loader from loading.io

Product Placement Strategy: How to Position Your Product or Service for Success

Develpreneur: Become a Better Developer and Entrepreneur

Release Date: 04/01/2025

PTO Taking Breaks: Why You Need More Than a Long Weekend show art PTO Taking Breaks: Why You Need More Than a Long Weekend

Develpreneur: Become a Better Developer and Entrepreneur

In the latest episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche explore the real impact of not taking time off. Titled “PTO: Taking Breaks,” the episode is a candid, at times humorous, look at why stepping away from work is crucial, not just for employees, but for entrepreneurs, managers, and developers alike. 🛑 PTO Taking Breaks Is Not a Luxury—It’s a Necessity Rob admits he preaches taking time off but struggles to follow his own advice. Michael shares a cautionary tale about being the only person at his company who could handle a...

info_outline
Why Setting Deadlines Is the Key to Successful Projects show art Why Setting Deadlines Is the Key to Successful Projects

Develpreneur: Become a Better Developer and Entrepreneur

In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche dive deep into a critical—but often misunderstood—element of project management: setting deadlines. This episode goes beyond the basics of timelines and introduces the psychology, strategy, and communication needed to make deadlines effective, not stressful. Why Setting Deadlines Matters for Business Projects Deadlines define a project’s rhythm. As Rob puts it, “the deadline is the finish line.” It’s not just about when code is complete—it’s about when the product is ready for...

info_outline
Building Customer Trust in Business: Turning Mistakes into Opportunities show art Building Customer Trust in Business: Turning Mistakes into Opportunities

Develpreneur: Become a Better Developer and Entrepreneur

In the latest Building Better Developers podcast episode, co-hosts Rob Broadhead and Michael Meloche discuss an uncomfortable but essential part of doing business: what to do when you make a mistake. More specifically, they explore how turning errors into opportunities can be a powerful tool for building customer trust in business, strengthening relationships, and creating long-term success. 🎧 Listen Now: Why Building Trust Matters More Than Being Flawless No business is perfect. Mistakes are part of growth. What truly separates successful companies is how they respond...

info_outline
Customer Communication Strategies: How To Improve Client Interactions show art Customer Communication Strategies: How To Improve Client Interactions

Develpreneur: Become a Better Developer and Entrepreneur

“The more you can adjust your communication to fit your customer, the more effective you’ll be.” – Rob Broadhead In this episode of Building Better Developers, part of the Building Better Businesses season, hosts Rob Broadhead and Michael Meloche explore customer communication strategies. From tone and timing to tools and follow-up processes, they share real stories and practical tips that every developer and entrepreneur should know. Tone and Timing: Keys to Effective Customer Communication Strategies One of the top takeaways? Tone matters. Even when following up...

info_outline
Pitching Your Business: Start Conversations That Drive Growth show art Pitching Your Business: Start Conversations That Drive Growth

Develpreneur: Become a Better Developer and Entrepreneur

Welcome back to the Building Better Developers podcast recap! This season, Building Better Businesses is all about practical ways to improve your entrepreneurial journey. In this episode, “Pitch Party: Pitching Your Business,” hosts Rob Broadhead and Michael Meloche unpack what it means to pitch your business — and how to do it effectively. Whether you’re refining your elevator pitch or creating a full pitch event, this episode explains why authentic conversations are the heart of successful business growth. Why Pitching Your Business Is About Connection, Not Just Sales ...

info_outline
How to Build a Sustainable Business: From Idea to Execution show art How to Build a Sustainable Business: From Idea to Execution

Develpreneur: Become a Better Developer and Entrepreneur

In this insightful episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche tackle a key theme for entrepreneurs: transitioning from a flexible side hustle to building a sustainable business. The conversation is rooted in experience, realism, and the kind of long-term thinking that separates temporary income from lasting impact. The Mindset Shift: From Side Hustle to Building a Sustainable Business Many great businesses begin as side projects, but success requires more than passion. Rob and Michael clarify that building a sustainable business means thinking...

info_outline
Product Enhancement Strategies: How to Add Value Without Adding Bloat show art Product Enhancement Strategies: How to Add Value Without Adding Bloat

Develpreneur: Become a Better Developer and Entrepreneur

In the Building Better Developers podcast episode, hosts Rob Broadhead and Michael Meloche share valuable insights into effective product enhancement strategies. They explore how businesses can improve and expand their products and services without adding unnecessary complexity or sacrificing quality. If you’re a business owner, product manager, or developer, this episode is packed with practical advice on how to grow your offerings sustainably in a customer-focused manner. Why Product Enhancement Strategies Matter Rob opens the discussion by pointing out that...

info_outline
Product Placement Strategy: How to Position Your Product or Service for Success show art Product Placement Strategy: How to Position Your Product or Service for Success

Develpreneur: Become a Better Developer and Entrepreneur

In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success. What Is Product Placement Strategy? Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether...

info_outline
How to Succeed with Digital Marketing for Small Businesses show art How to Succeed with Digital Marketing for Small Businesses

Develpreneur: Become a Better Developer and Entrepreneur

In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t...

info_outline
Business Networking Strategies: How to Build Real Relationships That Grow Your Business show art Business Networking Strategies: How to Build Real Relationships That Grow Your Business

Develpreneur: Become a Better Developer and Entrepreneur

In this episode of the Building Better Developers podcast’s “Building Better Businesses” season, hosts Rob Broadhead and Michael Meloche explore business networking strategies that go far beyond the typical card-swapping routine. If you’re tired of awkward mixers and forced conversations, this episode offers a refreshing take on how to grow your business by forming authentic, lasting connections. Rethinking Business Networking Strategies: Ditch the Script Rob opens the discussion by challenging conventional approaches to networking. Rather than focusing on formal events...

info_outline
 
More Episodes

In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success.


What Is Product Placement Strategy?

Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether you’re selling a product or providing a service, knowing where your offering fits in the market will influence your business model, pricing, and customer relationships.

He compares two well-known brands—Apple and McDonald’s—as examples of different placement strategies. Apple positions itself as a high-end, premium brand, while McDonald’s focuses on affordability and speed. Both are successful but have varying expectations of customer and business demands.

🎯 Takeaway: Your product placement strategy will define how your customers perceive you and what they expect from you.


Product Placement in the Digital World

One key difference in today’s marketplace is the rise of digital products and services. Rob notes that digital offerings don’t wear out over time, unlike physical products. Instead, the challenge is maintaining, scaling, and enhancing them.

He encourages business owners to decide early on:

  • Do you want to offer a standalone product?
  • Should your product integrate into a larger ecosystem?
  • Are you building a premium, high-touch solution or a low-cost, high-volume product?

These decisions will impact your development and support processes and how customers interact with and value your product.


Service-Based Business Placement

Michael Meloche extends the discussion by looking at service providers, such as software consultants and developers. In the service industry, your product is you and your expertise.

He shares an important insight: Service providers often face the challenge of explaining their value to customers who may not understand the technical effort behind the service. Therefore, placement is about how you pitch yourself, how you differentiate, and what market you’re targeting.

💡 Pro Tip: Know whether you want to serve everyone—or your ideal customers. Niche placement often leads to stronger relationships and better profits.


Common Pitfalls in Product Placement

Rob and Michael also warn against a few common mistakes:

  • Entering highly competitive markets without a unique value proposition.
  • Pricing is too low to attract customers but is losing money or time.
  • Failing to identify the ideal audience for your product or service.

Michael highlights how website development, for instance, has become a commodity market with intense competition. You need a distinctive approach or a boutique experience that adds more value than your competitors to succeed.


Building Your Product Placement Strategy

To wrap up, Rob offers a practical challenge to the audience:

Identify and document your product or service placement strategy.

Ask yourself:

  • What is my product or service?
  • Who is my ideal customer?
  • Am I positioned as premium, affordable, boutique, or mass-market?
  • How will my placement strategy influence my pricing and customer experience?

Understanding your placement will shape everything from your sales approach to scaling your business.


Final Thoughts

Whether you are selling software, providing consulting services, or building a product-based business, your product placement strategy is crucial. It’s not just about what you’re offering—it's about how you position yourself in the market and how customers perceive your value.

For more insights and practical business tips, check out the full episode of Building Better Developers on your favorite podcast platform.


Additional Resources