464. Insights from the American Bus Association’s Marketplace 2026 in Reno Part 2, with Nicole Mahoney
Release Date: 02/18/2026
469. Empathy and Self-Awareness in Difficult Conversations, with Dayne Whitehurst
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468. Get Going, Get Smart, and Get Good with Content, with Joshua Harrell
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467. Can AI Improve Visitor Experience? with Dan Flores
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466. Indigenous Tourism and Community Impact at Métis Crossing, with Juanita Marois
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465. Collaboration Drives Success in Small Town Destination Marketing, with Clare Marie Ritter
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On this episode of Destination on the Left, I talk with Clare Marie Ritter, Motorcoach Coordinator at the historic Penn Wells Hotel and Lodge in rural Pennsylvania. She shares her experience positioning a smaller, less well-known destination. We talk about the foundations of successful collaborations and why building a supportive network has been crucial to her success. Clare brings vivid examples of successful collaborations, from multi-state itineraries to connecting with neighboring museums, that prove even “off the beaten path” destinations can thrive with teamwork and creative...
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464. Insights from the American Bus Association’s Marketplace 2026 in Reno Part 2, with Nicole Mahoney
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On this episode of Destination on the Left, I talk with industry leaders from across the country at the American Bus Association’s Marketplace 2026 in Reno, Nevada, to uncover what’s next for destinations, attractions, and travelers. You’ll hear from Josef Kruger of US Ghost Adventures, Aisha Jones of Mystic Seaport Museum, Jana Carter from Visit Annapolis, Kay Calzolari of Visit Winston Salem, Meredith Dollevoet from Cartersville Museum City, Jim Vozzella with 360Chicago, and Debra Tassone from Discover Long Island. Together, they share fresh insights on how storytelling, immersive...
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463. Group Travel Trends for 2026: Voices from the ABA Marketplace in Reno Part 1, with Nicole Mahoney
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This episode of Destination on the Left is a special roadshow edition recorded live at the American Bus Association’s Marketplace 2026 in Reno, Nevada. I’m joined by a fantastic group of industry leaders to hear first-hand how collaboration is playing a critical, mission-driven role in the future of group travel, moving beyond a “nice-to-have” and becoming essential for success. My guests discuss the economic impact of group travel and the importance of restoring cross-border connections between the U.S. and Canada, to creative regional itineraries, and share ideas for navigating the...
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462. How Tourism Fuels Economic Growth in Rural Livingston County, with Maureen Wheeler and Ashley Comeau
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461. Using Tech to Create Exceptional Visitor Experiences, with Sondra Shannon
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460. Prioritizing Return on Experience (ROX), with Lisa Conarton
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info_outlineOn this episode of Destination on the Left, I talk with industry leaders from across the country at the American Bus Association’s Marketplace 2026 in Reno, Nevada, to uncover what’s next for destinations, attractions, and travelers. You’ll hear from Josef Kruger of US Ghost Adventures, Aisha Jones of Mystic Seaport Museum, Jana Carter from Visit Annapolis, Kay Calzolari of Visit Winston Salem, Meredith Dollevoet from Cartersville Museum City, Jim Vozzella with 360Chicago, and Debra Tassone from Discover Long Island. Together, they share fresh insights on how storytelling, immersive activities, and hands-on programming are reshaping group experiences.
In this episode, you’ll hear from these industry leaders:
- Josef Kruger: https://usghostadventures.com/
- Aisha Jones: https://mysticseaport.org/
- Jana Carter: https://www.visitannapolis.org/
- Kay Calzolari: https://www.visitwinstonsalem.com/
- Meredith Dollevoet: https://cartersvillemuseumcity.com/
- Jim Vozzella: https://360chicago.com/
- Debra Tassone: https://www.discoverlongisland.com/
What You Will Learn in This Episode:
- How group travel experiences are evolving to focus on immersive storytelling and hands-on engagement
- Strategies for collaboration between destinations, attractions, and local partners
- Trends shaping group travel for 2026, including wellness-focused itineraries and multi-generational groups
- How destinations and attractions are using customizable programming to add value and create memorable moments for visitors
- Why DMOs and attractions are bundling experiences and aligning their offerings to appeal to new travel trends
- Innovative approaches organizations are using to keep travelers engaged before, during, and after their visits
- How getting involved with associations like the ABA contributes to building enduring relationships and fostering continuous growth in the travel industry
Innovation Through Collaboration
Collaboration is no longer a “nice to have”. It’s mission-critical critical. Guests stress the importance of teaming up with regional partners, DMOs, and local organizations. By curating joint itineraries, sharing resources, and feeding each other’s strengths, destinations can offer more complete and compelling travel experiences.
Kay Calzolari of Visit Winston Salem shares how investing in personal relationships with nearby towns and attractions has enabled her to offer valuable regional itineraries, extending stays, and enhancing visitor value. This collaborative spirit isn’t just about logistics, it’s about approaching every partner as part of a larger community, working together to create seamless, memorable journeys for guests.
Trends Driving Group Travel
With the approach of major milestones like America’s 250th anniversary in 2026, destinations are getting creative. Thematic travel is gaining traction, from wellness retreats and service-oriented projects to festivals and Be Revolutionary experiences, as Jana Carter describes for Annapolis. Operators are increasingly tapping into local culture, outdoor recreation, and even culinary partnerships.
Museums are stepping up with exhibits that go beyond static displays. As Aisha Jones discusses, Mystic Seaport Museum is bringing in unique traveling exhibits, like shipwrecks recreated in LEGO, and launching virtual educational programs to grow engagement beyond the museum’s walls.
The Power of Networks
At the heart of this evolution is the network effect. ABA Marketplace events and similar gatherings have become essential for building lasting industry relationships. Whether it’s a first-timer bonding over shared experiences or seasoned pros joining councils and volunteer teams, the connections made drive both business and inspiration.
As several guests reflect, returning to these conferences is like coming home—reconnecting with peers, learning from each other, and growing together.
Resources:
- Josef Kruger: https://www.linkedin.com/in/jlkdreams/
- Aisha Jones: https://www.linkedin.com/in/aishamjones/
- Jana Carter: https://www.linkedin.com/in/jana-carter-b01b8160/
- Kay Calzolari: https://www.visitwinstonsalem.com/sites/default/files/2024-11/Kay%27s%20Profile%20Sheet
- Meredith Dollevoet: https://www.linkedin.com/in/meredith-dollevoet-62413615/
- Jim Vozzella: https://www.linkedin.com/in/jim-vozzella-b53a7416/
- Debra Tassone: https://www.linkedin.com/in/debra-tassone-upward/
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