Destination On The Left

Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.

489. Building Collaboration Across Borders and Waterways, with Sally Berry 08/12/2026

489. Building Collaboration Across Borders and Waterways, with Sally Berry On this episode of Destination on the Left, I talk with Sally Berry, Tourism Director for Great Lakes USA and Cruise the Great Lakes. Sally shares how an unexpected career path led her into tourism and eventually to one of the industry’s most collaborative regional organizations. We discuss the power of partnerships, the rapid growth of Great Lakes cruising, and why thinking beyond traditional destination boundaries creates stronger visitor experiences and more resilient communities. Sally also offers practical insights into building meaningful collaborations that benefit destinations, visitors, and the tourism industry as a whole. What You Will Learn in This Episode: How Sally’s unconventional career journey shaped her collaborative leadership style Why regional partnerships create greater value for international visitors and industry stakeholders How Cruise the Great Lakes is helping destinations prepare for continued cruise tourism growth What memorable destination welcomes look like, and why they leave a lasting impression on visitors Why successful collaborations depend on a diversity of perspectives and shared goals How creative partnerships across states, provinces, and organizations lead to stronger tourism products What opportunities Sally sees ahead for the Great Lakes region through sustainability, stewardship, and collaboration Collaboration Is the Competitive Advantage Throughout our conversation, Sally makes a compelling case that collaboration isn’t simply a nice idea—it’s one of tourism’s greatest competitive advantages. Leading initiatives that span eight states and two Canadian provinces requires balancing different priorities while helping partners recognize the value of working toward common goals. Rather than expecting every destination to participate in every initiative, Sally focuses on matching opportunities with the destinations best positioned to benefit, creating stronger outcomes for both individual communities and the region as a whole. She also shares how collaboration flourishes when organizations embrace different perspectives. Strong partnerships need enthusiastic champions, thoughtful protectors, and even healthy skeptics who ask the difficult questions. Those varied viewpoints ultimately strengthen projects, deepen trust, and create initiatives that are more successful over the long term. Turning First Impressions Into Lasting Connections As Great Lakes cruising continues its impressive growth, Sally shares how destinations are embracing the opportunity to create unforgettable welcomes for visitors arriving by ship. Communities are greeting passengers with local musicians, historical interpreters, regional cuisine, and experiences that immediately reflect the character of the destination. These authentic touches create meaningful first impressions while giving visitors a genuine sense of place. Beyond the excitement of arrival day, Sally explores the broader impact cruise tourism has on local economies. Many passengers spend additional time in port cities before or after their voyages, and countless visitors discover communities they later return to explore in greater depth. For many Great Lakes destinations, cruise tourism is becoming an important gateway for introducing travelers to places they may never have considered visiting before. Investing in Relationships That Strengthen the Industry One theme consistently surfaces throughout Sally’s career: tourism is built on relationships. From mentors who helped her navigate unfamiliar areas of the industry to the connections she now creates through webinars, trade events, and industry education, she believes sharing knowledge strengthens the entire tourism ecosystem. Helping new professionals build confidence today creates stronger collaborators for tomorrow. Looking ahead, Sally is optimistic about the future of the Great Lakes region. As travelers seek authentic experiences beyond traditional gateway destinations, the region offers abundant natural beauty, vibrant communities, rich history, and distinctive cultural experiences. By continuing to invest in partnerships, sustainability, and destination stewardship, Great Lakes communities are positioning themselves for long-term success while demonstrating that the strongest destinations are the ones that work together. Resources: Website: Website: LinkedIn: /episode/index/show/destinationontheleft/id/42390480

488. Community Conversation: Strengthening Tourism Through Advocacy 08/05/2026

488. Community Conversation: Strengthening Tourism Through Advocacy On this episode of Destination on the Left, I host a special Community Conversation featuring Patrick Kaler, President & CEO of Visit Buffalo Niagara; Tony Snell-Rodriguez, Director of Community Engagement & Inclusion at Visit Milwaukee; Steven Coyle, Director of Government Relations for Transportation Policy at the American Bus Association; and Hillarie Logan-Dechene, Deputy Director of The Wild Center. Together, they explore the many dimensions of advocacy in the tourism industry, from legislative engagement and community partnerships to storytelling, relationship building, and cross-sector collaboration. Their conversation demonstrates that effective advocacy isn’t just about influencing policy—it’s about creating trust, building authentic partnerships, and helping communities understand tourism’s value as a driver of economic growth and quality of life. What You Will Learn in This Episode: Why advocacy extends far beyond government relations and begins with building authentic relationships How destination organizations, attractions, and industry associations are using collaboration to strengthen tourism’s voice What role storytelling plays in helping elected officials, residents, and stakeholders understand tourism’s economic impact How community engagement and resident sentiment are becoming key measures of destination success Why partnerships across sectors create stronger advocacy efforts and more resilient communities How research, data, and personal stories work together to influence decision-makers What practical steps tourism professionals can take to become stronger advocates within their own communities Advocacy Begins with Relationships Throughout the conversation, one message rises above the rest: successful advocacy starts long before asking for support. Whether working with elected officials, community organizations, business leaders, or residents, each panelist emphasizes that trust is built through consistent relationships, active listening, and genuine collaboration. Rather than approaching advocacy as a series of requests, the panel explores how tourism organizations can position themselves as community partners. By understanding shared priorities and working toward mutual goals, destinations are able to demonstrate that tourism benefits far more than visitors—it strengthens local economies, supports small businesses, creates jobs, and enhances quality of life for residents. Using Stories and Data to Demonstrate Tourism’s Value While economic impact numbers remain an essential advocacy tool, the panel discusses why statistics alone are rarely enough. Effective advocacy combines measurable data with compelling human stories that help decision-makers understand tourism’s real-world impact. The guests share examples of how visitor spending supports local businesses, creates employment opportunities, reduces the tax burden for residents, and generates long-term community investment. They also explore how personalized examples—from small business testimonials to resident feedback—can transform large economic figures into meaningful stories that resonate with legislators, community leaders, and stakeholders alike. Building Stronger Destinations Through Cross-Sector Collaboration One of the strongest themes throughout the discussion is the importance of looking beyond traditional tourism partnerships. The panel encourages organizations to collaborate with museums, transportation providers, nonprofits, healthcare institutions, educational organizations, chambers of commerce, neighborhood groups, and local businesses to build stronger advocacy networks. The guests share how these relationships not only strengthen individual organizations but also create more resilient destinations capable of addressing community priorities together. Whether developing new programs, supporting accessibility initiatives, attracting meetings and events, or advocating for infrastructure investments, they demonstrate that tourism is most successful when it is viewed as a shared community asset. By embracing collaboration over competition, destinations can amplify their impact, strengthen public trust, and ensure tourism continues to deliver lasting benefits for visitors and residents alike. Resources: Website: Patrick Kaler Website: LinkedIn: Tony Snell-Rodriguez Website: LinkedIn: Steven Coyle Website: LinkedIn: Hillarie Logan-Dechene Website: LinkedIn: /episode/index/show/destinationontheleft/id/42323075

487. Building Culinary and Agritourism Through Collaboration: Conversations from the Taste of Place Summit 07/29/2026

487. Building Culinary and Agritourism Through Collaboration: Conversations from the Taste of Place Summit On this episode of Destination on the Left, we bring you Part 2 of our Roadshow series recorded live at the 2026 Taste of Place Summit in Edmonton, Alberta. Hosted by the Culinary Tourism Alliance in partnership with Explore Edmonton, the Summit brought together destination leaders, economic development professionals, and tourism organizations exploring how culinary tourism can strengthen local economies and create more distinctive destination identities. Through conversations with Ellen Walker-Matthews, Elaine Zedack, Eiblis Doherty, Ceri Chong, and Bryanna Kumpula-Yung, we explore how collaboration serves as the foundation for successful culinary tourism, connecting producers, businesses, communities, and visitors into experiences that are greater than the sum of their parts. In this episode, you’ll hear from these extraordinary leaders: Ellen Walker-Matthews: Elaine Zedack: Eiblis Doherty: Ceri Chong: Bryanna Kumpula-Yung: Collaboration Is the Foundation of Culinary Tourism One of the strongest themes throughout these conversations is that successful culinary tourism rarely happens in isolation. While exceptional farms, restaurants, and producers may draw visitors on their own, destinations create lasting impact when they intentionally connect those individual experiences into a cohesive visitor journey. Ellen Walker-Matthews shares how the Thompson Okanagan Tourism Association views culinary and agritourism as foundational to its destination strategy. Through readiness programs, partnerships between operators, and collaborative experience development, the region is helping visitors understand not only where food comes from, but also the relationships between farms, vineyards, Indigenous foodways, and the landscape itself. Across the episode, guests demonstrate how destination organizations can act as conveners, creating opportunities for businesses to work together in ways that benefit both visitors and local communities. Food Creates a Stronger Sense of Place Beyond great meals, culinary tourism serves as a powerful storytelling tool that helps destinations express their identity. Elaine Zedack explains how Pittsburgh uses food to celebrate its distinct neighborhoods, immigrant heritage, and blue-collar history while embracing the city's continued evolution. Local food experiences become a form of placemaking, allowing visitors to better understand the people and cultures that have shaped a destination over time. Ceri Chong shares a similar approach in Richmond, British Columbia, where the destination's culinary story is built around Asian dining, fresh seafood, and local agriculture. Through events, partnerships with fishers and restaurants, and immersive waterfront experiences, Tourism Richmond is creating opportunities for visitors to engage directly with the people and industries that define the community. These conversations reinforce that food is one of the most accessible ways to experience the character and heritage of a place. Creating the Conditions for Local Businesses to Thrive Several guests emphasize that one of the most valuable roles destination organizations can play is helping local businesses succeed together rather than independently. Eiblis Doherty describes her role as a facilitator, connecting operators, encouraging collaboration, and helping businesses develop visitor-ready experiences that might not happen without someone bringing the right people together. Bryanna Kumpula-Yung expands on this idea by sharing how Leduc County is investing in networking opportunities, food trails, business education, and a new local food hub that makes it easier for producers, restaurants, and consumers to connect. Rather than focusing solely on marketing, these initiatives strengthen the local ecosystem behind the visitor experience. Together, the guests demonstrate that sustainable culinary tourism depends on building relationships, removing barriers, and creating the infrastructure that allows communities, businesses, and destinations to grow together. Resources: Ellen Walker-Matthews Website: LinkedIn: Elaine Zedack Website: LinkedIn: Eiblis Doherty Website: LinkedIn: Ceri Chong Website: LinkedIn: Bryanna Kumpula-Yung Website: LinkedIn: /episode/index/show/destinationontheleft/id/42249350

486. Food Tourism Begins with People: Conversations from the Taste of Place Summit 07/22/2026

486. Food Tourism Begins with People: Conversations from the Taste of Place Summit On this episode of Destination on the Left, we bring you the first of two Roadshow episodes recorded live at the 2026 Taste of Place Summit in Edmonton, Alberta. Hosted by the Culinary Tourism Alliance in partnership with Explore Edmonton, the Summit gathered culinary tourism and agritourism leaders, destination professionals, farmers, chefs, producers, and artisans from across Canada and beyond to explore how food connects visitors to people, culture, and place. Through conversations with Tam Anderson, Jenni Lessard, James Eddington, Carl-Éric Guertin, and Monica Frost, we uncover a common thread: the most memorable culinary tourism experiences begin with the people who grow, create, preserve, and share the stories behind the food. In this episode, you’ll hear from these extraordinary leaders: Tam Anderson: Jenni Lessard: James Eddington: Carl-Éric Guertin: Monica Frost: Authentic Experiences Begin with Human Connection Throughout these conversations, one message emerges again and again: culinary tourism is ultimately about people. Whether visitors are harvesting strawberries, joining a chef around a live fire, meeting an artisan in their workshop, or enjoying a long-table dinner on a farm, the experiences that leave lasting impressions are rooted in authentic human connection. Tam Anderson shares how simple moments, such as digging potatoes with children or tasting berries fresh from the field, reconnect families with the origins of their food and with each other. James Eddington echoes that philosophy through immersive farm experiences where guests don't simply enjoy a meal—they participate in discovering the ingredients, the landscape, and the people who make the experience possible. The Stories Behind the Ingredients Matter Several guests emphasize that food itself is only one part of the visitor experience. Jenni Lessard explains that every ingredient carries the story of the producer, and that chefs and tourism professionals serve as interpreters who help visitors understand where food comes from and why it matters. When those stories are shared, meals become expressions of place rather than simply something to eat. Carl-Éric Guertin extends this idea through the work of the Économusée Network Society, which helps artisans open their workshops to visitors. Whether meeting a blueberry jam maker, a smoked herring producer, or a craftsperson preserving generations of knowledge, visitors gain a greater appreciation for the heritage, expertise, and cultural traditions behind each product. These personal encounters transform local products into meaningful cultural experiences. Collaboration Creates Stronger Destinations Across every interview, partnerships emerge as the driving force behind successful culinary tourism. Farmers collaborate with chefs to showcase seasonal ingredients, breweries work alongside producers and destination organizations to create immersive travel itineraries, and regional networks bring together organizations that might otherwise work independently. Monica Frost shares how the BC Ale Trail continues to expand beyond breweries by connecting travelers with farmers, cideries, restaurants, and agritourism experiences that tell a more complete story about British Columbia's craft beverage industry. Similarly, guests throughout the episode describe how collaboration allows destinations to celebrate their unique landscapes, cultures, and food traditions while creating experiences that benefit both visitors and local communities. Together, these conversations remind us that a true taste of place cannot be manufactured. It grows from authentic relationships, local knowledge, shared stories, and the people whose passion and stewardship give every destination its distinctive flavor. Resources: Tam Anderson Website: LinkedIn: Jenni Lessard Website: LinkedIn: James Eddington Website: LinkedIn: Carl-Éric Guertin Website: LinkedIn: Monica Frost Website: LinkedIn: /episode/index/show/destinationontheleft/id/42178175

485. Building Stronger Communities Starts with an Open Mind, with Bradley Kautenburg 07/15/2026

485. Building Stronger Communities Starts with an Open Mind, with Bradley Kautenburg On this episode of Destination on the Left, I talk with Bradley Kautenburg, Executive Director of the Algoma Area Chamber of Commerce in Algoma, Wisconsin. Bradley shares how a small lakeside community neighboring some of Wisconsin’s best-known tourism destinations has embraced its authentic character as its greatest strength. We discuss the power of collaboration, the importance of remaining open to change, and how destination leaders can build stronger organizations by focusing on community, partnerships, and a willingness to challenge long-held assumptions. What You Will Learn in This Episode: How Bradley’s career journey shaped his approach to destination and chamber leadership Why Algoma has embraced its welcoming culture as a defining competitive advantage How changing organizational mindsets can unlock new opportunities for growth What questions Bradley’s team asks before making strategic decisions Why collaboration between neighboring chambers creates better outcomes than competition How intentional partnerships help strengthen both tourism and local communities Why staying open to change is one of the most important leadership skills for today’s destination professionals Discovering the Competitive Advantage That’s Been There All Along Located along the shores of Lake Michigan at the base of Wisconsin’s Door County peninsula, Algoma sits beside some of the state’s most recognizable tourism destinations. Rather than trying to compete with larger neighbors, Bradley explains how the community has learned to lean into what visitors consistently remember most: the friendliness of its people, its active arts community, and the genuine sense of belonging guests experience during their stay. One of the biggest lessons Bradley shares is that sometimes a destination’s greatest competitive advantage is hiding in plain sight. For years, Algoma’s welcoming culture simply felt normal to the people who lived there. It wasn’t until the Chamber began viewing the community through the eyes of visitors that they recognized this authentic sense of place as something truly distinctive. That shift in perspective now influences how the destination tells its story and creates memorable visitor experiences. Building an Organization That Is Ready for the Future When Bradley stepped into his leadership role, the Chamber was navigating financial challenges familiar to many community organizations. Rather than focusing solely on budgets, he recognized that lasting change required something deeper: helping the organization become comfortable with change itself. Throughout our conversation, Bradley shares how his team evaluates new ideas through three simple questions: Does it strengthen the organization? Does it benefit members? Does it serve the community? Those guiding principles have helped shape decisions ranging from investing in new technology to expanding business resources while continuing to support tourism. His approach demonstrates that sustainable leadership often comes from creating a culture that welcomes innovation instead of resisting it. Why Collaboration Will Always Beat Competition One of my favorite parts of our conversation centers on Bradley’s belief that neighboring organizations accomplish far more by working together than by competing for attention. Regular meetings between local chambers have become opportunities to coordinate events, exchange ideas, share professional development, and support one another through common challenges. Bradley also offers practical advice for building successful collaborations. He explains why establishing shared goals, agreeing on boundaries, and approaching partnerships with intentionality creates stronger relationships over time. Whether coordinating community events, recognizing educators across multiple school districts, or simply providing one another with fresh perspective, these partnerships illustrate how collaboration strengthens destinations, organizations, and the people who lead them. Above all, Bradley reminds us that openness—to new ideas, new perspectives, and new partnerships—is often the catalyst that allows both organizations and communities to evolve while remaining true to the qualities that make them special. Resources: Website: LinkedIn: /episode/index/show/destinationontheleft/id/42097305

484. How Research and Collaboration Is Transforming Erie, with Chris Temple 07/08/2026

484. How Research and Collaboration Is Transforming Erie, with Chris Temple On this episode of Destination on the Left, I talk with Chris Temple, Director of Communications at Visit Erie. Chris shares how Visit Erie has transformed its destination brand through an extensive research-driven process, positioning Erie as a four-season destination built around authentic experiences, outdoor recreation, and the lifestyle of the Great Lakes. We also discuss how strategic partnerships, community engagement, and thoughtful destination development are helping Erie build momentum while creating lasting benefits for residents and visitors alike. What You Will Learn in This Episode: How Visit Erie approached a research-based destination rebrand that aligned with visitor expectations and community assets Why authentic storytelling and a clearly defined brand voice help destinations stand out in a competitive marketplace How Visit Erie creatively responded to the challenges of the pandemic by supporting local businesses and launching Erie Restaurant Week What major Bayfront redevelopment projects mean for Erie's future as a visitor destination and community gathering place How collaboration with other destination organizations strengthens media relations, marketing efforts, and shared success Why engaging local residents and content creators has become an important part of modern destination marketing How destination organizations continue to evolve by balancing visitor attraction with community quality of life Building a Brand That Reflects the Good Life Rather than simply creating a new logo or tagline, Visit Erie invested eighteen months in a comprehensive branding process grounded in research, stakeholder engagement, and visitor insights. Chris explains how the organization evaluated its existing positioning, identified its strongest assets, and developed messaging that reflects both the experiences travelers seek and the authentic character of the destination. The result is the "Good Life, Great Lake" brand, which captures Erie's unique identity as a place where visitors can slow down, reconnect with nature, and experience the rhythm of life along Lake Erie. Chris shares how developing a consistent brand voice has helped Visit Erie focus on what truly differentiates the destination instead of trying to appeal to everyone. Turning Challenges into Lasting Opportunities Like destinations across the country, Visit Erie faced unprecedented challenges during the COVID-19 pandemic. Chris reflects on how the organization quickly shifted its focus from attracting visitors to supporting local tourism businesses and encouraging residents to reconnect with the outdoor experiences available in their own backyard. One of the most successful initiatives to emerge from that difficult period was Erie Restaurant Week. What began as a creative response to support local restaurants during a challenging time has grown into a signature annual event that continues to expand each year. Chris shares how moments of adversity can become catalysts for innovation when organizations remain focused on serving both their partners and their communities. Collaboration as the Foundation for Destination Growth Throughout the conversation, Chris emphasizes that destination success is built through collaboration. From Visit Erie's long-standing involvement with the Mid-Atlantic Tourism Public Relations Alliance to partnerships that connect multiple destinations along travelers' journeys, he demonstrates how collaboration creates stronger visitor experiences while helping destinations learn from one another. Chris also discusses how Visit Erie's role within the community continues to evolve. New initiatives like the Local Creator Program invite residents to help tell Erie's story through their own perspectives, creating authentic content that resonates with both visitors and locals. Combined with the ongoing transformation of Erie's Bayfront, these efforts illustrate how destination organizations can strengthen community pride while building sustainable tourism for the future. Resources: Website: VisitErie.com LinkedIn: /episode/index/show/destinationontheleft/id/42002930

483. Leading with Authenticity and Resilience, with Lauren Bennett McGinty 07/01/2026

483. Leading with Authenticity and Resilience, with Lauren Bennett McGinty On this episode of Destination on the Left, I talk with Lauren Bennett McGinty, Executive Director of Explore Minnesota. Lauren shares how Minnesota has evolved its destination marketing strategy beyond traditional tourism promotion to focus on storytelling, quality of life, and reputation leadership. We discuss the development of the state's Star of the North brand, how Explore Minnesota responded to unexpected national attention with authenticity and compassion, and why collaboration across agencies, industries, and communities is shaping a stronger future for tourism. Lauren also shares practical leadership lessons for navigating challenging moments while keeping people, partnerships, and purpose at the center of the work. What You Will Learn in This Episode: How Explore Minnesota developed the Star of the North brand to tell a more authentic and enduring story Why storytelling rooted in real visitor and resident experiences creates stronger destination marketing How tourism leaders can respond thoughtfully when unexpected events place their destination in the national spotlight Why taking care of your team first is an essential leadership strategy during times of crisis How collaboration across government agencies and industry partners is strengthening Minnesota's tourism economy What Minnesota's innovative Outdoor Recreation Industry Partnership can teach other destinations about cross-sector collaboration How destination organizations continue to evolve beyond marketing into leadership, stewardship, and community building Building a Destination Brand That Reflects Authentic Experiences As competition for visitors continues to grow, Lauren explains that creativity alone isn't enough. Successful destination marketing begins with understanding what makes a place genuinely unique and finding authentic ways to share those stories. Explore Minnesota's Star of the North brand was designed to showcase not only the state's tourism experiences, but also its quality of life, outdoor recreation opportunities, business climate, and future growth. Rather than relying on traditional tourism advertising, Lauren shares how her team invited first-time visitors and newer residents to experience Minnesota and tell their own stories. Their genuine reactions, combined with thoughtfully designed itineraries, created marketing that feels relatable, trustworthy, and deeply authentic. The result is a brand that highlights the unexpected moments visitors discover while giving residents a story they are proud to share. Leading Through Uncertainty with Compassion and Purpose Lauren offers an honest look at how Explore Minnesota responded when the state unexpectedly became the focus of national headlines. Rather than reacting immediately with marketing campaigns, she explains why the first priority was ensuring her team and industry partners had the support they needed before developing a broader response. That people-first philosophy shaped the "Come Visit Your Neighbors" campaign, which focused on Minnesota's welcoming spirit and strong sense of community. Lauren shares practical leadership advice for destination organizations facing unexpected challenges, including understanding your organization's role, strengthening partnerships, listening carefully to stakeholders, and communicating with authenticity rather than urgency. The conversation highlights how destination organizations can help strengthen community confidence while remaining true to their mission. Expanding the Role of Destination Leadership Throughout the conversation, Lauren illustrates how destination organizations are increasingly serving as connectors, conveners, and community advocates. Beyond promoting travel, Explore Minnesota now supports initiatives focused on resident attraction, business development, film production, and outdoor recreation, recognizing that all of these efforts contribute to the state's overall reputation and economic vitality. Lauren also discusses Minnesota's Outdoor Recreation Industry Partnership, an innovative collaboration that brings together multiple state agencies to support the state's outdoor recreation economy. By connecting government resources with industry stakeholders, the partnership has become a model for other states seeking to strengthen collaboration, grow outdoor recreation, and create long-term economic opportunity. It's a powerful example of how destination leadership continues to evolve through partnerships, shared purpose, and a commitment to serving both visitors and residents. Resources: Website: LinkedIn: /episode/index/show/destinationontheleft/id/41915915

482. Customizable Luxury and Brand Stewardship in Beverly Hills, with Julie Wagner 06/24/2026

482. Customizable Luxury and Brand Stewardship in Beverly Hills, with Julie Wagner On this episode of Destination on the Left, I talk with Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau. Julie shares her journey from the cruise and hotel industries to leading one of the world’s most iconic destination brands. We explore how Beverly Hills continues to evolve while staying true to its legacy, the challenges and opportunities of marketing a globally recognized destination, and the importance of collaboration, innovation, and destination stewardship. Julie also discusses how Beverly Hills is redefining luxury for the next generation of travelers and preparing for a future shaped by major global events, changing consumer expectations, and increased competition. What You Will Learn in This Episode: How Beverly Hills is redefining luxury through a philosophy of customizable experiences Why managing a legacy destination brand requires both innovation and perception management How creative campaigns and emerging technologies help Beverly Hills connect with new audiences What lessons destination leaders can learn from Beverly Hills’ approach to crisis response and resilience How collaboration across hotels, government, tourism organizations, and businesses strengthens destination success Why protecting and differentiating a destination brand has become increasingly important in a crowded marketplace How Beverly Hills is leveraging major sporting events and global tourism opportunities to build long-term awareness and economic impact Redefining Luxury for a New Generation As one of the most recognizable destination brands in the world, Beverly Hills enjoys extraordinary global awareness. Yet Julie explains that brand recognition alone is not enough. One of the CVB’s most important responsibilities is challenging outdated perceptions and ensuring the destination remains relevant to future generations of travelers. Rather than focusing solely on exclusivity, Beverly Hills has embraced the concept of customizable luxury. Whether visitors are seeking a family-friendly getaway, a wellness-focused retreat, a boutique hotel experience, or a once-in-a-lifetime luxury vacation, the destination offers a wide range of experiences that allow travelers to define luxury on their own terms. Julie shares how this flexibility has become a key differentiator in an increasingly competitive tourism landscape. Creativity, Innovation, and Building Brand Relevance Maintaining relevance for a legacy brand requires a willingness to experiment. Julie discusses how Beverly Hills has embraced innovative storytelling and emerging technology to engage new audiences. One example is the destination’s creative “Imagine” campaign, which combined AI-generated artistic concepts with real-world experiences to showcase Beverly Hills as a place where imagination and aspiration intersect. Throughout the conversation, Julie emphasizes that innovation is not simply about adopting new tools. It is about finding fresh ways to communicate a destination’s unique value while staying true to its core identity. Whether through partnerships with content creators, experiential campaigns, or new marketing channels, Beverly Hills continues to evolve its messaging to resonate with the next generation of luxury travelers. Collaboration, Stewardship, and Preparing for the Future A recurring theme throughout our discussion is the power of collaboration. Julie shares examples of how hotels, city leaders, tourism partners, and neighboring destinations work together to strengthen Beverly Hills’ position while supporting broader regional goals. From crisis-response initiatives during COVID-19 and wildfire recovery efforts to international sales missions and cooperative marketing programs, these partnerships demonstrate the value of what I often call coopetition. Julie also discusses how Beverly Hills is preparing for a wave of major global sporting events, including the FIFA World Cup and the Olympic Games. Rather than focusing solely on hotel occupancy, the destination is creating opportunities to build long-term brand awareness, drive visitor spending throughout the city, and reinforce Beverly Hills’ position as a world-class destination. Through strategic partnerships, thoughtful stewardship, and a commitment to protecting the integrity of its brand, Beverly Hills continues to balance its celebrated legacy with a forward-looking vision for the future. Resources: Website: LinkedIn: /episode/index/show/destinationontheleft/id/41789315

481. From Port to Community: Rethinking the Cruise Experience, with Shelly Hartfield 06/17/2026

481. From Port to Community: Rethinking the Cruise Experience, with Shelly Hartfield On this episode of Destination on the Left, I talk with Shelly Hartfield, Vice President of Destinations for Victory Cruise Lines. Shelly shares how her passion for destinations evolved from a career in maritime operations into a role focused on creating meaningful connections between travelers and communities throughout the Great Lakes, St. Lawrence Seaway, Atlantic Canada, and the U.S. East Coast. We explore the power of collaboration in cruise tourism, how unexpected challenges often lead to remarkable guest experiences, and why destination stewardship, community partnerships, and strategic planning are at the heart of successful cruise itineraries. What You Will Learn in This Episode: How Shelly’s career journey led her to become a champion for destination-focused cruise experiences Why Victory Cruise Lines views destinations as communities rather than simply ports of call How understanding traveler motivations helps create more meaningful and memorable experiences What cruise operators can learn from unexpected disruptions and the opportunities they create How collaboration between cruise lines, ports, and destinations benefits entire communities Why destination discovery often requires getting off the beaten path and experiencing places firsthand How sustainability initiatives can simultaneously improve visitor experiences and support local economies Viewing Destinations Through a Community Lens Shelly believes the difference between a city and a destination lies in its people, culture, and stories. At Victory Cruise Lines, this perspective shapes how itineraries are developed and how experiences are curated for guests. Rather than simply bringing travelers to a port, the goal is to connect them with the character of a place and the people who call it home. This philosophy aligns closely with the interests of Victory’s guests, many of whom are experienced travelers seeking authentic cultural experiences, local history, and meaningful interactions. Shelly shares how these travelers often seek out conversations with residents and appreciate opportunities to learn about communities beyond the typical visitor experience. By focusing on these connections, cruise travel becomes a gateway to deeper destination discovery. When Necessity Becomes Innovation Tourism is filled with variables that cannot be controlled, and cruising is no exception. Weather events, changing water levels, and unexpected operational challenges can quickly require an itinerary to change course. Shelly explains that success in these moments depends on preparation, transparency, and a culture of collaboration across the organization. She shares memorable examples where last-minute changes resulted in unexpected guest favorites. What began as logistical challenges became opportunities to introduce travelers to communities and experiences that were never originally planned. These moments reinforced an important lesson: flexibility and creative problem-solving often reveal hidden gems that might otherwise go undiscovered. Through proactive communication and contingency planning, challenges become opportunities to create unique and memorable experiences for guests. Collaboration as a Driver of Destination Success One of Shelly’s strongest beliefs is that collaboration and competition can coexist. Cruise lines may compete for guests, but they share a common interest in supporting the destinations they visit. Whether coordinating schedules to share limited dock space or working together to advocate for infrastructure improvements, collaboration creates benefits that extend beyond any single company. Shelly also discusses how destination partnerships contribute to sustainability and long-term economic development. From encouraging repeat visitation to exploring alternatives to printed materials through digital solutions, she sees opportunities for destinations and cruise operators to work together in ways that improve the visitor experience while reducing waste and increasing measurable impact. Ultimately, Shelly views every cruise itinerary as a collection of stories. Each destination contributes a chapter, and every community plays a role in shaping the traveler’s experience. Through thoughtful partnerships, strategic planning, and a commitment to showcasing authentic places and people, cruise tourism can become a powerful catalyst for community growth and destination stewardship. Resources: Website: LinkedIn Personal: LinkedIn Business: /episode/index/show/destinationontheleft/id/41632830

480. The Power of Crazy Solutions and Human Imagination, with John Franklin Rinehart 06/10/2026

480. The Power of Crazy Solutions and Human Imagination, with John Franklin Rinehart On this episode of Destination on the Left, I talk with John Franklin Rinehart, founder of Austin Film Crew. We talk in depth about his latest project in Gonzalez, Texas, and the Texas Legacy in Lights project, a full-scale live-action film projected onto the Gonzalez Memorial Museum. With the film, John is helping the community prepare for future visitors by developing new branding and digital assets that reflect the community. What You Will Learn in This Episode: How John moved from a career in music to becoming a leader in experiential storytelling How thinking differently can create breakthroughs for small destinations What inspired the Texas Legacy and Lights project in Gonzalez, Texas, and how live-action projection mapping was used to tell a unique local story How John and his team rebuilt Gonzalez’s tourism platform after the city lost its website, and what went into creating digital assets for community branding Why translating tourism websites into dozens of languages creates new opportunities to attract international visitors, even for small towns How leadership, vision, and empowering local talent can transform ordinary community assets into extraordinary tourism attractions Lessons John has learned about overcoming skepticism and inspiring communities to believe in bold, world-class projects Challenging the Status Quo in Tourism Marketing Tourism marketing often feels like a tightly-packed field, but John believes the space is less competitive than it is stale. Many marketers follow in others’ footsteps, replicating strategies instead of innovating. Real breakthrough requires a willingness to “break your brain a little bit”—to stop asking what everyone else is doing and start challenging your own assumptions. The key is to create something so unique that people and the media cannot help but take notice. If no one is willing to write about your idea or pay attention to it, then it’s not bold enough to rise above the noise. The Texas Legacy in Lights Project Gonzalez, Texas, is steeped in history, forever linked to the “Come and Take It” flag and the beginning of the Texas Revolution. But its story has long been overshadowed by the likes of the Alamo. The city’s challenge is to tell its tale in a way that stands out not just locally, but on the global stage. Enter Texas Legacy in Lights: a full-scale, live-action film projected using cutting-edge 3D mapping technology onto the city’s Memorial Museum. John and his team tackled the much harder task of using live-action film to bring history to life right on the building’s facade. The project required extensive technical, creative, and engineering skill, from building accurate period costumes and sets to installing a sound system that’s immersive within the venue but virtually silent outside, because of the residential community nearby. Rethinking the Ordinary Tourism Website Tourism starts online, but most tourism websites are mere directories meant for visitors who have already chosen their destination. John’s challenge is to ignite aspiration and connection long before travelers decide to visit. Gonzalez’s new digital hub goes well beyond the norm: it features content in 50 languages, each tailored and not just run through Google Translate. The site provides unique guides for different cultures, practical tips for international visitors (like where to buy good bread or how to navigate transportation-less Texas), and locally-flavored stories that spark emotion and imagination. This strategic move recognizes overlooked audience segments searching the web, making Gonzalez visible to the world and accessible in unprecedented ways. Resources: Website: /episode/index/show/destinationontheleft/id/41545220

479. Turning Environmental Challenges into Tourism Opportunities in Destin Fort Walton Beach with Alex Fogg and Jennifer Adams 06/03/2026

479. Turning Environmental Challenges into Tourism Opportunities in Destin Fort Walton Beach with Alex Fogg and Jennifer Adams On this episode of Destination on the Left, I talk with Jennifer Adams, Director of Tourism, and Alex Fogg, Natural Resources Chief, to find out how the destination’s innovative Coastal and Natural Resources team is setting Destin Fort Walton Beach apart, transforming environmental challenges into tourism opportunities. You’ll hear how an invasive species, the lionfish, became both a tourism driver and an annual event, and how the region has evolved into a family destination through free outdoor adventure programs for kids and teens. Jennifer and Alex also share the inside story of the creation of what will be the world’s largest artificial reef, using the repurposed SS United States ocean liner, positioning the area as an international diving hotspot. What You Will Learn in This Episode: Why Destin Fort Walton Beach has established a Coastal and Natural Resources team How a challenge with the invasive lionfish species became a key tourism driver for the region How the destination’s free Little Adventures program engages kids and families with hands-on outdoor experiences How the team created and rapidly expanded a program offering free outdoor classes, resulting in 700 sessions and serving over 4,000 kids in a year Why the artificial reef project, featuring the SS United States ocean liner, will make the area an internationally recognized dive destination Collaborations and strategic partnerships that have fueled product development and positioned Destin Fort Walton Beach for year-round tourism Lessons Jennifer and Alex have learned about turning ecological challenges into memorable and marketable visitor experiences Expanding Beyond Traditional Tourism Marketing Historically recognized for its crystal-clear waters and white sand beaches, Destin Fort Walton Beach has long attracted vacationers seeking a quintessential Florida getaway. But as the tourism market grew more competitive, especially against all-inclusive options like cruise vacations, Jennifer Adams realized something had to change. This insight spurred the creation of a coastal and natural resources team, making their tourism office one of the few in the U.S. with in-house marine and forestry biologists, aimed at protecting and enhancing the very environment that draws visitors. Free Outdoor Classes Fueling Family Connection One of the standout programs redefining the visitor experience is the Little Adventures initiative. Recognizing statistics that highlight children’s lack of outdoor engagement, Jennifer and her team built a brand promise: “get kids outside on the water to give their adventure side room to grow”. Through this program, local experts, including fishing guides, dive instructors, and even astronomers, offer free hands-on classes to vacationing families. What began with 70 sessions in 2021 exploded to over 700 in a single season, reaching more than 4,000 kids. This investment brought significant returns for the community, circulating an estimated $4 million back into the local economy, while giving families a broader, authentic experience that’s hard to replicate elsewhere. Partnership, Collaboration, and Global Reach Collaboration is foundational to every initiative. Regionally, Destin Fort Walton Beach works closely with seven other Florida Panhandle counties via the Northwest Florida Tourism Council, pooling resources for international marketing and product development. Partners like Yamaha and the Woods Hole Oceanographic Institute have also joined artificial reef efforts, while the "Ask a Scout" feature on the destination's website connects incoming families with local moms to provide real, trusted advice. “We all work collectively,” Jennifer emphasizes, ensuring that local character, environmental strength, and visitor experiences remain connected. Resources: Website: /episode/index/show/destinationontheleft/id/41481555

478. Using AI to Transform the Visitor Experience, with Michael Herrmann 05/27/2026

478. Using AI to Transform the Visitor Experience, with Michael Herrmann On this episode of Destination on the Left, I talk with Michael Herrmann, President and Founder of Tour Connect AI. Michael shares how operating a bike rental company in Sydney, Australia, led him to develop a technology to help DMCs become more efficient. You’ll hear why Michael believes AI won’t replace the human touch in tourism, it will amplify creativity, improve collaboration, and drastically improve efficiency. What You Will Learn in This Episode: How Michael transitioned from a technology consultant to founding a bike tour company in Australia, then creating Tour Connect AI Why understanding regional differences and customer behaviors is critical when adapting across global tourism markets How using AI allows tour operators to focus more on human-centric tasks, such as building relationships Why rapid response to itinerary requests significantly increases booking conversion rates How AI-driven collaboration supports efficiency and customer experience How Tour Connect uses AI integration to build better customization Why AI in tourism is set to democratize advanced technology for organizations of all sizes From Hands-On to Digital Solutions Michael began his career as a technology consultant with Ernst and Young, but a leap to starting a bicycle tour company in Sydney, Australia, opened his eyes to the complexities of tourism operations. His American roots and European business model faced unique challenges in the Australian market, though travelers stayed longer and booking patterns were drastically different. This experience exposed Michael to the inefficiencies in the travel industry, especially for DMCs and inbound tour operators who juggle thousands of suppliers and use outdated processes. These operational bottlenecks, combined with the travel industry’s dependence on static annual contracts, paper forms, and institutional knowledge, inspired Michael to found Tour Connect, which aims to streamline collaboration through technology and, eventually, AI. Breaking Down AI-Powered Itinerary Building The industry conversation about AI usually focuses on generic tools like ChatGPT. Michael stresses that genuine transformation only comes from integrating AI into the actual business environment. Tour Connect’s approach uses a company’s real supplier contracts, negotiated rates, and established relationships. By tapping into existing booking systems, AI can pull all necessary information—dates, guest counts, preferences, allergies—and compose an accurate, bookable itinerary with remarkable speed and consistency. Collaboration and Speed Speed isn’t just a matter of convenience, it’s a key driver of conversion. Failing to respond to a group itinerary request within 24 hours can result in a devastating 40% drop in the likelihood of booking. With travelers often sending concurrent requests to operators in various destinations, it’s the fastest, most polished reply that captures their imagination first, building anticipation and attachment to a particular place. AI-powered workflow automation enables faster supplier confirmations, quote turnarounds, and itinerary delivery, helping teams to focus on relationship-building rather than firefighting. Resources: Website: LinkedIn Personal: LinkedIn Business: /episode/index/show/destinationontheleft/id/41393365

477. Reinventing Rental Logistics and Customer Experience, with Jason Bullock 05/20/2026

477. Reinventing Rental Logistics and Customer Experience, with Jason Bullock On this episode of Destination on the Left, I talk with Jason Bullock, Founder of Bodhisys and owner of Carolina Rides, about how delivering excellent customer service depends on systems and processes that support the many moving parts of reservations, inventory, and deliveries. He shares why he developed Bodhisys, a reservation management system tailored for the unique needs of rental businesses, optimizing everything from inventory management to delivery efficiency. Listen in as we discuss the importance of streamlined operations in creating exceptional customer experiences and fostering industry collaboration. What You Will Learn in This Episode: How Jason transitioned from a background in logistics and packaging to owning and operating multiple vacation rental and bike businesses Why customer service and efficient logistics are crucial for success in the rental industry Challenges Jason faced with existing reservation and booking platforms, and how this led to the creation of Bodhisys How Bodhisys uses technology to streamline inventory, delivery logistics, and communications, to provide a better customer experience Why seasonal pricing and adaptability in operations are important How Jason is partnering with competitors through technology and shared platforms to uplift the industry as a whole What impact technology-driven efficiencies have on customer satisfaction, repeat business, and overall profitability in the rental space The Art and Logistics of Rentals When most people think of the travel industry, glamorous destinations and dazzling activities come to mind. But Jason’s world is more about the nitty-gritty of inventory management, deliveries, and keeping up with vacationers’ evolving needs. His business delivers thousands of bikes and equipment items to vacationers at resorts and private rentals in the Hilton Head and Charleston areas. COVID-19 only magnified these challenges, as business whiplashed from 4% to 140% of historical sales within a week—forcing immediate innovation to keep up with demand and ensure guests received what they needed, when and where they needed it. The Birth of Bodhisys As business boomed, so did complaints—especially from frustrated guests who had trouble finding their rentals amid the sea of bikes and equipment. Seeing that traditional booking software wasn’t designed for the logistics-heavy rental of “stuff,” Jason was motivated by dissatisfied customers and exhausted employees to build a smarter system. The solution was building Bodhisys, a reservation management system purpose-built for logistics, inventory, and delivery—as opposed to the “activity first” platforms dominating the market. With features like photo geolocation of delivered items, automated customer messaging, and dynamic inventory management. Systems = Better Business, Better Experiences While the technology behind Bodhisys is robust, its true value lies in the ripple effect it creates for business owners and travelers alike. With real-time communications, automated reminders, and demand prediction, operators can plan staffing, adjust inventory, and meet seasonal swings without being blindsided. Importantly, these changes aren’t just about operational ease, they have an impact on customer satisfaction. Similar to Amazon’s familiar delivery notifications, Bodhisys provides travelers with the same transparency and reliability during their vacations. Which, in turn, leads to happier guests, less on-site confusion, and more repeat business. Resources: Website: LinkedIn Personal: LinkedIn Business: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/41348300

476. Building Relationships and Long-Term Growth Through Travel Trade, with Rhonda Carges & Jordan Herson 05/13/2026

476. Building Relationships and Long-Term Growth Through Travel Trade, with Rhonda Carges & Jordan Herson On this episode of Destination on the Left, I talk with Rhonda Carges, Executive Vice President at TAP, and Jordan Herson, Travel Trade Account Manager at TAP. Together, they share an inside look at the travel trade segment of the tourism industry and explore how destinations can build meaningful relationships with tour operators, meeting planners, media, and buyers. From trade show strategy and FAM tour planning to stakeholder education and long-term relationship building, Rhonda and Jordan discuss how thoughtful collaboration and integrated planning can help destinations create sustainable growth opportunities and stronger industry partnerships. What You Will Learn in This Episode: What travel trade includes and why it plays such a critical role in tourism marketing How destinations can build integrated travel trade strategies that align stakeholders and partners Why relationship building and intentional communication are essential for successful trade show activations How FAM tours help destinations create stronger buyer engagement and measurable results What destinations should consider when vetting buyers and planning trade trade outreach How education supports stronger collaboration between destinations, attractions, and travel professionals Why travel trade should be viewed as a long-term investment rather than a short sales cycle Understanding the Power of Travel Trade Rhonda and Jordan explain that travel trade represents the business-to-business side of tourism, connecting destinations with tour operators, meeting planners, event organizers, and other professionals who sell travel experiences to consumers. While leisure marketing often receives the spotlight, travel trade creates an important pathway for destinations to reach new audiences, including international travelers and organized group markets that may otherwise be difficult to access. The conversation highlights how integrated travel trade strategies require strong communication, clear priorities, and collaboration across partners and stakeholders. For statewide tourism organizations like New York State Division of Tourism, this means coordinating efforts across regions while helping destinations stand out through targeted messaging, relationship building, and strategic engagement opportunities. Creating Meaningful Connections Through Trade Shows and FAM Tours Trade shows remain one of the most valuable opportunities for building long-term industry relationships. Jordan shares how successful trade show activations begin with careful planning, buyer vetting, and alignment around goals, while Rhonda emphasizes the importance of using these events to strengthen authentic human connections across the industry. They also explore the role of FAM tours in helping buyers and media experience destinations firsthand. Jordan explains TAP’s approach to FAM planning, and Rhonda adds that FAM tours often provide some of the clearest opportunities for measuring success because destinations can more easily track resulting coverage, itineraries, and future bookings. Education, Collaboration, and the Long-Term Value of Travel Trade Throughout the episode, Rhonda and Jordan return to the importance of education within the travel trade ecosystem. They discuss how destinations must educate not only buyers, but also their own stakeholders and partners about what it means to be “group ready,” from accessibility and logistics to creating experiences that work for group travelers. The conversation also reinforces that travel trade is a long-term investment built on trust, consistency, and ongoing communication. Whether attending trade shows, hosting FAM tours, or participating in industry education, destinations that stay engaged and intentional are better positioned to build lasting partnerships and future visitation. Rhonda and Jordan share how follow-up, collaboration, and relationship management often become the deciding factors in turning industry connections into meaningful business opportunities over time. Resources: Website: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/41265910

475. Bridging Cultures Through Scuba Diving Trips, with Melanie Marsell & Kathleen Hall 05/06/2026

475. Bridging Cultures Through Scuba Diving Trips, with Melanie Marsell & Kathleen Hall On this episode of Destination on the Left, I talk with Kathleen Hall and Melanie Marsell, founders of Dive the Americas and Explore the Americas. Kathleen, who has called Costa Rica home for over a decade, and Melanie, who has roots in both the US and Central America, share the journeys of creating two innovative travel brands: Dive the Americas and Explore the Americas. We discuss how they’re reshaping tourism by supporting local communities, collaborating with other travel professionals, and providing personalized guidance that helps travelers feel confident venturing into unfamiliar destinations. What You Will Learn in This Episode: Why Kathleen and Melanie chose scuba diving as a specialty, and how their personal experiences inspired Dive the Americas What sets their travel businesses apart in a crowded market, and how their deep regional expertise shapes their approach How living in the region and understanding both U.S. and local cultures helps Kathleen and Melanie create authentic, meaningful travel experiences Why saying no to misaligned business opportunities has been crucial in building companies that reflect their values How collaboration with other travel professionals and agents has fueled their growth and led to innovative new programs Steps Kathleen and Melanie are taking to promote responsible tourism and sustainability The Birth of Dive the Americas and Explore the Americas As novice divers, Kathleen and Melanie were struck by the lack of resources for beginner divers looking for immersive travel experiences in Latin America. The gaps they encountered while planning their own trips, from unreliable pickups to scarce destination information for divers, sparked the creation of Dive the Americas. They want to curate seamless, welcoming dive experiences and bridge the divide between underwater adventure and cultural travel. Standing Out by Putting People and Place First The competitive travel landscape makes standing out difficult, but Kathleen and Melanie credit their deep, lived local knowledge and passion for responsible tourism as their particular advantage. Their insider perspective lets them put together what both travelers and local communities need, ensuring sustainable, enriching exchanges for everyone. They stress the importance of supporting the economic well-being of local people, highlighting Costa Rica’s leading role in renewable energy and commitment to responsible tourism as integral to every trip they design. This boots-on-the-ground dedication fuels deeply authentic, feel-good experiences for their guests, moving beyond just ticking off top attractions. Education, Sustainability, and Expanding Horizons Their latest projects tackle overtourism and champion authentic, less-trafficked experiences. Through a curated collection of restaurants, local businesses, and guides, the new initiative aims to provide both travelers and agents with up-to-date resources that keep the essence of places like Costa Rica intact, while distributing tourism benefits more equitably. Melanie and Kathleen believe education is key for travelers, agents, and partners so that everyone can make better, more aware choices. Resources: Website: Instagram: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/41159085

474. The 100th Anniversary of Route 66, with Rhys Martin 04/29/2026

474. The 100th Anniversary of Route 66, with Rhys Martin On this episode of Destination on the Left, I talk with Rhys Martin, President of the Oklahoma Route 66 Association and Preserve Route 66 Manager for the National Trust for Historic Preservation. We explore the fascinating history and ongoing cultural impact of Route 66, and how this 2,448-mile linear village has driven economic growth and inspired travelers around the world for nearly a century. As Route 66 gears up for its Centennial Celebration, Rhys shares behind-the-scenes insights on managing a celebration of this magnitude, the creative events planned along the legendary highway, and how local and national organizations are working together to secure Route 66’s legacy for future generations. What You Will Learn in This Episode: How Rhys became passionate about Route 66 and took on leadership roles in both local and national organizations dedicated to its preservation Why Route 66 remains a powerful economic engine and cultural icon for communities What makes the centennial celebration of Route 66 such a significant milestone How planning such a widespread, multi-state centennial collaboration is managed How communities along Route 66 have adapted to changes over time, reinventing themselves to stay vibrant and relevant after the highway was bypassed Why increased communication and collaboration among state associations, local businesses, and international partners is crucial to ongoing success What creative and large-scale events, like the Capitol Cruise and national caravans, are being organized to celebrate Route 66’s 100th anniversary How the Route 66 experience builds authentic connections between travelers, communities, and cultures Cultural Legacy of Route 66 Route 66 is a linear village, a chain of communities bound together by shared history and mutual destiny. Its legacy is evident in the preservation of historic theaters, vintage motels, quirky museums, and neon-lit diners, all lovingly maintained by local volunteers and business owners committed to keeping the legend alive. Over time, especially as interstates bypassed many towns, Route 66 evolved, communities that once faced decline have reinvented themselves as hubs of nostalgia and culture. Planning the Centennial With eight states and thousands of miles to coordinate, the Route 66 Centennial is a massive collaborative endeavor. Rhys shares how, since the 1980s, state Route 66 associations have formed a grassroots network, filling the organizational gap left when the federal designation was removed in 1985. These groups work together to create unified celebrations, coordinate marketing efforts, and share resources, exemplifying how communication and a shared purpose can overcome even vast geographical distances. The centennial plans include an ambitious Capital Cruise in Tulsa, aiming for a Guinness World Record with over 3,000 classic cars, cross-country caravans, and international motorcycle tours. The centennial is as diverse and dynamic as the road itself. Lessons in Partnership and Unity At the heart of Route 66’s success is partnership, communication, and an ethos of shared benefit. What happens in Oklahoma brings value to New Mexico and Texas, and vice versa. The route becomes a metaphor for unity, proving that travel, when rooted in conversation and curiosity, can bridge differences and create genuine human connection. Resources: Website: Website: Instagram: YouTube: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/41051655

473. Connecting Community, Nature, and Visitors at Cayuga Lake, with Astrid Jirka 04/22/2026

473. Connecting Community, Nature, and Visitors at Cayuga Lake, with Astrid Jirka On this episode of Destination on the Left, I talk with Astrid Jirka, Director of Tourism Initiatives at Discover Cayuga Lake. We discuss the difference between sustainable tourism and ecotourism, and Astrid shares more about the evolution of Discover Cayuga Lake from a community-focused organization into a tourism attraction. We also discuss the importance of being intentional and authentic in your messaging about your sustainable tourism goals and initiatives. What You Will Learn in This Episode: How Astrid’s professional journey, from international travel to study abroad initiatives, shaped her passion for sustainable tourism What distinguishes ecotourism from broader sustainable tourism practices How Discover Cayuga Lake evolved from a community-focused educational organization into an attraction that prioritizes local access and environmental education What strategies Astrid and her team use to ensure that tourism revenue directly benefits the local community Why being intentional and authentic is essential when communicating sustainable tourism initiatives, and what pitfalls to avoid in messaging How Discover Cayuga Lake is planning for a greener future by using electric boats to minimize environmental impact The advice Astrid offers to travelers and tourism operators on making conscious, community-focused, and sustainable choices From the Community Inward Many tourism attractions begin as external draws, building a product to entice outsiders and then, maybe, finding ways to circle back and benefit locals. Discover Cayuga Lake’s origin story stands this model on its head. As Astrid explains, the nonprofit was founded as more than a cruise operator, it’s a mission-driven initiative to connect residents with the natural wonder of Cayuga Lake and its surroundings. The organization started with local summer camp programming and environmental education for children, long before tourism was a central focus. This community-first approach shines through ongoing educational initiatives like the Floating Classroom, which brings local schoolchildren onto the lake to experience and understand watershed ecology, often for the first time. Turning Tourism Dollars Into Community and Conservation Wins A defining feature of Discover Cayuga Lake’s business model is its use of earned tourism revenue to underwrite community access and environmental education. Tourists pay for enjoyable and informative cruises, then their dollars directly fund opportunities for local kids and support for the broader community. This integrated revenue model is possible and effective precisely because the organization operates as a nonprofit and is rooted in local partnerships and grant support. “We take that revenue, and we turn it over for community benefits and also to help essentially take care of the natural environment, which is the ultimate goal,” says Astrid. Authentic Leadership in Destination Stewardship We also discuss the necessity of authenticity and intentionality, and building programs that genuinely support locals, communicate meaningfully with visitors, and ensure that sustainability isn’t just a surface-level message, but something deeply woven into every aspect of the organization. Resources: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40944480

472. Events & Major Milestones as a Catalyst for Future Growth: Community Conversation 04/15/2026

472. Events & Major Milestones as a Catalyst for Future Growth: Community Conversation On this episode of Destination on the Left, I talk with Amir Eylon, CEO of Longwoods International; Debra Ross, author of “The Eclipse Effect” and founder of Kids Out and About; Jean Mackay, Deputy Director of the Erie Canalway National Heritage Corridor; and Jennifer Miller, Domestic Tourism Manager for Visit Detroit. Our discussion is all about how events and major milestones, from sporting events and festivals to milestone anniversaries, can become catalysts for future tourism growth and regional transformation. The panel shares their perspectives on the importance of preparation, partnerships, and long-term thinking, and you’ll hear some practical strategies for maximizing the economic impact and future opportunities that come with hosting special events, no matter the size of your organization or your budget. What You Will Learn in This Episode: How communities can strategically use major events and milestones as catalysts for economic development and future tourism growth Why early preparation and diverse partnerships are critical to successful event planning What recent research from Longwoods International reveals about American travelers’ interest in events like America 250, FIFA World Cup, and the Route 66 Centennial How organizations have expanded their reach and strengthened community identity by leveraging large-scale events Why building partnerships creates lasting benefits that extend far beyond the event itself How event-driven connections foster long-term collaboration and resilience within communities Practical strategies panelists recommend for marketing events, engaging stakeholders, and sustaining the momentum for future opportunities The Power of Preparation One recurring theme across the panel was the vital importance of preparation. Debra Ross, who spearheaded Rochester’s Eclipse Task Force explains that the most successful community events begin years in advance—sometimes long enough that people question your sanity! Preparation isn’t just about logistics. It’s about building community cohesion, nurturing enthusiastic leadership, and forging trust among diverse stakeholders. Healthy, resilient communities pull together early, overcoming skepticism, and allow space for a diverse range of voices and ideas. This diversity not only fuels creativity but also ensures that the event, and the connections it forges, resonate widely and last well beyond a single day. Events as Economic Engines Events have dramatic potential to spark economic growth, but the benefits often extend far past the event itself. Jean Mackay shared how the Erie Canalway National Heritage Corridor’s bicentennial celebration was an investment in the region’s future. Research revealed that events generate close to a billion dollars in annual economic activity along the canal. Armed with this knowledge, the Corridor’s leadership expanded event sponsorship and created a marketing toolkit that united diverse partners under a single, cohesive brand. Similarly, Jennifer Miller details how Detroit has used sporting events—from the Super Bowl to the NFL Draft—to redefine its narrative as a vibrant, thriving city. Major events attracted international media, generated significant direct spending, and opened doors for future meetings, conventions, and leisure tourism, including bringing 775,000 people for the NFL Draft and more than $213 million in economic impact. Building and Sustaining Partnerships The secret sauce to transformative events lies in partnership. Whether through building a local host committee (a model started by Detroit and adopted by major sporting events nationwide) or cross-sector collaborations, successful organizers emphasize inclusivity and empowerment. Empowering organizations to run with the baton rather than wait for someone else to lead amplifies the reach and relevance of milestone events. These connections aren’t just temporary. Debra shares how networks forged through eclipse planning served her community during a subsequent ice storm emergency, emphasizing the long-term value of partnerships. The American Astronomical Society’s National Eclipse Task Force, for example, expanded their partnerships beyond scientists to include tourism, the arts, and transportation, strengthening future capacity and cross-pollination. Resources: Website: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40868725

471. Building a Sustainable Future for Mongolian Tourism, with Jalsa Urubshurow 04/08/2026

471. Building a Sustainable Future for Mongolian Tourism, with Jalsa Urubshurow On this episode of Destination on the Left, I talk with Jalsa Urubshurow, CEO and Founder of Nomadic Expeditions. Jalsa shares the story of how he co-founded one of Mongolia’s most significant cultural events, the Golden Eagle Festival, held annually in the country’s remote West. Drawing on his background as the child of Mongolian refugees and his decades of experience bridging entrepreneurship and heritage, Jalsa shares firsthand stories about partnering with local communities and creating initiatives that drive economic growth while protecting Mongolia’s unique natural and cultural assets. What You Will Learn in This Episode: How Jalsa pioneered luxury adventure travel to Mongolia and developed Nomadic Expeditions as a catalyst for sustainable tourism How tourism builds community empowerment and cultural preservation in Mongolia What inspired the revitalization of the Golden Eagle Festival, transforming a dying tradition into a thriving cultural event How sustainable tourism practices are woven into every aspect of the guest’s business, including conservation, guide training, and eco-conscious hospitality How local partnerships support Mongolian culture, economy, and educational initiatives What challenges and opportunities exist for tourism infrastructure in Mongolia, and how access impacts the growth of the industry How Jalsa’s deep-rooted passion and commitment to authenticity guide his leadership and vision for responsible travel Pioneering Luxury Adventure and Cultural Revival By the early 1990s, as Mongolia emerged from seven decades of Soviet influence, Jalsa was invited to play a pivotal role in reimagining the nation’s future. Tasked by Mongolia’s first democratically elected Prime Minister to advise on tourism, he saw an opportunity to chart a new course that blended economic progress with the revitalization of Mongolian heritage. Jalsa founded Nomadic Expeditions in 1992, and unlike operators who prioritized mass-market tourism, Jalsa focused on high-value, low-impact travel experiences. His approach was to bring discerning travelers, scientists, and educational groups to Mongolia, sharing the country’s pristine wilderness and nomadic culture. Collaborations with institutions like Harvard, Stanford, and the American Museum of Natural History emphasize the importance of education, research, and immersive connection. Saving a Vanishing Tradition with the Golden Eagle Festival One of Jalsa’s most popular initiatives is the Golden Eagle Festival, co-founded in 1999 in Western Mongolia’s Bayan-Ölgii province. Here, the art of eagle hunting, a 2,000-year-old Kazakh tradition, was on the brink of extinction, with fewer than 20 practicing families remaining. Through the festival, Jalsa and local partners sought not just to encourage tourism, but to spark a cultural renaissance. The result exceeded all expectations, and today, over 300 eagle hunter families participate, with a new generation of practitioners, many under 30, including remarkable young women, restoring pride and purpose to a once-fading heritage. Now recognized by UNESCO as an intangible cultural treasure and featured on Time magazine’s World’s Greatest Places list, the festival shows how sustainable tourism can simultaneously drive economic growth and revitalize events of cultural importance. Championing Community-Driven Tourism Jalsa is all about empowering local ownership and pride. Local guides are “culture bearers,” not mere tour operators, sharing traditions learned as children. Investments in musical schools, architectural authenticity, and capacity-building ensure communities shape their future and reap tourism’s rewards. Ultimately, as Jalsa says, the best advertising and promotion we can do is word of mouth and personal referral. Resources: Website: LinkedIn Personal: LinkedIn Business: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40721650

470. From Total Eclipse to Community Impact, with Debra Ross 04/01/2026

470. From Total Eclipse to Community Impact, with Debra Ross On this episode of Destination on the Left, I talk with Debra Ross, author, community engagement advocate, and entrepreneur. We talk about her recent book, The Eclipse Effect: How to Seize Extraordinary Moments to Build Strong Communities, and how it was inspired by planning for the 2024 total solar eclipse. Drawing from her experience planning for the 2024 total solar eclipse and spearheading community engagement initiatives. Debra also shares her practical strategies for turning extraordinary events into lasting networks. What You Will Learn in This Episode: How Debra transitioned from a marketing technology background to becoming involved in the travel industry Why major catalysts have the power to bring communities together and create networks The principles Debra has identified for building strong communities How defining success up front and celebrating milestones can lead to lasting impact beyond a single event Why diversity in community groups is essential for effective network creation Strategies Debra recommends for building social capital through deliberate introductions and curiosity How ordinary people can step into leadership roles and inspire others within their communities Leadership, Connection, and Diversity Debra discusses why leadership in the context of connection is profoundly anti-authoritarian. Leaders aren’t dictating directions, they’re connecting people of varying backgrounds, interests, and skills, deliberately bridging gaps to foster collective action. The magic happens when we bridge social capital intentionally by introducing people who might otherwise never meet. Debra calls her approach “painfully cheerful,” but stresses that making connections is hard work, leaders have to be persistent and positive, making it fun and inspiring for participants. Redefining Success and Embracing Failure We talk about redefining what success looks like in community efforts. It’s not always attendance numbers or flawless execution, sometimes, events like the eclipse don’t deliver perfect conditions—clouds marred Rochester’s 2024 eclipse, yet years of preparation created a network and impact that extended far beyond a single day. Success is in the invisible connections and the tendrils of connection that outlast any temporary event. Disappointments, such as post-event letdown, logistical setbacks, or difficult challenges, also have value when viewed through the lens of community learning and resilience. Creating Lasting Impact with Everyday Leadership Anyone can be a community leader, you don’t need official authority or a title. What leadership means is being curious, seeking out others, and intentionally knitting networks that support your community, whether for a major event or to respond quickly to emergencies. Redefine leadership as connecting, celebrating successes (big and small), and embracing failure as a growth opportunity. Tune your radar to notice moments of momentum, positive or negative, and by connecting diverse people around them, you help build something greater than the sum of its parts. Resources: Website: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40672520

469. Empathy and Self-Awareness in Difficult Conversations, with Dayne Whitehurst 03/25/2026

469. Empathy and Self-Awareness in Difficult Conversations, with Dayne Whitehurst On this episode of Destination on the Left, I talk with communication and leadership specialist Dayne Whitehurst, and author of “Empathy Impact: The Wild Effects of Kindness in Action”. She explains why communication is central to building collaborations, developing relationships, and driving sales. Dayne also explains how personal triggers can get in the way of our communications and provides strategies for identifying and pushing past those triggers. What You Will Learn in This Episode: How Dayne became an expert in communication and de-escalation How recognizing and addressing triggers helps move conversations and collaborations forward What “experiencemanship” means and why it matters How self-awareness forms the foundation of strong leadership and partnerships Why habitual phrases with negative connotations can unconsciously undermine our intentions, and what to say instead How to lead difficult conversations with appreciation and validation to create a safe environment and produce positive outcomes Strategies Dayne recommends for building empathy in professional relationships and inviting authentic, supportive dialogue Building Trust Through “Experiencemanship” The tourism industry is fundamentally built on relationships, whether it’s with team members, clients, or partners. For Dayne the secret to success isn’t just salesmanship, but what she calls “experiencemanship”—the art of prioritizing the experience and needs of the other person over your own agenda. Effective leaders and sales professionals focus on what matters to the customer or partner, rather than getting bogged down in their own organization’s goals. This mindset is especially crucial when communication channels are limited to calls, emails, or virtual meetings, settings where body language and other cues can be lost. Recognizing and Navigating Triggers One of the biggest obstacles to effective communication isn’t always what’s said, but what’s felt. Dayne points out that we all bring triggers and unconscious biases into our interactions, our past experiences, expectations, and interpretations that color the way we hear and respond to others. Consider those moments of frustration, when a colleague misses a deadline, or a collaborator isn’t as engaged as we’d like. Instead of spiraling into negative assumptions, Dayne encourages people to ask themselves if you know their whole story? Because often when people don’t show up as we’d expect, it’s a reflection of their stress or challenges, not about us at all. Becoming aware of these internal triggers and learning to step back is a crucial step to letting go of the need to control the outcome of every interaction. The Power of Empathy and Self-Awareness Empathy isn’t just for the benefit of others, it’s also a practice of giving ourselves grace and stepping out of the cycle of reactivity. By pausing to consider another’s perspective, asking what might be going on behind the scenes, and validating their experience, we transform difficult conversations into opportunities for real connection. Self-awareness is key here. Recognizing your own default responses, strengths, and limitations—such as the tendency to “do it all” or react defensively, enables you to respond thoughtfully rather than reflexively. This makes you not only a better communicator but a more effective team player and leader. Navigating Difficult Conversations Difficult conversations are inevitable, especially in more tricky collaborations where not everyone can give equally. Dayne advises people to always begin with genuine appreciation, thank their partner for raising their perspective, recognize their efforts, and approach the conversation with openness rather than defensiveness. Offer validation by reflecting back their feelings or experience, and only express your own point of view if it’s constructive for the partnership. This approach turns conflict into an opportunity for growth rather than a battleground for proving a point. Resources: Website: Instagram: LinkedIn: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40603520

468. Get Going, Get Smart, and Get Good with Content, with Joshua Harrell 03/18/2026

468. Get Going, Get Smart, and Get Good with Content, with Joshua Harrell On this episode of Destination on the Left, Joshua Harrell, Chief Revenue Officer at WorldVia, joins me to discuss the evolution of travel advisors in the United States in a post-pandemic world. Joshua shares his insights on how content creation can help travel advisors build their businesses, and he offers some fantastic practical tips for sharing great content with your audience. What You Will Learn in This Episode: How Joshua transitioned from a background in marketing and entrepreneurship into the travel advisor industry How the travel advisor profession has evolved to provide personalized value for travelers What content creation means for travel advisors and how becoming a content creator at any level can help build an audience and demonstrate expertise How Joshua encourages travel advisors to overcome the fear of content creation with his mantra: “get going, get smart, then get good” Why he advises advisors to align their business with personal passion and interests How collaboration between travel advisors and supplier partners leads to mutual business growth Marketing systems and foundational strategies Joshua recommends to help advisors streamline their marketing The Modern Travel Advisor Once upon a time, the idea of a travel agency conjured images of mall storefronts and swivel chairs. But today’s travel advisor is a totally different breed, part consultant, part marketer, and 100% expert. Pre-2020, many Americans believed DIY online booking made travel advisors obsolete. But it was really the post-pandemic world that revealed just how valuable a travel professional can be. Whether unraveling complex travel restrictions or finding that off-the-beaten-path experience, advisors offer insider knowledge and advocacy that algorithms simply cannot replicate. Building Authority and Community Successful advisors aren’t just travel experts; they’re also storytellers, educators, and digital community builders, whether they do it by sending curated newsletters, going live on platforms like TikTok and YouTube, or sharing firsthand travel experiences on social channels. Don’t be fooled into thinking only “influencers” can play the content game. Most successful travel advisors are content creators at some level. The key is helping potential clients see not just what you know, but how you think, your personality, experience, and specializations shining through. Start where you’re comfortable, learn as you go, and trust that consistency breeds improvement and audience growth. The perfect lighting or equipment can wait. What matters is showing up and sharing your expertise. The Secret Sauce for Sustainable Growth The real magic happens in collaboration. Joshua backs this up with real stories, discussing the power of reaching out to suppliers, account managers, and fellow advisors. Whether joining mastermind calls, exploring new product lines, or simply sharing best practices, these partnerships unlock opportunities you might never have considered. He shares an example of an advisor who built a thriving business creating group trips for botanical societies, all sparked by a single phone conversation with a tour operator’s representative. Resources: Website: LinkedIn Personal: LinkedIn Business: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40511640

467. Can AI Improve Visitor Experience? with Dan Flores 03/11/2026

467. Can AI Improve Visitor Experience? with Dan Flores On this episode of Destination on the Left, I talk with Dan Flores, Head of Tourism at Satisfi Labs, all about using AI in the travel industry. We discuss how conversational artificial intelligence can help drive revenue and operational efficiency, and Dan offers real examples of where this AI is being deployed and how it has had real impacts. We also talk about adoption rates of AI within the tourism industry, and Dan shares a framework for approaching this new technology in your organization. What You Will Learn in This Episode: How Dan Flores transitioned from a long career in tourism operations to leading strategy in conversational AI at Satisfi Labs Why understanding operational efficiency is important when adopting new technology in the tourism industry What conversational AI can do to improve visitor experience and drive revenue How changes in consumer behavior and expectations are encouraging the tourism industry to embrace AI-powered solutions Why it’s important to identify pain points and define goals before implementing AI technology in your organization Examples of real-world successful AI adoption, including collaborative projects like Connected City and integrated chatbots for DMOs, attractions, and tour operators How a strategic plan and incremental steps can help tourism businesses navigate the AI landscape The Power of Conversational AI in Tourism The tourism industry has always relied heavily on storytelling and connection, and Satisfi Labs’ conversational AI platform gives destinations the ability to amplify their story and interact with customers in real-time. Unlike static websites and traditional ads, conversational AI provides dynamic interactions, it can answer questions, qualify leads, and even facilitate transactions 24/7, in dozens of languages. This delivers not only improved customer service but also a seamless path from inquiry to purchase. Driving Operational Efficiency and Revenue Operational efficiency is a cornerstone in the tourism sector, where staff often wear a lot of hats and resources are limited. Satisfi Labs’ conversational agents can automate routine inquiries, freeing up staff to focus on high-value tasks and sales. Using AI turns businesses into round-the-clock operations without needing to scale human teams. A case in point is Dan’s personal experience using a Satisfi Labs chatbot to resolve a ticket issue for a college basketball game in minutes, a process he expected would take much longer. The technology goes beyond simple customer service. AI-driven agents are also powerful tools for lead qualification, routing sales queries to the right person after gathering the right information, resulting in improved conversion rates and more effective use of resources. Making AI Work for You AI adoption is happening at a breakneck pace, so fast that Dan warns companies risk being left behind if they don’t get on board. He suggests tourism businesses create a strategic AI plan that identifies departmental pain points and assesses if AI can offer a solution, then they can decide whether to build in-house or engage a vendor, and start small. This framework helps organizations prioritize efforts, minimize risk, and ensure resources are being used where they matter most. A key piece of advice is top-down adoption. Leadership should empower staff with resources, education, and freedom to experiment with AI tools, ensuring the culture embraces innovation. Resources: Website: LinkedIn Personal: LinkedIn Business: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40384000

466. Indigenous Tourism and Community Impact at Métis Crossing, with Juanita Marois 03/04/2026

466. Indigenous Tourism and Community Impact at Métis Crossing, with Juanita Marois On this episode of Destination on the Left, Juanita Marois, CEO of Métis Crossing, shares her personal experience in developing a tourism destination tied to her roots as a Métis Indigenous person from Canada. She shares in detail how the destination engages visitors by sharing what makes them special, including the experiences Métis Crossing offers—from paddling down the North Saskatchewan River in voyageur canoes to wandering historic buffalo habitats, indulging in Indigenous cuisine, and soon, relaxing at a uniquely Métis-inspired wellness spa. We also talk about collaboration and how Métis Crossing is making a positive impact for both visitors and local residents. What You Will Learn in This Episode: How Juanita’s personal journey as a Métis woman influenced her path from consultant to CEO of Métis Crossing Why community collaboration and inclusivity are central to the successful development of Métis Crossing The creation of immersive, cultural, and seasonal experiences that engage visitors’ heads, hearts, hands, and hunger How Métis Crossing uses storytelling, land-based learning, and nature to educate visitors about Métis history, Indigenous relationships to land, and sustainability Why collaboration is key in Indigenous tourism, and how Métis Crossing works with other attractions to build itineraries How the philosophy of shared benefit guides partnerships with local government and other cultural destinations What the future holds for Métis Crossing, including innovative projects like the Sage and Spruce Indigenous spa and expanded cultural experiences that honor both Indigenous and European Métis heritage Elevating Métis Crossing as a Destination Building Métis Crossing as a premier Indigenous destination was no accident. By leading with culture and encompassing accommodation and culinary experiences, Métis Crossing provides a one-of-a-kind, immersive journey. Visitors come not just for a vacation, but also to learn about the area’s history and traditions. Signature experiences include “Paddle into the Past”, a river voyage retracing Métis fur trade routes, and the Wildlife Park, where guests see buffalo up close and learn about historic buffalo hunts, essential to the Métis nation’s evolution. The destination engages travelers’ head, heart, hands, and hunger, ensuring every visitor leaves with a deeper connection to Métis culture and the Alberta landscape. Creativity and Collaboration Developing Métis Crossing wasn’t without obstacles. Juanita describes how collaboration became a creative solution and how she worked with local municipalities, the provincial government, and destination organizations to address regulatory hurdles and land-use challenges. By involving partners early and often, Métis Crossing became a model for inclusive development, proving that transformational change happens when stakeholders unite around shared goals. Infrastructure, Innovation, and Meaningful Impact From its origins as a hay field and historic homesteads, Métis Crossing now spans over 1,800 acres with restored buildings, a cultural gathering center, boutique lodge, skywatching domes, a wildlife park, and even a solar field. These fabulous offerings attract locals and visitors, and recent developments include the Sage and Spruce Indigenous spa, where both Indigenous and European wellness traditions are honored in pursuit of holistic well-being. One powerful impact is that Métis Crossing is now the region’s largest employer, revitalizing a once-declining rural area. Juanita’s intentional approach ensures tourism benefits residents as much as visitors, creating economic opportunities and supporting cultural revitalization. Resources: Website: LinkedIn Personal: LinkedIn Business: Indigenous Tourism Alberta: Destination Indigenous: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40296145

465. Collaboration Drives Success in Small Town Destination Marketing, with Clare Marie Ritter 02/25/2026

465. Collaboration Drives Success in Small Town Destination Marketing, with Clare Marie Ritter On this episode of Destination on the Left, I talk with Clare Marie Ritter, Motorcoach Coordinator at the historic Penn Wells Hotel and Lodge in rural Pennsylvania. She shares her experience positioning a smaller, less well-known destination. We talk about the foundations of successful collaborations and why building a supportive network has been crucial to her success. Clare brings vivid examples of successful collaborations, from multi-state itineraries to connecting with neighboring museums, that prove even “off the beaten path” destinations can thrive with teamwork and creative thinking. What You Will Learn in This Episode: How Clare Marie Ritter found her way into the tour and travel industry through volunteering and local connections Why positioning a rural destination requires creative marketing strategies, including focusing on attractions and experiences What collaborative partnerships across borders (including state lines) look like, and how Clare uses those relationships to build group itineraries How thinking outside the box has helped Clare identify unique attractions that appeal to group travelers Clare creates fresh itineraries and creative connections in a rural area Best practices when establishing collaborations and building genuine personal connections Expanding Itineraries Clare’s passion for history and her beginnings at a local motel led her down a path of helping visitors discover the hidden corners of her rural Pennsylvania home. She realized that promoting a hotel meant first selling the destination itself. After all, you can have the best, most fancy property in the world, but without a reason to come, your marketing is going to fall on deaf ears. Clare recognized the need to think outside the box by promoting local attractions and extending the visitor journey. She formed partnerships with unique local experiences, including a horse-drawn wagon ride through the canyon, small maple producers, and boutique chocolate factories, then widened her lens, working with regional attractions across state lines. She built partnerships with attractions like the Corning Museum of Glass, just 45 minutes away, reaching into New York for collaborative opportunities. The Power of Networks and Creative Collaboration Networking and partnerships play a major role in the success of rural tourism. For Clare, professional networking at organizations like the American Bus Association and regional groups provides contacts, ideas, and new opportunities. You never know where the next fruitful partnership might come from. One standout example is an itinerary co-created with counterparts in Corning and Jamestown, NY, and Coudersport, PA. Together, these small destinations developed a loop that incorporated art, comedy, local history, and natural beauty. Selling this unique cross-state experience has opened doors and filled itineraries with unexpected connections. Looking Ahead: Innovation and Nostalgia With renewed interest in nostalgic travel and more experiential, off-the-beaten-path destinations, Clare is excited about her latest project, which is developing a Route 6 motorcoach itinerary to showcase small towns along this historic road. This initiative dovetails perfectly with America’s 250th anniversary, offering travelers fun themed journeys full of history and local flavor. Resources: Website: LinkedIn Personal: LinkedIn Business: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40205185

464. Insights from the American Bus Association’s Marketplace 2026 in Reno Part 2, with Nicole Mahoney 02/18/2026

464. Insights from the American Bus Association’s Marketplace 2026 in Reno Part 2, with Nicole Mahoney On this episode of Destination on the Left, I talk with industry leaders from across the country at the American Bus Association’s Marketplace 2026 in Reno, Nevada, to uncover what’s next for destinations, attractions, and travelers. You’ll hear from Josef Kruger of US Ghost Adventures, Aisha Jones of Mystic Seaport Museum, Jana Carter from Visit Annapolis, Kay Calzolari of Visit Winston Salem, Meredith Dollevoet from Cartersville Museum City, Jim Vozzella with 360Chicago, and Debra Tassone from Discover Long Island. Together, they share fresh insights on how storytelling, immersive activities, and hands-on programming are reshaping group experiences. In this episode, you’ll hear from these industry leaders: Josef Kruger: Aisha Jones: Jana Carter: Kay Calzolari: Meredith Dollevoet: Jim Vozzella: Debra Tassone: What You Will Learn in This Episode: How group travel experiences are evolving to focus on immersive storytelling and hands-on engagement Strategies for collaboration between destinations, attractions, and local partners Trends shaping group travel for 2026, including wellness-focused itineraries and multi-generational groups How destinations and attractions are using customizable programming to add value and create memorable moments for visitors Why DMOs and attractions are bundling experiences and aligning their offerings to appeal to new travel trends Innovative approaches organizations are using to keep travelers engaged before, during, and after their visits How getting involved with associations like the ABA contributes to building enduring relationships and fostering continuous growth in the travel industry Innovation Through Collaboration Collaboration is no longer a “nice to have”. It’s mission-critical critical. Guests stress the importance of teaming up with regional partners, DMOs, and local organizations. By curating joint itineraries, sharing resources, and feeding each other’s strengths, destinations can offer more complete and compelling travel experiences. Kay Calzolari of Visit Winston Salem shares how investing in personal relationships with nearby towns and attractions has enabled her to offer valuable regional itineraries, extending stays, and enhancing visitor value. This collaborative spirit isn’t just about logistics, it’s about approaching every partner as part of a larger community, working together to create seamless, memorable journeys for guests. Trends Driving Group Travel With the approach of major milestones like America’s 250th anniversary in 2026, destinations are getting creative. Thematic travel is gaining traction, from wellness retreats and service-oriented projects to festivals and Be Revolutionary experiences, as Jana Carter describes for Annapolis. Operators are increasingly tapping into local culture, outdoor recreation, and even culinary partnerships. Museums are stepping up with exhibits that go beyond static displays. As Aisha Jones discusses, Mystic Seaport Museum is bringing in unique traveling exhibits, like shipwrecks recreated in LEGO, and launching virtual educational programs to grow engagement beyond the museum’s walls. The Power of Networks At the heart of this evolution is the network effect. ABA Marketplace events and similar gatherings have become essential for building lasting industry relationships. Whether it’s a first-timer bonding over shared experiences or seasoned pros joining councils and volunteer teams, the connections made drive both business and inspiration. As several guests reflect, returning to these conferences is like coming home—reconnecting with peers, learning from each other, and growing together. Resources: Josef Kruger: Aisha Jones: Jana Carter: Kay Calzolari: Meredith Dollevoet: Jim Vozzella: Debra Tassone: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40139880

463. Group Travel Trends for 2026: Voices from the ABA Marketplace in Reno Part 1, with Nicole Mahoney 02/11/2026

463. Group Travel Trends for 2026: Voices from the ABA Marketplace in Reno Part 1, with Nicole Mahoney This episode of Destination on the Left is a special roadshow edition recorded live at the American Bus Association’s Marketplace 2026 in Reno, Nevada. I’m joined by a fantastic group of industry leaders to hear first-hand how collaboration is playing a critical, mission-driven role in the future of group travel, moving beyond a “nice-to-have” and becoming essential for success. My guests discuss the economic impact of group travel and the importance of restoring cross-border connections between the U.S. and Canada, to creative regional itineraries, and share ideas for navigating the political and economic headwinds facing the industry. In this episode, you’ll hear from these extraordinary leaders: Fred Ferguson: Terry Fischer: Patricia Cowley: Jim Warren: Stacey David: Todd Read: Whitney Lubbers: What You Will Learn in This Episode: How ABA’s leadership is addressing current challenges in group travel, including restoring the crucial relationship between the U.S. and Canada Why collaboration between industry partners, including operators, suppliers, associations, and destinations, is mission-critical for the future of group travel Trends are shaping group travel in 2026 and beyond, such as the rise of experiential itineraries, smaller group sizes, and the impacts of major events like the FIFA World Cup and MA250 How regional and cross-border partnerships are creating unique travel experiences and tour products that benefit entire ecosystems, not just individual destinations Collaborative initiatives, such as Tour in 64 are demonstrating the value of teamwork How industry organizations like ABA can accelerate personal and professional growth The Future of Group Travel is Collaboration The ABA 2026 Marketplace is filled with optimism, but nobody shies away from today’s realities. Fred Ferguson sets the stage by underscoring the economic importance of group travel—$158 billion in economic output and 800,000 jobs in North America. The entire travel flywheel, operators, destinations, restaurants, and attractions, only spins when everyone works in sync. Fred Ferguson and Terry Fischer both stress that now, more than ever, strategic alliances and industry unity are essential for lasting impact. It’s no longer enough to operate in silos. As Terry puts it, “It takes a village,” and internal and external collaboration are the most important ingredients in weathering disruptions, from politics to pandemics. Collaboration in Action My guests also share what deep collaboration looks like in practice. Across the group travel ecosystem, leaders are getting creative. We hear how DMOs are embracing regionalism, and Todd Read from SoIN Tourism and Whitney Lubbers of Dubois County described how Tour in 64, a partnership among destinations along Interstate 64, helps smaller markets punch above their weight. By pooling marketing budgets, sharing top experiences, and even jointly running an ABA booth, collective impact outweighs any competition for hotel nights. With mega-events like the FIFA World Cup and MA250 (America’s 250th anniversary) on the horizon, Stacey David detailed how municipalities, nonprofits, small businesses, and big attractions can co-create fan zone festivals that benefit everyone. Every stakeholder has a seat at the table for shared successes. The Power of Relationships The ABA conference is a great way to build relations, get involved, and engage with others in the travel and tourism industry. Jim Warren of Anderson Vacations credits strong partnerships as the industry’s lifeblood, helping everyone survive the inevitable economic and political storms. Those connections are formed and deepened at conferences like ABA Marketplace. Investments in community, from Women in Buses initiatives to association days, make all the difference for newcomers and veterans alike. Leaders are putting collaboration-first strategies in place—whether it’s regional joint marketing, creating new products, or advocating for the sector at the policy level. Resources: Fred Ferguson: Terry Fischer: Patricia Cowley: Jim Warren: Stacey David: Todd Read: Whitney Lubbers: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/40060740

462. How Tourism Fuels Economic Growth in Rural Livingston County, with Maureen Wheeler and Ashley Comeau 02/04/2026

462. How Tourism Fuels Economic Growth in Rural Livingston County, with Maureen Wheeler and Ashley Comeau On this episode of Destination on the Left, I talk with Maureen Wheeler, Deputy Director of Livingston County Economic Development, and Tourism Director Ashley Comeau to discuss the strategic moves Maureen’s department made to bring tourism under the same roof as economic development. We talk about business retention and expansion, building robust small destinations, and why visitor spending is critical for rural areas. Ashley and Maureen also share more about the business plan contest designed to attract breweries, restaurants, and experiential businesses to the area, and how that initiative has created a pipeline of businesses for the county, leading to multiple collaborations. What You Will Learn in This Episode: How Maureen and Ashley’s organizations collaborate in Livingston County to build a stronger local economy Why visitor spending is critical to sustaining small businesses and downtowns in rural areas Challenges Livingston County faced around having enough assets and experiences to keep visitors longer How the business plan contest process worked and why collaboration, even within a competition, was key to its success Why the Libation Loop became a flagship example of coopetition among local beverage businesses, and how it engaged both visitors and residents How branding and product development, including the launch of the LivCo identity, have helped locals embrace Livingston County as a place to be proud of Strategies Maureen and Ashley use to manage partnerships and set up collaborations for long-term success Economic Development Meets Tourism Livingston County’s approach combines economic development and tourism efforts under one umbrella. This partnership creates what Maureen calls a virtuous cycle where tourism enhances local life and attracts new businesses, while a strong economy supports a better visitor experience. The end result is a coordinated push to grow both visitor spending and local prosperity, particularly critical for rural areas where businesses rely heavily on both types of revenue. Creativity in Addressing Core Challenges Like many rural destinations, Livingston County faces the challenge of needing more assets to promote, as Ashley explains. Visitors come to the area for headline attractions such as Letchworth State Park, but the county needs more restaurants, breweries, and experiential activities to encourage longer stays. This is what led to the business plan competition, a creative, strategic initiative designed to fill these gaps. By zeroing in on the types of experiences visitors crave (breweries, restaurants, indoor recreation), Livingston County has fueled a pipeline of new businesses, enriching the fabric of the destination. What sets this competition apart is its collaborative nature: participants go through entrepreneurship training together, forging connections and partnerships that last well beyond the contest itself. The Story of the Libation Loop One standout example of coopetition is the Libation Loop, a craft-beverage trail that began with a targeted competition to attract breweries. Rather than isolating single businesses, the team aimed to launch several breweries at once, strategically positioning them to link Livingston County to the wider Finger Lakes craft scene. What surprised the organizers most was the spirit of collaboration among the brewers, who supported one another while offering insights and partnership opportunities. As breweries opened and the trail matured, the baton was seamlessly passed to tourism to promote the new collective asset. The Libation Loop now features 12 participants (breweries, wineries, distilleries, and cideries) and is a highly sought-after product for visitors and locals alike. The involvement of local artists in designing the Loop map and branded merchandise has further strengthened pride and sense of place, with residents even adopting the “LivCo” brand into business names. It’s not just about attracting tourists—it’s about creating a community locals want to be part of. Resources: Website: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/39971020

461. Using Tech to Create Exceptional Visitor Experiences, with Sondra Shannon 01/28/2026

461. Using Tech to Create Exceptional Visitor Experiences, with Sondra Shannon On this episode of Destination on the Left, I talk with Sondra Shannon, CEO of Gatemaster Tech. Sondra and I discuss the art and importance of creating exceptional visitor experiences and how technology can help attractions remove friction for guests, increase revenue, and stand out in a competitive landscape. She also shares why keeping guests informed leads to happier experiences and how, just by walking around their attraction, leaders can turn firsthand insights into an improved guest experience. What You Will Learn in This Episode: Why removing friction from the guest journey is essential for happier visitors, bigger revenue, and more memorable family moments at attractions Strategies Sondra and her team use to identify and solve friction points at attractions How operational leaders and frontline staff benefit from “management by walking around” and being directly involved in the guest experience Why consistent and early training is critical for attraction teams, and how lack of confidence and poor communication can impact employee retention What creative value adds can set attractions apart and drive guest loyalty How digital transformation and going cashless are shaping visitor expectations An Invisible Engine Powering Seamless Experiences Technology is a part of the experience, and it shouldn’t be a friction point. When technology is thoughtfully integrated, it dissolves many of the small frustrations that can sour a family’s day at a theme park or museum. From ticket-purchasing workflows that set clear expectations to mobile ordering that eliminates long food lines, the right tech doesn’t just improve operational efficiency, it actively enhances the experience. Surveys consistently show that informed guests are happier guests. Providing clear, early information about all options (from all-inclusive passes to extra add-ons) allows families to prepare and enjoy every moment together. Value-Adds That Show You Care Some of the most memorable attractions go the extra mile, sometimes in unexpected ways. Sondra highlights parks like Holiday World and Dollywood, where providing free drinks and sunscreen isn’t just a marketing gimmick—it’s a proactive way to care for guests’ comfort and health. People once thought these “extras” were crazy, but these amenities have built tremendous goodwill and loyalty while distinguishing the park from competitors. Social media culture and shifting guest expectations have raised the bar even higher. Today, digital ticketing, contactless payments, and mobile access aren’t just perks, they’re de facto standards. Empowering Teams and Elevating Operations Guest satisfaction isn’t just about what happens at the turnstile, it’s deeply connected to operational excellence behind the scenes. One key theme that emerged from Sondra’s experience, well-trained teams are more confident, more helpful, and much less likely to quit. Rapid, seasonal hiring makes this challenging, but ongoing education, especially incorporating communication and even sales training, equips staff to handle guest needs with confidence and empathy. Parks with strong training programs set a standard of excellence that’s felt at every touchpoint. Giving staff practical communication tools is really vital, because your frontline people have tremendous insight into what guests really need. Resources: Website: LinkedIn Personal: LinkedIn Business: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/39899355

460. Prioritizing Return on Experience (ROX), with Lisa Conarton 01/21/2026

460. Prioritizing Return on Experience (ROX), with Lisa Conarton On this episode of Destination on the Left, I talk with Lisa Conarton, CEO of LC Elevated Hospitality, who shares compelling examples of what it means to be a leader in the hospitality and tourism industry. We discuss the importance of building trust, why collaboration is key to success, and the difference between ROI and ‘return on experience’ (ROX). Lisa also shares how people can be proactive rather than reactive and why understanding how to go with the flow is so important. What You Will Learn in This Episode: How Lisa built her career path in hospitality and tourism, moving from convention operations to launching her own destination management consultancy Why earning trust is necessary for leadership and success in hospitality How networking and partnerships have been essential in driving growth for Lisa How Lisa differentiates between ROI (return on investment) and ROX (return on experience), and why focusing on experience benefits both travelers and businesses Why championing creativity encourages authenticity What real-life crisis taught Lisa about letting go, going with the flow, and relying on cultivated partnerships to execute successful events How Lisa approaches partnerships and collaboration, and her examples of coopetition within New York State destination marketing The Pillars of Hospitality Leadership From full-service hotel management to destination marketing and now as she builds her own consultancy, Lisa has consistently sought out growth opportunities. Her experience has shown that there are three key areas you have to prioritize: Earning Trust Trust has to be earned, particularly in hospitality, where seamless service and reliability are so important. Lisa emphasizes that trust is built over and over and over again, and needs consistency and integrity in every interaction. Networking and Collaboration Networking is the avenue to future collaboration and partnerships, which are the real engines behind growth. Not only do great relationships provide support in crisis, but they also lead to opportunities for greater collective achievements. The very definition of coopetition. Return on Experience (ROX) While return on investment (ROI) is a familiar metric, Lisa also values “return on experience”—the transformative impact of meaningful, memorable interactions that benefit both guests and the businesses serving them. Planning and execution are vital, but so is the focus on creating memories that resonate long after a trip or event ends. The Power of Partnerships Lisa shares the story of a last minute challenge, when with only 24 hours, she had to move a 150-person event when the venue became unusable due to heat. Through her well-established industry relationships, the move was seamless. While meticulous planning is crucial, so is the ability to let go and trust your partners. From her involvement with New York State’s Destination Marketing Organizations (DMOs) to local industry partnerships, Lisa’s success stories center around shared values and transparent communication. She explains why it’s so important to figure out where each partner fits, recognize strengths, and build collaborations that play to everyone’s best qualities. Resources: Website: LinkedIn Personal: LinkedIn Business: We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a on iTunes! /episode/index/show/destinationontheleft/id/39796855

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