Customer Communication Strategies: How To Improve Client Interactions
Develpreneur: Become a Better Developer and Entrepreneur
Release Date: 04/15/2025
PTO Taking Breaks: Why You Need More Than a Long Weekend
Develpreneur: Become a Better Developer and Entrepreneur
In the latest episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche explore the real impact of not taking time off. Titled “PTO: Taking Breaks,” the episode is a candid, at times humorous, look at why stepping away from work is crucial, not just for employees, but for entrepreneurs, managers, and developers alike. 🛑 PTO Taking Breaks Is Not a Luxury—It’s a Necessity Rob admits he preaches taking time off but struggles to follow his own advice. Michael shares a cautionary tale about being the only person at his company who could handle a...
info_outline
Why Setting Deadlines Is the Key to Successful Projects
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche dive deep into a critical—but often misunderstood—element of project management: setting deadlines. This episode goes beyond the basics of timelines and introduces the psychology, strategy, and communication needed to make deadlines effective, not stressful. Why Setting Deadlines Matters for Business Projects Deadlines define a project’s rhythm. As Rob puts it, “the deadline is the finish line.” It’s not just about when code is complete—it’s about when the product is ready for...
info_outline
Building Customer Trust in Business: Turning Mistakes into Opportunities
Develpreneur: Become a Better Developer and Entrepreneur
In the latest Building Better Developers podcast episode, co-hosts Rob Broadhead and Michael Meloche discuss an uncomfortable but essential part of doing business: what to do when you make a mistake. More specifically, they explore how turning errors into opportunities can be a powerful tool for building customer trust in business, strengthening relationships, and creating long-term success. 🎧 Listen Now: Why Building Trust Matters More Than Being Flawless No business is perfect. Mistakes are part of growth. What truly separates successful companies is how they respond...
info_outline
Customer Communication Strategies: How To Improve Client Interactions
Develpreneur: Become a Better Developer and Entrepreneur
“The more you can adjust your communication to fit your customer, the more effective you’ll be.” – Rob Broadhead In this episode of Building Better Developers, part of the Building Better Businesses season, hosts Rob Broadhead and Michael Meloche explore customer communication strategies. From tone and timing to tools and follow-up processes, they share real stories and practical tips that every developer and entrepreneur should know. Tone and Timing: Keys to Effective Customer Communication Strategies One of the top takeaways? Tone matters. Even when following up...
info_outline
Pitching Your Business: Start Conversations That Drive Growth
Develpreneur: Become a Better Developer and Entrepreneur
Welcome back to the Building Better Developers podcast recap! This season, Building Better Businesses is all about practical ways to improve your entrepreneurial journey. In this episode, “Pitch Party: Pitching Your Business,” hosts Rob Broadhead and Michael Meloche unpack what it means to pitch your business — and how to do it effectively. Whether you’re refining your elevator pitch or creating a full pitch event, this episode explains why authentic conversations are the heart of successful business growth. Why Pitching Your Business Is About Connection, Not Just Sales ...
info_outline
How to Build a Sustainable Business: From Idea to Execution
Develpreneur: Become a Better Developer and Entrepreneur
In this insightful episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche tackle a key theme for entrepreneurs: transitioning from a flexible side hustle to building a sustainable business. The conversation is rooted in experience, realism, and the kind of long-term thinking that separates temporary income from lasting impact. The Mindset Shift: From Side Hustle to Building a Sustainable Business Many great businesses begin as side projects, but success requires more than passion. Rob and Michael clarify that building a sustainable business means thinking...
info_outline
Product Enhancement Strategies: How to Add Value Without Adding Bloat
Develpreneur: Become a Better Developer and Entrepreneur
In the Building Better Developers podcast episode, hosts Rob Broadhead and Michael Meloche share valuable insights into effective product enhancement strategies. They explore how businesses can improve and expand their products and services without adding unnecessary complexity or sacrificing quality. If you’re a business owner, product manager, or developer, this episode is packed with practical advice on how to grow your offerings sustainably in a customer-focused manner. Why Product Enhancement Strategies Matter Rob opens the discussion by pointing out that...
info_outline
Product Placement Strategy: How to Position Your Product or Service for Success
Develpreneur: Become a Better Developer and Entrepreneur
In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success. What Is Product Placement Strategy? Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether...
info_outline
How to Succeed with Digital Marketing for Small Businesses
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t...
info_outline
Business Networking Strategies: How to Build Real Relationships That Grow Your Business
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of the Building Better Developers podcast’s “Building Better Businesses” season, hosts Rob Broadhead and Michael Meloche explore business networking strategies that go far beyond the typical card-swapping routine. If you’re tired of awkward mixers and forced conversations, this episode offers a refreshing take on how to grow your business by forming authentic, lasting connections. Rethinking Business Networking Strategies: Ditch the Script Rob opens the discussion by challenging conventional approaches to networking. Rather than focusing on formal events...
info_outline“The more you can adjust your communication to fit your customer, the more effective you’ll be.” – Rob Broadhead
In this episode of Building Better Developers, part of the Building Better Businesses season, hosts Rob Broadhead and Michael Meloche explore customer communication strategies. From tone and timing to tools and follow-up processes, they share real stories and practical tips that every developer and entrepreneur should know.
Tone and Timing: Keys to Effective Customer Communication Strategies
One of the top takeaways? Tone matters.
Even when following up on an unanswered email, how you phrase things can shape how your customer perceives you. Rob cautions against saying things like, “As I said in my last email…”, which can feel accusatory. Instead, assume the best: maybe the message got lost, or perhaps they’re dealing with their storms (literal or figurative).
⏱ Timing tip: If you don’t get a response within 24–48 hours, follow up—but kindly. A quick “just checking in” keeps communication open and positive.
Customer Communication Strategies Start with the Right Tools
“Don’t force your communication tools on your customers. Find out what works best for them.” – Michael Meloche
Different customers prefer different channels. Some want a phone call, others prefer text, while many prefer email. Your job? Adapt to their preferences. This can be a game-changer in building trust for developers and entrepreneurs juggling multiple platforms.
🛠️ Callout: During onboarding, ask new clients which tools they prefer—email, phone, Slack, or something else—and log that information for consistent, respectful communication.
Clear Messaging as Part of Your Customer Communication Strategy
Rob and Michael stress the importance of keeping communication clear and concise. Think of it like a PowerPoint presentation: if your message has more than four main points, it’s probably too much for one email.
📧 Pro Tip: Send status updates and scheduling requests in separate emails. Use bold headers or bullet points to highlight what matters most. And don’t bury requests at the end of an email—it may never be seen.
Follow-Up Is Not Optional
One of the most innovative customer communication strategies is to create a simple follow-up system. Rob recommends setting a personal SLA (service-level agreement) for how and when to follow up. This could be 24 hours after an email is sent or at the end of the business day for any messages still unanswered.
✔️ Whether you resend the message, forward it again, or craft a new email, make sure you do something. A timely, polite nudge is better than letting things go silent.
Final Thought: Stay Customer-Focused
Michael closes with a key reminder: Stay customer-first. That means your tone is helpful, not frustrated. Your process makes things easier for them, not for you. And your goal is always to build stronger, more responsive relationships.
🎧 Challenge of the Week
“Have a plan. Build a process for follow-up communication.” – Rob Broadhead
This week, take action: create your own communication follow-up routine. Define how long you’ll wait before checking in and how you’ll reach out. Whether you’re a solo developer or a founder managing a team, it’s one of the best customer communication strategies you can implement.
👋 Connect with the Hosts
Rob and Michael welcome your feedback at [email protected]. You can also leave a comment on your favorite podcast platform, the Developer YouTube Channel, X, LinkedIn, or their Facebook page.