Leading Digital Marketing efforts in Regulated Industries
BobCast - The Digital Marketing Podcast
Release Date: 12/10/2019
Driving GTM (Go-to-Market) across Global Marketing Teams
BobCast - The Digital Marketing Podcast
Summary In this episode of Bobcast, host Bob Tripathi speaks with Lisa Vecchio, a seasoned global marketing leader, about her extensive experience in B2B marketing across various countries. They discuss the importance of understanding cultural nuances in marketing, the challenges of creating integrated global to local strategies, and the impact of AI on the marketing landscape. Lisa shares insights on effective go-to-market strategies, the evolving role of marketing in demand generation, and the significance of collaboration between marketing and sales teams. Additionally, they touch on the...
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Mastering Mindfulness & Mental Health in the Workplace
BobCast - The Digital Marketing Podcast
In this episode of Bobcast, host Bob Tripathi speaks with Carolina Mello about the intersection of mindfulness, holistic healing, and corporate wellness. Carolina shares her journey from a tech career to becoming a holistic healer, emphasizing the importance of breath and mindfulness in achieving mental well-being. They discuss the challenges of mental health in the workplace and how integrating mindfulness practices can enhance employee well-being and productivity. Carolina provides practical breathing exercises for stress relief and highlights the need for a balanced approach to work and...
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Sports Marketing - Power of Social Media & Influencer Marketing in Women's Tennis
BobCast - The Digital Marketing Podcast
Summary In this episode of Bobcast, interviews , VP of Marketing and Social Media at the Women's Tennis Association (WTA). They discuss Reshina's journey in sports marketing, the role of the WTA in promoting women's tennis, and the importance of engaging new audiences through innovative content strategies. Reshina shares insights on influencer marketing, the impact of social media, and the challenges of addressing gender disparities in tennis attendance. The conversation highlights the evolving landscape of sports marketing and the efforts to elevate women's tennis on a global scale....
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Marketing Leadership in Changing MarTech & AI Landscape
BobCast - The Digital Marketing Podcast
Summary In this engaging conversation, interviews , who shares his unique journey from a tech background to leading marketing strategies in large corporations. They discuss the evolution of marketing technology, the importance of AI, and the challenges of marketing in regulated industries. Satyakam emphasizes the need for emotional intelligence in leadership and offers valuable advice for aspiring leaders, including the importance of curiosity, patience, and risk-taking. Takeaways Satyakam Das has a rich background in tech and marketing. Transitioning from tech to marketing can provide...
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Enterprise PPC - Managing Paid Search at Scale
BobCast - The Digital Marketing Podcast
Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other.
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10x Your Ticket Sales with Digital Marketing in 2020
BobCast - The Digital Marketing Podcast
Filling up seats week after week, month after month for your next event at your venue is hard work. Customers have a lot of choices and competition online is fierce! So how do you cut through the noise and generate demand to drive ticket sales through Digital Marketing in 2020?
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Growth Hacking & Driving Marketing in B2B SaaS companies
BobCast - The Digital Marketing Podcast
Leading marketing function in a B2B SaaS company backed by leading VC’s in Silicon Valley and elsewhere is like driving a Ferrari in the fast lane. There are pressures of scaling quickly and with that comes trying out out-of-the-box marketing tactics or growth hacking to keep the hockey stick continuously going up.
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Social Media Advertising - 7 Tips for Managing Facebook Ads
BobCast - The Digital Marketing Podcast
Marketers spend an unprecedented $37 Billion in Social Media Ad Spend in 2019 out of which 80% of ad spend was on Facebook ads (includes Instagram). Companies though are still struggling with optimizing their ad spend on social media including not knowing what metrics to measure the success of their ad campaigns.
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Marketing Predictions: 2019 Learnings to Implement in 2020
BobCast - The Digital Marketing Podcast
As we head into 2020, marketers love to predict on what marketing tactics will work in the new year. For BobCast, we thought of taking a different approach and instead create marketing predictions based on what we learned in 2019. After all, the past guides us into the future.
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How to Launch an Influencer Marketing Program
BobCast - The Digital Marketing Podcast
Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?
info_outlineJust as it goes that not all digital campaigns are created equal. This is true especially in certain regulated industries like healthcare, financial services and others where there are certain parameters when it comes to running digital marketing campaigns. So what are those digital “boundaries” as marketers you need to be aware of?
This week I invited one such marketer who has been a part of digital marketing teams in companies like Discover, Medline, and many other organizations where regulation is part and parcel of every marketing campaign. We are excited to hear insights from longtime industry leader, Geoff Kass, Director of Digital Marketing at Medline University where he shares his learnings in managing digital marketing in regulated industries.
Tune in to this BobCast podcast and learn:
- Challenges of managing digital marketing in regulated industries
- The art of working in cross functional teams and still getting to the goals
- Customer acquisition mix - balancing online vs offline
- Managing people, leadership and team dynamics
- And many other topics
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