Talk to the Elephant: Design Learning for Behavior Change with Julie Dirksen — DT101 E131
Release Date: 03/14/2024
Leadership & Strategy + Fighter Pilots + Design Education with Jason "TOGA" Trew — DT101 E145
Design Thinking 101
When I first connected with Jason Trew (callsign: TOGA), I knew this conversation would challenge some assumptions about where design thinking belongs. Jason is an Air Force fighter pilot and strategy leader turned professor. What emerged from our conversation wasn't just another story about design thinking adoption, but a deeper exploration of what he sees happening when we distinguish between capital-D Design Thinking and lowercase-d design thinking, and why that distinction matters for everyone trying to create meaningful change. Jason's journey from F-15 pilot to design educator reveals...
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Operational Excellence in Design + Leadership + Design Ops with Jon Fukuda — DT101 E144
Design Thinking 101
Jon said that when he first discovered the design operations community at the 2019 Design Ops Summit in Brooklyn, it felt like coming home. Here was this entire tribe of people who cared about the same things he’d been passionate about for years—creating systems that help designers do their best work. In this episode, I'm talking with Jon Fukuda, co-founder of Limina.co, about how design operations has evolved from an unnamed set of practices into a vital discipline that drives organizational excellence. As organizations continue to face economic pressures, the conversation around design...
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Building Sustainable Design Research Systems with Sam Zucker — DT101 E143
Design Thinking 101
The tension between doing good research and delivering on tight timelines is something I've experienced throughout my career in design and innovation. This conversation with Sam Zucker unpacks powerful approaches to making research more sustainable and equitable while building systems that support continuous learning and engagement. What particularly struck me was Sam's practical framework for embedding research into organizational workflows. Her approach transforms research from a periodic, resource-intensive effort into an ongoing capability that shapes decision-making and product...
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Architecture + Decision Design + Learning Spaces + Strategy with Adam Griff — DT101 E142
Design Thinking 101
In this episode, I explore how architectural thinking enhances strategic decision-making with Adam Griff. Our conversation reveals how his architectural background shapes his approach to helping higher education institutions navigate complex decisions and create flexible space solutions. We dig into the challenges of designing spaces that can adapt to unknown futures and discuss how universities can better integrate with their communities. I particularly love how Adam frames flexibility in building design as creating platforms for future adaptations rather than just multi-purpose spaces....
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Joy, Transformation, and Design as Creative Liberation with Sahibzada Mayed — DT101 E141
Design Thinking 101
Sahibzada Mayed is a creative alchemist who uses design and storytelling to cultivate joy and imagination as tools of liberation. Mayed serves as the Co-Lead for Strategy and Research at Pause and Effect, a liberation-focused imagination and design collective based on Coast Salish territories of the Musqueam, Squamish, Tsleil-Waututh Nations. Beyond that, Mayed leads a small-scale startup, Naranji, that focuses on gender justice and decolonization in fashion. Today, we talk about decolonizing design and creative liberation. Listen to learn about: >> The impact of colonialism and power...
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Healthcare Design: Evidence-based, Business Fluent, and Change Prepared with Matt Van Der Tuyn — DT101 E140
Design Thinking 101
Matthew Van Der Tuyn is a designer and healthcare innovation strategist. Matt is the Senior Director of Design and Strategy at the Center for Health Care Transformation and Innovation at Penn Medicine. The mission at the Center is to serve as a catalyst and accelerator for initiatives that dramatically improve health outcomes, patient and provider experiences, and decrease the cost of care. Matt has had the unique opportunity to help build the Center’s design, discipline, and elevate design thinking as a key tool in Penn Medicine's organizational toolbox. Matt's design process balances...
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Behavioral Science in Human-centered Design with Christina Hanschke — DT101 E139
Design Thinking 101
Christina Hanschke's career journey has spanned many diverse roles. She's been a music therapist, nanny, and UX researcher, and she’s currently a Design Lead at Final Mile, where she applies a multidisciplinary approach to address pressing societal changes, drawing from behavioral science, human-centered design, and systems thinking. As an adjunct faculty at DePaul University, Christina extends her passion for leveraging behavioral science in human-centered design to the next generation of innovators fostering a diverse culture of curiosity and continual learning. Christina and I talk about...
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Organizational Design + Strategy + Change with Stephanie Gioia — DT101 E138
Design Thinking 101
Stephanie Gioia is a founder at Future Work Design with a focus on strategic planning and organizational innovation. She also serves as the director of the Either/Org project and teaches human-centered design for organizational innovation at the University of Oregon's Executive MBA program. She’s taught at Stanford’s d.school, University of Michigan, and Pacific Northwest College of Art. She is the founder of deckaholic.com, the world's largest library of card decks for problem solving and creativity. We talk about organizational design and strategy, and helping organizations navigate...
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Designing Your Career + UX for Small Business with Sarah Doody — DT101 E137
Design Thinking 101
Sarah Doody is a user research experience designer and researcher. She's also the founder of Career Strategy Lab, a UX career coaching program. In 2011, she co-created the curriculum and taught for General Assembly's first 11-week UX intensive program in New York City. She has extensive experience doing experience design, product strategy, and user research for companies including Fatherly, Sling, Citi Bike, We Work, Domino Magazine, Tictail, the Muse, Dow Jones and more. She speaks at conferences and teaches workshops worldwide. Today, we talk about designing your career and user experience...
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Design Ethics with George Aye — DT101 E136
Design Thinking 101
This is the inaugural DT101 Live!, with guest George Aye. George co-founded Greater Good Studio with the belief that design can help advance equity. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago. Today, we are talking live about ethics in design in the design industry. Listen to learn about: >> What is ethical design?...
info_outlineJulie Dirksen is the author of the books Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Julie was my guest for episode 42 of the show. In this episode, we talk about her latest book, ways to motivate learners and workshop participants, designing learning experiences for skill development, and more.
Listen to learn about:
>> Julie’s latest book, Talk to the Elephant: Design Learning for Behavior Change
>> Behavior change challenges
>> The biggest challenge when creating virtual learning experiences
>> Motivating and engaging learners
>> AI in education
Our Guest
Julie Dirksen is the author of the books Design For How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Her MS degree is in Instructional Systems Technology from Indiana University. She’s been an adjunct faculty member at the Minneapolis College of Art and Design and is a Learning Guild Guildmaster.
She is happiest when she gets to learn something new, and you can find her at usablelearning.com.
Show Highlights
[02:02] Julie gives a quick summary of her first book and how Talk to the Elephant is its natural sequel.
[02:42] The new book tackles the challenges in actually changing behavior.
[04:26] On learning experiences.
[05:21] Julie is starting to organize a third book, which will be on skill acquisition.
[05:34] The evolution of behavioral design.
[06:21] The COVID-19 pandemic is the biggest behavior change experiment in the history of the world.
[07:06] The book’s audience are those in the learning and development field — people who design learning experiences.
[08:00] The Change Ladder.
[08:54] Julie offers one case study she uses in the book to demonstrate the challenges around behavior change.
[14:17] The importance of communicating and working with the people you serve when it comes to changing behaviors.
[14:58] Julie tells a story illustrating the importance of talking to and understanding the people you serve and their needs.
[17:57] It’s important for people to participate in their own behavioral design.
[20:15] Creating the conditions for learners to motivate themselves.
[21:22] Making things as easy as possible for someone to do.
[22:42] A Miro Moment.
[25:27] Creating learning experiences that engage learners.
[26:14] The biggest challenge in designing virtual workshops.
[27:55] Why Julie is interested in Virtual Reality.
[29:34] The top two challenges Julie sees in almost every behavior change.
[34:55] Immediate impact and immediate rewards help learners stay motivated.
[37:21] Helping learners see what they will be able to do with this new skill or new knowledge.
[42:53] Julie shows appreciation for how video games onboard players as a great example of guiding people along the learning curve.
[45:11] Designing learning experiences to make your learner feel smart and capable as they acquire new skills and knowledge.
[48:42] Julie talks about research on self-directed learning by Catherine Lombardozzi.
[49:20] Julie and Catherine will be doing a webinar on the key behaviors seen in good self-directed learners.
[52:05] Julie ponders how systems thinking and design fits into behavior change.
[52:54] Dawan and Julie talk about AI and its role in education.
Links
Julie on LinkedIn
Usable Learning
Designing for how people learn
Book Recommendations
Design for How People Learn, by Julie Dirksen
Talk to the Elephant: Design Learning for Behavior Change, by Julie Dirksen
Thinking, Fast and Slow, by Daniel Kahneman
Nudge: The Final Edition, by Richard Thaler and Cass Sunstein
How Change Happens, by Cass Sunstein
Misbelief: What Makes Rational People Believe Irrational Things, by Dan Ariely
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, by Dan Ariely
DT 101 Episodes
Learning Design + Designing for How People Learn with Julie Dirksen — DT101 E42
Learning Design with Yianna Vovides — DT101 E58
Adding System Awareness to System Design to Your Innovation Stack with Julie Guinn — DT101 E43