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5 Ways Nobody Cares About You and How They Make You a Better Designer // ALD 014 — DT101 E132

Design Thinking 101

Release Date: 03/26/2024

Leadership & Strategy + Fighter Pilots + Design Education with Jason Leadership & Strategy + Fighter Pilots + Design Education with Jason "TOGA" Trew — DT101 E145

Design Thinking 101

When I first connected with Jason Trew (callsign: TOGA), I knew this conversation would challenge some assumptions about where design thinking belongs. Jason is an Air Force fighter pilot and strategy leader turned professor. What emerged from our conversation wasn't just another story about design thinking adoption, but a deeper exploration of what he sees happening when we distinguish between capital-D Design Thinking and lowercase-d design thinking, and why that distinction matters for everyone trying to create meaningful change. Jason's journey from F-15 pilot to design educator reveals...

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Operational Excellence in Design + Leadership + Design Ops with Jon Fukuda — DT101 E144 show art Operational Excellence in Design + Leadership + Design Ops with Jon Fukuda — DT101 E144

Design Thinking 101

Jon said that when he first discovered the design operations community at the 2019 Design Ops Summit in Brooklyn, it felt like coming home. Here was this entire tribe of people who cared about the same things he’d been passionate about for years—creating systems that help designers do their best work. In this episode, I'm talking with Jon Fukuda, co-founder of Limina.co, about how design operations has evolved from an unnamed set of practices into a vital discipline that drives organizational excellence. As organizations continue to face economic pressures, the conversation around design...

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Building Sustainable Design Research Systems with Sam Zucker — DT101 E143 show art Building Sustainable Design Research Systems with Sam Zucker — DT101 E143

Design Thinking 101

The tension between doing good research and delivering on tight timelines is something I've experienced throughout my career in design and innovation. This conversation with Sam Zucker unpacks powerful approaches to making research more sustainable and equitable while building systems that support continuous learning and engagement. What particularly struck me was Sam's practical framework for embedding research into organizational workflows. Her approach transforms research from a periodic, resource-intensive effort into an ongoing capability that shapes decision-making and product...

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Architecture + Decision Design + Learning Spaces + Strategy with Adam Griff — DT101 E142 show art Architecture + Decision Design + Learning Spaces + Strategy with Adam Griff — DT101 E142

Design Thinking 101

In this episode, I explore how architectural thinking enhances strategic decision-making with Adam Griff. Our conversation reveals how his architectural background shapes his approach to helping higher education institutions navigate complex decisions and create flexible space solutions. We dig into the challenges of designing spaces that can adapt to unknown futures and discuss how universities can better integrate with their communities.  I particularly love how Adam frames flexibility in building design as creating platforms for future adaptations rather than just multi-purpose spaces....

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Joy, Transformation, and Design as Creative Liberation with Sahibzada Mayed — DT101 E141 show art Joy, Transformation, and Design as Creative Liberation with Sahibzada Mayed — DT101 E141

Design Thinking 101

Sahibzada Mayed is a creative alchemist who uses design and storytelling to cultivate joy and imagination as tools of liberation. Mayed serves as the Co-Lead for Strategy and Research at Pause and Effect, a liberation-focused imagination and design collective based on Coast Salish territories of the Musqueam, Squamish, Tsleil-Waututh Nations. Beyond that, Mayed leads a small-scale startup, Naranji, that focuses on gender justice and decolonization in fashion. Today, we talk about decolonizing design and creative liberation. Listen to learn about: >> The impact of colonialism and power...

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Healthcare Design: Evidence-based, Business Fluent, and Change Prepared with Matt Van Der Tuyn — DT101 E140 show art Healthcare Design: Evidence-based, Business Fluent, and Change Prepared with Matt Van Der Tuyn — DT101 E140

Design Thinking 101

Matthew Van Der Tuyn is a designer and healthcare innovation strategist. Matt is the Senior Director of Design and Strategy at the Center for Health Care Transformation and Innovation at Penn Medicine. The mission at the Center is to serve as a catalyst and accelerator for initiatives that dramatically improve health outcomes, patient and provider experiences, and decrease the cost of care. Matt has had the unique opportunity to help build the Center’s design, discipline, and elevate design thinking as a key tool in Penn Medicine's organizational toolbox. Matt's design process balances...

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Behavioral Science in Human-centered Design with Christina Hanschke — DT101 E139 show art Behavioral Science in Human-centered Design with Christina Hanschke — DT101 E139

Design Thinking 101

Christina Hanschke's career journey has spanned many diverse roles. She's been a music therapist, nanny, and UX researcher, and she’s currently a Design Lead at Final Mile, where she applies a multidisciplinary approach to address pressing societal changes, drawing from behavioral science, human-centered design, and systems thinking. As an adjunct faculty at DePaul University, Christina extends her passion for leveraging behavioral science in human-centered design to the next generation of innovators fostering a diverse culture of curiosity and continual learning. Christina and I talk about...

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Organizational Design + Strategy + Change with Stephanie Gioia — DT101 E138 show art Organizational Design + Strategy + Change with Stephanie Gioia — DT101 E138

Design Thinking 101

Stephanie Gioia is a founder at Future Work Design with a focus on strategic planning and organizational innovation. She also serves as the director of the Either/Org project and teaches human-centered design for organizational innovation at the University of Oregon's Executive MBA program. She’s taught at Stanford’s d.school, University of Michigan, and Pacific Northwest College of Art. She is the founder of deckaholic.com, the world's largest library of card decks for problem solving and creativity. We talk about organizational design and strategy, and helping organizations navigate...

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Designing Your Career + UX for Small Business with Sarah Doody — DT101 E137 show art Designing Your Career + UX for Small Business with Sarah Doody — DT101 E137

Design Thinking 101

Sarah Doody is a user research experience designer and researcher. She's also the founder of Career Strategy Lab, a UX career coaching program. In 2011, she co-created the curriculum and taught for General Assembly's first 11-week UX intensive program in New York City. She has extensive experience doing experience design, product strategy, and user research for companies including Fatherly, Sling, Citi Bike, We Work, Domino Magazine, Tictail, the Muse, Dow Jones and more. She speaks at conferences and teaches workshops worldwide. Today, we talk about designing your career and user experience...

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Design Ethics with George Aye — DT101 E136 show art Design Ethics with George Aye — DT101 E136

Design Thinking 101

This is the inaugural DT101 Live!, with guest George Aye. George co-founded Greater Good Studio with the belief that design can help advance equity. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago. Today, we are talking live about ethics in design in the design industry.  Listen to learn about: >> What is ethical design?...

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More Episodes

This is a Design Thinking 101 episode in the Ask Like a Designer series. Ask Like a Designer helps people explore creating services and solutions by thinking and solving like a designer.

You’ll learn about design thinking, service design, learning design, leading and building high-performing teams, and ways to achieve better outcomes.

This episode is based on this article: ALD014 // 5 Ways Nobody Cares About You and How They Make You a Better Designer. Read the article and others like it on Fluid Hive’s Ask Like a Designer.

What did you think of this episode? Please send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team.

Cheers ~ Dawan
Design Thinking 101 Podcast Host
President, Fluid Hive

Show Highlights
[00:51] Your tiny narcissist.
[00:55] The five ways nobody cares about you.
[01:52] Nobody cares what you create.
[02:13] Nobody cares about the problems you solve.
[02:35] Nobody cares what you know.
[02:56] Nobody cares about your experience.
[03:19] Nobody cares if you win.
[03:51] Fluid Hive’s free thinking tool has all of the questions you need to answer to keep your inner narcissist in check. 

The Design Thinking 101 Podcast’s Ask Like a Designer series

Ask Like a Designer — DT101 E61

Design, and One Question to Rule Them All // ALD 002 — DT101 E63

There Are No Problems Worth Solving — Only Questions Worth Asking // ALD 003 — DT101 E65

Your Good-Life OS: Designing a System for Living Well and Peak Performance // ALD 004 — DT101 E67 The Swiss-Army Lives of How-Might-We Questions // ALD 005 — DT 101 E69 

Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73 

The Innovation Saboteur’s Handbook // ALD 007 – DT101 E77 

Three Little Words for Better (Business) Relationships // ALD 008 — DT101 E79 

The 30-Minute Solution Matrix: How to Think and Solve Under Pressure // ALD 009 — DT101 E87 

Protect Your Solutions with Transformation Stories: Part 1 — Crafting Well // ALD 010 — DT101 E89 

Protect Your Solutions with Transformation Stories: Part 2 — Telling Well // ALD 011 — DT101 E92 

Want Better Outcomes? Find Better Problems. // ALD 012 — DT101 E99 

Designing a Learning System for the Good Life // ALD 013 — DT101 E108