How to Succeed with Digital Marketing for Small Businesses
Develpreneur: Become a Better Developer and Entrepreneur
Release Date: 03/27/2025
PTO Taking Breaks: Why You Need More Than a Long Weekend
Develpreneur: Become a Better Developer and Entrepreneur
In the latest episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche explore the real impact of not taking time off. Titled “PTO: Taking Breaks,” the episode is a candid, at times humorous, look at why stepping away from work is crucial, not just for employees, but for entrepreneurs, managers, and developers alike. 🛑 PTO Taking Breaks Is Not a Luxury—It’s a Necessity Rob admits he preaches taking time off but struggles to follow his own advice. Michael shares a cautionary tale about being the only person at his company who could handle a...
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Why Setting Deadlines Is the Key to Successful Projects
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche dive deep into a critical—but often misunderstood—element of project management: setting deadlines. This episode goes beyond the basics of timelines and introduces the psychology, strategy, and communication needed to make deadlines effective, not stressful. Why Setting Deadlines Matters for Business Projects Deadlines define a project’s rhythm. As Rob puts it, “the deadline is the finish line.” It’s not just about when code is complete—it’s about when the product is ready for...
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Building Customer Trust in Business: Turning Mistakes into Opportunities
Develpreneur: Become a Better Developer and Entrepreneur
In the latest Building Better Developers podcast episode, co-hosts Rob Broadhead and Michael Meloche discuss an uncomfortable but essential part of doing business: what to do when you make a mistake. More specifically, they explore how turning errors into opportunities can be a powerful tool for building customer trust in business, strengthening relationships, and creating long-term success. 🎧 Listen Now: Why Building Trust Matters More Than Being Flawless No business is perfect. Mistakes are part of growth. What truly separates successful companies is how they respond...
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Customer Communication Strategies: How To Improve Client Interactions
Develpreneur: Become a Better Developer and Entrepreneur
“The more you can adjust your communication to fit your customer, the more effective you’ll be.” – Rob Broadhead In this episode of Building Better Developers, part of the Building Better Businesses season, hosts Rob Broadhead and Michael Meloche explore customer communication strategies. From tone and timing to tools and follow-up processes, they share real stories and practical tips that every developer and entrepreneur should know. Tone and Timing: Keys to Effective Customer Communication Strategies One of the top takeaways? Tone matters. Even when following up...
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Pitching Your Business: Start Conversations That Drive Growth
Develpreneur: Become a Better Developer and Entrepreneur
Welcome back to the Building Better Developers podcast recap! This season, Building Better Businesses is all about practical ways to improve your entrepreneurial journey. In this episode, “Pitch Party: Pitching Your Business,” hosts Rob Broadhead and Michael Meloche unpack what it means to pitch your business — and how to do it effectively. Whether you’re refining your elevator pitch or creating a full pitch event, this episode explains why authentic conversations are the heart of successful business growth. Why Pitching Your Business Is About Connection, Not Just Sales ...
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How to Build a Sustainable Business: From Idea to Execution
Develpreneur: Become a Better Developer and Entrepreneur
In this insightful episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche tackle a key theme for entrepreneurs: transitioning from a flexible side hustle to building a sustainable business. The conversation is rooted in experience, realism, and the kind of long-term thinking that separates temporary income from lasting impact. The Mindset Shift: From Side Hustle to Building a Sustainable Business Many great businesses begin as side projects, but success requires more than passion. Rob and Michael clarify that building a sustainable business means thinking...
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Product Enhancement Strategies: How to Add Value Without Adding Bloat
Develpreneur: Become a Better Developer and Entrepreneur
In the Building Better Developers podcast episode, hosts Rob Broadhead and Michael Meloche share valuable insights into effective product enhancement strategies. They explore how businesses can improve and expand their products and services without adding unnecessary complexity or sacrificing quality. If you’re a business owner, product manager, or developer, this episode is packed with practical advice on how to grow your offerings sustainably in a customer-focused manner. Why Product Enhancement Strategies Matter Rob opens the discussion by pointing out that...
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Product Placement Strategy: How to Position Your Product or Service for Success
Develpreneur: Become a Better Developer and Entrepreneur
In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success. What Is Product Placement Strategy? Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether...
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How to Succeed with Digital Marketing for Small Businesses
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t...
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Business Networking Strategies: How to Build Real Relationships That Grow Your Business
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers podcast’s “Building Better Businesses” season, hosts Rob Broadhead and Michael Meloche explore business networking strategies that go far beyond the typical card-swapping routine. If you’re tired of awkward mixers and forced conversations, this episode offers a refreshing take on how to grow your business by forming authentic, lasting connections. Rethinking Business Networking Strategies: Ditch the Script Rob opens the discussion by challenging conventional approaches to networking. Rather than focusing on formal events...
info_outlineIn this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands.
Why Digital Marketing for Small Businesses Starts with the Right Message
Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t work if you don’t know what you’re offering or who you’re helping.
What problem do you solve? Why should someone care? If your message isn’t focused, your marketing won’t be either. For small businesses, where every dollar and hour matters, getting this right is crucial.
Evergreen Content in Digital Marketing for Small Businesses
One of the biggest benefits of digital marketing is evergreen visibility. Whether someone finds your site at noon or midnight, your message is available.
Rob explains how digital marketing for small businesses helps you be found at the moment people are looking for a solution. That might be your website, a blog post, a YouTube video, or even a well-placed social media post. The key is to be discoverable and helpful when your customer needs you — not just when you’re actively selling.
Building a Funnel for Digital Marketing Success
The conversation turns to marketing funnels — a critical part of digital marketing for small businesses. Rob explains the importance of casting a wide net with broad messaging, then gradually qualifying and narrowing your audience.
Whether you’re addressing common issues like “technology sprawl” or inefficient workflows, the idea is to speak directly to the people most likely to benefit from your product or service. The goal isn’t just traffic — it’s connection.
Real-World Engagement and A/B Testing in Small Business Marketing
Michael shares hands-on tactics for small business owners trying to find their audience. Instead of guessing, go out and ask questions — online or offline. Use social platforms like TikTok, YouTube, and Instagram to run informal surveys or polls.
He also emphasizes A/B testing, one of the most powerful tools in digital marketing for small businesses. Try different versions of your messaging, headlines, or page layouts and let the data show what resonates best with your audience.
Keep Your Digital Marketing Strategy Simple and Targeted
Both Rob and Michael caution against doing too much at once. It’s tempting to try every tool and platform, but that often leads to burnout and confusion. Instead, pick one or two marketing channels — like LinkedIn or Facebook — and get comfortable there before expanding.
For small businesses, focused digital marketing efforts tend to be far more effective than spreading yourself too thin.
Your Challenge: Start or Improve Your Digital Marketing Today
Rob closes the episode with a challenge: create just one piece of marketing content this week. It could be a flyer, a one-page website, or a single social media post that clearly explains who you are, what you offer, and who you help.
Digital marketing for small businesses doesn’t have to be overwhelming. Start with one step, test it, learn, and grow.
Final Thoughts on Digital Marketing for Small Businesses
This episode is packed with real-world advice for small business owners, developers, and entrepreneurs. Whether you’re refining your messaging, building a funnel, or launching your first campaign, the insights shared here can help you market smarter — not just louder.
Looking for more tips on digital marketing for small businesses? Visit develpreneur.com or reach out to the team at [email protected] to share your progress or ask questions.