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Sports Marketing - Power of Social Media & Influencer Marketing in Women's Tennis

Release Date: 10/08/2024

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Sports Marketing - Power of Social Media & Influencer Marketing in Women's Tennis

BobCast - The Digital Marketing Podcast

Summary In this episode of Bobcast, interviews , VP of Marketing and Social Media at the Women's Tennis Association (WTA). They discuss Reshina's journey in sports marketing, the role of the WTA in promoting women's tennis, and the importance of engaging new audiences through innovative content strategies. Reshina shares insights on influencer marketing, the impact of social media, and the challenges of addressing gender disparities in tennis attendance. The conversation highlights the evolving landscape of sports marketing and the efforts to elevate women's tennis on a global scale....

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More Episodes

Summary

In this episode of Bobcast, Bob Tripathi interviews Reshina Warren, VP of Marketing and Social Media at the Women's Tennis Association (WTA). They discuss Reshina's journey in sports marketing, the role of the WTA in promoting women's tennis, and the importance of engaging new audiences through innovative content strategies. Reshina shares insights on influencer marketing, the impact of social media, and the challenges of addressing gender disparities in tennis attendance. The conversation highlights the evolving landscape of sports marketing and the efforts to elevate women's tennis on a global scale.

Takeaways

Reshina's career path reflects the evolving nature of sports marketing.
The WTA aims to make women's tennis players household names.
International markets present unique opportunities for tennis branding.
Engaging new audiences is crucial for the growth of tennis.
Content must resonate with both tennis enthusiasts and casual fans.
Viral content can significantly boost engagement and visibility.
Different social media platforms serve distinct purposes for marketing.
Influencer marketing is essential for reaching broader audiences.
Player engagement is key to authentic content creation.
Addressing gender disparities in attendance is an ongoing challenge.

Chapters

00:00 Introduction to Reshina Warren and Tennis Marketing
02:32 Reshina's Journey in Sports Marketing
05:07 The Role of WTA in Promoting Women's Tennis
07:52 International Reach and Brand Partnerships
11:47 Engaging New Audiences in Tennis
18:25 The Impact of Viral Content in Tennis
21:53 Navigating Content Boundaries and Brand Image
24:55 Influencer Marketing and Celebrity Engagement
27:35 Player Personalities and Content Creation
31:08 Key Marketing Metrics for Tennis
33:05 Addressing Gender Disparities in Tennis Attendance
37:27 Closing thoughts

About Speaker:

Reshina Warren currently serves as VP of Marketing & Social Media at WTA Ventures. In her current role, she is responsible to expand the fan base and make players accessible. Prior to WTA Ventures, Reshina was the Director of Social Media Content Strategy & Analytics at USTA (United States Tennis Association) where she drove social media adoption and worked with 20+ influencers to strategically create content to reach new audiences.

https://www.linkedin.com/in/reshina-warren-591922b/

About Bob Tripathi :

Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.

https://www.linkedin.com/in/bobtripathi/

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