path to get there.
[28:51] Prototyping a better world.
[30:30] The challenge is: how do we dream together across our differences?
[33:53] People can dream different paths towards the same goal.
[34:57] Why Dawan loves difficult questions.
Links
Dr. Noel on LinkedIn
Dr. Noel’s website
Dr. Noel on NC State University website
A Designer’s Critical Alphabet Cards
Link to her dissertation “Teaching and Learning Design Thinking through a Critical Lens at a Primary School in Rural Trinidad and Tobago”
Article from the University of Wisconsin-Madison on Dr. Noel’s work with emancipatory research and design thinking
AIA recording of the CAE research conference call (does include images as part of the recording) with Dr. Noel where she presented her research/processes in the field of critical design thinking with an emphasis on emancipatory process.
Book Recommendations
Design Social Change: Take Action, Work toward Equity, and Challenge the Status Quo by Lesley-Ann Noel
The Little Book of Designer's Existential Crises, by Emmanuel Tsekleves and Lesley-Ann Noel
The Black Experience in Design: Identity, Expression & Reflection, by Anne H. Berry (Editor), Kareem Collie (Editor), Penina Acayo Laker (Editor), Lesley-Ann Noel (Editor), Jennifer Rittner (Editor), Kelly Walters (Editor)
Other Design Thinking 101 Episodes You Might Like
Critical and Emancipatory Design Thinking with Lesley-Ann Noel — DT101 E57