Brand First Principles, A Foundation In Truth - DP Knudten Part 2
Develpreneur: Become a Better Developer and Entrepreneur
Release Date: 08/26/2021
Navigating Data Integration: Scraping Vs. APIs
Develpreneur: Become a Better Developer and Entrepreneur
In the latest Develpreneur Podcast episode, hosts Rob and Michael explore data integration methods. Focus on scraping versus using APIs. They have experience in both realms. Dissect the challenges and advantages of each approach. Offer valuable insights for developers and data enthusiasts. Using Scraping for Data Integration What is scrapping? Scraping involves programmatically extracting data from web pages, mimicking human interaction with the user interface. Today, web scraping involves navigating HTML structures, identifying elements by their IDs, and extracting relevant...
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Develpreneur: Become a Better Developer and Entrepreneur
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Upwork Proposal Strategy: Crafting a Winning Proposal
Develpreneur: Become a Better Developer and Entrepreneur
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Upwork Startup Guide: Navigating the Freelance Landscape
Develpreneur: Become a Better Developer and Entrepreneur
In this podcast episode, we delve into launching a successful freelance career on Upwork. Focusing primarily on getting started, a sort of Upwork startup guide for beginners. This guide draws from our wealth of experience. It provides invaluable insights and practical advice for freelancers aiming to thrive in the competitive online marketplace by sharing our expertise and firsthand knowledge. Upwork Startup Guide We guide listeners through establishing a solid presence on Upwork so they can use it to maximize their earning potential. Exploring Upwork: Navigating the Platform As...
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The Importance of Properly Defining Requirements
Develpreneur: Become a Better Developer and Entrepreneur
In this podcast transcript, Rob and Michael delve into the pivotal topic of defining requirements in software development. They emphasize the significance of clear and detailed requirements, underscoring the potential pitfalls of vague or incomplete requirements. Throughout the conversation, they provide insights, anecdotes, and practical strategies for navigating the complexities of requirement gathering and management. Let's dive into the key points discussed by Rob and Michael. Defining Requirements The Importance of Clear Communication Rob and Michael stress the importance of...
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Pitching Your Services To Your Customers
Develpreneur: Become a Better Developer and Entrepreneur
As consultants and service-based business owners, one of the biggest challenges is identifying your ideal customer and effectively pitching your services to them. In this insightful podcast, Rob and Michael dive deep into this topic, sharing their experiences and strategies. Pitching Your Services The Primary Focus: Solve the Customer's Problem The core message that resonates throughout the discussion is the importance of understanding and addressing your customer's specific problems. Instead of leading with the technologies or services you offer, the initial focus should be on the...
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Setting Realistic Expectations In Development
Develpreneur: Become a Better Developer and Entrepreneur
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Develpreneur: Become a Better Developer and Entrepreneur
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Bootstrapping Success
Develpreneur: Become a Better Developer and Entrepreneur
Welcome back to our podcast as we embark on Season 21, episode 8, where we're shifting gears to focus more on mentorship and business discussions. In this episode, Rob Broadhead and Michael Meloche dive into the intricacies of bootstrapping a business. From minimizing costs to managing expenses, they offer insights and anecdotes from their own experiences as entrepreneurs. Getting Started with Bootstrapping Rob and Michael reflect on their early days of bootstrapping businesses and testing niches on a shoestring budget. They discuss the importance of minimizing startup costs and...
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CYA Practices in Software Development
Develpreneur: Become a Better Developer and Entrepreneur
Welcome back to another insightful discussion on software development! In this podcast episode, Michael and Rob delve into the critical topic of CYA practices—Cover Your Ass practices—in the realm of software development. As seasoned professionals in the industry, we've encountered our fair share of challenges and learned valuable lessons along the way. Our goal today is to share some of these experiences, insights, and strategies with you, our audience so that you can navigate your own projects more effectively and avoid common pitfalls. Understanding the Importance of CYA...
info_outlineWe dig into the ways to build a non-fiction brand in episode two. The focus is on brand first principles and sticking to truth in building upon it. DP starts with his "a-ha" moment that took years to develop. Then he weaves a series of points to help us build a brand, personal or otherwise.
Write Some Stuff
The non-fiction idea started with a simple statement, "write some stuff." He was working on advertising content and had only those instructions. That caused him to halt and note that he is not a fiction writer. His advertising process required facts and truth so he could present them. It was not sufficient to simply make up a story for a product or brand.
Brand First Principles
DP highlights his personal brand first principles and gives us a foundation for ours. We need to stick to our first principles and build on those. That is the case whether you are building a brand or selling a product (including your resume). These are the traits that make you special or unique. They are your strengths and should be the basis of your value to customers. However, you might want to review what you want to be as well as your strengths. The goal might be to pick up diamonds instead of potatoes.
A Little Background
DP’s worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI.
He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States.
Contacting DP
You can learn from DP directly or as a student of his experience. First, DP has a podcast called Non-Fictions Brands. I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message. You can do that through his personal website. Check out the links below.