WordPress SEO for Developers: Tools vs. Building Your Own with Wes Towers (Part 2)
Develpreneur: Become a Better Developer and Entrepreneur
Release Date: 11/06/2025
Strategic Foundations for Business Growth – Interview with Charly Leetham (Part 1)
Develpreneur: Become a Better Developer and Entrepreneur
Building a strong company starts with strategic foundations for business growth. In Part 1 of our interview with , we explore how clarity, customer understanding, and simple systems help businesses grow with confidence. Her insights show how the right strategic groundwork leads to long-term success. About Charly Leetham Charly Leetham brings more than 40 years of hands-on experience in building practical, reliable systems for small businesses. She earned her amateur radio license at 13, became an electronic engineer by 21, and completed her MBA while working full-time and raising...
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Automating Quality: Greg Lind on AI, Testing, and Continuous Improvement
Develpreneur: Become a Better Developer and Entrepreneur
In this Building Better Foundations episode, hosts and continue their conversation with , founder of and . They explore how automating quality in software development changes the way teams build and test software. Greg explains that AI and automation can improve collaboration and prevent errors before they happen. As a result, teams can deliver code faster, maintain consistency, and build stronger foundations for long-term success. Greg’s experience across startups and open-source projects has shown him one simple truth: quality can’t be bolted on at the end—it must be built into...
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Bridging the Gap Between Product and Development: Building Better Foundations with Greg Lind
Develpreneur: Become a Better Developer and Entrepreneur
In part one of this Building Better Foundations interview, hosts and talk with , founder of and , about bridging the gap in software development through AI, automation, and collaboration. Greg shares how modern teams can overcome silos, strengthen communication, and build transparency into their workflows — creating stronger, more adaptive foundations for success in today’s fast-paced, AI-driven world. “We wanted to bring developers and product managers into one tool—so they could build together rather than as two separate teams.” — Greg Lind About the Guest —...
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WordPress SEO for Developers: Tools vs. Building Your Own with Wes Towers (Part 2)
Develpreneur: Become a Better Developer and Entrepreneur
In this follow-up episode of Building Better Developers, Wes Towers returns to share his hands-on approach to WordPress SEO for developers. From choosing lean tools like Kadence and Rank Math to using AI for faster content creation, Wes explains how developers can simplify design, speed up performance, and stay visible in an AI-driven search world. Key Idea: Smart WordPress SEO for developers isn’t about more plugins—it’s about clarity, speed, and content that stands out across search and AI platforms. About the Guest — Wes Towers Wes Towers is the founder of Uplift...
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Niching for Developers: Lessons from Wes Towers (Part 1)
Develpreneur: Become a Better Developer and Entrepreneur
In this Building Better Foundations episode, Rob Broadhead and Michael Meloche talk with Wes Towers of Uplift360, a Melbourne-based digital agency serving the construction and trades industry. The discussion centers on niching for developers—how focusing on a specific audience helps software teams and agencies communicate better, deliver faster, and build lasting client trust. Key Idea: Niching for developers isn’t about limiting opportunities — it’s about amplifying your expertise and clarity in the markets that need you most. About the Guest — Wes Towers Wes...
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Strong Foundations Start with Strong Requirements
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of Building Better Developers, hosts and revisit one of the most essential pillars of software development — requirements gathering. As part of the Building Better Foundations season, this discussion dives deep into why strong requirements are not just documentation — they’re the blueprint of success for every software project. From Classroom Rules to Real-World Clarity Rob opens the discussion by highlighting a gap many developers face: they’re trained to solve problems, but not to define them. In classrooms and coding bootcamps, students are handed...
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Vibe Coding Is Changing the Way Developers Build Software
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of Building Better Foundations on the Building Better Developers podcast, hosts and explore one of today’s fastest-growing software trends—vibe coding. Vibe coding blends human creativity with artificial intelligence, allowing developers to describe what they need and let AI generate code in real time. It’s a revolutionary idea that promises speed, flexibility, and innovation—but it also raises new questions about structure, consistency, and long-term maintainability. What Exactly Is Vibe Coding? At its core, vibe coding means coding collaboratively...
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Refining the Remote Hiring Process with Agustin Morrone of Vintti (Part 2)
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of Building Better Developers, hosts and continue their conversation with , CEO and co-founder of , a company improving the remote hiring process for U.S. and Canadian businesses across Latin America. From his base in Barcelona, Agustin explains how Vintti combines AI, automation, and cultural alignment to build remote teams faster while keeping people at the center. Vintti’s mission remains clear: help companies hire top Latin American talent in under 21 days, saving up to 60 percent on payroll while maintaining quality and trust. In Part 2, we explore how Vintti’s...
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Redefining Remote Hiring with Agustin Morrone of Vintti (Part 1)
Develpreneur: Become a Better Developer and Entrepreneur
In this episode of Building Better Developers, hosts and speak with , CEO and co-founder of . The company helps U.S. and Canadian businesses master remote hiring across Latin America. From Barcelona, Morrone shares how his bootstrapped startup is growing fast while staying true to its people-first culture. Vintti’s mission is simple yet bold. The team helps companies build remote Latin American teams in less than 21 days. They often save clients up to 60% on payroll costs. More importantly, they deliver strong talent that fits culturally and professionally. Morrone’s vision redefines...
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Branding and Marketing Fundamentals with Kevin Adelsberger
Develpreneur: Become a Better Developer and Entrepreneur
In this continuation of the Building Better Developers interview series, —owner of —returns to explore how businesses can refine their identity and message once the foundation is set. This episode focuses on branding and marketing fundamentals, uncovering what really drives connection, credibility, and growth. “Thinking about your brand and overall messaging is more important than color or font,” Kevin explains. “If your brand feels disconnected, no color will fix that.” The conversation moves beyond logos and design to the deeper work of communicating who you are and what...
info_outlineIn this follow-up episode of Building Better Developers, Wes Towers returns to share his hands-on approach to WordPress SEO for developers. From choosing lean tools like Kadence and Rank Math to using AI for faster content creation, Wes explains how developers can simplify design, speed up performance, and stay visible in an AI-driven search world.
Key Idea: Smart WordPress SEO for developers isn’t about more plugins—it’s about clarity, speed, and content that stands out across search and AI platforms.
About the Guest — Wes Towers
Wes Towers is the founder of Uplift 360, a Melbourne-based digital agency that helps builders and trades turn websites into trusted, lead-generating tools. With over 20 years of hands-on experience, Wes focuses on authenticity, clear strategy, and measurable growth — no fluff, just results. Through his work and podcast appearances, he shares practical insights on niching for developers, SEO, and building trust in an AI-driven world.
🔗 Learn more: uplift360.com.au
💼 Connect: LinkedIn | Instagram | Facebook| X
WordPress SEO for Developers: One Concept, Less Confusion
Early in his career, Wes pitched three designs for everything. Results? Slower decisions and muddier direction. Today, he presents one, well-researched concept informed by a quick sitemap, a handful of reference sites, and the client’s style preferences. It shortens cycles and raises satisfaction—because clarity beats choice overload.
Client Script: “We’ll align on a single, focused concept so you spend less time deciding and more time winning work.”
WordPress SEO for Developers in the LLM Era
Traffic patterns are shifting as answers surface inside platforms like Google’s AI Overviews, ChatGPT, and Perplexity. Clicks may drop even when visibility rises. Wes’s response: publish high-quality, experience-rich content that LLMs want to cite.
- Measure beyond clicks: inquiries, booked calls, closed deals.
- Create content that only you can—case studies, process visuals, before/after proof.
- Accept imperfect attribution. (A client landed a ~$140K job after a buyer asked ChatGPT “who’s the best in Australia”—you won’t see that in GA.)
If content is generic, LLMs will ignore it. Specificity is the new SEO.
WordPress SEO for Developers: AI Drafts + Human Stories
Wes drafts with AI, then has clients weave in real stories—field photos, client quotes, job constraints, and outcomes. That blend delivers speed and originality.
- Use AI to restructure, de-jargon, and tighten tone.
- Ask clients for 3 project snapshots per quarter (problem → approach → result).
- Maintain style via prompts pulled from the brand’s micro-style guide (voice, headlines, CTAs, taboo phrases).
Quick Win: Create a “First-Draft Prompt” template and a “Brand Voice Prompt” you reuse across pages.
WordPress SEO for Developers: Performance & CDN Reality
Caching and CDNs confuse non-technical clients—and sometimes even teams. Wes’s guidance:
- Start with good hosting. Cheap hosts cause slow TTFB and flaky uptime.
- Cache carefully. Clear browser and edge caches during launches.
- Use a firewall/CDN (e.g., Sucuri) to stabilize legacy or fragile sites while you plan a rebuild.
- Optimize images with tools like Imagify; avoid plugins notorious for breakage.
Caution: Don’t “optimize” yourself into a support spiral. Fewer, reliable plugins beat a kitchen-sink stack.
WordPress SEO for Developers: A Lean, Fast Stack
Wes’s current go-to recipe favors Gutenberg blocks and keep-it-simple plugins:
- Theme/Builder: Kadence (blocks-first, lightweight, client-friendly)
- SEO: Rank Math (local SEO + AI meta at scale)
- Security: Wordfence (free) → Sucuri firewall for higher risk
- Forms: Gravity Forms (robust integrations & payments)
- Avoid: heavyweight page builders (Elementor/Divi) that bloat markup and slow maintenance
Stack to Copy: Kadence + Rank Math + Gravity Forms + Wordfence/Sucuri + a single cache plugin on quality hosting.
WordPress SEO for Developers: Getting Started (or Leveling Up)
For newcomers and refreshers alike, Wes recommends:
- Map a one-page sitemap and approve the menu first.
- Present one concept tied to outcomes (calls, quotes, bookings).
- Draft with AI, finish with proof: add photos, numbers, and stories.
- Harden and speed up: hosting, caching, firewall, image compression.
- Measure what matters: conversions, not just rankings.
- Publish consistently: short project write-ups beat sporadic “ultimate guides.”
Bottom Line: WordPress SEO for developers isn’t about clever hacks—it’s about repeatable execution, authentic content, and a lean stack that stays fast after handoff.
Stay Connected: Join the Developreneur Community
We invite you to join our community and share your coding journey with us. Whether you’re a seasoned developer or just starting, there’s always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let’s continue exploring the exciting world of software development.